Monday, November 19th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, November 19, 2012, and this is your first early morning briefing.

BabyFirst, a cable and satellite channel aimed at babies, toddlers and moms, completes its transition from a subscription-based model to a basic ad sales-supported network. To that end BabyFirst names Trifecta Media as the channel’s exclusive ad sales rep. BabyFirst will launch as an ad-supported channel with 3:00 minutes per hour of advertising avails. Billboarded blocks will also be available. Launched in 2006, BabyFirst is available via Comcast systems and the family tiers of both DirecTV and Dish Network and is currently reaches 35 million homes with a goal of increasing that to 50+ million homes by mid-2013.

Looks like author/screenwriter Jane Goldman is in line to pen a script for Warner Bros. live-action big screen adaptation of Pinocchio, per THR. While there has been no official announcement, both director Tim Burton and actor Robert Downy Jr. have been continually associated with the project. Goldman previously teamed several times with director Matthew Vaughn on projects including the movie version of Neil Gaiman’s Stardust, the movie Kick-Ass and X-Men: First Class.


Simon & Schuster Children’s Books UK acquires the worldwide English language rights to three titles from the year-old, kid-targeted online trading card game Fight My Monster ( and will launch a new publishing program. The first title, Fight My Monster Monstrous Official Guide, has just been released (25th October 2012), with the other two titles set to follow in summer 2013. Earlier this fall, US-based Dimensional Branding Group appointed Lisle International as its exclusive licensing agency for the Fight My Monster brand in the UK and Ireland.

Lima Sky, creators of the mobile/tablet game Doodle Jump, inks a raft of licensing deals to develop and distribute Doodle Jump-themed apparel and accessories for Europe and the UK. New Doodle Jump licensing partners include: Brussels-based Van der Erve will be offer Doodle Jump-branded apparel to retailers across Belgium, the Netherlands, Luxembourg, Germany, Austria, France, and Switzerland; Santex will also make an range of Doodle Jump apparel available through the Inditex Group’s stores in Spain, Germany, Austria, and Switzerland; AA Brands offers a line of licensed tops to select retailers in Germany, Austria, and Switzerland; Nastrovie will also create a line of tops for Germany, Austria, and Switzerland, available exclusively online or by direct mail; Blues Clothing will produce a full collection of kid’s apparel that will be available at UK retailers.


Cynopsis: WEBINAR
Interactive TV:
How to Harness this Ever Changing Platform to Boost Engagement and Revenue
Thursday * November 29, 2012 * 1:30 – 2:30 p.m. ET

Hosted by: Lisa Ball, Editor Cynopsis along with panelists:

Patricia McDonough, Senior Vice President Insights and Analysis, Nielsen
Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi



Mind Candy, creator of Moshi Monsters, and McDonald’s USA unveil a new promotional partnership that will feature Moshi Monsters characters in McDonald’s Happy Meals at participating restaurants across North America. The four-week promotion will run at McDonald’s restaurants December 14 through January 10, with pre-promotion beginning November 23, and will offer one of eight Moshi Monsters characters, including an new mystery Moshling that will be unveiled as part of the promotion. The characters will include Katsuma, Poppet and IGGY while supplies last. Additionally, each toy premium comes with a free 3-day membership to McDonald’s will support the partnership with a fully integrated marketing campaign that includes TV ads, in-restaurant merchandising at 14,000+ locations, custom packaging and online presence at


The Hub celebrates “Fappiano” (that’s Thanksgiving on ALF’s home planet of Melmac) with a special 12-hour ALF marathon this Thursday, November 22 (6a-6p). Over the holiday weekend, The Hub will also host a Black Friday movie marathon, Friday, November 23 (4p-4a), offering movies including Cats & Dogs (4-6p), Cats & Dogs: The Revenge of Kitty Galore (6-8p) and Monster House (8-10p). Then on Saturday, November 24, the network will feature new episodes of several of its original series, including a special holiday-themed musical episode of Pound Puppies at 9a, as well as new episodes of Care Bears: Welcome to Care-a-Lot, My Little Pony Friendship is Magic, Littlest Pet Shop, Kaijudo: Rise of the Duel Masters, Dan Vs. and R.L. Stine’s The Haunting Hour: The Series.

