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PBS KIDS Ratings Are Up!
Ratings are up 30% for Kids 6-8!
PBS KIDS had full season gains in nearly every demo
#1 program on any network to reach Moms with Kids under 3 – SuperWHY!
#1 program on any network to reach Kids 2-5 – Curious George !
Reach the largest audience of Moms & Kids – sponsor PBS KIDS!
Contact firstname.lastname@example.org or visit sgptv.org
NTI Live +7 Nielsen National NPOWER 9/27/10-9/25/11, Moms = W18-49 with Kids <3,
30% increase in Kids 6-8 M-F
Good morning. It’s Monday, December 12, 2011, and this your first early morning briefing.
Answering a few of our questions this week is Samantha Freeman, a Founding Partner and CEO of Out of the Blue Enterprises. Freeman, who co-creates Out of the Blue’s new business concepts, oversees production, finance, operations, marketing, licensing and digital development for the company and its Out of the Blue Digital division. Freeman is also Co-Creator and Executive Producer of Out of the Blue’s first original property, Super WHY and its online destination (www.pbskids.org/superwhy), Super Why Reading Camps program and apps based on the property. Prior to founding Out of the Blue with Angela Santomero, Freeman toiled for Nickelodeon Consumer Products, initially as VP/Hard Goods and then Soft Goods, where she was responsible for licensing in various categories for a range of the network’s properties. She previously served as Director/Marketing at Toy Biz, a division of Marvel Entertainment, and as Product Manger at Mattel developing and marketing Barbie dolls and accessories. She also worked in the gift industry as a Product Development Manager for a division of Russ Berrie. Freeman lives in NYC with her husband and two sons.
Which comes first: the area of childhood development you want to focus on or a new character that will engage kids?
It always comes back to the same question: chicken or egg? But we like to go with chicken AND egg, because the character and content really go hand in hand. Since many of our properties are educational, we use our in-house research group to help develop and refine unique curriculum-based show concepts. When kids emotionally connect with a character, they are more interested in watching that show and learning the subject matter, so we always work to create characters that kids aspire to be like or want to play with. Our goal is to integrate the child development content with compelling characters in an engaging and truly seamless way.
How many versions of Whyatt Beanstalk, Super WHY’s main character did you develop before one really visually pleased you?
At least 50 different versions! We played around a lot with the character’s proportions and facial features. When the eyes and mouth are farther apart, the character looks older. When they are closer together, he looks younger and cuter. Same with the body proportions. At one point his skin was green! One thing we did know from very early on was that we wanted to have a character who looked slightly older than our target audience. Then, we went directly to kids with two or three different versions to see which they liked. The version we ultimately chose was one that the kids thought could be a friend but also someone they aspired to be.
What is the Super WHY Reading Camp program? How do the camps work?
Our Super WHY Reading Camp program allows us to bring the mission of the show one step further by connecting directly with preschoolers on a grassroots level and helping them learn important reading skills. They’re led by individual PBS stations in partnership with local education organizations and take place during the summer and school breaks in dozens of markets around the country. Each camp is basically a fun one to three week-long interactive learning adventure with a proven curriculum inspired by the series that lets campers play with letters, words and sounds.
With The Fred Rogers Company, you have developed Daniel Tiger’s Neighborhood, based on the iconic original series Mister Rogers’ Neighborhood. How did you approach developing the series and incorporate some of the original characters and new characters based on the original ones.
This project is very special to us because we are all fans of the original Mr. Rogers’ Neighborhood show. We really wanted to create a “next generation” of Make Believe because this allowed us to feature the characters people know and love from the original show; X the Owl, Henrietta Pussycat, Daniel Tiger, and Lady Elaine, while also giving us a platform to develop new characters that are younger, just like our audience. We wanted “Daniel Tiger junior,” the main character in our new preschool spinoff series, to relate to viewers in a personal way, like a young Fred Rogers. He even wears the signature red sweater and sneakers!
Is there a new project on your drawing board that you’re now really excited about?
I’m really excited about the work we’re doing in our new mobile division, Out of the Blue Digital, for both original and third-party properties. We just developed an app for Ludorum’s Chuggington TV series, called “Chuggington: Terrific Trainee!” It’s a multi-level game that combines the fun of train play with the intuitive Multi-Touch of iPad, iPhone and iPod touch. We’re proud of this new app because it offers an age-appropriate skill and action game for train fans and fans of the show. And, it looks beautiful. We’re also working with University Games, home of Colorforms, the beloved brand now celebrating its 60th anniversary, and we look forward to sharing some exciting news soon…! What’s great about making content for mobile devices is that, compared to a television show, which can take up to five years to develop, produce and launch on-air, we can develop an app, from start to finish, in just five months.
Earlier in your career you managed the action figure business for Marvel properties, including Spiderman, X-Men, and The Hulk. Have they informed the Super WHY character toys and apps in any way?
