Monday, February 25th, 2013

Cynopsis: Sports

Good morning. It’s Monday, February 25, 2013, and this is your first early morning Sports briefing. 

With the MLS season kicking off on Saturday, the soccer league is launching a new platform this week designed to celebrate the “art, detail and nuance behind every club’s jersey” with fans heading into the year. The platform, dubbed Jersey Week, will see 12 MLS clubs will unveil at least one new jersey in 2013 and next year all 19 clubs will take part.

Cynopsis Sports asked MLS CMO Howard Handler about the upcoming season, sponsorship this year, Jersey Week and other ways the league is looking to engage fans.

Handler on the new season: We can’t wait to get started. We’re excited for that first whistle to blow, which happens March 2. This year for the first time we’ll hold what we’ve dubbed Rivalry Week, which will take place March 16-17. Our partners at NBC will have a special ‘whip around’ show where they will check in on multiple games that are going on. We’re really excited about that and we think our fans will embrace it.

On fan engagement: Our team at MLS Digital has been doing some great work. Again this year we’ll have incredible apps which will add dimension to the game experience and satisfy that multi-screen itch. We’ll once again have MLS LIVE, where fans can watch every MLS game in HD quality on their tablet or their device of choice. We are laser focused on social media and our team is creating great content that our fans are sharing and liking and commenting on.

On the fans: The electricity, energy and passion of our fans – who we call supporters – creates an exhilarating live experience unlike other sports. Our supporters are organized and deeply connected to our clubs. They assemble before the game and march to the match. They stand for 90 minutes. They sing in unison, beating drums. They create breathtaking tifo displays. Our club in Seattle averages more than 43,000 fans per game. It is a lot of fun to be a part of.

On Jersey Week: Jersey Week is one element of our new March to Soccer platform. The launch event is tonight in New York, in conjunction with the New York Red Bulls. Artist Curtis Kulig will be unveiling original pieces of art featuring all 19 MLS clubs. There are previews up on Facebook right now. In addition to the national event, there will be 11 local events where MLS clubs will unveil a new primary, secondary or third jersey. This concept celebrates the art, the detail and the nuance behind every club’s kit and the passion that supporters have for their club.

On the pitch to sponsors: Our fans are multicultural, young, educated, fit, tech-savvy, passionate and committed to their clubs. Our supporters are the exact demographic that sponsors and advertisers are interested in.

On reflections from year one with NBC Sports: NBC leaned in hard from the get-go. A few things stood out to me. Firstly, Arlo White is an incredibly engaging play-by-play man. Secondly, having the analyst – former MLS player Kyle Martino – between the benches is very innovative and our supporters love it. The angle and vantage point that he has is so unique. It really adds to the viewer’s experience. He is interviewing coaches on the bench. He’s speaking with players at halftime. Most of all, NBC Sports is known for story-telling, helping you to see more, and making you care. They brought all of that to MLS, and we know we’re only getting started.

On the Air

CBC’s Hockey Night in Canada revealed the new realignment plan for the NHL, which will see the league boast four conferences, if the plan is approved. In the proposal, both the Detroit Red Wings and Columbus Blue Jackets would move to the eastern portion of the league with the likes of Boston, Buffalo, Florida, Tampa Bay, Toronto, Montreal, and Quebec. While the eastern conferences would have eight teams, the western pair would each have seven.

Amid some recent challenges for the NCAA, President Mark Emmert received a boost of support from the association’s executive committee, which released a statement that the committee unanimously affirming its support of Emmert. However, the committee also stated that “the association move forward with the next phase of its regulatory review. A thorough examination and subsequent improvement of processes, policies, procedures and investigative tools is necessary. Developing a mechanism for monitoring adherence with policies, while also reviewing the interaction between the legal and regulatory staffs, is key to moving forward. In short, we demand the highest level of integrity and accountability not only from our peers but also from the national office. While progress has been made, additional important work remains.”

Meanwhile, reports that the Mountain West Conference circulated a memo among its presidents questioning the leadership of the NCAA that read, “Is it time for the presidents to seek new NCAA leadership or a new organization? The NCAA has evidenced decisions that focus on trivial and penalize our athletes. The salaries for the NCAA leadership are excessive and an embarrassment to the Mountain West schools. Their decision making is cumbersome and oblique.”

