Good morning. It’s Monday, June 27, 2011, and this is your first early morning Sports briefing.
Who said TV was down? Coming off of record numbers for the 2011 Gold Cup, bolstering a young demographic that rose 7.8% in the adult 18-49 demo last season, and preparing to launch a sports network in the new year, Univision status among the networks continues to climb.
Cynopsis Sports spoke with Univision Sports President Sandy Brown about his network’s recent successes in sports, the decision to launch a sports channel and whether a league like the NFL could soon be in the company’s future.
On the role of sports in the network: Sports is a very high priority for the company right now. As you know, we are coming off of a World Cup that was a record-breaking property for us, and now we are launching a sports network in the first quarter of next year. We devote a lot of hours to soccer and what we want to be able to do is to expand what we are doing currently, provide more comprehensive pre- and post-game coverage as well as develop our overall wraparound products. These are all things that we think are very important to us, and we are looking to sports to help continue our leadership in this category with Hispanic audiences.
On what his goals from the Gold Cup: Soccer is always a high point for us given our coverage of the Mexican League and the Mexican national team, and our Gold Cup numbers validates that. We want to raise the bar in terms of production value and you are already starting to see that from the games we just aired. We want to provide additional choices for audio and camera angles, and bring the audience closer to the field.
On bidding for other sports: Obviously we carry MMA, boxing and so forth but at the end of the day, we are looking at a variety of other sports that may have an interest to our audience. We only have a certain amount of airtime available to us and obviously soccer takes up most of that time. But once we have our network launched, we will have the ability to look at other sports as well, whether that is more football from other parts of the world, or dealing with some of the US leagues such as the NFL or MLB, maybe it’s a combination of those two, we are going to be looking at each and every opportunity on a selective basis.
On using digital platforms for Hispanic audiences: Univision has done a tremendous job streaming all their games. I think the overall quality of that coverage has been great online and we try to promote that on-air to help it. It dovetails that you are seeing online usage for Hispanics growing tremendously and it fits with the demographic we are looking towards.
In spite of a lack of star power in this year’s pool, ESPN’s telecast of the 2011 NBA Draft Presented by Kia Motors on Thursday earned the channel a 2.5 overnight rating, according to Nielsen, to score as the highest rating for the NBA Draft since 2007, when Portland selected Greg Oden with the first pick and Seattle chose Kevin Durant second overall. That score was good enough for a 9% boost over ratings for the 2010 event. ESPN’s telecast also scored as the most-viewed NBA Draft in 15 years, averaging 3.2 million (P2+), for a gain of 15%. Top five markets included Cleveland, Salt Lake City, San Antonio, Indianapolis and Chicago.
There is a new (old) name returning to the NHL, the relocated Winnipeg franchise has decided to honor its roots and name themselves the Winnipeg Jets. However, the relocation is likely to send a ripple effect around the league. Multiple outlets are reporting that beginning with the 2012 season, the NHL will undergo realignment, as the Jets’ division includes only southeastern teams. Among the teams that could be reshuffled in the process could be franchises from Detroit, Columbus and Nashville. Early reports suggest that a likely plan would include dividing the league into four divisions, two with eight teams and two with seven with a decision expected to be finalized in December’s Board of governors meeting.
Nick Charles, who served as CNN’s first sports anchor for nearly two decades, passed away on Saturday following a long struggle with cancer. He was 64. Charles landed his first broadcasting gig with WICS in Springfield and later worked at stations in Baltimore and DC before moving on to CNN when it launched on June 1, 1980. RIP
The Dodgers lost another one, this time with the resignation of Vice Chairman Steve Soboroff, who was hired by Dodgers owner Frank McCourt the day before MLB took over operations of the team only two months ago. Soboroff cited the MLB oversight as the reason for his resignation.
After a heavy stream of promotion on both Spike TV and Versus, Nate “The Great” Marquardt dropped out of UFC’s main event over the weekend and is now out the promotion entirely. Marquardt did not pass his medical examinations prior to his contest against Rick Story. The card’s main event was switched last minute to a heavyweight battle between Cheick Kongo and Pat Barry.
After scoring around 1.4 million PPV buys for Manny Pacquiao’s previous fight, HBO and Showtime are reportedly bring the big guns for rights to his next bout against Juan Manuel Marquez on Nov. 12. A Top Rank official told the sport’s news site BoxingScene.com that bidding for the rights could go as high as $15 million from the two networks.
Fox Sports Networks has inked a deal with Championship Bull Riding that will create a new primetime series covering the Cinch CBR Tour beginning in 2012. The program will highlight 13 events from the tour, in 90-minute Sunday night episodes beginning in May of that year. The deal marks the return of professional bull riding to FSN, which last featured the sport in 2008.