Marvel brands were created for older boys and not specifically targeted to preschoolers, even though some younger boys and siblings play with them. I think I recognized, years ago, that there was an untapped opportunity for an age-appropriate non-violent superhero, like Super Why, that moms would appreciate and embrace… especially one that helps kids learn to read!
What is the most outrageous suggestion for the use of a kid’s character that you decided just would never make it in the marketplace?
Hmmm… I don’t know that we’ve ever rejected any characters for being too outrageous. But, when naming our company, we wanted to pick something that leveraged the equity of Blue’s Clues, the property created by my business partner, Angela Santomero, and that many of our staff worked on as well. Believe it or not, we seriously considered, but ultimately rejected, the name “Purple Schmurple!”
Ok, which toy based on TV, movie or book meant the most to you when you were a kid? Do you still have it?
Probably my Wonder Woman metallic arm bands. I wish I still had them because they gave me superpowers. But, my most favorite toy keepsake is a personalized “Samantha” Barbie doll that the designers made for me when I left Mattel to go to business school. She is displayed in my office, complete with a college sweatshirt, platform shoes, and extra nails for hell week 😉
Disney Channels EMEA orders a new Winnie the Pooh animated preschool series, Tales of Friendship with Winnie the Pooh (18×5), from Welsh-based Boomerang Plus and Italy’s Maga Animation Studios, per Televisual. Based on Disney’s upcoming new book Winnie The Pooh book series, which is also titled Tales of Friendship with Winnie the Pooh, the new animated series will run on 21+ Disney Junior channels across EMEA in 2012. The series was developed by Disney Channels London-based production hub for EMEA.
Brand-Xpand’s retail site TysToyBox.com and National Geographic Kids Entertainment enter into a licensing deal to open two new preschool-centric online stores, one offering Toot & Puddle merchandise and the other offering licensed products featuring characters from Mama Mirabelle’s Home Movies. Both online stores offer clothing, accessories and decor, with select items that can by customized by consumers by adding a child’s name. Based on the book series by Holly Hobbie, the Toot & Puddle animated series airs weekdays on Nick Jr. Mama Mirabelle’s Home Movies, a mixed animation and live-action series, airs on PBS Kids and PBS Kids Sprout in the US.
Bounce TV, a 24-hour broadcast network for African-Americans, inks a deal with Classic Media for the kid/family aimed animated series Fat Albert and the Cosby Kids (113 episodes). Bounce TV plans to launch series with the special marathon event Hey! Hey! Hey! It’s New Year’s Day on Sunday, January 1, 2012 from 12n. The network will then feature the series on Tuesday nights under the rebranded Fat Tuesdays moniker with four back-to-back episodes every Tuesday night in primetime, beginning Tuesday, January 3 at 8p. Broadcast Partners brokered the Bounce TV and Classic Media deal for the popular animated series. Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV, which will soon add two new markets with its launch on Southern Broadcast Corp./Calkins Media’s WTXL-TV (Tallahassee, FL) and Barrington Broadcasting Group’s WFXL-TV (Albany, GA).
Distribution360 completes a deal for Blue-Zoo‘s short-form CGI animated preschool series Olive the Ostrich (52×5) to Nick Jr. in Australia and New Zealand, where the series will debut in early 2012. Narrated by Australian-born Rolf Harris, Olive the Ostrich launched in September 2011 on Nick Jr. in the UK. Olive the Ostrich is owned and produced by Blue-Zoo. The series follows the adventures of Olive, an inquisitive ostrich, taking viewers with her on her travels to imaginary places as she helps people. Each episode features drawings submitted by real kids that are brought to life with animation.
Shealeigh, the recently announced 13-year-old winner of the fourth season of Radio Disney‘s N.B.T. (Next Big Ting), the multi-platform program featuring young recording artists, will have a new singled released by Disney Music Group. Additionally, What Can I Say, the song Shealeigh performed throughout N.B.T., will be featured in Radio Rebel, an upcoming movie starring Debby Ryan (Jessie, The Suite Life on Deck) that will premiere early in 2012 on Disney Channel.
The kid-targeted virtual world Poptropica launches its first app, Poptropica Official Tips & Tricks, for iOS and Android devices. The free app includes a walkthrough of the website’s new adventures, Game Show Island, as well as other Island Guides for in-app purchase ($.99/each guide). The Island Guides in this first Poptropica app are designed to provide players with tips and tricks they might need to progress through the various adventures. Created by Jeff Kinney, best known as the author of the Diary of a Wimpy Kid book series, Poptropica recently launched its 22nd Island.
Open Road Integrated Media and Corus Entertainments’ Kids Can Press partner to release the first two Scaredy Squirrel preschool-targeted books in digital and interactive formats, including the E-book versions of Scaredy Squirrel and Scaredy Squirrel Makes a Friend and the multi-level Scaredy SOS iPhone game app. The E-book release features listen and read-along audio, interactive with Scaredy Squirrel by “triggering” animation and audio via touch screen. The game app encourages players to challenge and conquer their fears and help Scaredy Squirrel do the same. The new Scaredy Squirrel digital properties are based on the Scaredy Squirrel books, which have sold 1+ million print copies, created by Canadian author/illustrator Melanie Watt, which have also spurred an animated series of the same name. Further Scaredy Squirrel interactive information can be found at www.scaredygetsdigital.com.
