Monday, March 19th, 2012


Transformers Prime, My Little Pony, Goosebumps, Pound Puppies, Strawberry Shortcake,
Family Game Night, R.L. Stine’s The Haunting Hour, GI Joe Renegades,
 The Aquabats! Super Show!, Transformers Rescue Bots
, Are You Smarter Than a 5th Grader?


Where kids and families tune-in for entertainment. And coming this Spring…
Care Bears: Welcome to Care-A-Lot
Kaijudo: Rise of the Dual Masters

For more information contact SVP Ad Sales (212) 548-5860

Cynopsis: Kids!

Good morning. It’s Monday, March 19, 2012, and this your first early morning briefing.

Answering a few of our questions this week is Meg LaVigne, President of Television, Litton Entertainment, an indie TV programming syndication company. Litton Entertainment ( launched the tween/teen-targeted Litton’s Weekend Adventure (, syndicated programming block on ABC stations across the US in September 2011. Prior to joining Litton Entertainment in 2010, LaVigne led her own media company, LaVigne Media, a TV and news media programming consultancy. LaVigne has also served as VP and GM for local TV stations, at one point becoming one of a few TV executives in the US to manage two stations in two states at the same time. She also toiled in numerous senior positions at WSBK-TV (Boston), and has worked as on-air talent in both TV and radio.

Litton Entertainment recently launched Litton’s Weekend Adventure, a live-action, tween targeted, educational/informational (E/I) Saturday morning programming block, which includes six original series, on ABC affiliate stations. Did Litton approach ABC or did ABC come to you about programming a block for its affiliates?

The ABC Affiliates Board contacted Dave Morgan, Litton’s CEO, as well as the ABC Owned and Operated stations. Litton’s legacy is the industry’s most respected producer and distributor of quality E/I programming. The partnership was a very natural fit.

Why did you aim the block, Litton’s Weekend Adventure, at tweens and not younger kids, who have more traditionally been the target for Saturday morning viewing?

“Litton’s Weekend Adventure” is redefining E/I programming on broadcast television. We like to refer to our strategy as “co-viewing,” and Litton’s Weekend Adventure features programs that appeal not only to teens, but their moms, dads and entire family. Our shows are inclusive and promote family-wide education, exploration and self-discovery.

What involvement do the ABC affiliate stations have in what you create for the block?

We work closely with the ABC Station Affiliate Board and ABC Owned and Operated stations to provide content that falls into three buckets: Earth, Health and Culture. Our mutual mission is creating programming that inspires and educates viewers to look around at the incredible world we all share.

What new shows and/or content for kids/tweens/families are you developing and most excited about?

We’re about to launch “Sea Rescue,” a new program that debuts on April 7th in partnership with Sea World. It focuses on the rescue, rehabilitation and return of sea animals and the incredible work being done by dedicated professionals to protect our precious animals. Viewers of “Litton’s Weekend Adventure” will be amazed by the efforts of these pros, and by the dramatic stories of what can be done when we dedicate our talent and passion toward saving our animal friends.

What is the most important lesson that you have learned since launching Litton’s Weekend Adventure?

Being associated with these shows has reinforced a couple of important things. First, the incredible power of broadcast television and its enormous influence as a medium. We hear from viewers across the country who have been moved by our shows and inspired by what they’ve learned. This is so rewarding and ultimately fulfills broadcaster’s mission to serve their communities. Also, it’s pretty humbling when you see what people across our country and our world are doing to make the world a better place. It’s pretty powerful stuff.

Earlier in your career you were on-air talent for several shows in Boston at WSBK TV, including AM Boston. How did those experiences make you a better programmer and syndicator?

Being ‘raised’ at a local station and being engaged in local programming, you develop a good feel for what your audience wants to see on television. And, you constantly listen to your viewers. They’re pretty smart, pretty good programmers. You never stop learning and encouraging feedback. I think you respect your audience, always, and they’ll return the favor.

