Monday, August 19th, 2013

Cynopsis: Sports
08.19.13

Good morning. It’s Monday, August 19, 2013, and this is your first early morning Sports briefing. 

Saturday’s debut of FOX Sports 1 in approximately 90-million homes saw an average of 1.71 million viewers in prime time thanks to UFC Fight Night: Shogun vs. Sonnen, according to Nielsen. The newborn channel averaged a 1.33 household rating for the event, with the network outracing all four major broadcast networks among Adults 18-49, Adults 18-34, Men 18-49, and Men 18-34 based on impressions within each demo. The event also beat the average of the eight UFC on FX Fight Nights by 49% in rating and 38% in viewership.

On the Air

NBC Sports Group’s debut of the Premier League the on Saturday paid dividends for the sport as the league drew record ratings nationally. The triple-header on NBC and NBC Sports Network averaged a 0.5 rating overall, to mark a 67% spike over the equitable three opening Saturday games saw a year ago in 2012 (a 0.3 average). NBC’s telecast of Swansea City/Manchester United delivered a 0.8, the highest overnight rating in US history for a Premier League opening day matchup. On the local front, Washington, D.C. topped all U.S. markets for the game with a 2.2, followed by Tulsa, Austin, Seattle and Buffalo. Online, fans also streamed more than four million minutes of Premier League action via NBC Sports Live Extra.

Cablevision is pulling its MSG Varsity network off of its home on channel 14. The channel will now convert to an online network with live and VOD services. The digital transition of MSG Varsity will look to connect viewers to live local high school sports content via TV, Web or mobile with customizable content. The new digital hub will launch on Aug. 29.

ESPN formalized its most of its September programming plans for Sunday Night Baseball presented by Taco Bell. The company selected the Mets/Nationals for Sept. 1 on ESPN2, Dodgers/Reds on Sept. 8 and Yankees/Red Sox on Sept. 15. Sept. 22 will mark the channel’s last game of the season for the franchise Dan Shulman handles play-by-play with analysts Orel Hershiser and John Kruk and reporter Buster Olney.

HBO’s Real Sports with Bryant Gumbel takes a look at the marketing behind Red Bull tomorrow night at 9p, examining how “the company has largely avoided traditional advertising, focusing its marketing initiatives almost exclusively on sponsoring extreme athletes” and how those tactics brought the brand from “fringe appeal to mainstream notoriety.”

ESPN Audio is gearing up to launch the third annual ESPN Audio Fall Football Tour sponsored by Hanes, La Quinta and StubHub. Series such as Mike & Mike, The Herd with Colin Cowherd and SVP & Russillo will broadcast live from around the country ahead of the football season, starting Friday, Sept. 6, with a live broadcast at MetLife Stadium starting at 6a. The nine tour stops include five NFL game stops and four college football games  equating to four stops for Mike & Mike, three for The Herd and two for SVP & Russillo.

Today ESPN Radio will launch KLAS ESPN Sports 89 FM in Jamaica where it will be operated by KLAS Sports Radio Ltd. Programming will feature ESPN Radio’s content from 6a to 11:30p on weekdays, including daily live and delayed broadcasts of Mike & Mike and the Herd. In addition, the station will carry ESPN Radio NFL games.

Longtime Red Sox broadcaster Jerry Remy will continue to be off the air this week following the arrest of his son who is accused of fatally stabbing his girlfriend. Remy said that he and his wife were “heartbroken” over the tragedy. Dennis Eckersley fills in while Remy is away.


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For sponsor information, please contact Mike Farina (203) 218-6480.
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Sponsorship & Promotion

NASCAR revealed that its annual NASCAR After The Lap sponsored by Ford and Coca-Cola will return to Las Vegas for the fifth consecutive year. The event takes place during the NASCAR Sprint cup Series Champion’s Week at the Palms Casino Hotel on Thursday, December 5 at 5p and feature all 12 Chase for the NASCAR Sprint Cup drivers. NASCAR fans can enter the NASCAR After The Lap sweepstakes offering two winners an all-inclusive VIP trip for them and a guest to NASCAR After The Lap in Las Vegas and either one trip to the 2014 Coca-Cola 600 or one trip to the 2014 Ford Ecoboost 400.  One winner will also be taking home a 2014 Ford F-150 Tremor.

USA Luge is turning to the public to help recruit, develop, train and support its athletes, launching a crowdsourcing campaign to raise cash. Donors will receive benefits ranging from a t-shirt to a trip to Sochi to watch the team compete next February, depending upon the size of their contribution as well as personalized thank you messages from athletes, luge World Cup trips and other USA Luge apparel. The campaign marks the first time an entire team and gone that route to drive donations. MSP Sports and The Graubard Group will help organize and promote the campaign, respectively.

Digital & Technology

Neulion is partnering with the America East to launch AmericaEast.TV, a digital network offering an array of sports beginning with the fall season. The platform will offer streaming from eight of the nine institutions as well as on-demand video content such as interviews and highlights and will be available free of charge.

