Good morning. It’s Monday, March 7, 2011, and this is your first early morning Kids briefing.
Paramount‘s new Gore Verbinski (he helmed the first three Pirates of the Caribbean movies) directed animated feature film Rango, featuring Johnny Depp as the voice of Rango, opened over the weekend at the top of the box office with $38 million at 3,917 theaters, per Rentrak. The PG-rated, 2D movie becomes the biggest non-holiday related movie opening domestically of the 2011 so far. While this is good news for the kid/tween and animation industries, the overall domestic box office take for this year has been low across the board. The biggest movie opening for the year to date was Green Hornet (1/14/11) over the long Dr. Martin Luther King Birthday Weekend with $40 million, per Box Office Mojo.
MORE KIDS STUFF
Cinedigm Digital Cinema brings the new animated The Little Engine That Could to 170 digital movie theatres nationwide this month as part of its Kidtoons matinee program. Based on the classic story, the new movie features the voices of Alyson Stoner, Whoopi Goldberg, Jamie Lee Curtis, Corbin Bleu (High School Musical), and Brenda Song (The Suite Life of Zack and Cody), among many others. Universal Studios Home Entertainment will release the feature-length film on DVD and as a digital download on March 22, 2011. For each DVD sold, up to $0.50 will be donated to Starlight Children’s Foundation. Additionally, Cinedigm is donating about 50 tickets per market (in select markets) for use by Starlight Children’s Foundation families.
- Nickelodeon Canada will premiere Nickelodeon’s 2011 Kids’ Choice Awards, hosted by Jack Black, on Saturday, April 2 at 8p. Canadian kids can vote via nickcanada.com (
YTV premieres a new series and celebrates several holidays with specials:
- YTV will premiere the new animated series Scaredy Squirrel on Sunday, April 3 at 9:30a. Produced by Nelvana Studio in association with YTV, the series is based on the book series by Melanie Watt and published by Kids Can Press.
- YTV will also mark April Fool’s Day. On Friday April 1 beginning at 4p in The Zone, with guest host AJ (That’s So Weird!), the network will feature prank-filled episodes of SpongeBob SquarePants, followed by a sneak peek at Scaredy Squirrel, and premiere pranky episodes of The Penguins of Madagascar, iCarly, Big Time Rush, and a play of the movie Ferris Bueller’s Day off (7p).
- Passover on YTV includes the special Rugrats Passover on Tuesday, April 19 at 5p.
- On Easter Sunday, April 24, YTV will present It’s The Easter Beagle, Charlie Brown (9a), Willy Wonka and the Chocolate Factory (4p)
- On April 21, Earth Day programming gets underway at 5p with special back-to-back Earth Day themed episodes of SpongeBob SquarePants, iCarly, True Jackson, VP, and Everybody Hates Chris, and concludes with the network premiere of the movie Arctic Tale (8p), which is narrated by Queen Latifah.
- Additionally, movies making their network premieres on YTV includes: Madagascar: Escape 2 Africa (Sunday, April 3/6p); Men In Black (Sunday, April 10/6p); Princess (Friday, April 15 /7p); Men In Black II (Sunday, April 17/6p); Barbie: A Fair Secret (Friday, April 22/10a); Jonah: A Veggietales Movie (Friday, April 22/12p); and Pirates Who Don’t DO Anything: A Veggietales Movie (Friday, April 22/1:30p)
Treehouse programming highlights for April:
- Easter-themed episodes of Max & Ruby, Dora the Explorer, Wonder Pets!, and others will air Easter weekend April 23-24.
- The network celebrates Earth Day with ways that kids can conserve the environment with Earth Day-themed episodes of its series all day long on Sunday, April 17 and Friday, April 22, including the premiere of a Caillou episode (April 17/7:30p).
CopCorp Licensing launches the new property Fiona & the Funky Pirates, a spin-off of Barcode Kitties from Japan’s Seikodo Corp., at the Brand Licensing Central & Eastern Europe fair in Budapest this week. Fiona & the Funky Pirates is a kid-targeted whimsical and brightly colored property featuring adventurous and sometimes silly sea creatures as they search for fun and new friends. CopCorp welcomes the licensees to incorporate the characters from the new property into its existing Barcode Kitties product lines or to feature Fiona & the Funky Pirates as a stand-alone property. CopCorp is the worldwide licensing agent for Seikodo Corp.’s creations Barcode Kitties and Fiona & the Funky Pirates.
