Monday, August 9th, 2010

Cynopsis: Kids!


Good morning. It’s Monday, August 9, 2010, and this is your first early morning Kids briefing.

Margaret Loesch, CEO, The Hub ( ), unveiled more programming information for the new kid/family-targeted network, a Discovery Communications and Hasbro joint venture, such as the new original series Clue, celebrity casting for its series including Betty White, Eric McCormack, Lauren Holly, Rene Auberjonois, Lee Majors, Dave Foley, Meredith Baxter, Peter Cullen, Frank Welker and Kevin Michael Richardson, as well as series acquisitions, during the TCA summer tour.  Set to launch on October 10, 2010, on the channel space currently held by Discovery Kids, The Hub will initially be available to 60 million US cable and satellite households.

  • An original scripted, live-action half-hour series, based on the Hasbro game Clue, which will feature an ensemble cast of mystery solving kids (casting TBA).  Hasbro Studios is producing Clue.
  • The network has acquired programming for kids/family co-viewing including Doogie Howser, M.D., G.I. Joe: A Real American Hero, The Wonder Years and Transformers  Generation 1.
  • On the casting front for The Hub has lined up a range of stars for its new original animated and live-action series includes:
    • Pound Puppies (animated)  Betty White, Eric McCormack (Will & Grace), Michael Rapaport (Prison Break), John DiMaggio (Futurama), Alanna Ubach (Hung), Rene Auberjonois (Boston Legal) and Yvette Nicole Brown (Community). Produced by Hasbro Studios.
    • The Adventures of Chuck and Friends (animated)  Lauren Holly. Produced by Hasbro Studios.
    • Transformers Prime (animated)  Peter Cullen (Transformers Trilogy), Frank Welker (Transformers Trilogy), Gina Torres (MadTV), James Remer (Dexter), Josh Keaton (Justice League: Circle of Two Earths), Kevin Michael Richardson (The Batman), Markie Post (The Fall Guy).  Produced by Hasbro Studios.
    • Dan Vs. (animated)  cast features Curtis Armstrong (Revenge of the Nerds, Dave Foley (The Kids in the Hall), Paget Brewster (Criminal Minds), Meredith Baxter and Michael Gross (both of Family Ties).  Produced by Film Roman.
    • G.I. Joe Renegades (animated)  Charlie Adler (Transformers: Revenge of the Fallen, Lee Majors (Six Million Dollar Man), Clancy Brown (Shawshank Redemption), Jason Marsden (Batman: The Brave and the Bold), Johnny Messner (Tears of the Sun) and Kevin Michael Richardson (The Batman).  Produced by Hasbro Studios.
    • My Little Pony Friendship is Magic (animated)  Tara Strong (Powerpuff Girls, King of the Hill).  Produced by Hasbro Studios.
    • Pictureka! (live-action)  hosted by Cory Almeida (DJ on American Idol, So You Think You Can Dance, Dancing With The Stars etc.).  Produced by Hasbro Studios.
    • R.L. Stine’s The Haunting Hour (live-action)  Bailee Madison (Bridge to Terebithia). Produced by The Hatchery


MTV‘s previously announced new teen/young adult series Skins (10×60) and Teen Wolf (12×60) are set to join the channel’s programming lineup in 2011.  Teen Wolf, a dark re-boot of MGM’s original movie, begins production this October in Atlanta, while MTV’s adaptation of the teen-targeted UK drama Skins begins production later this month in Toronto.

