Monday, March 4th, 2013

Cynopsis: Kids!
03.04.13

Good morning. It’s Monday, March 4, 2013, and this is your first early morning briefing.

Today’s Top Headlines

Should I stay or should I go? The Walt Disney Co. is mulling that very question regarding its co-ownership of online video site Hulu. Disney and News Corp., which each owns about one-third of Hulu, are at odds over the future direction of the company; their differences have become more pronounced since early January when Hulu CEO Jason Kilar announced he’ll be leaving the company. Reportedly on the table is a scenario where one would buy out the other’s shares, or both potentially could sell to a third party. Comcast Corp.’s NBCUniversal owns the majority of the other third of Hulu but is precluded from voting its stake in company decisions due to requirements set as part of the Comcast-NBCU merger a few years ago.
What’s the Beef? Disney supports a free, advertiser-supported model similar to YouTube, while News Corp. backs a subscription-based service. Currently Hulu offers both–a free service and its Hulu subscription service, which has more than 3 million subscribers. Hulu, which launched in 2007, reported revenue of $700 million last year.

Programming Picks

The Hub will air the third and final season of CG-animated series Transformers Prime Beast Hunters, from Hasbro Studios, on March 22. The new season debut will be preceded by a four-hour marathon of back-to-back episodes from the series’ second season.

Vancouver, Canada-based Slap Happy Cartoons will start producing animated shorts to air on British Columbia’s Knowledge Network. The shorts will feature quirky Slap Happy characters Luna, Chip and Inkie, who learn primarily through play.

In the you-can’t-make-these-things-up department, Disney this weekend wrapped its monthlong Phineas and Ferb-erated celebration in honor of National Platypus Day, March 2. To honor of the show’s resident platypus Perry, Disney enlisted the Good Morning America on-air team to sing a Perry cult-favorite song, premiered the song on Radio Disney and aired a complementary music video on Disney Channel, plus showed the series’ flagship episode and hosted P&F marathons on both Disney Channel and Disney XD.


A CYNOPSIS MESSAGE


Cynopsis: Kids! Webinar – Spots are still available!
REGISTER

Leveraging the Second Screen in the New Kids Market
March 14 ~ 1:30-3:00pm ET ~ $295/site

Expert Speakers

Elie Dekel  President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower  SVP, Programming & Scheduling [Cartoon Network]
Anne Richards  Creative Director [No Crusts Interactive]


Inside the Beltway

The White House’s current focus on gun control does not go far enough to address the country’s gun violence, Rep. Frank Wolf (R-Va.), said late last week during hearings in the House. Urging President Obama to involve the media more in the solution, Wolf did not limit his comments to gaming. “I’m not naive enough to think that video game violence is the only issue here,” he said. “We need to have an honest discussion about media violence–TV, movies and video games.” Wolf chairs the House Appropriations subcommittee that funds the National Science Foundation, which compiled a report on the effects of violence and the media in the wake of the December 2012 school shooting in Newtown, Mass.
His comments came the day after television and film trade organizations launched a campaign aimed at helping parents manage media viewing. Wolf called the current ratings systems “confusing.”
Meanwhile in the Senate, Commerce Committee chairman Jay Rockefeller (D-N.Y.) committed to studying the impact of indecent media on children as one of his top priorities in the new Congress. The Senator already reintroduced his Violent Content Research Act in January.

More Kids News

Got a great idea for teen programming? As part of its Tell-A-Vision exhibit at the SXSW Interactive Festival March 10-11 in Austin, Texas, Warner Bros. is offering attendees the chance to pitch original ideas for a digital series to its CW Network’s digital studio, CWD. Attendees can make an original on-camera pitch; execs will select one winner to travel to L.A. to pitch their idea in person.

The Parents Television Council was less than amused by Seth MacFarlane’s Oscar antics. In an online petition launched Friday that calls out MacFarlane for making demeaning comments about women and minorities, anti-Semitic remarks and more, the PTC is seeking to ensure the actor/comedian is never invited to host again. The organization also posted several Oscar-night MacFarlane clips on its web, labeling them with descriptors including “sexist” and “orgy.” We don’t think they need to lose much sleep–Macfarlane tweeted the morning after the show he would never host again.