Official confirmation on the ESPN/Big East deal. With an approval expected this week from conference presidents, Commissioner Mike Aresco sent reporters a statement that read, “ESPN has matched the third-party offer that the Big East received and, subject to Big East approval, ESPN and the Big East will continue, for years to come, their long-term relationship which began in 1980.”

NBA TV’s NBA Fan Night presented by Sprint will next feature the Cavaliers/Bulls tomorrow night at 8p, thanks to fan voting. Fan Night host Ernie Johnson and analysts Greg Anthony and Chris Webber will offer analysis during the Pregame Show at 7:30p.

Save the date for the Cynopsis: Sports Media Awards. This year’s honors will be held on April 17 at Yale Club in Manhattan. Join us as we honor the best of 2012!


Register for tomorrow’s Cynopsis Sports Webinar!
Tomorrow-FEB 26 || 1:30-3:15pm ET
Learn the New Social Media Secrets from Sports Insiders

Hear from the following panelists: Kate Guerra (Social Media Mgr) from INDYCAR, Susie Lokey (Sr. Dir., Consumer Marketing) from Golf Channel, Gabe Lozano (Co-Founder/CEO) from LockerDome & Caty Marzi (Mgr, Social Media Business Devel.) from NHL + Moderator, Mike Trudell ( Beat Reporter & TWC SportsNet Lakers Sideline Reporter).

Register Here.

Sponsorship & Promotion

FOX Sports revealed the newest recipients of its FOX Sports Supports initiative, which is designed to maximize exposure and awareness for charitable organizations. This year’s group will include Johns Hopkins Medicine, STOMP Out Bullying and Feeding America. FSMG will now dedicate resources toward the three charities this year in campaigns that span all of FSMG’s sports properties, events and assets beginning Sunday’s Daytona 500 and running through the 2014 Super Bowl in New York/New Jersey.

The ACC is getting into the restaurant business, and will be setting up The ACC American cafe next year, according to the Hartford Courant. The conference is partnering with HMS Host for the branding venture, which will open at Raleigh-Durham International Airport next year and offer dished inspired by the home cities of the conference’s teams.

Digital Fields

NASCAR issued a statement about the fan-shot footage popped up from Saturday’s wreck that injured dozens of fans. After a YouTube clip of the incident was posted online and quickly yanked, that organization stated that “The fan video of the wreck on the final lap of today’s NASCAR Nationwide Series race was blocked on YouTube out of respect for those injured in today’s accident. Information on the status of those fans was unclear and the decision was made to err on the side of caution with this very serious incident.” The video is now back up.

Sports journalist Joe Posnanski joined the NBC Sports Group where he will serve as its national columnist for Posnanski is the author of four sports books and will now contribute content across NBC Sports Group’s array of properties, with three long-form stories a week including a Friday column dubbed “The Big Read.” Posnanski was named the 2012 National Sportswriter of the Year by the Sportswriters and Sportscasters Hall of Fame.

Major League Soccer Commissioner Don Garber will conduct his March to Soccer address via the MLS YouTube Channel, according to the league, and will take questions from reporters via an exclusive Google+ Hangout. The event is slated to take place on Wednesday, February 27, at 6p.

The Main Event

Golf Channel offers the season premieres of The Haney Project Michael Phelps and Feherty tonight with the doubleheader starting at 9p.

ON THIS DAY in 1987: Michael Jordan sets a Bulls record with 58 points in a game.

In The Know: What NBA player was known as The Admiral? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the name of the club featured in Caddyshack? Answer: Bushwood Country Club. Kudos: Mitch Burg-Syndicated Network Television Association/NY; Marc Wollis-NBC Sports Group/NY; Barbara Behrins-Captivate Network/NY; Deborah Kapetanakis-Universal Mc Cann/NY; Tim McGhee-MSP Sports/Summit; Juan Delgado-Telemundo/Hialeah; Mike Doyle-Spot On Media Consultants, LLC/Madison; Gregg Morriss-ESPN/Bristol; Jennifer Hernandez-Comcast SportsNet/Chicago; Jim McDonough-Captivate Network/Chicago; Kevin Micklo-Maxus Media/Chicago; Rick Selah-TargetSpot/Dallas; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Jim Bernard-FOX Sports/LA; Nick Monroe-Monroe Photography/San Diego; Brian Robin-Brener Zwikel & Associates. Inc./Reseda; Jim Himmel-TCB Media/San Clemente.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RSCH MGR/GSN Santa Monica: Mgr. Research opp 3+ yrs TV/CBL rsrch field/Sr. Analyst exp. Nielsen software, NPower, FOCUS, MarketBreaks, StarTrak/StarEstimator & Gabriel stewardship. Res/cover: (3/4)

