Monday, May 20th, 2013

Cynopsis: Sports
05.20.13

Good morning. It’s Monday, May 20, 2013, and this is your first early morning Sports briefing. 

Last week saw the 19th annual NFL Players Association Rookie Premiere in LA, with 40 recently-drafted rookies embedded for four days to meet with sponsors and learn about the business of football, including personal branding. Marketing partners and licensees on hand at the vent included Topps, Panini, Pepsi NEXT, Nike, EA SPORTS, Fandeavor, FedEx, SB Nation, TheraPearl and elevee.

Cynopsis Sports spoke with Keith Gordon, President of NFL Players Inc., about the marketing lessons the young athletes received at the Rookie Premiere, and how the company has evolved with changes in sports.

Gordon on the Rookie Premiere: The event was founded in 1995 and at the root of the event were two trading card companies who we brought in as a way for our partners to acquire photos, autographs, memorabilia and-over the years-video content to utilize for their product. Over the years, however, we started to get better and more efficient and were able to consolidate some of those tactical elements and then build out a four day weekend where we were able to bring in other people and licensees and sponsors. So it’s a chance for folks from Pepsi or FedEx or Nike to screen the athletes who are going to potentially be the face of their brand and who could work in some promotional capacity. They have the opportunity to get to know them, not just as players, but at a time when they are more human and vulnerable than just about any other time in their career.

On the advantages for brands in meeting with rookies: For the marketers, on the one hand, you probably can get the player you want, and probably at a more competitive rate based on where they are instead of where they might be in two or three years like a Russell Wilson. For them it is a great way to get in on the ground floor and help an athlete establish his brand and grow the two brands together. These sponsors invest tens of millions of dollars and when you have a human face that is capable of giving a voice and establishing a connection with fans, it is far more valuable to them to tap into that.

On personal branding: We talk with players about the business of football and making sure they understand the business and their role in it as opposed to just being a player. We also want them to know the difference between just having a job in the NFL and making a career out of being an NFL player. When we talk about the business of football, it is projected to be a $10 billion a year business this year, and Roger Goodell has set the goal of being $25 billion by the year 2025. So it is very important to realize that a goal like that doesn’t happen without the players being integrated into everything. Therefore, we teach these guys their role as an employee, and we also want to make sure that they from year one develop positive equity in their own personal brand and their image.

On the evolution of NFL Players Inc.: It started with video games and trading cards so it is ironic that all these years later, we are still working with these two partners in EA and Topps, who are here this year. But over time, the organization has gone through a lot of different changes. At times, I’d say that it had an identity crisis of sorts. They were trying different things between different periods of labor stability and labor unrest. There were times when the business had to cede to the labor. So with the new CBA, we looked at it as a great opportunity to build out NFL Players Inc. to what we wanted it to be. What people really want is the ability to learn about player rights, the ability to strategically utilize them, the ability to get players matched up, and develop interaction with sponsors. Our core belief is that every business problem has a possible NFL player solution.

On the Air

The sports world mourned that loss of Ken Venturi, who died Friday afternoon in Rancho Mirage, Calif., at age 82. Not only did Venturi win the 1964 U.S. Open, but he became a fixture on CBS Sports for 35 years as a golf commentator. His death comes just a week after he was inducted into the World Golf Hall of Fame. He was the longest-running lead analyst on television for any sport. “For the second time in a month, the CBS Sports family has lost one of its legends with the passing of Ken Venturi,” said Sean McManus, Chairman, CBS Sports. “Ken was not only one of golf’s greatest champions, but also the signature voice of golf for almost two generations of fans and viewers.”

In honor of Venturi, Golf Channel will air a special encore presentation of Feherty featuring Ken Venturi tonight at 10p. The episode first premiered in April 2012 and features David Feherty traveling to Los Angeles for a stroll down memory lane with Venturi.

The first NHL Conference Semifinal game between the Rangers and Bruins generated a new record for NBC Sports Network, according to Nielsen. With an average of 1.6 million viewers watching Thursday night’s game, the channel scored the most-watched Conference Semifinal Game 1 in network history. Meanwhile, Game 2 between the Sharks and Kings averaged 805,000 viewers. The two-game series average is 704,000 viewers, up 2% over last year’s Conference Semifinal series through two games.