By The Numbers

CORRECTION: Cartoon Network ranked No. 3 in the Monthly Preliminary Basic Cable Network Rankings for February 2013 (1/28/2013 – 2/24/2013) in Total Day for both K2-11 and K6-11. Cartoon scored a Total Day (000) of 506 for K2-11, and 330 for K6-11, according to Nielsen data. Cynopsis Kids! inadvertently left Cartoon off our grid in last Friday’s issue, and we regret the error.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 1-3, 2013:

Snitch (Lionsgate) PG-13 $7.7 million (weekend)  $24.4 million (2-week cume)
Escape From Planet Earth (The Weinstein Co.) PG  $6.73 million (weekend) $43.21 million (3-week cume)
Safe Haven (Relativity Media) PG-13  $6.3 million (weekend) $57.1 million (3-week cume)
Warm Bodies (Lionsgate) PG-13  $2.65 million (weekend)  $62 million (5-week cume) 
Life of Pi (20th Century Fox) PG  $2.3 million (weekend)  $116.94 million (16-week cume)
Lincoln (Disney) PG-13  $1 million (weekend)  $180.1 million (17-week cume)
Beautiful Creatures (Warner Bros.) PG-13  $923,000 (weekend)  $18.53 million (3-week cume)
Les Miserables (Universal) PG-13 $559,680 (weekend)  $147.62 million (10-week cume)
Amour (Sony Pictures) PG-13  $522,283 (weekend)  $5.92 million (11-week cume)
Jack Reacher (Disney) PG-13  $184,000  (weekend)  $79.68 million (18-week cume)


A CYNOPSIS MESSAGE


JUST ANNOUNCED: DEADLINE EXTENSION!

We are extending the Cynopsis: Kids !magination Award deadline based on subscriber demand. The Awards honor the best in kids programming & marketing – here’s your last chance to submit your entry to win a coveted !magination Award.

Deadline: March 8, 2013
Awards Ceremony: June 4, 2013 (Yale Club NY)

http://www.cynopsis.com/events/kids-awards.



Answer to Last Week’s Trivia Question:
Forsythe Pendleton Jones lll is better known as…? Jughead Jones form the Archies. Kudos to: Jeffrey Grant-Turner Research/Atlanta; Richard Oren-Getty Images/NY; Pat Brady-CESD/LA; Jimmy Huynh-Toon Goggles, Inc/LA; Anand Roy-The Walt Disney Company/Mumbai India.
 
Today’s Trivia Question: What cartoon, accompanied by a collectible card game, became a huge hit in Japan in 1998? (Email john@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
Cathy@cynopsis.com for Cynopsis Kids!
03.04.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)

JOB OPENING: TICKER/CSN MidAtlantic/DC: 2+ yrs sports journalism; on-air ticker experience preferred; job # 7716, www.nbcunicareers.com (3/9)

JOB OPENING: EXECUTIVE ASSISTANT/SCRATCH/VIACOM/NYC: Please see below the direct link to the job posting.  http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=5339  (3/9)

JOB OPENING:  VP RSRCH, FUSE/NYC: Extnsv exp ad sales & prgrm rsrch. 10+ yrs exp primary & secondary media rsrch. Exp w/focus groups, analyzing, budgeting, forecasting Nielsen data. Exp bldng & mng rsrch team. Dgtl exp a plus. Click here to apply. (3/9)

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JOB OPENINGDIGITAL MEDIA SPECIALIST/Crown Media Family Networks/Studio City: Oversight for the efficient mngmnt & processing of dig. file based audio visual assets & metadata utilizing dept. resources. More info/apply:  here http://www.hallmarkchannel.com/jobs  (3/9)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: careers@outsidetv.com (3/9)

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JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: http://tinyurl.com/cyckra9 (3/7)

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JOB OPENING: KIDS RESEARCHER/Insight Strategy Group/NYC: Looking for highly analytical Kids researcher w/5-7 years exp managing research projects and hands on exp working with kids Res/letter: careers@insightstrategygroup.com (3/7)

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JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives.More info & apply: http://www.hallmarkchannel.com/jobs (3/6)

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JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: fnull@sonarent.com (3/6)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-SalesPlanningJobsNYC@univision.net (3/6)

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JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/NYC: Support ideation & dev of programs and acct management for clients. Exp in digital/multi-platform pref’d. 6+ yrs in related field exp. Resume to: MeaghanTrimarchi@clearchannel.com (3/5)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email sceberio@alliedim.com with resume stating why you are interested in position (3/8)

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at www.sho.com/careers (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: upeacester@gmail.com (3/9)

SITUATION WANTED:  PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume -http://lnkd.in/-cZcji brian@emeraldelephant.net (3/9)

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: melanie@melicious-media.com (3/7)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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