Monday, February 6th, 2012

Cynopsis: Sports

Good morning. It’s Monday, February 6, 2012, and this is your first early morning Sports briefing.

A tight Super Bowl matchup, seemingly plucked away yet again by the Giants, should deliver NBC with record numbers for the game, and please the bevy of advertisers who threw down their cash for the game.

Which brand hit the uprights? Multiple agencies monitored reaction and engagement to the game, and here are some of their winners. According to Ace Metrix, Doritos scored with the top two ads in the entire broadcast: the Sling Baby spot dominating the competition with a 677 Ace Score while runner -up Man’s Best Friend had a 645 Ace Score. Other winners were Coke’s Superstition spot, Honda’s Matthew’s Day Off and Skechers’ Go Run Mr. Quiggly. The organization found that H&M delivered with the least liked ad of the game with an Ace Score of 450.
Going by overall buzz, and monitoring the number of mentions in the social media universe that took place during the game, the top brand according to the CNBC/Collective Intellect Super Sunday Ad Tracker was Chevrolet, followed by Doritos, The Avengers, The Hunger Games, Volkswagon, Coca Cola, Budweiser, G.I. Joe, Century 21 and H&M.

On the Air

On Friday, the NFL announced a boost to the amount of primetime games set for next season, with NFL Network receiving an additional five games to its Thursday night package. The new 13-game lineup will run from weeks 2 through 15 (skipping only week 12) and all 32 NFL teams will now have a primetime slot somewhere in the season. In addition, NFL is launching a new Spanish-language version of NFL RedZone channel for the fall as well.

NFL Commissioner Roger Goodell is mulling an end to the Pro Bowl. Goodell took to the airwaves over the weekend, telling ESPN’s Mike and Mike in the Morning that if the league can’t figure out how to improve the game, he would consider eliminating it. “I really didn’t think that was the kind of football that we want to be demonstrating for our fans,” he said on the show. “And you heard it from the fans. The fans were actively booing in the stands. They didn’t like what they were seeing.”

NBA TV announced fans had selected Tuesday’s Thunder/Warriors game as this week’s featured contest for Fan Night presented by Sprint. The game will tip off at 10:30p and was decided by online vote at, NBA’s Facebook page, and Rick Kamla and Steve Smith will begin coverage beginning at 6:30p ahead of the Jazz/Pacers at 7p.

FUEL TV’s preliminary-card telecast for UFC on FOX 2 drew a 0.35 household rating and an average of 144,000 viewers, according to reports.

The NHRA Full Throttle Drag Racing Series announced its 2012 television schedule with ESPN through 23 races that will feature Sunday night prime-time slots on ESPN2 or ESPN for nearly every event. All six of the sport’s playoff events are slated to offer eliminations coverage in prime time and more than 100 hours of original programming dedicated to the season.

The IOC locked down a deal for Japanese broadcast rights to the 2014 and 2016 Olympics in a $472 million deal that delivers the games to a national consortium that includes state broadcaster NHK and the National Association of Commercial Broadcasters of Japan.

Cardinals top play-by-play announcer Dan McLaughlin is reportedly set to return for his 15th season in the booth for Fox Sports Midwest following a drunk driving arrest at the end of last season, according to St. Louis Today.

Sponsorship & Promotion

EA Sports is looking to double the fun for the launch of Madden 13, with the company expanding last year’s successful 32-player tournament for the famed cover into a 64-man field. The game’s Facebook page posted that the first round will now pit two players from the same team against each other before facing players from other teams. The full bracket is set to be announced on ESPN’s SportsNation on March 7th.

The Super Bowl ads got personal yesterday, with reports that a Chevrolet commercial featuring the Silverado taking a shot at Ford was not well received by the rival car maker. Yahoo! reports that Ford sent General Motors a cease and desist letter to pull the ad, and also put pressure on NBC to cut it from the commercial lineup although NBC did not choose to do so.

Digital Fields

Somebody got trigger happy over at the New York Giants, when the team’s site accidently posted that the team was the Super Bowl champions on Saturday, and prompting a backlash of fans afraid that the site would jinx the team. Comcast SportsNet New England’s Michael Giardi first reported the mistake.

The Knicks are launching a new free mobile application for fans that will integrate Knicks online community platform and offer fans live scores and in-game statistics, as well as player bios, schedule and ticket purchase links.

The Main Event

Connecticut/Louisville in a Bog East battle on ESPN at 7p.



100 new classifieds & counting for the month of January!

Contact Trish Pihonak to spotlight your company’s job openings today.

ON THIS DAY in 1970: The NBA expands to18 teams with the additions of franchises in Buffalo, Cleveland, Houston & Portland.

Answer to Our Last Sports Trivia Question: Who ya got? What will the final score be for Sunday’s game? Anyone and everyone who guesses it right gets a kudos on Monday. Good luck! Kudos: Wow, hundreds of guesses but only one person nailed the score. Congrats to Sarah Galvin – Flashpoint Mktg/NY.

