Good morning. It’s Monday, December 12, 2011, and this is your first early morning Sports briefing.
With the NBA back and bowl games set to kick off this week, ESPN Radio suddenly find themselves flush with additional content heading into the new year. With the NBA schedule set, ESPN Radio will broadcast 24 regular-season games, including four doubleheaders, during the season in addition to All-Star events (including the 61st All-Star Game) and The Finals. In college football, the platform is set for 28 bowl games, including the BCS Championship as the rest of the BCS games.
As ESPN continues to cultivate both local and national audiences through its platforms, Cynopsis Sports spoke with Mo Davenport, Senior VP & General Manager, ESPN Radio about the impact of the NBA lockout, the national spotlight on the BCS Championship and strategies for 2012.
Davenport on the return of the NBA: The NBA is one of those properties, like MLB and college football, that has really performed well for us. We start out on Christmas day with Boston at New York then Miami at Dallas for a nice doubleheader. What’s cool is that inside the opening on Christmas Day, we have four owned-and-operated stations in New York, Chicago, Dallas and Los Angeles. We end up hitting three of those four markets in just the first day with this lineup to announce that we are back and that is a good way to get going.
On the advertising impact of the lockout: On the advertising side, we had 92 advertisers in our NBA coverage last year, we’ve seen some of them come back in spite of the late start. Some of our big ones last year like Shell and Autozone, Ford and Subway we are inviting back. The NBA is good product and great content and you can’t invent a storyline like what happened with Chris Paul and the Lakers. I think it’s something our advertisers should be looking at. The lockout was one of those situations where all you can do is stay in touch with your advertisers and if they commit to budgets someplace else there is nothing really that you can do about it. That’s happened in some cases but we are optimistic that the product is good, the production is great and they will respond to that.
On plans for Bowl season: We have 28 Bowl Games and the last five cover the BCS and the National Championship Game. Mike Tirico will do that game along with Jon Gruden. The cool part about that is that we are getting a little more aggressive about sending our big talk shows down there so Mike & Mike will be down there a few days prior to the National Championship Game, as well as Colin Cowherd and Scott Van Pelt. It’s almost like the Super Bowl has that Radio Row sort of feel. The BCS, I believe, is the second-most listened to and watched sporting event next to the Super Bowl, so that’s the type of excitement that we can build by bringing some of our more important talk properties down there.
On the New Year for ESPN Audio: We are off to a strong start on the content side, our ratings appear to be very sound, and revenue is off to a fundamentally good start. Coming out of the gate, we feel like we are in nice shape. As we look ahead, our focus will continue to be on serving the sports fan and, most importantly, improving our content and lengthening the amount of time that consumers listen to us. The other thing that’s important to us is to think about our local strategy. We have the four owned-and-operated stations in markets where we have local websites as well. We believe there is an opportunity for us to look more holistically at those operations and look at the content, sales, marketing, etc. to make New York, for example, feel more like a team effort as opposed to a separate radio station and a separate website. That would include logistics, joint newsrooms, things like that. I think that will help speak better to a local advertiser.
Canada’s biggest telecommunication companies are buying the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors and MLS’ Toronto FC in a content play amongst rivals. Rogers Communications and BCE Inc. bought a majority stake in Maple Leaf Sports and Entertainment in a move to secure programming for their sports channels, digital properties and smartphones. Although competitors on those platforms, both will now own 37.5% of the country’s largest sports conglomerate. The deal also includes a minor league hockey team, and the Leafs and Raptors TV stations.
Thursday night’s Browns/Steelers game on NFL Network continues the channel’s uptick this season, with an average of 6.6 million viewers (not including over-the-air stations in Cleveland and Pittsburgh) watching the game. That marks a 22% spike from the comparable game in 2010 and ranked as Thursday’s most-watched program on cable. Viewership in each of the five Thursday Night Football games this season are all up over last year with an average of 7.0 million viewers.
CBS personality Charlie Casserly reports that some changes could be on the way to Thursday Night scheduling, telling viewers on Sunday that at this week’s owner’s meeting, attendees will discuss “eliminating all coast-to-coast travel for a Thursday night. One of the concepts that they’re going to talk about is possibly implementing having time zone travel. You can only travel one time zone on a Thursday night. As a general manager, I’d be in favor of that.”
