New York, NY – March 27, 2019 – A+E Networks, the first television company to offer outcome based guarantees, has announced the launch of “P1” a new initiative that offers the company’s audience-based targeting and reporting platforms to small and mid-sized clients across one single network. From establishing a strategic target and optimizing on the front end, to near real-time measurement, to backend reporting; clients of all sizes are now able to take advantage of the company’s service-first Precision and Performance solutions.
“We are proud to be unveiling ‘P1’ to the marketplace at a time when there has never been a greater need to show the effectiveness of media buys for small to mid-sized marketers,” said Roseann Montenes, Vice President, Precision & Strategic Audience Sales Partnerships, A+E Networks. “’P1’ allows for optimization on one single network as opposed to the full portfolio, effectively lowering the cost of entry for smaller customers. We are excited for this initiative to bring clients to TV that have been used to the analytics they get from digital platforms, and to offer an opportunity for smaller brands which are part of larger companies that don’t tend to get funding for TV campaigns.”
Utilizing “P1” small to mid-sized clients will now work alongside A+E’s Precision and Performance unit to establish the strategic target, identify the proper placements for their creative, and the assess the campaign’s effectiveness with backend reporting of metrics that matter most to each client. In addition, A+E will also work with smaller clients to offer attribution based guarantees and in-campaign optimization, measuring key business outcomes such as foot traffic, sales and website traffic – among others.
A+E Precision is the company’s audience-based targeting platform. Its origins can be traced back to 2012 when the network launched its programmatic digital video offering. As the unit has grown, Precision now delivers a collaborative, hands-on approach to ensure marketers connect their brand message with their target customers. Performance is the company’s attribution product which provides television ascription and cross-screen measurement.