You are a sports enthusiast, and you are a competitive pool player. Are any of your business strategies based on what happens during a pool match?

Well, I love to play pool because it forces me to strategize about ‘the next move.’ I’m also a big fan of team sports, probably more than individual competition. I played competitive sports in high school and college and there’s no better feeling than winning as a team. Lessons like selflessness, working together, finding a solution that allows everyone to be successful. These are really fundamental to business success, to producing a great show and nurturing strong relationships in the television industry.

As a broadcaster your voice was heard on a Three Stooges New Year’s Eve Marathon. What is your favorite Three Stooges Episode?

Ah… from world adventures to the Stooges. My favorite episode is It’s Dizzy Doctors where the Stooges get the job selling Brighto and take control of the hospital’s intercom along with the wheelchair mishap in the hospital corridor – classic Stooges. Not a big “Shemp” fan, sorry.


Ty Burrell (Modern Family) and Max Charles (The Amazing Spider-Man, The Three Stooges) are ready to hop in the WABAC machine as they sign on to lend their voices to the characters Mr. Peabody and Sherman, respectively, in DreamWorks Animation‘s upcoming Mr. Peabody & Sherman feature film, which is slated for a March 14, 2014 release. Based on Jay Ward’s classic cartoon, the Mr. Peabody & Sherman movie is directed by Rob Minkoff (Stuart Little, The Lion King) and produced by Alex Schwartz, who previously served as Head/Development for the studio, and Denise Cascino (Megamind, Shrek the Third). The movie is being written by Craig Wright (United States of Tara, Six Feet Under). Bullwinkle Studio’s Tiffany Ward and Classic Media’s Eric Ellenbogen serve as executive producers on the film along with Jason Clark (Monster House, Stuart Little).


V&S Entertainment signs a new deal with CPLG France to serve as the licensing agent in France for its animated preschool series Everything’s Rosie. V&S Entertainment also recently completed a licensing agency deal with Starbright SRL for Everything’s Rosie property in Italy. France Television debuted the first season of Everything’s Rosie (La Vie de Rosie) in February 2012, where it airs Monday – Friday at 7:40a on ZouZous Kids, part of France Television’s France 5 channel. The French licensing program for Everything’s Rosie is set to launch in spring 2013. The UK and Spanish licensing programs for V&S’ Everything’s Rosie includes 40+ licensees across a wide range of categories.

American Greetings Properties (AGP) and international licensing agent Starbright SRL announce that Magazzini Salani will launch, for the first time, a line of Holly Hobbie books in Italy. Four Holly Hobbie book titles will be released in Italy beginning in March 2012, just in time for Italy’s Bologna Book Fair, which opens its doors today. These new titles will be available online as well as throughout mass market, book, department, hypermarket, airport gift, and independent stores in Italy, Vatican City, San Marino and Canton Ticino. The new deal expands on the existing partnership with Adriano Salani, which includes notebooks, calendars, agendas, bags, and t-shirts for kids, teens and adults.

Milan-based Atlantyca Entertainment awards publishing rights for the preschool book series, La Pimpa, to China Publishing House of Electronics Industry (PHEI). Under the new five-year deal, PHEI is granted the exclusive rights to publish 24 titles in the La Pimpa book series throughout Mainland China. The La Pimpa book series, edited in Italy by Franco Cosimo Panini Publishing House, features a range of publications covering various subjects and formats, such as game books, large and small-format cardboard books, simple stories, activities-based albums and books with DVDs. Pimpa is also available in a monthly magazine offering a variety of stories, articles and activities. The Pimpa books have also available as apps for the iPad, which include interactive games and special features.  Created by cartoonist Francesco Tullio Altan, the books follow the adventures of Pimpa, a puppy with red spots.


