Monday, October 22nd, 2012

Cynopsis: Kids!

Good morning. It’s Monday, October 22, 2012, and this is your first early morning briefing.

Degrassi reaches a major milestone, particularly in the tween/teen arena, this month with the 300th episode premiere in the US on TeenNick this Friday, October 26 at 9p. Over the years Degrassi, currently in its 12th seasons, has tackled a wide range of topical and difficult topics including teen pregnancy, gender identity, bipolar disorder, bullying and drug addiction.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
– November 14 | NYC

ABC Family, Adobe, American Greeting Properties, Anheuser Busch, ESPN, Ignited USA, Ketchum, L’Oreal, MSG, NBC Universal, Publishers Clearing House, Scripps Networks, Turner, Tremor Video, Unilever, Viacom, Wieden & Kennedy, YuMe, Zenith Media and many more!

Registration Questions: Jenn Sredzinski + Sponsorship Questions: Mike Farina
Sponsor: Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY


Lima Sky, creators of the mobile game Doodle Jump, inks several licensing agency partnerships across Europe and Australasia. For Europe, Beanstalk signs on to introduce a Doodle Jump licensing program in the UK, while Biplano joins to which to represent Lima Sky across Spain, Portugal and France. Covering the rest of Western Europe, Copyright Promotions Licensing Group (CPLG) will bring Doodle Jump goods to Germany, Austria, Switzerland, Italy, Belgium, Netherlands and Luxembourg. Furthermore, Lima Sky signs a deal with Haven Licensing taking Doodle Jump to Australia and New Zealand.


Twentieth Century Fox Consumer Products unveils details of the world premiere of Ice Age Live! A Mammoth Adventure ( In partnership with Stage Entertainment Touring Productions, the live arena show sets out on a five-year tour – making its worldwide premiere in London at Wembley Arena on November 2, 2012. Ice Age Live! A Mammoth Adventure still has a few preview shows that will be held at Nottingham’s Capital FM Arena later this week October 2528.

Summit Entertainment, a Lionsgate company, and Jamba Juice partner for a special drink promotion for the upcoming movie The Twilight Saga: Breaking Dawn  Part 2, the final movie in the series that is set for release in theaters Friday, November 16, 2012. Under the deal Jamba Juice introduces the new Twilight-themed Berry Bitten smoothie, a low-fat drink made with whole fruit, which is available now through November 30. For a limited time only, customers who purchase a 24-ounce Berry Bitten smoothie at participating Jamba Juice retail stores will also receive one of four collectible movie-branded slap bracelets featuring characters from The Twilight Saga movies. Also as part of the promotion, Jamba Juice is sponsoring a The Twilight Saga: Breaking Dawn  Part 2 premiere sweepstakes on Facebook (,, the winner of which will win a trip for two to LA for the world premiere screening of the movie on November 12.


Canada’s YTV kicks off the second season of the game show Splatalot (26×30) on Saturday, November 3 at 6p with the one-hour special YTV’s Celebrity Splatdown  where the casts of Life with Boys and Mr. Young go up against one another as they compete for the charities ONEXONE’s First Nations School Breakfast Programs and YMCA of Canada’s food programs, respectively. Hosted again by Matt Chin and Jason Agnew, the new season will also feature other themed specials, such as Teachers vs. Students, Parents vs. Kids and Night Assault. Beginning Saturday, November 10, Splatalot will return to its regular time period at 6:30p. Produced by marblemedia, Splatalot airs in 120+ countries including Teletoon Canada (French), CBBC (UK), ABC3 (Australia) and Nickelodeon (US).

The fourth season of the CG animated series Mickey Mouse Clubhouse will debut with the special Mickey Mouse Clubhouse: Mickey and Donald Have A Farm, Monday, November 5 on Disney Channel at 9:30a and Disney Junior at 7p. The new season, which will feature specials focused on Minnie Mouse, will continue to roll out through 2013. The debut special episode of the new season will be simulcast on Watch Disney Junior in conjunction with the TV premiere on Disney Channel on November 5, and will also be available day and date on and Disney Junior on Demand. Furthermore, the episode will also continue to be available via Watch Disney Junior for a week following the TV premiere. On Tuesday, December 11, the special will be available on iTunes and on DVD from The Walt Disney Studios. A second season of the short-form series Minnie’s Bow-Toons is also set to launch next month. New episodes Minnie’s Bow-Toons will premiere daily the week of Monday-Friday, November 12-16, on Disney Channel at 9:55a and Disney Junior at 5:55p. Additionally, in celebration of Minnie’s birthday on Sunday, November 18, Disney Junior will air a marathon of Minnie’s Bow-Toons and Minnie-focused episodes of Mickey Mouse Clubhouse all weekend Friday-Sunday, November 16-18. Disney Television Animation produces both TV series.

ABC gets into the Halloween spirit with the annual airing of the animated Peanuts special It’s the Great Pumpkin, Charlie Brown on Halloween night, Wednesday, October 31, at 8p. This year, the network is hosting Trick or Tweet event, where fans will have the chance to take part in a special live chat with Snoopy via Twitter on Halloween night, @Snoopy, #Snoopy and follow @Snoopy. For further information check in at, and use the show hashtag as well as #ABCTrickorTweet.

CBS unveils its programming lineup for some classic and newer kid/family-aimed holiday-themed specials and movies.

