Monday, February 28th, 2011

Cynopsis: Kids!


Good morning. It’s Monday, February 28, 2011, and this is your first early morning Kids briefing.

Astral will launch the French-language Playhouse Disney Tele on Videotron (Quebec, Canada) tomorrow, March 1, 2011.  Videotron will offer the preschool-targeted channel for free for the first three months (channel 46).  Additionally, Playhouse Disney Tele programs will be available on illico on Demand (Channel 900), and via illico online and mobile.  Playhouse Disney Tele will make the shift to become Disney Junior in May 2011.  Playhouse Disney Tele features preschool programming including Mickey Mouse Clubhouse, Special Agent Oso, and Jake and the Never Land Pirates, as well as Canadian productions such as Stella and Sam.


MTV Networks International inks programming deals for several Nickelodeon series.

  • Telequebec (Canada) acquires new episodes of Nickelodeon’s preschool TV series Dora the Explorer, Go! Diego, Go! and Ni Hao Kai-Lan.
  • ATV SB (Hong Kong) picks up the preschool series Wonder Pets! for its English language channel as part of a package deal.
  • Canal 11 (Mexico) signs on for the preschool series Jack’s Big Music Show (episodes 101-11, 113, and 201-213).
  • TF1 (France) inks a deal for Go! Diego, Go! (episodes 409-416), Dora’s Big Birthday Adventure Special and Dora’s Christmas Adventure, as well as the Ni Hao Kai-Lan special, Journey to Monkey King.  Additionally, the deal also includes SpongeBob SquarePants: Clash of the Triton and episodes 135-139 and 143-152, and Penguins of Madagascar episodes 117 & 120-126.


HIT Entertainment names Character Options as the master toy licensee for the new CGI animated series Mike the Knight (52×12) in the UK and Ireland.  The preschool series will premiere on Cbeebies this fall 2011.  Under the long-term deal, Character Options holds the rights to develop new products under a number of categories including, plastic (figurines and playsets), plush, novelty, role-play and games.  The first line of Mike the Knight products are set to be available in fall/winter 2012.  Mike the Knight is co-produced with Corus Entertainment’s Nelvana Studios.  HIT and Character are also licensing partners on HIT’s brands Bob the Builder and Fireman Sam.

THQ and Twentieth Century Fox Consumer Products will release the new RIO (  ) video game on Tuesday, April 12, 2011.  Based on Fox and CGI animation Blue Sky Studio’s new animated 3D movie, RIO, which opens wide later that week on April 15, the game will be available for Xbox 360, PlayStation 3, Wii, and Nintendo DS.

Nickelodeon Consumer Products completes a number of publishing deals for kids-targeted animated properties across Europe, Latin America and Japan.

  • In Iceland, Sogur signs on to publish a range of Dora the Explorer books including, coloring and activity books, sticker books, storybooks, work books, ‘lift the flap’ books, and sound books.
  • Takarajimasha, a Japanese publisher, releases the first SpongeBob SquarePants publication for Japan, as a mook magazine (a hybrid magazine/book), which will be sold with a pouch and bag giveaway, content covers international and Japanese domestic features including an introduction to SpongeBob characters, storylines and interviews.
  • Panini Brazil, a division of Panini, debuts an iCarly magazine in Brazil.  The magazine includes storylines, games and photo-stories, as well as guides to setting up a website and starting a blog.

Pokemon Trading Card Game grows this April with the Pokemon TCG: Black & White expansion, including new theme decks and booster packs and featuring 70 new Pokemon.

  • Three Pokemon TCG: Black & White theme decks debut at retailer nationwide April 6. Each of three new theme decks, Green Tornado, Red Frenzy, and Blue Assault, will feature a special code to unlock an identical digital deck for play in the new Pokemon TCGO: Trainer Challenge (
  • ) online game, also bowing in April.