The WTA is shifting its Tournament of Champions away from Bali and into Bulgaria next year, locking down the event in Sofia for three years. Bulgaria has not hosted a WTA tournament in 22 years.
Sponsorship & Promotion
ESPN is launching its annual campaign for the ESPYs, which will be hosted by Saturday Night Live’s head writer and “Weekend Update” anchor Seth Meyers for the second year in a row. The campaign features Meyers as the chaperone of a very ESPY prom, with attendees that include athletes such as Carmelo Anthony,Lindsey Vonn,BJ Raji, John Wall,Clay Matthews and Kevin Love. One of the spots features the vocal stylings of “Prom Queen” Serena Williams serenading the party while another showcases Meyers conducting a post-dance interview with prom attendees Vonn and Anthony. The 2011 ESPYs will be televised on Wednesday, July 13, at 9p, with voting and nominees now underway on the website.
The IOC may be after guerrilla marketers this year, but how what about this??…Top Australian beach volleyball player Claire Kelly is looking to raise money to get her and partner Carla Kleverlaan to the 2012 Games in London, and to raise money she is now offering sponsors tattoo space on her body, according to the Sunday Herald. For $10,500, sponsors can get themselves on a 0.8 x 0.8 inch piece of Kelly’s left limb, while a cool $52,490 will get them a 1.9 x 1.9 inch spot on her right arm or shoulder. Other deals are now being offered on eBay.
Hilton Worldwide has inked a deal to serve as the official hotel sponsor of the Special Olympics World Summer Games 2011 in Athens, Greece, and of Special Olympics International through 2014. As part of the promotion, two-time Olympic medalist Michelle Kwan announced today that the company will launch the “Celebrating Special Olympics” traveling photography exhibit, a set of exclusive displays featuring images from famed photographer Richard Corman to drive awareness. To support Special Olympics, Hilton Worldwide will also donate $75 million Hilton HHonors points to the organization and provide discounted accommodations to Special Olympics constituents attending events .
Overwhelming demand for tickets to the 2012 London Summer Games is causing issues with the online ordering system set up to sell the second round of tickets. About 2.3 million tickets went on sale at 6a London time and fans were quickly met with computer issues preventing orders, London Olympics organizers later said the process was back up to par and flowing normally.
Off the Air
ESPN Senior Vice President and Executive Producer Jed Drake on the company’s production of the FIFA Women’s World Cup: “I will tell you this – we have put in a lot of effort on this one, and we’re doing some things that we didn’t even consider doing in South Africa, and we’ve learned a lot from South Africa. We got a lot of very nice praise for what we did, and it was greatly appreciated. But we’ve learned a lot. We’ve applied that to what we’re doing, and I’ve got to tell you, I think this thing that we’re about to embark upon is just going to be a spectacular production.
Tiki Barber on WFAN explaining the success of his broadcasting career: “No I think you’re going a little bit into hyperbole there Mike because I didn’t have a big failure in broadcasting. I think if you laid the stage that you and Chris tried to at the time that I would be the next Matt Lauer, then yeah it was a failure. But I had a lot of fulfillment at NBC. I did a lot of stories that I think had a lot of impact over the three years that I was there. So I don’t think it was a failure. I think it was a learning experience. It turned out to not be the direction of broadcasting that I wanted to be in, but I think it’s unfair for you to label it that way.”
The Main Event
And then there were 32. Wimbledon on ESPN2 and NBC at 7a and 10a respectively.
ON THIS DAY in 1988 – Mike Tyson takes all of 91 seconds to KO Michael Spink in Atlantic City
Answer to Yesterday’s Sports Trivia Question: Who was the high-school player selected number one in the NBA draft? Dwight Howard was the overall top pick for the Orlando Magic in 2004 out of Southwest Atlanta Christian Academy. Kudos: Joe Isabella – CBS Television Station Sales/NY; Ayana Bryan – Turner Sports/Atlanta; Chris Connaughton – Big Lead Sports/NY; Jaime Leigh Overton – Marketing and Media Services/Warwick; Jamie Raybon – Time Warner/Dallas; Robert Teinowitz – Live Action Media/Chicago; Randy Turrow – Featurepro, Inc/Malibu; Jared Casden – SPORTSEARCH/Phoenix
In The Know: Who won the 2009 Gold Cup tournament? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
In My Opinion …
- Give it up Frank. Although I’m from the east coast, I’ve lived in LA long enough to have seen both the good and the bad from the Dodgers. Now, when even Mark Cuban, who tends to be linked by the press to every potential baseball sale, goes on record to say he isn’t sure he wants a piece of the team, it’s time to get out of Dodger Stadium. I’ve worked with some terrific people at the Dodgers over the years, and frankly, they deserve better than this mess. In my visits to the team this year, there have been three constants: No stars, no fans, and no fun. Drop the legalities and sell the team, it’s done.