Scholastic and the Environmental Protection Agency (EPA) team up to release a Spanish-language of their The Magic School Bus Gets Cleaned Up (El Autobus Magico  necesita una limpieza), a special edition book based on the popular Scholastic series. In The Magic School Bus Gets Cleaned Up the kids and science teacher extraordinaire Ms. Frizzle explore the pollution emitted from their own diesel school bus and learn how to reduce the emissions as they travel through a diesel engine. The English version of the book has been an outreach and environmental education and literacy resource since its release in 2007. Information on how to obtain the English and Spanish versions of the book at no cost can be found at EPA, through its National Clean Diesel Campaign (, addresses emissions from the nation’s existing fleet of school buses to protect kid’s health and improve communities’ air quality. Since 2008, under the Diesel Emissions Reduction Program of the Energy Policy Act of 2005 (DERA), EPA has retrofitted, replaced, or repowered over 20,000 school buses. And yes, Scholastic’s Traveling Magic School Bus has been retrofitted — though not through DERA.


Canada’s telecommunications giant BCE Inc., parent company of Bell Canada, signs a definitive agreement to acquire Montreal-based Astral Media, which owns a range of specialty and TV channels, radio stations, digital media properties and out-of-home ad platforms in Quebec and across the rest of Canada, in a deal valued at approximately USD $3.4 billion. Among its channels, Astral owns kid and family targeted networks such as Family Channel, Disney Junior, VRAK.TV (a French-language specialty channel), and Teletoon Canada (which it co-owns 50/50 with Canada’s Corus Entertainment), as well as a host of non-kid/family centric channels including HBO Canada and The Movie Network. This new deal supports BCE’s competitive edge in the Quebec marketplace as well as its strategy to invest in broadband networks and content. The Astral team will join the Bell Media business unit, which was formed in 2011 following Bell’s acquisition of CTV, Canada’s largest media company. Ian Greenberg, Astral Media’s President and CEO, who co-founded the company in 1961 with his brothers, will join the BCE’s Board of Directors.

Classic Media expands its portfolio once more with the acquisition of the preschool property Olivia from Chorion. The terms of the deal were not announced.  Olivia was created by illustrator/author Ian Falconer as a book series, which was then adapted as a 3D CG animated TV series. It was two weeks ago Classic Media purchased the rights to Noddy, part of author Enid Blyton’s estate from Chorion. Chorion owns the Enid Blyton estate that, in addition to Noddy, includes the kid-targeted properties Gaspard & Lisa and Max & Ruby, which have not yet been acquired. Since going into administration in fall 2011, Chorion has also sold its share in Agatha Christie Limited to Acorn Media. The first Olivia title was first published in 2000, and now 6+ million copies of the books have been sold worldwide. The Olivia TV series launched in 2009 on Nick Jr. (US), and can now be seen in 120+ countries, airing on broadcasters including ABC (Australia), Five/Milkshake! (UK), Treehouse (Canada) and TF1 (France).

PBS Kids will debut a new Easter-themed episode of The Jim Henson Company‘s science exploration focused, animated preschool series Sid the Science Kid on April 3 (check local listings). The episode, Rock & Roll Easter, features Sid and his pals exploring different types of rocks as they set out on an Eater egg hunt in the backyard.

Australia-based SRL Productions‘ animated kid-targeted series Guess How Much I Love You – The Adventures of Little Nutbrown (52×11) Hare is set to hop onto ABC4Kids‘ (Australia) Giggle and Hoot Good-Night Hour just in time for Easter on Sunday, April 8, 2012. The series will air daily at 6:15p. The animated series is based on the classic picture book, written by Sam McBratney, illustrated by Anita Jeram and published worldwide by Candlewick Press/Walker Books, which has sold 26+ million copies worldwide. Guess How Much I Love You – The Adventures of Little Nutbrown is a co-production with Singapore-based Scrawl Studios and German broadcaster, KI.KA and ARD’s HR (Hessischer Rundfunk).