  • From Jeff Davis (creator, Criminal Minds) and Ren Echevarria (executive producer, Medium, Castle) and Marty Adelstein (executive producer, Prison Break), Teen Wolf is a co-production with MGM.  The make-up team for the first season includes effects by K.N.B. Effects Group (Predators, The Chronicles of Narnia) and computer graphics by EdenFX (Lost, 24, Spider-Man 3).  The series stars Tyler Posey (Main in Manhattan, Brothers and Sisters), Crystal Reed, Dylan O’Brian, Tyler Hoechlin (Road to Perdition, 7the Heaven), Derek Hale and Holland Roden.
  • Created by father/son team Stormdog Films, Bryan Elsley and Jamie Brittain, the series ensemble is comprised of a group of newcomers. Elsley is writing, producing and executive producing the US version of the series. Skins is co-produced by E1 Entertainment and Company Pictures, a division of All3Media, which also produces the UK series.  Also executive production Skins are Laszlo Barna and Michael Rosenberg from E1 and  Company Pictures’ Charlie Pattinson and George Faber


Nickelodeon will premiere Fred: The Movie, a new TV movie based on the popular internet character Fred Figglehorn, on Friday, September 17 at 8p.  Based on the character created by real teen Lucas Cruikshank, who also stars as Fred, the movie finds Fred trying to win over his unrequited love-interest, Judy.  Fred: The Movie also stars Jennette McCurdy (iCarly) as Bertha, John Cena (of WWE fame) as Fred’s dad and Siobhan Fallon as his mom, with UK teen star Pixie Lott taking on the role of Judy.  Conceived and developed by Brian Robbins, the movie is produced by Robbins and Sharla Sumpter Bridgett, Varsity Pictures, and The Collective’s Gary Binkow and Evan Weiss.  The movie is directed by Clay Weiner and written by David A. Goodman (Family Guy).  Nickelodeon viewers met Fred Figglehorn in 2009 when Cruikshank made his TV debut as Fred on an episode of iCarly.

Marvel Entertainment reveals the team behind its new animated Spider-Man series, which will premiere on Disney XD.  The creative team for the new Ultimate Spider-Man animated series includes writers Paul Dini (Batman: The Animated Series, Lost) and Brian Michael Bendis (Marvel’s Ultimate Spider-Man comic series), and Man of Action Studios (Ben 10, Generator Rex), which is comprised of Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle.  Dini will serve as both a Creative Consultant as well as a writer on the series pilot.  As Supervising Producers, Man of Action Studios will direct the writing staff and story edit.  Bendis, who is credited for reinventing Spider-Man, will oversee the series as Consulting Producer.

National Geographic Kids will launch its new interactive virtual National Geographic Animal Jam ( ) next month.  Developed by National Geographic Kids and Smart Bomb Interactive, Animal Jam taps into kids’ love of animals as a way to educate them about science and nature.  Using their imaginations and animal avatars kids are invited to make their way through the multiple landscapes of a world called Jamaa, where they can plan mini games, take trivia challenges and interact with friends.  The virtual world also makes National Geographic’s library of multimedia content available to users and their families, allowing them to access video features, photos and facts about flora and fauna.  Currently in beta testing, National Geographic Animal Jam is free to play and in September will introduce a paid membership option.  Members will have access to additional content and special features (new lands, games, adventures and videos), as well as bonus Gems (virtual currency).  Those members who sign up for six months or more will have access to premiums from National Geographic Publishing as well as discounts on its books and magazines.

Wubbzy Goes To School, the DVD featuring episodes of Nick Jr.’s preschool series Wow! Wow! Wubbzy! is released by Anchor Bay Entertainment.  The DVD title features six episodes of the series, which is produced by Bolder Media in association with Starz Media’s Film Roman Animation Studio.  As part of a new promotional partnership between Anchor Bay and Chuck E. Cheese’s restaurants, a clip of Wubbzy will run in Chuck E. Cheese’s restaurants through August 31 to support the DVD release.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 6-8, 2010:
The Other Guys (Sony/Columbia) PG-13                              Opening Weekend $35.6m
Inception (Warner Bros.) PG-13                                          $18.6m-4 wk total $227.7m
Step Up 3-D (Buena Vista) PG-13                                        Opening Weekend $15.5m
Salt (Sony / Columbia) PG-13                                             $11.1m-3 wk total $92.0m
Dinner for Schmucks (Paramount (DreamWorks)) PG-13       $10.5m-2 wk total $46.7m
Despicable Me (Universal) PG                                              $9.3m-5 wk total $209.4m
Cats & Dogs: The Revenge of Kitty Galore (Warner Bros.) PG $6.9m-2 wk total $26.4m
Charlie St. Cloud (Universal) PG-13                                      $4.7m-2 wk total $23.5m
Toy Story 3 (Buena Vista) G                                                $3.0m-8 wk total $396.3m
Grown Ups (Sony/Columbia) PG-13                                      $2.5m-7 wk total $155.7m
Source: Rentrak ( )