  • The Pokemon TCG: Black & White expansion 10-card booster packs will be available at retail from April 25.  The four boosters feature brand-new Pokemon on their packaging, with each booster pack including one guaranteed parallel foil card.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 25-27, 2011:
Gnomeo and Juliet (Buena Vista) G                   $14.2m-3 wk total $75.1m
Unknown (Warner Bros.) PG-13                        $12.4m-2 wk total $42.8m
Just Go With It (Sony/Columbia) PG-13             $11.1m-3 wk total $79.4m
I Am Number Four (Buena Vista) PG-13             $11.0m-2 wk total $37.7m
Justin Bieber: Never Say Never (Paramount) G   $9.2m-3 wk total $62.8m
Big Mommas: Like Father, Like Son (Fox) PG-13 $7.6m-2 wk total $28.6m
The Roommate (Sony/Screen Gems) PG-13        $2.1m-4 wk total $35.9m
True Grit (Paramount) PG-13                            $1.9m-10 wk total $167.1m
The Eagle (Focus Features) PG-13                     $1.5m-3 wk total $18.2m
Grace Card (Samuel Goldwyn) PG-13                Opening Weekend $1.1m
Source: Rentrak ( )


Nancy Kanter is named GM, Disney Junior Worldwide, while retaining her current title of SVP/Original Programming, Disney Junior Worldwide.  As GM, Kanter will report to Carolina Lightcap, President, Disney Channels Worldwide and in her Original Programming position, she will continue to report to Gary Marsh, President/Entertainment and Chief Creative Officer, Disney Channels Worldwide.   Kanter, who joined Disney Channel in 2001, became VP/Original Programming, Playhouse Disney US in 2004, and then SVP/Playhouse Disney Worldwide in 2008.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/14-2/20/11 , 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    SpongeBob SquarePants (2/20; 9:30a)    2734
DSNY*: Wizards of Waverly Place (2/18; 8-9p)     2685
NICK:    SpongeBob SquarePants (2/19; 9:30a)    2605
DSNY*: Good Luck Charlie (2/20; 8p)                   2529
NICK:    SpongeBob SquarePants (2/20; 9a)         2466
DSNY*: Shake It Up (2/20-8:30p)                        2425
NICK:    SpongeBob SquarePants (2/19; 9a)         2321
DSNY*: Wizards of Waverly Place (2/20; 9-10p)    2166
NICK:    T.U.F.F. Puppy (2/19; 10a)                      2161
DSNY*: Phineas & Ferb (2/19; 10a)                      2159
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/14-2/20/11 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*: Wizards of Waverly Place (2/18; 8-9p)      2226
DSNY*: Good Luck Charlie (2/20; 8p)                   2026
DSNY*: Shake It Up (2/20; 8:30p)                       1928
DSNY*: Wizards of Waverly Place (2/20; 9-10p)    1743
DSNY*: Fish Hooks (2/18; 9p)                             1705
DSNY*: Suite Life On Deck (2/16; 7:30p)             1599
NICK:    SpongeBob SquarePants (2/20; 9:30a)    1581
NICK:    SpongeBob SquarePants (2/19; 9:30a)    1569
NICK:    SpongeBob SquarePants (2/20; 9a)         1484
DSNY*: Wizards of Waverly Place (2/18; 7:30p)    1479
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/14-2/20/11 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*: Wizards of Waverly Place (2/18; 8-9p)      1988
DSNY*: Shake It Up (2/20; 8:30p)                       1548
FOX:     American Idol (2/16; 8-10p)                    1511
DSNY*: Good Luck Charlie (2/20; 8p)                   1476
DSNY*: Wizards of Waverly Place (2/20; 9-10p)    1446
FOX:     American Idol (2/17; 8-9p)                      1417
DSNY*: Fish Hooks (2/18; 9p)                             1260
DSNY*: Wizards of Waverly Place (2/18; 7:30p)    1206
DSNY*: Suite Life On Deck (2/16; 7:30p)             1200
DSNY*: Shake It Up (2/20; 10p)                          1142
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/14-2/20/11 , 6a-6a:
Teens 12-17                                         Total Delivery (000)
MTV:     Jersey Shore 2B (2/17; 10-11p)                         1542
FOX:     American Idol (2/16; 8-10p)                               1442
FOX:     American Idol (2/17; 8-9p)                                 1195
FOX:     Glee (2/18; 8-9p)                                               1025
DSNY*: Wizards of Waverly Place (2/18; 8-9p)                  1024
TNT:     NBA ALL Star Saturday Night (2/19; 8:30-11:18p)  916
TNT:     2011 NBA All Star Game (2/20; 8:46-11:41p)         891
FAM:    Pretty Little Liars (2/14; 8-9p)                                857
MTV:    Britney Spears: Hold It Against (2/17; 9:56-10p)     851
FOX:     Family Guy (2/20; 9p)                                           765
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 19, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.0/5 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.6/5; Sonic X 1.4/8; Sonic X 1.7/9; Yu-Gi-Oh 1.3/6; Sonic X 1.3/5; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 1.1/5; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 5Ds 0.5/2
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.7/3; That’s So Raven 0.8/3; That’s So Raven 0.9/4; Hannah Montana 0.7/3; Suite Life of Zack & Cody 0.5/2
NBC (Qubo on NBC) Avg. 0.5/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.4/2; Magic School Bus 0.4/2; Babar 0.5/2; Willa’s Wild Life 0.7/3; Pearlie 0.4/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/2; Busytown Mysteries 0.3/1; Doodlebops Rockin Road Show 0.1/1; Horseland 0.3/1; Horseland 0.3/1; Trollz 0.3/1

