Good morning. It’s Monday, October 18, 2010, and this is your first early morning Kids briefing.
The Corporation for Public Broadcasting (CPB) and PBS have been awarded a Ready To Learn grant of close to $72 million by the US Department of Education’s Office of Innovation and Improvement to fund multiplatform content efforts to improve math and literacy skills of K2-8. The grant, which is part of $15 million in funds that will be handed out to organizations between 2010-2015, enables CPB and PBS to further their multiplatform math and literacy educational efforts with a range of partners, including local PBS stations, and existing and new PBS Kids producers, including Sesame Workshop, WGBH, Universal, The Jim Henson Company, Out of the Blue, TPT National Productions, Kratt Brothers, Cloud Kid, Portfolio Entertainment Inc., and Random House Children’s Entertainment. Other partners include the School of Education at Boston University, the Chicago Public Schools’ Virtual Pre-K and Virtual K programs, the National Summer Learning Association, Creative Commons and the Collaborative for Building After-School Systems. Education Development Center, SRI International and WestEd will conduct research and evaluations to help support the CPB and PBS initiative. This is the CPB and PBS’ fourth Ready To Learn grant since 1995.
Fox sets the release date of the feature film adaptation of Mr. Popper’s Penguins for August 12, 2011, per Variety. Starring Jim Carrey and Carla Gugino (Watchmen, Sin City, Night at the Museum, Spy Kids, Entourage), the movie is being directed by Mark Waters (The Spiderwick Chronicles, Mean Girls, Freaky Friday), with John Davis producing under his Davis Entertainment banner. The movie is based on Richard & Florence Atwater’s classic kid’s book Mr. Popper’s Penguins (1938).
The Hulk is head back to TV in a new series being developed by Marvel TV and Disney/ABC for ABC, per THR. CBS aired the live-action series The Incredible Hulk starring Bill Bixby and Lou Ferrigno from 1978-82. Additionally, Marvel TV is developing Cloak & Dagger, a series that follows two teens who have newly found super powers, which might be for ABC Family.
Teletoon (Canada) premieres a new series and new season of another series to its Superfan Friday programming block later this month and next. The new Marvel The Avengers: Earth’s Mightiest Heroes series debuts Friday, October 22, with the new season of Batman: The Brave and the Bold, from Warner Bros. Animation and based on DC Comics characters, bows Friday, November 5 at 7. The block also features Justice League (7:30p) and the recently launched new season of Star Wars: The Clone Wars (8:30p).
The Ad Council and Sesame Workshop in partnership with the US Department of Health & Human Services (HHS) are launching a national public service ad (PSA) that will provide kids/families with information about preventing the flu this season. Produced by Sesame Workshop, the TV PSA features Sesame Street’s Elmo and HHS Secretary Kathleen Sebelius explaining healthy preventative habits (e.g. stay home when you are sick, sneeze into the bend of your arm) and directing viewers to flu.gov ( www.flu.gov ). The Ad Council will distribute the PSA nationwide to stations. The new spot is also an extension of a campaign launched last year by HHS and the Ad Council, which also educated families about protecting themselves from the seasonal flu, as well as an extension of Sesame Workshop’s Healthy Habits for Life initiative.
Ruckus Media Group‘s, a family-centric mobile entertainment, Mobile Media releases its first animated kid’s story apps on iTunes and are available in 76 countries. These initial kid-targeted play, read and record story apps ($3.99/each) feature stories from the Rabbit Ears Library, including:
Additionally, Ruckus Mobile Media is currently developing original apps with authors and illustrators including Jon Scieszka, Rosemary Wells, Andrew Clements, Patricia MacLachlan and David Carter, among others. Set to debut next month, the first two of these original new apps are Andrew Answers by Alan Katz (Take Me Out of the Bathtub and Other Silly Dilly Songs) and A Present for Milo by Mike Austin.
Chicago-based R.R. Donnelley & Sons Co. inks a multi-year international deal with the LEGO Group to print the in-package building instructions for LEGO products in the Americas, Denmark, Hungary and the Czech Republic.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 15-17, 2010:
Disney Channels Worldwide promotes two executives:
Cartoon Network names veteran producers Michael Dempsey and Steve Mayer as the Executive Producers for its first Cartoon Network Hall of Game Awards, the multi-platform event that will invite viewers to vote for their favorite sports stars and sports moments of the year via HallofGame.com ( www.hallofgame.com). Slated to premiere in early 2011, the Cartoon Network Hall of Game Awards special is created and produced in association with IMG Media, the production arm of IMG. The Sports Illustrated Group’s SI Kids franchise will serve as the official media partner for the event. Dempsey’s numerous producing credits include: The Do Something Awards; Kid’s Inaugural: We Are the Future, Live & Loud Fridays; 46664: A Concert For Nelson Mandela; 2007 Taurus World Stunt Awards; the VH1 Big Awards; MTV Video Music Awards (2004, 2005); G Phoria; and MTV ICON tributes to Janet Jackson, Aerosmith and Metallica; four MTV Movie Awards; The NFL Kickoff LIVE; Victoria’s Secret Runway Show; four Ellen Degeneres Variety Specials; and the 2010 Teen Choice Awards. Mayer is an Executive Producer at IMG Media (f/k/a Trans World International), overseeing all of its New York-based production. Mayer’s producer credits include the Tony Awards Preview Show, Christmas at Rockefeller Center and Sports Illustrated Sportsman of the Year, and he has been the producer of the New York City Marathon for the last eight years.
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/4-10/10/10 , 6a-6a:
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/4-10/10/10 , 6a-6a:
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/4-10/10/10 , 6a-6a:
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/4-10/10/10 , 6a-6a:
Final K6-11 Ratings for Saturday, October 9, 2010 Broadcast Networks only (Live + SD Data):
Final K6-11 Ratings for Saturday, October 9, 2010 Cable Networks only (Live + SD Data):
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 14, 2010, 6am-11pm, ranked by K2-11:
Answer to Yesterday’s Trivia: This furry hero used an old map and a flying airship to search strange lands in search of the mystery of the crystals. Who is he? TEDDY RUXPIN in THE ADVENTURES OF TEDDY RUXPIN Kudos to … nobody. Ouch!
Today’s Trivia Question: What was the name of the pet lobster owned by Sigmund Ooz? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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JOB OPENING: MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: firstname.lastname@example.org (10/20)
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SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: ExpAccMan@yahoo.com (10/19)
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