Monday, August 22nd, 2011

Cynopsis: Kids!

Good morning. It’s Monday, August 22, 2011, and this is your first early morning Kids briefing.

Weekly Reader ( ) debuts Weekly Reader Connect 2.0, a newly redesigned version of the year-old online reading comprehension program for educators to use with their students in kindergarten through sixth grade.  Weekly Reader Connect ( ) continues to offer Weekly Reader age appropriate news content online, which is regularly updated, and now also features video and other multimedia resources, along with an online reading comprehension program.  Version 2.0’s new features include educational games, vocabulary lessons, more animation and read-aloud materials, grade-specific assessments, a new home page, and 129 additional on-screen reading comprehension lessons.  In its first year Weekly Reader Connect, which is available via a password protected website and sold only for school-wide usage, has been used by 200,000+ students in 46 US states.  The program was created around the Concepts of Comprehension, which was developed by the nonprofit Urban Education Exchange.


At its annual fan-targeted D23 Expo over the weekend, Disney made a slew of announcements including the next two Disney-Pixar projects (both still untitled), per Coming Soon and THR.  Also featured at the event were Disney-Pixar’s newest movies, Brave and Monsters University, which are slated for release June 22, 2012 and June 21, 2013, respectively.

  • Disney-Pixar‘s new movie projects include one about dinosaurs from director Bob Peterson (Up) and producer John Walker, which is slated for November 27, 2013.  The movie revolves around what would Earth be like if an asteroid that changed the course of our planet had actually missed and thus dinosaurs had never become extinct.  The second film project, directed by Pete Docter (Up, Monsters, Inc.) and produced by Jonas Rivera (Up), is about adventures inside the human mind, where they’ll explore things like memory and how songs get stuck in our heads.  This movie is currently slated for a summer 2014 release
  • Disney-Pixar head John Lasseter also showcased DisneyToon Studios‘ new upcoming Cars CG animated movie spinoff, Planes (2013), which will feature Jon Cryer as the voice of a courageous crop dusting plane named Dusty.

Additionally, a new Toy Story short will be shown with the new movie The Muppets, when the movie opens this November 23, 2011.  The Toy Story short is entitled Small Fry, and was directed by Angus MacLane (he has worked on a range of movies including Up, Wall-E, Ratatouille, Cars, The Incredibles, Finding Nemo, Monsters, Inc., etc.).  The most recent Toy Story short was featured ahead of Cars 2, which released earlier this summer.


Nickelodeon UK unveils its programming lineup for fall/winter 2011-12.

  • The new Nickelodeon UK season includes TV special iParty, a crossover of iCarly and Victorious, and an original Nickelodeon TV movie The Boy Who Cried Werewolf staring Victoria Justice (Victorious), as well as the UK premieres this September Nickelodeon’s live-action comedy/adventure series Supah Ninjas, which features George Takei (Star Trek) and its 2D animated series T.U.F.F. Puppy.  Also joining the network lineup is the live-action series Life with Boys.  Additionally, Nick UK will feature new episodes of its series Big Time Rush. 
  • The Nick Jr. fall/winter 2011-12 schedule includes new episodes of Dora the Explorer, Bubble Guppies, Team Umizoomi, Peppa Pig and Poppy Cat and the fall premier of the new series Olive the Ostrich.  This November 2011, will feature Dora the Explorer in a new three-part special, Dora’s Enchanted Forest Adventure.
  • New for Nicktoons this upcoming season is the animated series Matt Hatter.  Nicktoons will also feature returning series Penguins of Madagascar, Fanboy and Chum Chum, Grizzly Tales, Planet Sheen and The Troop.