CBS Sports’ announced that its coverage of the 112th meeting of the Army/Navy football classic on Saturday delivered an average overnight household overnight rating/share of4.0/9 in metered markets, marking a 14% jump over last year’s 3.5/8. The game, which was won by Navy, peaked at a 4.9/11 from 5:30-6:00p.
Consulting firm Price WaterhouseCoopers painted a rosy picture for the future of sports in a report on the global sports market dubbed “Changing the game: the Outlook for the Global Sports Market to 2015.” The study projected that in spite of the global economic downturn, the sports industry has not only thrived, but many major sporting events are actually more popular than ever. The report states that over the next five years to 2015, global sports revenues will grow to $145.3 billion at an annual compound growth rate of 3.7% due to an improved economy, as well as a TV advertising rebound. Gate Revenues will continue to be the biggest chunk of the global sports market with 32.6% at $44.7 billion in 2015. Sponsorship serves as 28.8% with 2015 revenues projected at $45.3 billion. Media rights will make up 24.1% of the pie with growth from $29.2 billion in 2010 to $35.2 billion in 2015.
NBC Sports Network has found their headliners for the first offering of upcoming boxing series “NBC Sports Network Fight Night.” Promoter Main Events, which is working with the channel on the show, announced that a bout featuring former heavyweight champ Sergei Liakhovich facing former title challenger Eddie Chambers, according to ESPN.com. The fight will headline the Jan. 21 card at the Asylum Arena in Philadelphia and marks the debut of the show
Golf Channel is bolstering staff, naming former ESPN staffer Andrew Smiley as coordinating director, managing the network’s studio directors and studio productions, including Golf Central, The Golf Fix, School of Golf, Morning Drive, Grey Goose 19th Hole and Live From broadcasts from golf’s major championships. Smiley also will serve as lead director on select studio programming. This week, Golf Channel will be debuting two new series to the slate, with animated series Golfers Anonymous set for Friday at 8p and Best of Britain on Saturday at 8p.
USA Network is turning to NFL Network’s Kurt Warner for the channel’s new series “The Moment,” according to Variety. The series will feature Warner hosting the show, which looks at “personal reinvention and life transformation.” The first episode should debut in the second quarter.
The BBC was named broadcaster of the year by Formula 1’s governing body the FIA. The award was presented at an FIA gala event in India on Friday, where the winners of the organization’s championships were given their trophies. The BBC has a contract to broadcast F1 in the UK until the end of 2018 but will share coverage of the sport with Sky beginning next year.
Snapdragon is taking over the name for San Diego’s Qualcomm Stadium, at least for a few, key days. Qualcomm, which owns the rights, is revising all signage to its Snapdragon division just ahead of three key games that will be played at the venue: the Sunday night Chargers vs. Baltimore Ravens contest on Dec. 18, the Poinsettia Bowl on Dec. 21 and the Holiday Bowl on Dec. 28, according to local reports. An estimated 30 million people are expected to be exposed to the brand during those games. Once the games are completed, the venue will once again revert to Qualcomm Stadium.
NFL Hall of Famer Jerry Rice was one hand for the Spike Video Game Awards where he announced that Baltimore Raven’s player Ray Rice was voted as the Digital Cover Athlete of the upcoming video game “NFL Blitz” from EA Sports. Fans cast ballots during the show to determine the winner.
ESPN has tapped Don Van Natta Jr. for its investigative reporting team where he will serve as Senior Writer, ESPN Digital and Print Media. Van Natta will begin reporting for ESPN on January 1 based out of Miami. Van Natta was most recently a national correspondent for The New York Times.
The Main Event
Devils/Lightening on Versus at 7:30
ON THIS DAY in 1973: San Diego files an anti-trust suit, blocking a Padres move from the city to DC.