After a sudden bidding war threw the sale of Outdoor Channel into unexpected waters, Kroenke Sports & Entertainment finally locked down the platform for about $265 million. KSE is, of course, owned by Stan Kroenke, and owns the Colorado Avalanche, the Denver Nuggets, and Colorado Rapids as well as venues like the Pepsi Center.

While ABC officially launched coverage of the 2013 NBA Western Conference Finals last night pitting the Spurs against the Grizzlies, all remaining Western Conference Finals games will air on ESPN at 9p. Mike Breen serves as the voice of the Western Conference Finals with reporter Doris Burke and analyst Hubie Brown (Game 1) and Jeff Van Gundy (Game 2 through remainder of series). ESPN Radio will serve as the exclusive radio broadcast home for both NBA Conference Finals series. Dave Pasch and analyst Chris Mullin call the action for the Western Conference Finals, while Kevin Calabro and analyst Hubie Brown will provide commentary for the Eastern Conference Finals starting Wednesday.

NBC Sports Group will offer 19.5 hours of coverage of Formula One’s famed Monaco Grand Prix on Sunday, May 26 at 7:30a, marking the first time the event will air live on network television. Programming starts on Thursday and runs through Sunday across NBC, NBC Sports Network and NBC Sports Live Extra. Race day, Sunday May 26, will begin with a live pre-race show at 7a on NBC Sports Network, and conclude withF1 Extra, NBC Sports Network’s half-hour post-race show, live from Monaco after the race.

NASCAR announced dates for its postseason awards for the annual NASCAR Whelen All-American Series Awards and the NASCAR Night of Champions Touring Series Awards. The events will be set for Dec. 13 and 14 at the NASCAR Hall of Fame/Charlotte Convention Center. Both the NASCAR Whelen All-American Series Awards and the NASCAR Night of Champions Touring Series Awards will be streamed live on NASCARHomeTracks.com.

Sponsorship & Promotion

After announcing a new partnership with ESPN a week ago, Twitter is now teaming up with the NBA to stream video clips of game highlights. NBA Digital, a joint venture between the league and Turner, will post game snippets on Twitter during the playoffs with the hashtag #NBARapidReplay. Meanwhile, short ads will appear alongside the clips,with sponsors that include Sony, Taco Bell and Sprint.

With a bevy of new schools on the way in the next two seasons, the Sun Belt Conference unveiled a new logo and rebrand. With the mantra “Together We Rise” the league unveiled a contemporary logo on Sunday that the league will use starting July 1. The league developed the look with SME, Inc. for the project with the goal of creating a “bold and fresh new identity built upon a foundation of unity that corresponds to the Sun Belt Conference.”

The high-profile event from USA Wrestling and Beat The Streets Wrestling, Inc., raised a record of $1.5 million for the organization, led by The Rumble on the Rails, a pair of dual meets featuring top squads from USA, Iran and Russia held at Grand Central Terminal, as well as the annual Beat the Streets Awards Gala at Bryant Park Grill.

Digital & Production

Van Wagner Communications is entering into a strategic joint venture between its sports division, Van Wagner Sports and Entertainment, and CineSport. The two companies will offer and monetize original sports video content to more than 100 local, digital sports destinations, including the New York Post, Los Angeles Times, Boston Globe, Philadelphia Inquirer, St. Louis Post-Dispatch and Atlanta Journal-Constitution.

The Main Event, the featured game of the day sponsored byThuuz, real-time sports discovery for mobile & connected TV platform

Blackhawks vs. Redwings Tonight 7:30p. Thuuz rating: 88
Momentum is with the Wings. How will the Hawks respond in Game 3? On NBCSN.


A CYNOPSIS MESSAGE


Don’t Forget to Register for Tomorrow’s Webinar!
Tomorrow: May 21 | 1:30-3pm ET

Online Video: How the Heck Do I Measure This Stuff?
Our exclusive Webinar will provide you with their latest thinking, strategies and tactics to help you optimize your video investments.
Speakers include: Joann Wolferman, Product Leadership Ad Effectiveness at Nielsen, Matt Timothy, President at VINDICO and Joseph White, Director, Research & Account Planning at Blip



ON THIS DAY in 1984: Boston’s Roger Clemens earns his first win as a pitcher, beating the Twins 5-4.