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 16-18, 2012:
Dr. Seuss’ The Lorax (Universal) PG                                    $22.8m-3 wk total $158.4m
John Carter (Disney) PG-13                                               $13.5m-2 wk total $53.2m
A Thousand Words (Paramount) PG-13                                $3.8m-2 wk total $12.1m
Journey 2: The Mysterious Island (Warner Bros.) PG              $2.5-6 wk total $95.1m
This Means War (Fox) PG-13                                             $2.1m-5 wk total $50.5m
The Vow (Sony) PG-13                                                    $2.1m-6 wk total $121.1m
Tyler Perry’s Good Deeds (Lionsgate) PG-13                         $1.4m-4 wk total $32.8m
The Artist (Weinstein) PG-13                                            $1.1m-17 wk total $42.1m
Ghost Rider: Spirit Of Vengeance (Sony) PG-13                     $855,000-5 wk total $49.7m
A Separation (Sony Pictures Classics) PG-13                        $510,000-12 wk total $5.6m
Source: Rentrak (


Japan’s Toei Animation appoints Hiroyuki Kinoshita to oversee three of its international operations as CEO/Toei Animation Enterprises, and COO/Toei Animation Inc. and Toei Animation Europe S.A.S. Kinoshita joined Toei in 2004 as Director of Business Planning, and since then has served as CFO and Secretary/Treasurer of Toei Animation, Director/Contents Business Department and Director/Overseas Strategy Promotion.

Disney Junior forms a council of academic advisors from various fields, including transmedia, storytelling, early education, language development, diversity, emotional learning, digital trends and literacy, to help guide the Disney Junior early learning curriculum for K2-7. The new council comes as the Disney Junior 24-hour channel, helmed by Nancy Kanter, SVP/Original Programming and GM/Disney Junior Worldwide, prepares to launch in the US this Friday, March 23 at 12a. The Disney Junior advisory board members are: Kevin Clark, Ph.D., the Founder and Director of George Mason University’s Center for Digital Media Innovation and Diversity; Drew Davidson, Director of the Entertainment Technology Center  Pittsburgh at Carnegie Mellon University and Editor of ETC Press; Ines Dussell, Educational Director of Sangari Argentina; Kathy Hirsh-Pasek, Director of the Infant Language Laboratory at Temple University; Henry Jenkins, an expert in the field of transmedia; Linda Labbo, Professor Emerita in the Department of Reading Education at the University of Georgia; Robert L. Selman, Harvard Medical School’s Roy Edward Larsen Professor of Education and Human Development Professor of Psychology, Psychiatry Department; Catherine Snow, the Henry Lee Shattuck Professor of Education at Harvard Graduate School of Education; Maria Tatar, chair of Harvard University’s program in Folklore and Mythology; and Yuuko Uchikoshi, an expert in the field of bilingual education, language development and socialization and literacy development.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 15, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 851; K6-11 445; TWEENS 9-14 348
NICKELODEON:           K2-11 719; K6-11 309; TWEENS 9-14 183
CARTOON NETWORK:   K2-11 517; K6-11 308; TWEENS 9-14 246
DISNEY XD:               K2-11 215; K6-11 174; TWEENS 9-14 127
NICKTOONS:              K2-11 118; K6-11   77; TWEENS 9-14  57
Source: MTVN Research from Nielsen Media Research Data


T H A N K   Y O U

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Answer to Our Last Trivia Question: Name the twins on the Thundercats. Wily Kit and Wily Kat Kudos to: Bob Friedland-Toys”R”Us, Inc./NYC; David Stern-BARD Entertainment/NYC;Tom Boyd-WGN-TV/Chicago; Rori Caffrey-Centennial College Children’s Entertainment/Toronto; Anand Roy-The Walt Disney Company/India.

Today’s Trivia Question: What was the original name of the cartoon Thomas and Friends? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: Apply: (3/24)

JOB OPENING: SALES SERVICE EXEC/ or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: (3/23)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to (3/24)

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SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail (3/23)

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