Answer to Yesterday’s Sports Trivia Question: What team did Larry Bird beat for his first NBA Championship? Answer: Houston. Kudos: Paul Brewer – Turner SI Digital/NY; Chris Crowley – 203 Studios/Stamford; Larry Kahn – Golf Channel/Orlando; Rick Resnick – Univision/NY; Barbara Griesman – Ellison Media Company/Phoenix; Steve Morrow – Eclipse TV/Mill Valley; Richard Levine – AT&T Operations/LA; Jim Himmel – RM Marketing/San Clemente; Bobby Matthews – CBS2/KCAL9/LA.
In The Know: Who is the Cleveland Browns all-time rushing leader? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: SR. NEWS PRODUCER (WEEKENDS)/Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: email@example.com (12/16)
JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: firstname.lastname@example.org (12/16)
JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: email@example.com (12/16)
JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: firstname.lastname@example.org (12/16)
JOB OPENING: WEB EDITOR/Westchester, NY: overnight shift posting video & maintaining content on site/social media. Final Cut Express, Drupal, HTML. Apply: email@example.com (12/16)
JOB OPENING: WEB DEVELOPER/Westchester, NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: firstname.lastname@example.org (12/16)
JOB OPENING: SPONSORSHIP SALES MANAGER/Westchester, NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: email@example.com (12/16)
JOB OPENING: RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. https://careers.mslo.com/Pages/JobDescription.aspx?postid=317 (12/16)
JOB OPENING: AD SALES RSRCH MGR/FOXSports.com/LA: Provide anlys & insights to FOXSports.com sales teams. Rsrch trends w/in Internet, advts’g & sports ind.BA + 3+ yrs online rsrch/mktg new media. www.foxcareers.com (12/16)
JOB OPENING: MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. www.foxcareers.com (12/16)
JOB OPENING: SALES MANAGER OF LONG FORM/DISH Network/Denver: Responsible for selling full & part time long form avails. 3+ yrs. related exp req. Apply: Kristin.Dangelo@dishnetwork.com (12/16)
JOB OPENING: VP, CONTENT DIST/MTV/NY: Mnge selected content dist opps (new deals, renewals) from strt to finish. At least 6 yrs TV/online industry in bus dev, content distribution, strtgy, or corp dev. www.mtvnetworkscareers.com (12/16)
JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: www.mtvnetworkscareers.com (12/15)
JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job#3623BR (12/15)
JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: www.scrippsnetworks.com Req.# 2561 (12/15)
JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: http://www.wgbh.org/about/employmentOpportunities.cfm (12/15)
JOB OPENING: SR MGR AD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; www.discovery.com #4659 (12/15)
JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP www.mtvnetworkscareers.com (12/15)
JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply firstname.lastname@example.org (12/14)
JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales. COVER/RES: Karen.email@example.com (12/14)
JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. www.foxcareers.com FNG0000834 (12/14)
JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. www.foxcareers.com FNG0000822 (12/14)
JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. www.foxcareers.com FNG0000836 (12/14)
JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. 5 yrs mgmt exp. Apply: firstname.lastname@example.org (12/14)
JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: email@example.com (12/14)
JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to firstname.lastname@example.org (12/14)
JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. www.foxcareers.com (12/14)
JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. http://www.aetn.com/careers.html (12/13)
JOB OPENING: EXEC PRODUCER/SCIENCE CHANNEL/MD or NY: Create & Produce groundbreaking tv programs; creative oversight on a variety of prod projects; 10+yrs exp; network exp. www.discovery.com # 4839 (12/13)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com .
SPRING INTERNSHIP CREDITS ONLY: NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: Internships.SpringerWilkos@nbcuni.com (12/15)
FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to firstname.lastname@example.org (12/14)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at email@example.com
SITUATION WANTED: TOPICAL JOKE WRITER. As seen in The Onion, Huffington Post and more. Jonas Polsky writes smart, funny topical material. Contact for rates. JonasPolsky@gmail.com (12/16)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: firstname.lastname@example.org, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com, (“American Biographies”) (12/16)
SITUATION WANTED: FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. Fentonproductions@yahoo.com (12/16)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- email@example.com (12/15)
SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at falloutcreative.com (12/14)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact firstname.lastname@example.org (12/14)
SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, SarahCottell@gmail.com (12/13)
SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! email@example.com (12/13)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Copyright Cynopsis 2011
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011
To unsubscribe from just this Cynopsis Sports email, please click here.