Lotame Launches Syndicate Online Marketplace

As second party data offers publishers a new revenue stream, data solutions company Lotame is jumping in with the launch of the Syndicate online marketplace. Lotame Syndicate has been available for a few years, but the new visual marketplace aims to give buyers more transparency to research and vet some of the sellers of second-party data. Among the global sellers that have opted-in to showcase their data are 180byTwo, AD3+ (Neuron), Advance Local, Connected Interactive, DataXpand, Gulf News, Hexagon, Lonely Planet, MMPWW, Phunware, VerticalScope, Vibrant Media, Viglinks, and Zoopla.

“Second-party data offers the transparency that marketers demand today in a post-GDPR world,” said Jason Downie, Chief Strategy Officer at Lotame. “And we’re seeing publishers take advantage of that. Challenged to compete against the duopoly, publishers are monetizing their first-party data by reselling it on a one-to-one basis. The benefits of second-party data are clearly resonating with marketers and we expect this number to only increase this year.”

180byTwo saw a 67% increase in CTR using second-party data purchased through Lotame Syndicate. “Lotame Syndicate tools allow us to deliver segments in a more agile way than before,” said Karl Hjartarson, CoFounder of 180byTwo. “It’s a great product that allows to move at the speed that our clients expect.”

Lotame Syndicate reports a 460% growth in the number of participants since 2017 and an overall increase in global revenue of 273%, growth largely thanks to the North America market  –  North America has seen users increase by 1,200% since 2017. In the APAC region users increased by 300%, and in the EMEA region, users doubled.

 

Related Stories

03/18/19: Cynopsis Media Tech Update

body {font:16px Arial, Helvetica, sans-serif; } a { color:#0d4b75;} a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } p, a, li, td { -webkit-text-size-adjust:none; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column {display:block; } .hide {display:none; } .large img {max-width:600px […]

Kantar’s 5 Operating Principles for Understanding Consumer Behavior

By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]

03/17/19: Cynopsis Jobs

Job of the Week DIRECTOR, LEGAL & BUSINESS AFFAIRSTV OneNYC As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE CynopsisJOBS […]

CynCity

Cynsiders

Instagram