Completely agree with you on your take about McCourt and this is coming from a lifelong Giants fan. As much as I hate the Dodgers it does pain me to see such a storied franchise mire in this mess. The frustrating part for Bum fans is that everyone knew it would be a mess once they took hold of the team and started spending like they won the lottery. I honestly miss having a relevant rival.
I completely agree! The fact that one of MLB’s most celebrated franchises is a bargaining chip in something so sordid as a high profile divorce case is shameful. I think MLB’s and Commissioner Selig’s actions to date have been none too subtle hints to Mr. McCourt to sell the team and take his personal dirty laundry back behind closed doors where they belong. The best interests of the Dodger’s and their fans would best be served with an owner whose focus is on putting a winning team on the field. Mr. McCourt may think he has his team’s best interest at heart by wanting to hold on to the franchise, but this situation has tainted his reputation as an owner and tainted the storied traditions of Dodger Blue. Time to let someone else play Frank!
Later — Chris
Chris Pursell for Cyn opsis | Sports
June 24, 2011
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: FREELANCER AUD RSRCH/MTVN/LA. TV rsrch mgr/dir; strong conceptual skills. Media Math,Nielsen/Star Media sftwr req’d w/ prof synd. rsrch (MRI) pref.Min 5 yrs. Exp TV resrch/related field. Res: email@example.com (7/2)
JOB OPENING: VP BUS & LEGAL AFFAIRS/MD: Mng business negotiations for a wide variety of prgmmg transaction for Discovery Ntwrks w/focus on documentary & non-scripted reality prmmg. www.discovery.com # 3497 (7/2)
JOB OPENING: EMERGING MEDIA TECHNOLOGIST/NBCU/NYC: Full time technical position focused on Mobile (Social Media, QR codes, Tablets, Apps, Augmented Reality, etc.), Connected TVs and Automatic Content Recognition. http://goo.gl/119Bd (7/1)
JOB OPENING: MOBILE VIDEO PROGRAM MANAGER/NBCU/NYC: Technical knowledge of mobile vid/infrastructure including: codecs, transcoding, bit-rates, RSS/MRSS/XML feeds, delivery systems, and device player capabilities. http://goo.gl/zI1RV (7/1)
JOB OPENING: COORD, PROD FIN/LIFETIME/NY: Support Prod Mgmnt with invoicing, budgeting, monthly close &analysis.2 yrs exp in fin/acctg/prod within a media environment. To apply: www.aetn.com/careers.html (7/1)
JOB OPENING: HR BUS PARTNER/A+E NETS/LA: Serve as bus partner &resource for LA office in all areas of HR. 7+ yrs HR exp in a media co. Strong recruiting/employee relations/comp/benefits exp. To apply: www.aetn.com/careers.html (7/1)
JOB OPENING: PROGRAMMING DIRECTOR/Discovery Comm/FL: 7+yrs exp. Resp for program strategy, acquisition & scheduling of general entertainment channel LIV, Gen. Ent. background a must, speak Eng/Spa perf. www.Discovery.com #4147 (7/1)
JOB OPENING: EXECUTIVE MEDIA DIRECTOR/GSD&M/AUSTIN TX: Looking for 15+ years of experience to lead the Media department at all full-service advertising agency. To apply and see the full job description, please go to www.gsdm.com (6/30)
JOB OPENING: DIR OF TECHNOLOGY/Bravo/ NY: Job #1718BR Manage & motivate in-house team of developers; implement development methodologies ensuring timely delivery of products & services. http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: VP PROD STRATEGY & DVLPMNT/Bravo/NY: Job #1844BR Work w/Bravo Digital leaders on prod strategy & roadmap across web, mobile, apps, connected devices, & interactive TV platforms http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: COORD, A & E CONS MKTG/NEW YORK: Coord consumer communications (paid/earned media) in support of tune-in & branding goals for A&E/Bio/CI https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101651 (6/30)
JOB OPENING: PROMO PRODUCER/2C Media/Miami: Dvlp promo campaigns fr major national ntworks. Strong writing, conceptual, & 2-5 yrs cable, studio, or ntwk promo exp needed. Must work in Miami, Fl.Cntct: firstname.lastname@example.org (6/30)
JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: email@example.com (6/30)
JOB OPENING: MGR AD SLS PARTNERSHIPS/NEW YORK: Work w/Ad Sales to sell ideas/value propositions to agencies, clients, planners, internal stakeholders https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101569 (6/30)
JOB OPENING: ACCT EXEC, PRIMETIME/Chicago: Job#2095BR AE will be responsible for increasing revenue from existing business and new business for Primetime, Late Night and Daytime. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (6/30)
JOB OPENING: EXEC PRODUCER- ON AIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: firstname.lastname@example.org (6/30)
JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Review/enter sales contracts into order proc. system to maint accurate sales data. Apply at: www.cbscareers.com (6/29)
JOB OPENING: PROJECT MANAGER /NEW YORK: Project Manager-IT: Full job description please visit www.aetn.com/careers to apply https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94274 (6/29)
JOB OPENING: MKTG MGR TOYS/Fisher-Price/NYC: Strong consumer product mktg exper with product devt and supervisory exper req’d. Licensed prod exper a plus. To apply visit the career opportunities page on www.Fisher-Price.com – EOE (6/29)
JOB OPENING: ASST TO EXEC PROD/Leading daytime talk show/NYC: Coord schedules & maint calendar. Orgnzed, detail minded and multitasker a must. As well as excellent PC & comm skills. BS/BA. email@example.com (6/29)
JOB OPENING: SVP BUS & LEGAL AFFAIRS/LA: Mng TLC, Studios, & JVs; daily activities to incl budget, staffing & general policies; Lead deal negotiation for DCL; 8 yrs exp negotiating transactions in ent field. www.discovery.com #4153 (6/29)
JOB OPENING: SALES RESEARCH DIRECTOR/SYFY/NYC: Leads research efforts to position Syfy in marketplace; synthesize & package insights with focus on ROI. Apply online at www.nbcunicareers.com (#2121BR) (6/29)
JOB OPENING: SALES DIR/Cynopsis Media/LA: 5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: firstname.lastname@example.org (6/29)
JOB OPENING: SALES MGR/Cynopsis Media/NY:3+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: email@example.com (6/29)
JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (6/28)
JOB OPENING: MGR, CABLE & MEDIA AFFIL SALES & MKTG/Here Media Inc/NY: Est/main affil cable & satellite mktg prtnrshps/promos. 5yrs exp TV affil mktg, sales. Res & sal req: jobsNY@heremedia.com Info: http://advocate.com/Careers.aspx (6/28)
JOB OPENING: PREDITOR AND AP/(2 Positions) WWE/Stamford, CT: Demonstrated ability to dvlp prgrmmng from concept through creation. Ability to create new & innovative programs.Proven background & experience. Apply: wwe-careers.com/ (6/28)
JOB OPENING: FREELANCE MOBILE PROD/SESAME WORKSHOP DIGITAL MEDIA/NYC: 5+ yrs of interactive media exp, incl1+yr producing native mobile apps on iOS & Android. Res/cvr: firstname.lastname@example.org Plz put job title in subj line (6/28)
JOB OPENING: SOCIAL MEDIA SPECIALIST/Global Multimedia Co./NYC: Mngmnt, dvlpmnt, execution of social media strategy. 5+yrs exp. Strong comm skills, w/proven writing talent. Accomplished strategist/project mgr. TalentR1@gmail.com (6/28)
JOB OPENING: S & P COORD/DISNEY/BURBANK – Disney JR – Review daily broadcast log; compliance with FCC procedures. Process promo/synergy spots; work in multiple databases. TV experience needed. disneycareers.com REQ 308764 (6/28)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of show production. Please e-mail firstname.lastname@example.org (6/30)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at email@example.com
SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. firstname.lastname@example.org (7/2)
SITUATION WANTED: LA…Experienced sales, biz development pro seeking position in educational / home media/advertising . Solid resume and excellent references. email: email@example.com (7/2)
SITUATION WANTED: WGA/TAG WRITER: Legit young animation/comedy/kids writer looking for WRITING GIGS, MANAGER, WA position, or anything related to writing words well. Just sold 1st script to major network. Hit me at firstname.lastname@example.org (6/30)
SITUATION WANTED: Recent film, video and interactive media graduate, looking for an internship or entry level position in the production field. NY based. email@example.com (6/30)
SITUATION WANTED: Looking for work as a Post Supervisor/Associate Producer position. Can start right away. Please call April Nocifora at 818/636-6418 or email at firstname.lastname@example.org (6/30)
SITUATION WANTED: Creative Consultant straddles new & old media16 yr Brdcst exec can develop your pitches, scripts, online. Credits inc. DeGrassi, DaVinci, 8500+ scripts! GOFRY@ROGERS.COM (6/30)
SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance.Trees921@yahoo.com (6/29)
SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, SarahCottell@gmail.com (6/28)
SITUATION WANTED: LA… .Experienced sales/ marketing ,biz development pro seeking position in XYZ!! Solid resume and excellent references. Very adaptable!!!! email: email@example.com (6/28)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Copyright Cynopsis 2011
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011
To unsubscribe from just this Cynopsis Sports email, please click here.