PBS Kids will premiere two special seasonal episodes of the new preschool series Daniel Tiger’s Neighborhood this week. Debuting today, Monday, November 19 (check local listings), is an episode in which Daniel Tiger learns to try new foods, followed on Thanksgiving Day, Thursday, November 22 (check local listings), by another new episodes that find Daniel and his Neighborhood of Make-Believe pals learning to celebrate things for which they are thankful. Daniel Tiger’s Neighborhood is an animated multiplatform series based on the classic PBS series Mister Rogers’ Neighborhood. Set in the animated version of Rogers’ original Neighborhood of Make Believe and starring four-year-old Daniel Tiger (son of the Daniel Tiger character from Mister Rogers’ Neighborhood), Daniel Tiger’s Neighborhood is produced by The Fred Rogers Company, which it developed in association with Out of the Blue Enterprises (Super Why). The series is animated by 9 Story Entertainment (Almost Naked Animals, Wild Kratts, among many others).

National Wildlife Federation (, publisher of the 50-year-old kid’s magazine Ranger Rick, unveils plans for the Ranger Rick brand to launch new products aimed at younger kids, including the new print effort Ranger Rick Jr. Magazine ( and digital content Ranger Rick Jr. Appventures. Designed to address beginner readers interests and early learning skills, the 36-page, advertising free, Ranger Rick Jr. Magazine, which launches December 2012, introduces the new young character Ricky Raccoon and will feature facts and animal photography as well as a Green Time page of outdoor activities in every issue. NWF will publish 10 issues of the title per year for $19.95 (newsstands for $3.99), with digital versions available for the Nook ( and Kindle ( Meanwhile, available now is the storybook app for the iPad, Ranger Rick Jr. Appventures  Lions! ($4.99). The app was developed in partnership with Moonbot Studios (The Fantastic Flying Books of Mr. Morris Lessmore.)

Disney Publishing launches two new Wreck-It Ralph apps and the new Mickey Mouse Clubhouse app, all are available for iPad, iPhone and iPod Touch:

Wreck-It Ralph: Hero’s Duty Interactive Comic ($1.99)  a prequel to the movie, this app includes 22 interactive comic pages with original artwork and unique games, 2 reading modes: panel by panel and autoplay, sound effects, and a new soundtrack inspired by the movie; Wreck-It Ralph Storybook Deluxe ($6.99)  the app lets young readers follow Ralph’s adventures and story through illustrations and narration with multiple reading levels and interactive games. The app features original character voices from the movie including John C. Reilly, Jack McBrayer, Jane Lynch and Sarah Silverman.
Mickey Mouse Clubhouse: Mickey’s Wildlife Count Along ($1.99)  Based on Disney Junior’s Mickey Mouse Clubhouse series, this first math and science Disney Learning app invites readers to join Mickey and his friends on a trip to Mickey Beach, featuring various environments where they practice early math concepts and activities (counting, sequencing, more/less, matching, etc.) using animals and learn about wildlife habitats.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 16-18, 2012:
Twilight Saga: Breaking Dawn, Part 2 (Lionsgate) PG-13   Opening Weekend $141.3m
Skyfall (Sony) PG-13                                                    $41.5m-2 wk total $161.3m
Lincoln (Disney) PG-13                                                  $21.0m-2 wk total $22.4m
Wreck-It Ralph (Disney) PG                                            $18.3m-3 wk total $121.5m
Taken 2 (Fox) PG-13                                                     $2.1m-7 wk total $134.6m
Pitch Perfect (Universal) PG-13                                       $1.3m-8 wk total $61.1m
Here Comes The Boom (Sony) PG                                    $1.2m-6 wk total 41.0m
Hotel Transylvania (Sony) PG                                         $900,000-8 wk total $142.7m
The Perks Of Being A Wallflower (Lionsgate) PG-13             $635,000-9 wk total $15.6m
Alex Cross (Summit) PG-13                                             $300,000-5 wk total 25.2m
Source: Rentrak (


Mattel‘s Board of Directors appoints CEO Bryan G. Stockton (59), as Chairman of the Board effective January 1, 2013. Stockton, who joined Mattel in 2001, will take over the position from Robert A. Eckert (58), who has announced he will retire from as director and Chairman of the Board on December 31, 2012. Stockton will continue to serve as CEO, a position held since January 2012. Stockton was previously COO, responsible for the day-to-day operations of Mattel and its business units, including Mattel Brands, Fisher-Price, American Girl, and the North American and International divisions, as well as for Operations and Corporate Responsibility. Prior to that he served as EVP/Business Planning and Development – including managing mergers and acquisitions and also was Mattel’s President/International  overseeing the toy company’s business outside the US. Eckert joined Mattel in 2000 as chairman and CEO from Kraft Foods.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 15, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 970; K6-11 378; TWEENS 9-14 254
DISNEY CHANNEL:         K2-11 833; K6-11 460; TWEENS 9-14 384
CARTOON NETWORK**:  K2-11 446; K6-11 280; TWEENS 9-14 219
DISNEY XD:                  K2-11 148; K6-11 112; TWEENS 9-14 122
NICKTOONS:                 K2-11   52; K6-11   32; TWEENS 9-14  45
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


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Answer to Our Last Trivia Question: How can you tell Huey from Louie and Dewey?  Huey always wore red. Kudos to: Barbara Rosenthal-Tiffany Outdoor/Stamford, CT; Bonnie Rosen-Viacom Media Networks/NYC; Sabrina Sparlin-CESD/LA; Richard Quan-BSSP/San Francisco; John Stocker-Animation Voice Director/Toronto.