Comic book publisher Bluewater Productions names Arastao “Aha” Maree to the newly created position of EVP/Creative Development, Film and TV.  Maree will oversee the adaptation of Bluewater’s library of content for movies, TV, new media and videogames.  Additionally, he will develop new titles for cross-media platforms.  Maree will report to CEO, Darren G. Davis.  He previously served as a producer for HOPSports and prior in creative positions for Little Womachine, Stevens and Associates, and marketing for Sony Playstation.

Answer to Yesterday’s Trivia:
  This 400-year old cave dwelling cartoon character was known for his reluctance to be mean, he was also allergic to daisies.  Who is he?  TOBIAS THE RELUCTANT DRAGON  Kudos to …. nobody.  Okay – I know you know this one ….

Today’s Trivia Question:   These people, only three apples high, lived in a tiny medieval like village in the forest away from the prying eyes of civilization.  Who are they? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts & inv data. Exp in invent admin, Fam w/contracts & solid analytical skills a mus. #11403BR (8/14)

JOB OPENING: LICENSING MGR, LATIN AMERICA (NYC): Leads retail strategy & drives profitability 5+ yrs. exp. Excellent organizational skills & ability to multi-task in fast-paced environment BA/BS deg. req. (8/14)

JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC:  Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing, Spanish fluent a + EOE Resumes:   (8/13)
JOB OPENING:  DEPUTY ENT EDITOR/New York, NY:  Conceiving, writing and editing online content, including frequent blog posts, slide shows, special features. Apply: Job #1242079 (8/13)

JOB OPENING: MARKETING MGR/Mun2/Universal City, CA:  Exp in affiliate, consumer mktg & cable distribution req & understanding of US Hispanic and/or Multicultural/Ethnic consumer. Apply: Job # 1219561 (8/13)

JOB OPENING:  DIR OF FINANCE/Multi platform kids /Burbank:  Needs  P/T 3days a wk.  Understanding of children’s properties & cross media platforms. Expert fin’l modeling & hands on attitude req’d. (8/13)

JOB OPENING:    INTEGRATED MKTG MGR/fuse:  Dvlp/execute revenue generating multi-platform integrated mktg opps 4 potential/existing Ad Sls clients. Dvlp promo/spnsrshps 4 dig pltfrm. Apply: employment @bott #2010-503

JOB OPENING: DIGITAL PRODUCT MNGMNT/NYC/Northern VA/INVISION, Inc: Digital professional w/ exp in sales plan’g and/or sales operations at a mid to lrg sized publisher, looking for a new challenge. Resume: (8/12)

JOB OPENING: SR MGR PRODUCT STRATEGY/ Burbank: manage multiplatform digital strategy, identify digital platform opportunities, EOE apply via job ID 257865 (8/12)

JOB OPENING: MGR PRODUCT STRATEGY/Burbank: define digital priorities for the Playhouse Disney property & franchise; min 6 yrs exp in digital media space; EOE apply via job ID 257203 (8/12)

JOB OPENING: INTEGRATED MKTG/AETN/LA: Liaise btw ad sales partnerships/mktg on added val sprshps btw clnts/adv & LT/LMN assts/props; TV Mktg exp; Ad Sls Mktg pfd (8/12)

JOB OPENING: PRODUCER EDITORS/HOUSTON: The new Tribune is recruiting anti-establishment preditors to collaborate on a groundbreaking morning news/infotainment format unlike anything ever tried on local TV. Job 15014 (8/11)