Final K6-11 Ratings for Saturday, February 19, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.9/20 Avg. (7a-1p)
Fairly OddParents 2.0/23; Rugrats 2.5/19; Fanboy & Chum Chum 3.1/19; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 5.9/28; SpongeBob SquarePants 6.3/27; T.U.F.F. Puppy 5.4/23; T.U.F.F. Puppy 4.7/20; Penguins of Madagascar 3.7/17; Planet Sheen 3.0/14; Power Rangers 2.9/13; SpongeBob SquarePants 3.0/14
DISNEY CHANNEL 3.7/19 Avg. (7a-1p)
Handy Manny 1.9/23; Special Agent Oso 2.2/18; Mickey Mouse Clubhouse 2.8/18; Jake and the Never Land Pirates 3.1/16; Phineas and Ferb 2.9/14; Phineas and Ferb 3.9/16; Phineas and Ferb 4.8/20; Fish Hooks 5.0/21; Suite Life On Deck 4.8/22; Suite Life On Deck 4.5/21; Wizards of Waverly Place 4.2/20; Wizards of Waverly Place 3.9/18
CARTOON NETWORK 1.5/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/10; Generator Rex 1.2/9; Star Wars: Clone Wars 1.4/9; Beyblade: Metal Fusion 1.6/8; Pokemon: Black & White 2.0/9; Sym-Bionic Titan 1.5/6; Bakugan: Gundalian Invaders 0.9/4; Hot Wheels: Battle Force 1.2/5; Ace Ventura Jr. (1×120) 2.0/9
DISNEY XD 0.8/4 Avg. (7a-1p)
Pair of Kings 0.4/4; Phineas and Ferb Shorts (1×15) 0.7/5; Phineas and Ferb 0.8/5; Kick Buttowski 0.7/3; Like Mike 2: Streetball (1×118) 0.8/3; Suite Life On Deck 0.9/4; Suite Life Of Zack & Cody 1.0/5; Suite Life On Deck 1.2/5; Suite Life Zack & Cody 1.2/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1134; K6-11 532; TWEENS 9-14 380
DISNEY CHANNEL:     K2-11   992; K6-11 522; TWEENS 9-14 355
CARTOON NETWORK: K2-11   511; K6-11 318; TWEENS 9-14 267
DISNEY XD:               K2-11   247; K6-11 180; TWEENS 9-14 124
NICKTOONS:              K2-11   138; K6-11   94; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  This classic TV character’s maiden name is Fiona Conway, but her husband Buddy had a nickname more befitting her bubbled brain personality.  What was it?  PICKLES on THE DICK VAN DYKE SHOW  Kudos to: David Stern-BARD Entertainment/NY; Joe Swaney-Cartoon Network/Atlanta; Ron Yurman-Short Hills Media Group/NJ; Maureen Schultz-Sweet Spot Prods/NJ; Pat Brady-CESD/LA

Today’s Trivia Question:   Fill in the blank in this well known phrase from a classic kids program:  “Time to twist our _____________ to the right and the left with a great big smile.”    (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to (3/5)

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