In The Know: Buffalo’s NBA franchise is now known as which team? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: (2/11)

JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s /ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: (2/11)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: (2/10)

JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. (2/10)

JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to (2/10)

JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply ID 4866 EOE (2/9)

JOB OPENING: VP, BUS/LEGAL AFFAIRS/Fox/LA: Anlyz contracts in resp to bus/client group questions, prvd nec rsrch info to depts & execs. JD req + CA bar membrshp. Req. 7+ yrs trans exp w/ 3-5 yrs bus.affrs. FNG0000889 (2/9)

JOB OPENING: SR MANAGER INTEGRATED AD SALES MARKETING/ION/NY: Create/execute Integrated Ad Sales solutions & cross platform B2B Marketing campaigns. Experience 5+ years sales marketing. Apply at EOE (2/9)

JOB OPENING: SENIOR MANAGER, PROGRAM RESEARCH/NBC Universal/NY: Manage top line and detailed ratings reporting, audience profiling, and highlights covering Oxygen and its competitors. Job#4291BR (2/9)

JOB OPENING: MKTG MGR AD SALES/DIG MEDIA/NBC/NY: Dvlp sales opps/create packaging/sales materials, collab w/ site teams to devp advsng opps, 6/8 yrs at an agency/media co/sales org, with 5 yrs int exp BA req/MBA pref. (2/9)

JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: (2/8)

JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 (2/8)

JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams. or send resume to (2/8)

JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; #5174 (2/8)

JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at (2/8)

JOB OPENING: REVENUE ANALYST/iN DEMAND/NYC: Prepare analyses, evaluate perf benchmarks, develop new methodologies & support bus dev initiatives. Bachelor’s in Finance/Acct & 1-3 yrs. Apply: No relo.(2/7)

JOB OPENING: SR RSRCH ANALYST/Screenvision Cinema/NYC: 3+yrs exp; proficient w/Nielsen & Rsrch systems. Ability to analyze data & exe for sales in fast pace environ. Res/apply at (2/7)

JOB OPENING: PRODUCTION MGR/AMC/NYC: Manage workflow of On-Air dept. Work closely with the Dir of Production. Oversee numerous projects. Send resume to (2/7)

JOB OPENING: PRODUCTION ASST (TEMP)/AMC/NYC: 1 yr exp in production/creative svcs. Ability to work flex hours/sched. Send resume to (2/7)

JOB OPENING: MKTG EXEC/HOLLYWOOD: Dvlp/implement mktg strategies, including social media, for small boutique company with TV/Film/Web, restaurant and real estate portfolio. Send resumes and qualifications to: (2/7)

JOB OPENING: TV EXEC/HOLLYWOOD: Acquire IP, dvlp and take out scripted and reality pitches to cable & broadcast networks for a small boutique TV/Film company with hit cable series. Send resumes & qualifications to: (2/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. / (2/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (2/11)

SITUATION WANTED: LA: Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: (2/9)

SITUATION WANTED: REALITY FITNESS SHOW (ATLANTA) – Developed new fitness program from over 30 years of fitness experience for slim individuals to gym rats desiring lean muscle mass, YouTube: SNR60,, 770-374-1548 (2/7)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.


Related Stories

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]

07/13/18: Sandra Oh makes Emmy history

CYNOPSIS Good morning. It’s Friday July 13, 2018 and this is your first early morning briefing.   Tonight’s Premieres: CBS: Whistleblower at 8p Discovery Family: Cooks vs. Cons at 8p Oxygen: Dateline: Secrets Uncovered at 8p Reelz: The Shocking Truth at 8p, Copycat Killers at 9p   Tonight’s Finale: Cinemax: C.B. Strike […]

07/13/18: The USOC has a new CEO

CynopsisSports Good morning. It’s Friday July 13, 2018 and this is your first early morning Sports briefing. The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association.   “The USOC is […]

07/12/18: And the Emmy Nominees Are…

Emmy statue

CYNOPSIS BREAKING NEWS Nominees for the 70thPrimetime Emmy Awards were announced this morning by Samira Wiley (The Handmaid’s Tale) and Ryan Eggold (New Amsterdam), along with Television Academy execs. HBO’s Game of Thrones grabbed the most nods with 22; NBC’s SNL and HBO’s Westworld each earned 21. Final voting takes place August […]

07/12/18: Meredith Vieira to host summer series for Fox stations

A CYNOPSIS MESSAGE FROM HISTORY HISTORY’S  ‘EVEL LIVE’  SOARS AS  #1  CABLE SPECIAL OF THE YEAR 3.5 million viewers watched action sports superstar Travis Pastrana pay tribute to Evel Knievel with three record-breaking stunts on Sunday.   The three-hour LIVE event was cable’s #1 special of the year to-date in A25-54, Total Viewers and men, […]