JOB OPENING: SR MGR SPONSORSHIP RESEARCH/NASCAR/CLT: Syndicated/Custom research solutions & insights for sales/renewals. Exp presenting to execs. Team environment. BA with 5+ yrs research exp. EOE(3/4)

JOB OPENING: MGR, GROWTH SEGMENT RSRCH/NASCAR/CLT: Mng rsch focused on youth, Gen-Y, Multicultural segments. Team environment. BS w/min 5 yrs mkt rsrch exp. Interest in sports, SPSS, Synd’d Tools Pref’d. (3/4)

JOB OPENING: NEWS PRODUCER/NECN/Boston: 2+ yrs newsroom exp required, Bachelor’s degree req, Associate Producer or Producer exp preferred; apply: job #8896 (3/4)

JOB OPENING: WEB PRODUCER/NECN/Boston: 1 yr news writing exp, HTML/web coding required, Bachelor’s degree req, social media exp a plus; apply: job #8902 (3/4)

JOB OPENING: DIGITAL MEDIA PRODUCER/CSN MidAtlantic DC: 3-5 yrs news producer/editor/journalist/reporter or talent req’d, web content mgt/DART/DSM req’d, FCP editing and Photoshop required, DC-Baltimore sports knowledge req’d; apply: job #8910 (3/4)

JOB OPENING: GRAPHIC DESIGNER/TCN/Philly: Bachelors + 3yrs in tv/broadcast design and graphics, Adobe: Illustrator + Photoshop + After Effects required, 3dSMax and Cinema 4d a plus, Avid/FCP a plus; apply: job #8916 (3/4)

JOB OPENING: DIGITAL ACCCOUNT EXECUTIVE/CSN Philly: Bachelor’s + 2 yrs ad sales exp req’d, pref digital media/publishing or sports media; apply: job #8921 (3/4)

JOB OPENING: PRODUCER/EDITOR/CSN New England Boston: Bachelor’s + 1-3 yrs media production req’d, familiar w/all aspects of a newsroom, expert in FCP, basic knowledge of After Effects + Photoshop, must know Mac OS X, exp w Cinema 4D a plus; apply: job #8939 (3/4)

JOB OPENING: ASSOCIATE PRODUCER/CSN MidAtlantic DC: 3 yrs tv production + Bachelors/equivalent, thorough knowledge of sports; apply: job #8954 (3/4)

JOB OPENING: SR PRODUCER, ORIG CONTENT/CSN Chicago: 5-10 yrs regional/nat’l TV news, Bachelor’s degree, Chicago sports exp req’d, INEWS exp a plus; apply: job #8964 (3/4)

JOB OPENING: EDITOR/SNY/NYC: Bachelor’s + 1 yr Avid editing in news, expert knowledge in sports, Interplay knowledge req’d; apply: job #8965 (3/4)

JOB OPENING: SR. MARKETING MGR/SNY NYC: 7-10 yrs marketing/advertising in sports/tv req’d, exp in NYC req’d; more info, apply: job #8990 (3/4)

JOB OPENING: VP, TALENT DEVELOPMENT/CMT/LA: 7 – 10 yrs. successful exp. as a Casting/Talent Exec. or Booker for TV/film req.; well-established contacts a must. EOE/M/F/D/AAP apply (3/4)

JOB OPENING: SLS Support Specialist/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment (3/4)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: (3/4)

JOB OPENING: VP GLOBAL DISTRIBUTION/FINANCIAL NEWS NTWRK/NYC: International experience imperative (Asia, Africa, India, etc).  Salary/bonus/stock options.  Career opportunities. Resume/cover to: (3/4)

JOB OPENING: HEAD OF SALES PLANNING/OPS/Outcast Media/NYC: lead team of 4, reporting, pricing, Salesforce, advanced Excel, operations-focused (3/4)

JOB OPENING: ACCOUNT EXECUTIVE/Outcast Media/NYC: Eastern Reg, digital, broadcast, video, major agency contacts, strategic (3/4)