– Friday, November 23: Frosty the Snowman (8p); Frosty Returns (8:30p); the Hallmark presentation of Hoops & YoYo Ruin Christmas (9p)
– Tuesday, December 4: Rudolph The Red-Nosed Reindeer (8-9p)
– Saturday, December 8: The Flight Before Christmas (9-10p)
– Friday, December 14: Yes, Virginia (9p); The Elf on the Shelf: An Elf’s Story (9:30p)
– Saturday, December 15: Elf (8-10p)

Lionsgate Home Entertainment will release the complete classic TV series, Teenage Mutant Ninja Turtles: The Complete Classic Series Collection, on DVD, all together for the first time, on November 13, 2012. The collection ($99.98) includes all 10 seasons (193 episodes) of Teenage Mutant Ninja Turtles on 23 discs, packaged with an exclusive, collectible TMNT Party Van, and a range of bonus content. The new reboot of Teenage Mutant Ninja Turtles series recently debuted on Nickelodeon.

Oceanhouse Media releases a new book app based on Dr. Seuss’ classic early beginning reader book, Marvin K. Mooney Will You Please Go Now! for Apple and Android devices ($2.99). The book app features narrated Read to Me, Read it Myself and Auto play (which automatically readers and turns pages), background audio and enlarged artwork for each scene. Designed to promote reading in younger kids, individual words are highlighted all the way through as the story is read and words zoom up when users touch pictures.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Lisa Ball, Editor at no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

Don’t forget to take a moment to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards the late deadline is Thursday, November 15, 2012.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 19-21, 2012:
Hotel Transylvania (Sony) PG                                          $13.5m-4 wk total $119.0m
Taken 2 (Fox) PG-13                                                     $13.4m-3 wk total $105.9m
Alex Cross (Summit) PG-13                                             Opening Weekend $11.8m
Here Comes The Boom (Sony) PG                                    $8.5m-2 wk total 23.2m
Pitch Perfect (Universal) PG-13                                       $7.0m-4 wk total $45.8m
Frankenweenie (Disney) PG                                            $4.4m-3 wk total $28.3m
The Perks Of Being A Wallflower (Lionsgate) PG-13             $2.2m-5 wk total $9.1m
Trouble with the Curve (Warner Bros.) PG-13                    $730,000-5 wk total $34.1m
Atlas Shrugged: Part II (Atlas Dist. Co.) PG-13                  $613,000-2 wk total $2.9m
House at the End of the Street (Relativity) PG-13              $482,000-5 wk total $30.8m
Source: Rentrak (


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 18, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 772; K6-11 342; TWEENS 9-14 234
DISNEY CHANNEL:          K2-11 732; K6-11 444; TWEENS 9-14 388
CARTOON NETWORK** : K2-11 406; K6-11 257; TWEENS 9-14 196
DISNEY XD:                  K2-11 139; K6-11 113; TWEENS 9-14 108
NICKTOONS:                 K2-11   79; K6-11   51; TWEENS 9-14   45
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards

*** Submission Deadline: NOV 15***

Click here to learn about the Awards program & enter online!

Answer to Our Last Trivia Question: What were Fred, Shaggy, Daphne and Velma collectively known as? Mystery Incorporated. Kudos to: Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Richard Oren-Getty Images/NYC; Tom Potter-Radio Disney/NYC; Tom Boyd-WGN-TV/Chicago; Kelly Winger-Massey Hall/Toronto, ON.

Today’s Trivia Question: What was the name of the Archies’ Sheepdog? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ASSOC. DIR. PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291BR (10/27)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res: Attn Rose (10/27)

JOB OPENING: MGR GRAPHICS/Lifetime TV/NY: Supervise the in-house Motion Graphics Team of artists & animators. Min of 5 yrs exp in motion graphics prod w/at least 2 yrs at a sr producer level. Appy: (10/27)

JOB OPENING:  INTERACTIVE CLIENT SERVICE SPECIALIST/NEW YORK: Resp for interactive advertising projects from concept to launch. BA & 2-4 years related experience. Apply at (10/25)

JOB OPENING:  EXEC ASSISTANT/busy NY prodco: Full time, must have exp as exec asst for prodco/network/agency. Self-starter, smart, ambitious, creative, cool under pressure. Apply: (10/25)

JOB OPENING: SR RESEARCH ANALYST/WEtv/NYC: Handle all aspects of Rsrch. Focus on support of prgrmng, ad & affil. sales to achieve rev goals. Exp w/Nielsen Marketbreaks, NPower, Nielsen AdViews, etc.Submit res: (10/25)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SUPERFINE WRITER: Concepts/content/copy. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. (10/25)

SITUATION WANTED: NEED A BUDGET or SCHED? LINE PROD/EIC: 15+ yrs. exp. All formats TV & Features- fast turn around. Email: (10/25)

SITUATION WANTED: MKTG ASST/COORD/TPA BASED: Looking to help create & lead mrktg efforts on air, dig mktg & promo dvlpmnt. BA in Mass Communications, Agency experience/resume upon request. (10/24)

SITUATION WANTED: SR DIGITAL/PRINT SALES: “Temp”: 15+ yrs exp. for maternity fill-in role avail 1/2013. CPG, Pharma, Telco, Tech, Beauty, Retail, QSR, Travel and B2B versed, agncy/client fluent. (10/24)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. (10/24)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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