Monday, January 7th, 2013

Cynopsis: Sports

Good morning. It’s Monday, January 7, 2012, and this is your first early morning Sports briefing. 

Last Thursday’s debut of Bellator 360 opens a new era of MMA on Spike TV, with the pair of episodes drawing 487,000 on average and easily doubling audiences compared to the promotion’s old home on MTV2. On Thursday, Jan. 17 at 10p, the Bellator MMA will offer two World Championship Title fights as part of the MMA debut on the channel. Now, as Bellator prepares to settle in to its new home, where it will lead out of Impact wrestling, the promotion is looking to become the new pillar in the network’s lineup.

Cynopsis Sports spoke with Bellator CEO Bjorn Rebney about the league’s new home, how its partnership with Viacom is affecting the sport and what the company is offering advertisers.

On the Spike TV schedule: Thursday night is an absolutely tremendous night for us. For our consumer base and for our demographic, it’s the beginning of the weekend. In every conversation that Kevin Kay and I have had, it just made a ton of sense and to come off of Impact which is so highly-rated and does so well for Spike, it creates a compelling four-hour block. If you track the growth of the game and the infancy of MMA, Spike gave birth to all of it. They are the reason we are talking about MMA at this level so to be able to announce it and share it with everybody is exciting.

On the matchups: You never get a second chance to make a first impression and to come out of the box with Pitbull versus Curran puts two of the world’s best 145 pounders against each other for the World Title and then to close out the night with Hawn versus Chandler, pitting two of the most explosive lightweights in the world, and then the other fights make for a great night. It will just keep getting stronger as we go into week number two and week number three.

On branding: One of the smartest things my mom ever said to me is that when you are running a business, strive to not be the smartest guy in the world and surround yourself with really smart people who will elevate your game and elevate your brand and you can take your business to an entirely new level. If you are the smartest guy in the room all the time and if you are the person teaching everyone, it pretty difficult to expand the brand and grow what you are doing. But if you have the benefit of being surrounded by people, the way I am surrounded at Spike, from a marketing perspective, from a public relations perspective, from an advertising perspective, I’m surrounded by the guys who wrote the book. The interaction I now have at Spike is literally like the interaction I have with my team at the offices in Newport.

On the pitch to sponsors: Our pitch when we are out talking to sponsors is multi-faceted. We are able to deliver a super consumer on a regular, consistent basis, day-in and day-out on the same channel platform. As opposed to saying to saying to the consumer, ‘hey, watch this show and then come back when we talk to you next-maybe come back in a few weeks or maybe next month,’ we are literally able to say to that advertiser ‘come and interact with that consumer every week on Thursday night at 10p, same time, same place, same channel.’ Also interact with them on a platform and according to a format that’s real sports driven. There’s no match making here and nobody is going to sweet talk their way to a title shot. You’ve got to win a tournament. So you’ve got the same type of energy that the NCAA tournament has, or the NFL playoffs. It is simple for consumers to understand. The third part is that at Bellator, a sponsor will ultimately own exclusivity in their chosen category. You don’t have the league selling to one sponsor in a category and the network selling to a competitor in the same category.

On the Air

The NHL season is on. The league and its Players’ Association finally pinned down an agreement on the framework of a new Collective Bargaining Agreement early Sunday morning following 113 days of the lockout. The deal offers a 10-year CBA with an out option for either side after eight years as well as a salary cap of $64.3 for the 2013-14 season. Scheduling details will be announced shortly with the agreement. “We have to dot a lot of I’s and cross a lot of T’s,” said league Commissioner Gary Bettman. “There is still a lot of work to be done, but the basic framework has been agreed upon. We have to go through a ratification process and the Board of Governors has to approve it from the League side and, obviously, the players have to approve it as well. We are not in a position to give you information right now about schedule, when we are starting. It’s early in the morning and we have been at this all day and all night, obviously. But, we will be back to you very shortly, hopefully, later today with more information in that regard.”

Tonight’s BCS National Championship Game pitting Alabama and Notre Dame is expected to set some viewership records. Brent Musburger and Kirk Herbstreit are lined up to work their sixth consecutive BCS National Championship game, calling ESPN’s telecast with Saturday Night Football Presented by Windows 8 reporter Heather Cox and College GameDay Built by The Home Depot reporter Tom Rinaldi. For the second straight year, Mike Tirico will work ESPN Radio’s broadcast with ESPN college football analyst Todd Blackledge and reporters Holly Rowe and Joe Schad.