RGH Games, part of RGH Entertainment, releases the new kid-targeted game Trashers for iPhone, iPad and iPod touch. Trashers lets players jump on the garbage truck to help garbage men Gus and Nico, along with their bird pal Skiff, collect trash and fight trash monsters, including Doctor O and her followers, who want to litter every city with stinky, icky garbage. Trashers emphasizes an eco-friendly theme, with players removing trash as well as earning bonuses by playing a mini-game sorting trash from recycling. Trashers is available for free with access to the three levels in the Surburbia world, and then upgrade and pay to play all nine levels including Surburbia, Urbanon, and Filth Fortress. RGH Games launched its first mobile app game, Dragon Eggs, earlier this fall.
Disney Publishing releases Toy Story Showtime!, the second Disney Learning app for iOS devices. The new interactive app is designed to help kids with early reading concepts, as Toy Story’s Buzz Lightyear sets up to impress Jessie the Cowgirl in a talent show. Readers can help Buzz with his various acts as the also learn new vocabulary words (several levels of vocabulary) featured in context and repeated throughout the story, all of which is supported by art and animation and tapping the words for definitions. The app also includes a number of book related activities that kids can use to practice what they learned in the book, as well as content created specifically.
Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 9-11, 2011:
New Year’s Eve (Warner Bros.) PG-13 Opening Weekend $13.7m
Twilight Saga: Breaking Dawn Part 1 (Summit) PG-13 $7.9m-4 wk total $259.5m
The Muppets (Disney) PG $7.1m-3 wk total $65.8m
Arthur Christmas (Sony) PG $6.6m-3 wk total $33.5m
Hugo (Paramount) PG $6.1m-3 wk total $33.5m
Happy Feet 2 (Warner Bros.) PG $3.8m-4 wk total $56.9m
Jack and Jill (Sony) PG $3.2m-5 wk total $68.6m
Tower Heist (Universal) PG-13 $2.4m-6 wk total $74.1m
Puss In Boots (Paramount) PG $1.7m-7 wk total $141.9m
The Artist (Weinstein) PG-13 $292,130-3 wk total $885,510
Source: Rentrak (www.rentrak.com)
Turner Broadcasting appoints Susan Shipsky as VP/Production for its Animation, Young Adults and Kids Media (AYAKM) Creative Group. Shipsky will oversee all video, print, special event and digital production and post-production for Cartoon Network, Adult Swim and Boomerang sponsorship and collateral material, as well as supervising on-air branding, promotion production and post-production for Cartoon Network and Boomerang. She will also serve as communication point person between departments for production-related efforts that involve marketing, public relations, research, and ad sales, Turner Studios, Williams Street Studios and outside production companies. Based in Atlanta, Shipsky will report directly to Michael Ouweleen, SVP and Group Creative Director for AYAKM’s Creative Group. Shipsky was most recently VP/Business Development for MaxMedia. She was previously a partner and executive producer at Primal Screen, and earlier in her career an account executive at Magick Lantern, and sales executive at Crawford Communications.
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 8, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 971; K6-11 531; TWEENS 9-14 391
NICKELODEON: K2-11 834; K6-11 289; TWEENS 9-14 177
CARTOON NETWORK: K2-11 472; K6-11 293; TWEENS 9-14 248
DISNEY XD: K2-11 149; K6-11 103; TWEENS 9-14 93
NICKTOONS: K2-11 72; K6-11 50; TWEENS 9-14 37
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
2011 Cynopsis Year in Review [1/1/12] | NATPE Shopping Guide [1/19/12] Award Programs
Cynopsis: Kids !magination Awards
Call for Entries [1/11/12] | Awards & Event [June 2012]
To reserve your ad space or sponsor an upcoming program, contact Mike Farina, 203.218.6480
Answer to Yesterday’s Trivia Question: What Looney Tune cartoon was pulled in 1999 for “its ethnic stereotypes,” but a fan campaign convinced the studio to start showing the cartoons again in 2002? Speedy Gonzales. Warner Brothers released this comment when reinstating the cartoon, “The cartoons you are about to see are products of their time. They may depict some of the ethnic and racial prejudices that were commonplace in American society. These depictions were wrong then and are wrong today. While the following does not represent the WB view of society, these cartoons are being presented as they were originally created, because to do otherwise would be the same as to claim these prejudices never existed.” Kudos to: Marc and Kim Morrell-ToonBarn.com/Quakertown PA; Robert Levy-Discovery Communications/NY; LeNea Ricks-KIDK/KXPI/Idaho Falls; Mario Turchiarolo-Freelance/Burbank; Jeff Trojan-Playmates Toys, Inc/El Segundo, CA; Daniel Wineman-The Walt Disney Company/London.
Today’s Trivia Question: What was the first weekly American live-action television series whose lead character was a female superhero? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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