JOB OPENING: SR. AD SALES EXEC/Hearst Magazines/NY: Develop and implement sales strategy for media tablet “apps” Work across magazine platform,7-10yrs ad sales exp, be early adapter of changing media technology (8/11)

JOB OPENING: SALES PLANNER-MUSIC CHOICE/LA:Create integrated cross platform proposals,mng accnts,update sales materials,identify & research prospects. 2+yrs of ntwrk/agency exp pref’d. (8/11)

JOB OPENING: ONLINE RADIO EDITOR/ Mng all editorial aspects and the radio blog.For more info & to apply: (8/11)

JOB OPENING: WEBSITE METRICS ANALYST/Martha Stewart Living Omnimedia/NY: Resp for analysis and reporting of all key website metrics. More info & to apply: (8/11)

JOB OPENING: DIGITAL MKTG MGR/NYC: Provide strategy & execution of digital mktg efforts (online communities, social media, partnerships) for digital ntwrks (qubo & ION Life) of ION Media Ntwrks EOE (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/OVATION/NY: Develop & mng new/existing accts. Excellent presentation + negotiation skills, solid agency/client relationships  5+ years media experience. Resumes to: (8/10)

JOB OPENING: MGR BUS. OPS/ESPN Inc/NYC:Resp.for mgmt of ad sales support team. Min of 5 yrs exp. in ad ind.TV exp. Pref’d-dig. exp. a +. Strong analytical skills w/mgmt or supervisory exp. Resume: EOE/M/F/D/AAP (8/10)

JOB OPENING: RSRCH DIR/SPOTLIGHT/PITTSBURGH PA: Comcast Spotlight: 10+ yrs related rsrch exp; excellent written and oral comm. skills; provide leadership & direction for rsrch team of 3; learn more at (8/10)

JOB OPENING: DIGITAL SALES AE/NYC: small TV Net sales group, 2-5 years sales exp in internet/digital req’d , build/create sales strategies & proposals , young adult exp a + , some travel to Chicago & LA (8/10)

JOB OPENING: PUBLICIST /Fuse/NY: Support consumer/trade publicity efforts to gen awareness of Fuse brand. Write, pitch, & execute public relations plans & events. Min 2-3 yrs media rel. exp. Rez to “Pub” in subj (8/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY:  Oxygen Media/NBCU/NY/ SOCIAL MEDIA INTERN: Must be eligible to earn college credit, able towork2-3 full days during fall semester, passionate about TV & social media. Resume to (8/13)

FALL INTERNSHIP CREDITS ONLY:  TV PROD INTERN/NY: handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact (8/13)

FALL INTERNSHIP CREDITS ONLY: Development Company in midtown Manhattan. Good writing skills, attention to detail, and enthusiasm a must! Knowledge of FCP a plus. Start right away, for credit only. Email resumes: (8/11)

FALL INTERNSHIP CREDITS ONLY: Oxygen Media/NBCU(NY) DIGITAL EDITORIAL INTERN with an enthusiasm for marketing/online, strong writing/editing skills, social networking,& MS Office. work part time. Resumes to (8/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Executive Assistant position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (8/14)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo.   (8/13)
SITUATION WANTED: STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. (8/12)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video,sponsorships,newsletter,integrated custom content. Contact:  (8/12)

SITUATION WANTED: Assistant – Film/Television. 13 yrs. work experience (6+ as an asst.). Internship at Participant Media. Final Cut Pro. Hold MFA, MA, and BA degrees. (8/11)

SITUATION WANTED: CHILDREN’S PRODUCER/CREATIVE DEVELOPER Animation and live action. BBC TV trained. 200 credits as producer and 100 credits as writer of children’s and family shows. Canada-based Canadian and UK citizen. (8/11)

SITUATION WANTED: PA/ NYC: NYU Film & TV grad seeking entry-level work. Writer/Director/SFX Makeup/Art Department/Production. Can handle both Mac and PC systems with Microsoft Office, FCP, etc. Contact: (8/11)


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