The four-game average for ESPN’s coverage of the BCS is up 1% to a 7.5 metered market rating (from 7.4 in 2012), heading into tonight’s game, according to Nielsen. That was despite the lower rating for the Tostitos Fiesta Bowl last week, which featured an easy Oregon win over Kansas State. The matchup drew a 7.7 overnight, down from last year’s 9.0 overnight score for an overtime game.

ESPN also posted two of its top four most-viewers non-BCS bowl games ever last week as both the Chick-fil-A Bowl and Outback Bowl over-delivered on consecutive days. The New Year’s Eve telecast of the Chick-fil-A Bowl averaged 8,557,000 viewers on a 5.6 household coverage rating, according to the network, making it ESPN’s most-viewed non-BCS bowl ever. Meanwhile, the New Year’s Day Outback Bowl, ranked as ESPN’s fourth most-viewed non-BCS bowl ever with an average of 7,583,000 viewers on a 4.9 household coverage rating.

ESPN isn’t the only one benefitting from the bowl games. Fox Sports drew a 7.5 overnight rating for Friday’s telecast of the AT&T Cotton Bowl Classic between No. 9 Texas A&M and No. 11 Oklahoma. That placed the Cotton Bowl telecast ahead of both the Orange and Sugar Bowls.

NFL Playoff action this weekend for the Divisional Round. Saturday will see CBS open up with Ravens/Broncos at 4:30p, followed by FOX’s primetime matchup of the 49ers/Packers at 8p. Sunday brings FOX’s coverage of Seahawks/Falcons at 1p with CBS wrapping it up with Texans/Patriots at 4:30p.

The seven breakaway schools departing the Big East are seemingly in for a nice payday. ESPN reports that the schools leaving the conference now expect to double their money thanks to FOX, which is offering a $500 million, 12-year deal to the schools as an anchor of the upcoming FOX Sports 1 network. Schools that plan to leave the Big East to form their own basketball conference expect to double their money off a television deal. Under the current Big East deal, the non-football schools pull in between $2 million and $3 million from the television contract.

NBA TV announced that tomorrow night’s NBA Fan Night presented by Sprint telecast will feature the Los Angeles Lakers visiting the Houston Rockets at 8p.  This week’s NBA TV schedule also includes 14 games from the ninth annual NBA D-League Showcase including nine live telecasts.

As the Australian Open prepares to get underway, ESPN Classic has slated 80 hours of programming in tribute to the tournament. Beginning at midnight tonight, the channel will feature Australian Open programming virtually around the clock until Friday, Jan. 11 at 8p, including three men’s matches from a year ago – the semifinals pitting Novak Djokovic vs. Andy Murray and Rafael Nadal against Roger Federer, and the championship between Djokovic and Nadal.
Four-time NASCAR Sprint Cup Series champion Jeff Gordon is set to be featured on CBS’ upcoming one-hour special of “I Get That a Lot.” The episode will run on Wednesday at 8p. Other celebrities appearing in the special include actress Jane Seymour, actor and comedian Cheech Marin, former Olympian Bruce Jenner, late actor Larry Hagman and Phil Keoghan from “The Amazing Race.”

Celebrate the passing of 2012 in style! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.


Cynopsis Sports Special eReport: Sports Streaming
Whether fans utilize streaming as an alternative viewing option or a second screen experience, we’ll examine the rise and implications of connecting with today’s on-the-go sports fan (who is transforming the experience), the international implications & new revenue opportunities that have opened up. Whether it’s by smartphone, PC or tablet, watching sports will never be the same.

Push Date: January 28

For more info or to reserve your space, please contact:
Mike Farina
// 203.218.6480

 Sponsorship & Promotion

Go Daddy revealed that it has signed supermodel Bar Refaeli to star in its annual Super Bowl commercial where she will appear with Danica Patrick. The women will appear in one of Go Daddy’s two 30-second Super Bowl spots on Feb. 3.

OYO Sports toys announced its first release of officially licensed building-block mini-figures that feature the logos and likenesses of players from all 32 NFL teams. OYO will produce the building toys under new licensing agreements with the NFL and NFL Players Association.