In The Know: What were the names of the mascots for the 2012 Summer Games in London? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: David Beckham wore #23 in honor of whom? Answer: Michael Jordan. Kudos: Aymon DeMauro-Discovery/NY; Sam Berg-Golf Digest/NY; Linda Lieberman-IMG/Big Fish Entertainment/NY; Felipe Vilches-Mediavest/NY; Grace Olson-Georgia Public Broadcasting/Atlanta; Gordon Beck-Beck Comms LLC/Northeast Harbor; GedYoung-GC Marketing/GardenCity; Carina Bandeira Butkus-Comcast Spotlight/Bloomfield; Ryan Rabe-Sports Sales Manager/Chicago; Tom Moore-Kalt Productions/LA; Joe Pedri-KLAS/Las Vegas; Sal Cocco-NFL Network/Redondo Beach; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for Cynopsis | Sports
05.20.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: STRATEGIC MKTG MGR/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: 7 yrs/Mktg/ad sales/comm/mgmt/media/crtv writing. Apply Here job#13-4247 (5/25)

JOB OPENING: DIR, DEVELOPMENT/TLC/NYC or MD: Innovtve hitmaker resp for devel of orig content/prgmming for ntwrks; wrk w/extrnl Prod Cos & intrnl depts.; 5-7 yrs as Ntwrk Devel Exec of top rated series/shows in doc/reality. Apply (5/25)

JOB OPENING: PRESIDENT/LA: 20th Century Fox seeks an executive based in LA. Devlp/exploit new media business opportunities, dvlpmnt of digital General Strategy Consultants Apply: http://tinyurl.com/b3kt8ss (FOX0001HQ) (5/25)

JOB OPENING: FRLANCE SCHEDULING ANALYST/NYC: Short-term proj. Detail/Organiz. Respn incld Ad Sales allocations, data entry, operate On-Air database, financial/strategic plan’g. Exp. Req, strong Excel +. Resume: TVHRnyc@gmail.com (5/25)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs spons rsrch exp. More info/apply: Here (5/24)

JOB OPENING: TECH EDITOR/CNBC/Englewood Cliffs, NJ: Tech and business news writer for CNBC Digital www.nbcunicareers.com (8869) (5/24)

JOB OPENING: DEPUTY MANAGING EDITOR/CNBC Digital/NJ: Manage the digital breaking news desk team www.nbcunicareers.com (8872) (5/24)

JOB OPENING: SENIOR HOME EDITOR/iVillage/NBCU/NYC: Home design + DIY + entertainment + gardening http://www.nbcunicareers.com/ (9860) (5/24)

JOB OPENING: VARIOUS POSITIONS/Fusion, the ABC News/Univision Joint-Venture/Miami: Producers, Preditors, Line Producers, Bookers, AVID Editors, ROSS Directors, ADsExp w/Inews, Newscutter, ISIS. Minimum 2 years exp. Needed!  Apply here (5/24)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. Click here (5/24)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Apply here (5/24)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NY: Inventory analysis/tracking of all cable inv., dist of sales Reports to Plan’g & Reg’l mgrs. ExcelPro/Expert/MASTER! need sample work.  Exp sale plan’g & media math. Res to: John.Bongiorno@weather.com (5/24)

JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+ yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Click here (5/24)

JOB OPENING: MGR SALES RESEARCH/20th TV/LA: 5+ yrs media research, write sales presentations & pitches. Proficient w/Nielsen systems, Wrap Overnights & Sweeps a must. Fo mor info & to apply: http://www.myfoxla.com/category/239461/jobs (5/24)

JOB OPENING: P&I DIR/ION/NY: Mge inventory, stewardship, sponsorships, deal mgmt to maximize inventory usage for revenue potential. Excel req’d, Dealmaker a plus. Detailed,multi-task. 5+ yrs relevant exp. Apply: jobs@ionmedia.com (5/24)

JOB OPENING: MANAGER, ON AIR MARKETING/NBCUniversal/NYC: 3+ yrs exp scheduling promos within cable environment. Programming/Scheduling/Marketing Strategy exp perf. GripIT exp a plus. Apply: www.nbcunicareers.com (10117BR) (5/23)

JOB OPENING: DIR. DIGITAL PLATFORM & PROD/Hub/LA: Resp: planning, dev/exec. and implementation of network dig. tech strategy. 5 + yrs dev/mgt 5 + yrs platform/prod. Dev. Exp. Apply at: www.hubworld.com/careers (5/23)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Sched linear pltfrms (domestic, Canadian, TVE). Generate stunt ideas, promo oppty, inventory eval, etc. Enter program scheds in Rights Logic and Gabriel. Submit res http://tinyurl.com/cxmr88z (5/23)

