Upfront pricing for 2018-19 will rise 9-10%, but declines in ratings guarantees will lower overall numbers, forecasts Morgan Stanley in a report. “While efforts to reduce advertising inventory, most notably at NBC, could drive additional scarcity, we estimate higher upfront units sold vs. prior year (even excluding the launch of CW’s Sunday primetime block), as the mix […]
CBS wrapped up upfront deals with double digit CPM across dayparts, according to Adweek, with volume also up over last year. Buyers were particularly excited about the Magnum, P.I.and Murphy Brown comebacks, Dick Wolf procedural FBIand NFL games. C7 deals increased, with retail, CPG, pharma and financial leading the pack.
New York, NY – Jon Steinlauf, Chief U.S. Advertising Sales Officer for Discovery, announced today the debut of a new cross-network, cross-platform sales opportunity for advertisers in the 2018-19 Upfront selling season. Called “Discovery Premiere,” the package allows clients to advertise exclusively in a carefully curated mix of premiere episodes from the most coveted series […]
Fox Networks Group is in the final stages of its upfront negotiations, with CPM pricing for broadcast prime time up in the high single digits, according to MediaPost sources. Stronger results versus last year are due in part due to its new Thursday Night Football package. Fox’s JAZ (“just A and Z”) pods were sold […]
It’s a wrap, Upfront-wise, for The CW, with sales for the 2018-19 season reportedly seeing CPM increases of 10%-11%, and a lift in volume of about 15%. Deadline reports advertisers are responding to the extra night of programming on Sundays, as well as Black Lightning, Riverdale, and the upcoming All American and rebbot Charmed.
Upfront deals may have started, but as MediaPost reports, it could be slow going. Said John Janedis, media analyst at Jeffries, “We believe upfront deals have started to get written, though complicated cross-platform deals and measurement have someone slowed down the pace.” Janedis thinks ABC has started to write business “likely pricing at the lower end of the peer-group […]
ABC, Fox and NBC have joined CBS in selling advance advertising commitments, reports Variety. Sources say NBCUniversal is looking for CPM increases of 12-13% or more, while ABC is looking or 10-11% and Fox is focused on its sports properties, including its rich deal for Thursday Night Football games.
Traditional Media Remains Critical to Today’s CMOs, ROI, Advertising Waste and Marketing Tech are Key Concerns NEW YORK, June 6, 2018 /PRNewswire/ — The launch of the Nielsen CMO Report 2018, the first in an annual series of CMO reports by Nielsen (NYSE: NLSN), reveals that 82% of marketers expect to increase their digital spend […]
Turner Champions Industry Movement to Think Different,Challenge Status Quo at 2018 Upfront Stars and Executives Underscore the Value of Fan-Focused Partnerships — Powered by Premium Omnichannel Content Experiences and Innovative Advertising Solutions, including a New Brand Studio, Turner Ignite Studios Global entertainment, sports and news content leader Turner took the stage at The Theater at […]
TBS’ Emmy® Award-winning late-night series Full Frontal with Samantha Bee is pleased to announce it is gamifying* the 2018 midterm elections. Samantha Bee, who totally knows what coding means, is working with some of the best minds in Silicon Valley to develop the non-partisan This is Not a Game: The Game game. TINAG:TG is a […]