Digital Fields launched a custom ad execution to promote the Discover BCS National Championship Game that included a first-ever dynamic wallpaper that changed color depending on fan votes for the game. More votes for Notre Dame added more blue to the background while more votes for Alabama delivered more crimson. In addition, the ad allowed fans to watch custom video trailers from either team.

ESPN Deportes+, the new digital extension of ESPN Deportes and ESPN3, launched exclusive Spanish language coverage of the Pac-12 basketball season for the first time, last week with the Colorado/Arizona game. Additionally, ESPN Deportes will televise the Pac-12 Championship Game March 16.

The Main Event

Alabama/Notre Dame on ESPN at 8:30p.


Honoring Top Sports Programs, Campaigns, and People…

It’s a NEW YEAR, so don’t forget to enter the
2nd Annual Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submissions: February 8
Awards Event: April 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

ON THIS DAY in 1927: The Harlem Globetrotters play their first game.

Answer to Our Last Sports Trivia Question: The University of Southern California retired the number three in honor of what player? Answer: Carson Palmer. Kudos: Keith Bielory-Step UP Management/NY; Tim DeLaney-Showtime Networks Inc/NY; Frank Costa-CBS Sports Research/NY; G. David Brown-FOX Sports Carolinas/Charlotte; Synda Kollman-Charter Marketing Group/Boca Raton; ShawnGerchicoff-Turner Sports/Atlanta; Ron Salcedo-Zimmerman/Nashville; Bill Robertson-Tunheim Partners/Minneapolis; Larry Hutchings/Pacific Palisades; Kevin Fay-DIRECTavenue/Carlsbad; Adam Deverell-Cox Reps/LA; Keith Samuels-Mogreet Mobile Video/LA.

In The Know: What NFL player holds the record for most rookie rushing years in a season? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL SALES AE/Sony Pictures TV/LA: Strong dig. sales bckgrnd a must. Interest in ent, gaming, emerg. tech. Able to sell mult properties, incl: PS Network, FEARnet & DrOz. Apply: (1/12)

JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Manage sales research for two cable networks. Expertise in Galaxy Explorer, TVToolbox, Simmons/MRI, Excel, PowerPoint. Apply online at (#7797BR) (1/12)

JOB OPENING: PRODUCERS, DIRECTORS, WRITERS, CGI GFX for Sci-Fi based doc/drama series. People exp”d w/High-End Storytelling, Expert Interviewing, Recrees, and CGI. Email w/credit list to: (1/12)

JOB OPENING: DIRECT RESPONSE AD SALES ASST/GMC TV/NY: Seeking a recent grad w/previous ad sales/advertising internship exp to asst DR ad sales dept. Strong Excel & multi-tasking a +. Must be very organized. Apply: (1/12)

JOB OPENING: PRODUCER APPS/HITN/Brooklyn: Create/edit/track changes in design documents for educational APPS. Min 5+ yrs of software dvlpmnt exp in web, console dvlpmnt. BA Deg computer science req’d. Cover/resume: (1/12)

JOB OPENING: SR. SALES RESEARCH ANALYST/NBCUNIVERSAL/NYC: 6 month consultant role with Ad Sales Research at USA & Cloo. 1-3 yrs. exp. using Nielsen TV Toolbox/NPower in cable/broadcast req’d. CV: (1/12)

JOB OPENING: SR. ANALYST DIGITAL RESEARCH/NBCUNIVERSAL/NYC: 6 month consultant role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: (1/12)

JOB OPENING: DIR, CURRENT PROD/IFC/NYC: Provide creative input for all stages of prodon, casting, booking, script notes, etc. Main contact w/prod & prod co for creative, logistical issues. Comedy exp +. Res: (1/12)

JOB OPENING: MGR, ADV PLTFRM PLANN & DISTRIB/AMC/NYC: Implement strategic directions, priorities of Metadata, Scheduling & Dist Team. Mng projects as assigned. Ensure all deliverables are met.Res: (1/12)

JOB OPENING: PD PRGMNG/DIR RESPONSE SALES EXEC/WRNN-TV/Rye Brook NY: Grow/mng pd prgrmmng (infomercials/shopping/religious prgrmrs) & direct response sales. 5 yrs pd prgrmng & short form sales exp. Res/cover w/ sal req. (1/12)

JOB OPENING: EXEC/PERSONAL ASST/NYC: For two exec producers who are also owners of a NY based Television Production Company. This is not a stepping stone position – apply only to BE an Exec Asst. Resume: (1/12)

JOB OPENING: VP, CURRENT PROG/Late Night (FX Networks, LA): Oversee current Late Night/Scripted projects, evaluate staff, attend tapings, work w/Ad Sales, production & Talent. BA, 5-7 yrs. dev/prog. exp req. (1/12)

JOB OPENING: SALES EXECUTIVE – LATAM/BBC AMERICA/NYC: Responsible for Central American & Caribbean TV sales. Assist w/growing digital sales & US Hispanic biz. BA/BS w/TV exp. pref. in LatAm mrkts. Eng/Span MUST (1/12)

JOB OPENING: SYSTEMS SPECIALIST/NYC: Manage QA across ad sales systems/create custom x-platform BI reports. BA Degree, 7+yrs in Broadcast/Cable Ops + Exp w/DealMaker and BI tools JobID: 1201913-M (1/12)

JOB OPENING: DIRECTOR, PUBLISHER DEVELOPMENT/NY: Mng & grow pub sales pipeline. 2-4 yrs digital exp. Mng all facets of biz dev cycle across range of pubs and pub product offerings. Resume: (1/12)

JOB OPENING:  FT FREELANCE PROMO SCHED COORD/cable network/NYC: schedule daily promo assets and provide administrative support to fantastic team. Orgnzd, resp detail oriented a must. Resume: here (1/12)

JOB OPENING:  DIR, SOCIAL MEDIA/A+E Networks/NY: Oversee social media strategy, implement & direct fan engagement campaigns & multi-platform solutions for A&E Ntwrk in support of audience goals. Apply: (1/12)

JOB OPENING: SALES EXEC/ITN SOURCE/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: (1/12)

JOB OPENING: ACCT EXEC/The Weather Channel/NYC: 5+ yrs cable sales exp required. Support TWC. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Monthly travel. BA Deg req’d. Resume: (1/12)

JOB OPENINGSELLING DIRECTOR/Digital Ad Sales/NY: Gen online rev thru dig products across A+E Networks portfolio. Full Info/Apply: (1/12)

JOB OPENING: MARKETING MGR/CBS SPORTS NETWORK/NY: Execute digital & social mktg initiatives to drive brand awareness & tune-in. Exp in sports mktg &/or grassroots consumer mktg in cable preferred. Apply: (1/11)

JOB OPENING: VP AD SALESMKTG TRAVEL/GAC: Lead team that dvlp/activates multiplatform client solutions. Solid mgmt & collaboration skills, 15 yrs+ Media/Cable/Creative bgrd req. Details/apply: req #3132, (1/11)

JOB OPENING: DIRECTOR, RATINGS RESEARCH Vh1/NYC: 7+ yrs wk exp w/n cable/broadcast network field. Strng analytic & TV prgm exp. Knwldge of Nielsen & Lake 5.Tech Edge A+. Apply (1/11)

JOB OPENING: LEAD COORD/TV ONE/MD: BA pref’d & 4 yrs of exp Brdcst Operations. Sched/maintain on-air secondary event promos. Wrk w/ internal depts. in on-air secondary event media plan’g/execution. Media & Ent exp +. (1/11)

JOB OPENING: RED SOX REMOTE COORD PROD/MASS: Coord/sprvs/execute high qual, well-resourced Red Sox event telecasts for fan base. BA deg comm, brdcst radio. 10+ yrs exp live sports event producing.  Info/apply: (1/11)

JOB OPENING: Copy COORD TEMP/TV ONE/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure and input comm copy for ntwrk. B’way & Log Bldg. exp a +. $21-$23 per hr. (1/11)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. (1/11)

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: As worldwide leader in enabling LIVE events on 2nd screens, we’re seeking a star to build our revenues. New media/sports/sale/ tech. background. (1/11)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+ yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; (1/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: TALENT & DEVELOPMENT EXEC in LA looking for new gig. 10+ experience specializing in scripted & reality programming, casting and development. Team player, open to new possibilities.

SITUATION WANTED: Need a sizzle reel? Need your reality show developed? Get your show sold today, major credits and contacts,, no BS, only results! (1/12)

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER: with 10+ years production and business finance background looking for new full time or freelance job opportunities. (1/12)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. (1/11)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]