JOB OPENING: TV GUIDE MAG/JR. SALES/LA: 1-2 yrs sales exp & contacts in entertainment/packaged goods. Resp for increasing existing bus, new ad rev, strategic plans, presentations/neg rates and scheds. resume@tvguidemagazine.com (5/22)

JOB OPENING: AD SALES AE/BabyFirstTV/NYC: Generate new leads and biz plans. Excellent presentations skills and able to secure meetings with decision makers. Low 6-figure package. 7+ yrs exp. Report to SVP. Apply resume@bf-tv.com (5/22)

JOB OPENING: DIRECTOR, PROD FINANCE/WGBH/BOSTON: provides financial/ administrative oversight for all prod & sponsored projects. 10+ yrs exp prod finance/accounting in either a ntwrk or prod. Req #P-1054. More info/apply: here (5/21)

JOB OPENING: WRITER, NIGHTLY NEWS/Fox Sports 1, LA, CA: Writes creative, appealing teases & opens. Work w/talent and producers to maintain script. Heavy news writing exp. Min 3+ yrs exp req’d, exp w/INews. Apply http://goo.gl/WHrDr (5/21)

JOB OPENING: WRITER, FOX FOOTBALL DAILY/FOX Sports 1  LA, CA: oversee/write copy/teasers/scripts. Ability to engage audience. Min. 3+ yrs exp in sports production w/emphasis on writing, Exp w/INews. Apply: http://goo.gl/XmKov (5/21)

JOB OPENING: RESEARCH MANAGER/TELEMUNDO/NBCUNIVERSAL/NYC: Sales + media research, analytical guidance for Telemundo. Nielsen tools req. Scarborough, Claritas, Kantar pref. Min 3 Yrs exp. Apply: www.nbcunicareers.com (9937) (5/21)

JOB OPENING: ANALYST, BRAVO PROGRAM RESEARCH/NBCUniversal/NYC: Media research bckgrnd in broadcast/cable ntwrk. Passion for TV, unscripted programming pref. Knwldge of Nielsen system pref. Apply: www.nbcunicareers.com (10093BR) (5/21)

JOB OPENING: DIR OF ACQUISITIONS/CINEDIGM/NYC: New position is resp for TV content acquisitions for our home ent/digital dist group. FT position will take lead in sourcing TV content acquisitions. Resume to: careers@cinedigm.com (5/21)

JOB OPENING: MGR CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Need creative, big ideas, digital. Media Publishing exp plus. Res to: semurphy@gannett.com (5/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: PUB DEV/Demand Media/Santa Monica: Join a growing team! Opportunities include leading research initiatives & supporting sales requests. Click here to learn more and apply (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTEDLegal and Business Affairs/Senior Counsel role: Int’l/Europe/US film/TV/other media production, distribution, financing, French-fluent, on-site NYC/virtual, FT/PT/temp-Worldartsandentertainments@gmail.com (5/23)

SITUATION WANTED: SERIES PRODUCER/STORY PRODUCER: based in NYC seeks new opps in broadcast, film, non-profits or production house. Great listener, leader, and team player. 3+ years experience. fourstringheroes@gmail.com (5/22)

SITUATION WANTED: AD SALES PLANNER/SSE based in NYC: seeks new opportunity in broadcast/cable media sales/marketing industry. 4+ years experience in the industry. contact: jdouglass2080@gmail.com (5/22)

SITUATION WANTED: SERIES PRODUCER/STORY PRODUCER/based in NYC: seeks new opps in broadcast, film, non-profits or production house. Great listener, leader, and team player. 3+ years experience. fourstringheroes@gmail.com (5/21)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Related Stories

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

11/16/17: HOLIDAY PROGRAMMING GUIDE 2017

Cynopsis 2017 Holiday Guide

A CYNOPSIS MESSAGE FROM UP TV UP TV KICKS OFF CHRISTMAS #1 Premiere Movie A Very Country Christmas in 2017     50 DAYS & 500 Hours of Holiday Programs 7-Day GilMORE the Merrier BINGE-A-THON!   UP #1 Trusted Network Best and Youngest Season Ever! Top 10 Co-viewed Network   UP…We Get Family (

CynCity

Cynsiders

Instagram