CBS Consumer Products launches a week-long promotion for its new Starfleet Academy Store, which will bring joy to Trekkies as the store plays on the college Spring Break theme and season, by offering new products including: T-shirts, Koozies, and Drawstring bags all with Star Trek-related sayings and humorous references like the Romulan Ale Pong Champion T-shirt.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 4-6, 2011:
Rango (Paramount) PG Opening Weekend $38.0m
The Adjustment Bureau (Universal) PG-13 Opening Weekend $20.9m
Beastly (CBS Films) PG-13 Opening Weekend $10.1m
Gnomeo and Juliet (Buena Vista) G $6.9m-4 wk total $83.7m
Unknown (Warner Bros.) PG-13 $6.6m-3 wk total $53.1m
Just Go With It (Sony/Columbia) PG-13 $6.5m-4 wk total $88.2m
I Am Number Four (Buena Vista) PG-13 $5.7m-3 wk total $46.4m
Justin Bieber: Never Say Never (Paramount) G $4.3m-4 wk total $68.9m
Big Mommas: Like Father, Like Son (Fox) PG-13 $3.3m-3 wk total $33.3m
True Grit (Paramount) PG-13 $950,000-11 wk total $168.7m
Source: Rentrak ( www.rentrak.com )
LeapFrog Enterprises names John Barbour as its new CEO and member of the Board of Directors, effective today. Barbour takes the reins from current CEO, Bill Chiasson, who is appointed Chairman of the Board. An industry veteran, Barbour was most recently President/GameHouse Divisions, RealNetworks. He was also President Toys “R” Us and is credited with leading the turnaround of its US and international divisions, as well as building the toy retailers online business. He also previously served as President, Toys “R” US International and Chairman, Toys “R” Us Japan, and President and CEO/toysrus.com.
Cookie Jar Entertainment names John Morris as SVP/TV Sales and CO-Productions (TV, home video and digital), for the UK, Benelux, Australia, and New Zealand. Morris, who will be based in the UK office, will head up TV sales and presales, planning and forecasting for these territories, as well as heading up creative development and co-productions with UK and pan European broadcasters and studios. He will report to Jean-Michel Ciszewski, SVP/International TV and Home Entertainment, for distribution, and Tom Mazza, Head/Worldwide TV, and Toper Taylor, President and COO, for co-production and creative development. Most recently, Morris ran his own media consultancy, and had held executive positions at a range of organizations in broadcast, bran development and cross-media exploitations, including with Sparrowhawk Distribution, IMG, RTL Disney, HIT Entertainment and BBC Worldwide.
Razor & Tie appoints John Franck as SVP/Marketing. He will oversee the company’s marketing campaigns for all label releases as well as distributed label efforts. Based at its NYC headquarters, Franck will report to the company’s co-owners Cliff Chenfeld and Craig Balsam. Most recently, Franck served as SVP/Marketing, eOne Music (f/k/a Koch Records). He previously toiled for 440 Music, Epic Records, and Elektra Records.
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 3, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1058; K6-11 449; TWEENS 9-14 322
DISNEY CHANNEL: K2-11 922; K6-11 480; TWEENS 9-14 345
CARTOON NETWORK: K2-11 391; K6-11 239; TWEENS 9-14 178
DISNEY XD: K2-11 119; K6-11 90; TWEENS 9-14 66
NICKTOONS: K2-11 107; K6-11 72; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to firstname.lastname@example.org no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).
Answer to Yesterday’s Trivia: This “kids” cereal comes in with little marshmellow blue moons, yellow stars, pink hearts, green clovers and diamonds. Shapes have come and gone over the years and only one of those shapes has been in the cereal from the very beginning. Which one? PINK HEARTS ARE STILL IN EVERY BOX OF LUCKY CHARMS Kudos to: Keith Manzella-Eastwest MG/NY; Patti McTeague-Disney Channel/Burbank
Today’s Trivia Question: The original of this Rembrandt now hangs in the National Gallery of Art in Washington DC. A print was used as a prop in the foyer of this sitcom house (tho from time to time was replaced with a mirror). The painting features a young girl with an item too obvious to mention or it would give away the answer to this question. What show was this on? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Gwen Billings for Cynopsis Kids!
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