Disney Channel here in the US will premiere season two of its comedy series Shake It Up on Sunday, September 18 with an hour-long episode at 8p.  The second season of the dance-centric series will feature guest appearances by actors including Atticus Shaffer (The Middle, Fish Hooks), Ben Savage (Boy Meets World), Marissa Jaret Winokur (Hairspray), as well as sixteen new songs, such as Up, Up, & Away by the group Blush.  Just ahead of the new season debut, will launch the new game Up, Up, and Away, which features the main series characters CeCe and Rocky, on Tuesday, September 13.  Created by Chris Thompson and is executive-produced by Rob Lotterstein (The War at Home, Ellen) and Jeff Strauss (Reba, All of Us, Friends), Shake It Up is a production of It’s A Laugh Productions.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Turner CN Enterprises (TCNE) inks several licensee deals for Spin Master‘s new girl 4-9 targeted Zoobles collectible toy brand.  The new licensees include: Activision (videogame); D’Arpeje (sporting goods); Ravensburger in Benelux (games, puzzles); in the Netherlands Sun Decorations (stationery, paper goods) and Frajodis NV (stationery, paper goods); and Hatber-M in Russia (stationery, paper goods).  TCNE, which serves as the worldwide licensing agent for Zoobles, will showcase the full portfolio of products at Brand Licensing Europe this October and will then rollout the licensing program for the brand in 2012.

Gund inks a licensing deal with Universal Partnerships & Licensing (UP&L) for the classic Curious George, which is published by Houghton Mifflin Harcourt.  Under the deal Gund, a division of Enesco, will launch new Curious George plush in various sizes for holiday 2011.  UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions.

Tonner Toys ( ), part of the Tonner Doll Company, enters into a licensing with LittleMissMatched (, under which Tonner Toys will produce a line of LittleMissMatched dolls.  The new dolls and fashion packs will debut at Toys R Us and LittleMissMatched stores this fall.  Each doll in the collection has their own personality and look, Rock ‘n’ Roll, Artsy Girl, Uptown Girl, and Sporty Girl, and each comes with an outfit and shoes made of reversible patters (similar to the LittleMissMatched fashions).  Additionally, a trio of mismatched socks for the consumer kid with each doll.  The new LittleMissMatched dolls will be featured as an exclusive gift set on QVC on August 29, 11a-12p  the set includes a doll, outfit separates and a surprise.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 19-21, 2011:
The Help (Disney) PG-13                                                              $20.5m-2 wk total $71.8m
Rise of the Planet of the Apes (Fox) PG-13                                     $16.3m-3 wk total $133.8m
Spy Kids: All The Time In The World (TWC/Dimension) PG              Opening Weekend $12.0m
The Smurfs (Sony/Columbia) PG                                                   $8.0m-4 wk total $117.7m
One Day (Focus Feature) PG-13                                                    Opening Weekend 5.1m
Crazy, Stupid, Love. (Warner Bros.) PG-13                                     $5.0m-4 wk total $64.4m
Harry Potter and the Deathly Hallows Part 2 (Warner Bros.) PG-13   $4.4m-6 wk total $365.9m
Cowboys & Aliens (Universal) PG-13                                              $4.2m-4 wk total $89.5m
Captain America: The First Avenger (Paramount) PG-13                  $4.1m-5 wk total $164.7m
Glee The 3D Concert Movie (Fox)                                                   $1.8m-2 wk total $10.5m
Source: Rentrak ( )

Parents jumped right into the early back-to-school savings opportunities on consumer goods and apparel sites according to date from the July 2011 ComScore Media Metrix service.

  • Traffic to consumer goods websites increased +13% to reach 25.6 million people, with sites taking the stop spot in this category with 7.3 million visitors (up by +30%), with Office Depot in second with 4+ million (+21%), QVC sites with 3.6 million (+5%), and rounding out the top five was OfficeMax with 2.5 million (+32%).
  • In the apparel arena, back-to-school shoppers bolstered the category by +8% to 66 million visitors for July 2011.  Sitting at the top of the heap was Zappos was the top site in the category with 8.4 million visitors (up by +54%), in second was Limitedbrands with 6.4 million, followed by with 4.9 million (+44%), Nike with 4.8 million, and with 4.8 million (+4%).  Other popular apparel retailers hitting the top of the July list were Forever 21 (3.6 million), Abercrombie & Fitch (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).