JOB OPENING: ANALYST, SALES/NYC: Pricing/Plan’g Analyst/freelance & perm positions avail/Fox Networks: 1-2 yrs TV or media ind exp, EXCEL exp, det orientated, Mutitask a must; Sales Rep, Services Apply: (FNG0001899) (3/1)

JOB OPENING: NBC SPORTS GROUP/Stamford, CT: AVID EDITOR(8340), PRODUCER(8768), MKTG OPS  MGR(8641). Visit us: and reference job id#. Join the team at our state of the art production facility (3/1)

JOB OPENING: SR RESEARCH ANALYST/A+E NETWORKS/NY: Prov analyses/estimates for Prog/Mktg. Assist with presentations & strategy. Min 3ys TV rsch. Knowledge of Nielsen/secondary rsch tools. #155099, (3/1)

JOB OPENING: MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (3/1)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d.Min10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit (2/28)

JOB OPENING: DIRECTOR, SALES/Pac-12/SF or LA: 7-10yrs exp in media sales. Natl/local TV, digital & sponsorship. See full posting/apply to: (2/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBC/NYC:  Mng day-to-day responsibility for all activities related to metrics & primary rsrch for the Owned Stations’ dig properties. 3+ yrs exp of web analytics exp. Apply at: (2/28)

JOB OPENING: DIR, POST PROD/FOX NETWORKS ENGINEERING & OPERATIONS/LA: Post Prod mgt exp Net/Post House/Strong Media mgt/Digital workflow exp/staff & client mgt, Sched Ops. (FNG0001864) Apply: (2/27)

JOB OPENING: EXEC IN CHARGE/Leftfield Pictures/NY: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: (2/27)

JOB OPENING: EXEC ASST/Discovery/NY: Seasoned C-level admin profess’l to provide high-level support for dynamic CEO; must be able to juggle many projects & work as part of a of 3 support staff 10+ yrs exec asst. exp. (2/27)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. 2+yrs & TV exp a must. Full info click here. Apply only: (2/27)
JOB OPENING: MGR, DIGITAL CONTENT/WE TV/NYC: Resp for creating unique content offerings for website and other dig plats to engage fans and promo tune-in. Proj. man & soc. media exp a must. 2-4 years dig. content exp. Click here. (2/26)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. (2/26)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/Albuquerque: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: (2/26)

JOB OPENING: ANALYST, RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop reports. 2+ years media/market research. Apply: (2/26)

JOB OPENING: MARKETING DIRECTOR/GAC/Knoxville: assist in extending brand reach to consumers. 5 yrs exp in media marketing/entertainment/advertising & knowledge of entertainment and/or music marketing. Click here to apply (2/26)

JOB OPENING: LEGAL ASSISTANT/A+E NETWORKS/NY: Admin support incl extensive doc mgmt/editing, phones, calendaring, travel arrangements. Excellent customer svc, detail-oriented. (2/26)

JOB OPENING: MARKETING ASSISTANT/NBCUniversal/NYC: Support EVP, Syfy Mktg. min 1 yr. exp. Self-starter who thrives in fast-paced environment. Must be organized w/strong communication skills. Apply: (8821BR) (2/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERNS/LA: Join television production company Red Varden Studios’ unparalleled internship/assistant training program. College credit available. For more information, and to apply, view (3/1)

WINTER INTERNSHIP CREDITS ONLY: SHOWTIME /NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/1)

WINTER INTERNSHIP CREDITS ONLY: AIM TV’s Raw Travel debuts in syndication nationally Fall 13. Seeking interns 2 learn all facets of tv now. Could lead to pay. College credit only. Send to (2/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: Traffic Professional/NYC: 15 yrs.+ working in all areas of TV Network Traffic and Traffic System Implementation. (3/1)

SITUATION WANTED: WRITER/PRODUCER : 15+ yrs. Experience in Cable/Network/Corporate/Pharma. Major sports promo experience. Can edit rough cuts in Avid. Looking for Freelance or staff in NYC/NJ/Philly markets. (2/28)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. (2/28)

SITUATION WANTED: DATA ANALYST/NYC: Sports, sales, real estate, programming. Compile pertinent data sets and identify trends to optimize team/business model. Contact (2/27)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]