Today’s Trivia Question: What kid’s program was being spoofed in the Simpson’s episode Homer vs. Lisa and the 8th Commandment? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DEVELOPMENT EXECS (2 openings) NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: 3+ yrs exp req’d (11/28)

JOB OPENING: SR MKTNG ANLST/COX MEDIA/AZ: 5+yrs exp preferred with extensive knowledge of media research and tools; analytic mind with strong comm skills; apply on JOB ID #42553 (11/28)

JOB OPENING: DIRECTOR STANDARDS & PRACTICES/Nickelodeon/NYC: BA, 7+ yrs exp children’s media/compliance. Strong comm/present sk. Deep knwldge regulatory/self-regul media aspects. Apply EOE/M/F/D/AAP (11/28)

JOB OPENING: BIZ DEV EXEC/TMZ/LA: ID biz opps to expand TMZ digital brand. 5+yrs digital media deal experience. MBA pref’d. 25% travel. More info/apply: (11/28)

JOB OPENING: DIGITAL PLANNER/NYC: devises strategies for Interactive media plans. 2-3 years of digital planning/buying at an agency experience required.  (11/28)

JOB OPENING: EXEC ASST/nuvoTV/LA: support 2 C-Level Execs and Mng LA Office Ops. 3-5 yrs sr. level admin exp. req. Highly visible position, strong comm. & interpersonal skills req. Industry exp +. Resume to: EOE (11/28)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; (11/28)

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JOB OPENING: SR. MANAGER/FRANCHISE MANAGEMENT/DISNEY CHANNEL/BURBANK: Lead strategy for girls tweens incl brand plans, music, fashion, digital . 8 yrs exp in consumer prod, brand mgmt, licensing. REQ 72607 (11/27)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/27)

JOB OPENING: SR MKTG MGR/Discovery Communications/NY: Dvlp & execute TLC-centric multiplatform, integrated partnership deals for Ad Sls clients; 5+ yrs of relevant integrated mktg exp. #6771 (11/27)

JOB OPENING: DIR BUSINESS & LEGAL AFFAIRS/DISCOVERY COMMUNICATIONS/LA: Handles talent negotiations & drafting/review agreements for talent in reality programs; exp in entertainment law. #6753 (11/22)

JOB OPENING: COUNSEL CMT BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements emphasis on the unscripted/reality genre. 3-5 yrs exp w/ent law firm or studio/network. Apply: (11/21)

JOB OPENING: TALENT MGR/CASTING PROD/NY: 8+ yrs exp. Skilled casting producer. Easily transition between office research and field work. Ability to shoot and edit. Final Cut exp. Apply: (11/21)

JOB OPENING: DIR., PRICING & PLANNING (FX, NYC): 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/Ad Sales systems & Excel. Strong math & comm skills. (11/21)

JOB OPENING: SALES ASSISTANT/New York City: Work with Ad Sales dept. to service and maintain agencies and clients on daily basis. More info & apply: (11/21)

JOB OPENING: CREATIVE SERVICES ASSISTANT/Studio City: Perform administrative duties & provides support to SVP and department. More info & apply: (11/21)

JOB OPENING:  DESIGN DIRECTOR/LOGO/NYC: 5+ yr exp. broadcast & print design; Illustrator, Photoshop req.; After Effects, Video Editing, Compositing systems, 3D Animation & OACIS a +; BFA req. Apply @ EEO/M/F/D/V (11/21)

JOB OPENING: STAFF ACCOUNTANT/A+E NETWORKS/NY: Prod accurate/timely fin tracking/reporting/paymt for prog & prod. 2+yrs Acctg exp. BA/BS Acctg reqd. Int/Adv Exc, detail oriented & exc cust svc, #144990, (11/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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SITUATION WANTED: Highly innovative results-driven ad sales executive. Proven track record. Digital, Social & Traditional Media. Looking to be a part of a new team. Based in NYC or Home Office. Contact: (11/28)

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SITUATION WANTED: STORY PRODUCER/WRITER/LA: Seasoned in various non-scripted long/short formats. Strong writer, solid storytelling dramatic/comedic. Post savvy + Avid skills. Network credits, references available917.755.0063, (11/20)

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