Studio Licensing, a Canadian licensing/merchandising/consumer product marketing agency, appoints Marianne Lattanzi to the newly created position of VP/Retail Development.  Lattanzi previously toiled for Canadian Tire, Loblaws and, for 15 years at Toys “R” Us Canada.  The company will unveil plans soon for the expansion of its intellectual property presence in the US and Canada across demographics and multiple retail distribution channels with new entertainment and brand deals.


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Answer to Yesterday’s Trivia Question:   Who has a pet snail named Gary? Sponge Bob Square Pants. Kudos to: Julie Stowell-Tribune Media Services/Queensbury, NY; Robert Gore-The Ohmies/NYC; Elaine Moy-Gederman-WJAR/NBC10/Providence; Tony Ferranti-MMSI/Warwick, RI; Barb Throm-JCV Advertising/St. Louis; Alex Dale-Momentum Talent & Literary Agency/Beverly Hills; Liz Daly-OWN/LA; Tammi Denbow-Fox/LA; Sabrina Sparlin-CESD Talent Agency/LA;

Today’s Trivia Question:  What is the real name of the ‘man of arms’ in He man and the Masters of the Universe?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. FNG0000614 (8/26)

JOB OPENING: INT’L SR MGR DIGITAL MEDIA/MTV Networks/NYC: BS Acct/Fin; 6 yrs of Acct/Fin corp exper. Knwldge intl business a plus. Exp w/online, mobile, and/or technology a plus. EOE/M/F/D/AAP. Apply (8/26)

JOB OPENING: MGR PROGRAM SCHEDLING/AMC & SUNDANCEGlobal/NY: schedules prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 3+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms. (8/25)

JOB OPENING: MGR, OFF-AIR MKTG, Syfy/NYC: Plan/exec media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-traditional mktg. 3+ yrs media plan’g/TV/agency exp. Apply: (#1865BR) (8/25)

JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY: (8/25)

JOB OPENING: NEWS ANCHOR/WESTCHESTER NY: Experienced news anchor needed for early morning news program in Westchester, NY. At least 2 years of news anchoring experience required. Forward resume and reel link to (8/25)

JOB OPENING: DIRECTOR/AD SALES MKTG/HGTV/NY. Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, & select req 2549 (8/25)

JOB OPENING: ACCT MGR MOBILE MKTG/Vibes Media/CHI: Proven track rec; Drive results for media/ent clients thru design/del. of mobile mktg cmpgns. Create/maint a value-add client relationship & for qual/results. Apply: (8/25)

JOB OPENING: SR WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Oversee production of mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. (8/25)

JOB OPENING: WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Create and produce mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. (8/25)

JOB OPENING: DIRECTOR/NESN/MA: Responsibilities include directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. Sure (8/25)

JOB OPENING: DIR-DEVELOPMENT/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for Animal Planet domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (8/25)

JOB OPENING: PRODUCTION ASSISTANT (TEMP) CREATIVE SERVICES/Hallmark Channel/LA: 1 yr exp in Production or Bachelor’s degree in Film Prod. Prof w Mac and PC req. See full posting and apply @ (8/25)

JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: CSURA@LWDIRECT.COM (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply: Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports & E!Online. 3+ yrs. Omniture exp. needed. Apply: (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply (8/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Digital Video Fall Internship. Unpaid School Credit Only. Development and Prod of short form digital video content. Send Resume and CL to (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Distribution & Affiliate Marketing Fall Internship. Unpaid School Credit Only. Learn tools and tactics used in developing promos to drive value with affiliates. Send Resume and CL to (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Programming Fall Internship. Unpaid School Credit Only. Learn Programming department goals towards network identity. Send Resume and CL to (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Fall Internship. Unpaid School Credit Only. Strategic partnerships, promotions, digital marketing. Send Resume and CL to (8/26)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: (8/25)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @  (8/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Laila Berzins, Voice-Over Artist:,, Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: ,, Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact (8/19)

E-mail  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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