The Premier League extended its tied with digital sports media group PERFORM to continue their mobile and internet clip production partnership. The renewal will see PERFORM producing and distributing match highlights and features for the league as well as editing and encoding video clips of every match with distribution to licensees around the world, including NBC.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
Manchester City vs. Newcastle United
Today, 3:00 pm ET. Thuuz rating: 80
“Manuel Pellegrini takes over City hoping to return to the top of the Table.” On NBC Sports Network (NBCSN).


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CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW
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ON THIS DAY in 1988: US Olympic diver Greg Louganis hits his head on the diving board.

In The Know: Former NFL player Fred Dryer was also the star of what ’80s crime series? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who said it? “It’s not whether you get knocked down; it’s whether you get up.” Answer: Vince Lombardi. Kudos: Ben Sturner-Leverage Agency/NY; Gordon Beck-Beck Communications/Northeast Harbor; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-Back Nine Productions, Inc./Dallas; Thom Sutton-Telemundo/Chicago; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; Peter Greene-PEG Entertainment/Pacific Palisades; David Westberg-SAG-AFTRA Los Angeles local/LA.


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**Cynopsis Webinar Just Announced**

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Join Cynopsis Wednesday, September 18th to get the latest insights and tactics on how to influence Millennials across different media. Whether it’s online, on mobile or on television, we can teach you how to increase engagement with this sometimes elusive digital native.

| SEPT.18 |1:30PM – 3:00PM EST | REGISTER NOW |



Later — Chris
Chris Pursell for Cynopsis | Sports
08.19.13

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JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: jobs@eastern.tv (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: jobs@eastern.tv (8/30)

JOB OPENING: MGR, ON-AIR PLANNING/SYFY/NYC: 2+ yrs On-Air Planning or Proj. Mgr exp. Coord promo delivery & schuling, execute sales initiatives, help new sys transition. 4mth asgmt. Send Resume: Entertainmentcablejobs@nbcuni.com (8/24)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs media exp. Apply here: http://bit.ly/143jbMF (8/24)

JOB OPENING: DEVELOPMENT DIRECTOR/NY: Mng dev initiatives. Identify, cultivate & evaluate dev activities. BA deg & 5 yrs of exp at ntwrk/prod co. Knwldg audience & industry trends. Resume: www.Nationalgeographic.com/jobs (job 5720) (8/24)

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JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/ nat’l & local NR anlysis. Apply: mgm.careers@mgm.com (8/22)

JOB OPENING: SR ANALYST AD SALES RSCH/NBCU/NYC: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually communicate & provide mktplce insight URL or Email: HERE (8/22)

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JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports/San Diego, CA: Responsible for ad sales, develop mktg programs/presentations, reporting, maintain accounts. Req’d 4 yrs exp @ media comp. Apply: http://goo.gl/791ig3 (8/22)

JOB OPENING: SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (8/22)

JOB OPENING: DIR BUSW DEV DIGITAL/NY, NY: for Zee TV must have OTT experience for Pay TV/Cable/On Demand Send resume and $$ anne.doyle@asiatvusa.com (8/21)

JOB OPENING: LOCAL AD SALES MANAGER/NY, NY: for Zee TV must have Cable, Local, Spot Buys, 5-10 yrs exp prefer NY DMA Send resume and $$ anne.doyle@asiatvusa.com (8/21)

JOB OPENING: DIR, BUS INTELLIGENCE & SALES ANALYSIS (20TH CENTURY FOX HOME ENT)/LA: Create/analyze/deliver standardized & ad-hoc performance reports using industry-wide point-of-sale (POS) data from our data warehouse. Apply: HERE (8/21) 

JOB OPENING: TV SYND SALES ASST/NYC: Review/enter sales contracts into an order processing sys to main accurate sales data, assist w/billing revisions & stewardship reporting. BA, strong math & PC skills req’d. 1-2 yrs media exp pref’d. Resume HERE (8/21)

JOB OPENING: ASSOC DIR, VOD SALES PLAN’G/Fox Broadcasting Co/NY: Mng/track/steward/forecast VOD & other dig. convergence deals as well as pricing, plan’g & rev. analysis responsibilities.BS/BA Deg req, Strong Excel skills a must. Apply: http://bit.ly/11MJTHK (8/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERNSHIP: Pitch programming ideas and brainstorm new shows for startup digital video network. Please send resume, cover letter, links and other work to internships@iconictv.com (8/24)

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FALL INTERNSHIP CREDITS ONLY: MARKETING: Assist with all aspects of marketing campaigns for startup digital video network. Please send resume, cover letter, links and other work to internships@iconictv.com (8/24)

FALL INTERNSHIP CREDITS ONLY: Raw Travel TV show debuts Oct. 5. Seeking 2 PRODUCTION & 1 MARKETING: interns to help with new season. Email: info@aimtvgroup.com (8/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED:  DEV. PRODCR/AP/Reality/Talk Shw/Docs: long/short formats A&E; Bravo; Dis; E!; CBS; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! Parkerrandal@me.com (8/24)

SITUATION WANTED:  LIFESTYLE HOST/NUTRITION EXPERT: available for television, spokesperson & hosting. Trained host, experienced, represented by agents. See lisadefazio.com. Contact lisa@lisadefazio.com (8/24)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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