Manage and grow VDBP portfolio of web properties. Develop and manage VDBP digital products (email newsletters, merch store, apps). Manage timelines, work flow, and priorities to ensure on-time and flawless execution of all programming, marketing, development and growth initiates.
VDBP web properties include:
What You’ll Do:
- Manage, maintain and grow multiple websites
- Develop and own the execution of digital demand generation strategies to hit aggressive lead acquisition and revenue goals for our web properties and products.
- Develop and execute SEO strategies to maximize engagement and conversion
- Curate, QC and distribute video content across blog, social, and e-newsletters
- Coordinate and execute website, app and CMS updates
- Manage multiple e-commerce shops (Shopify and Teespring)
- Track and report performance metrics, always optimizing, testing, iterating to maximize and improve results
- Work with cross-functional internal teams to develop campaign content that ensure all visuals and copy are optimized, compelling and on-brand
- Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals