Senior Manager, Marketing & Partner Insights

Overview and Responsibilities
The position will support the Ad Sales Solutions team, using primary and syndicated research tools/methods. The ideal candidate will have as solid understanding of the current media landscape.

Responsibilities Include:

Provide strategic research, consumer and data insights to Viacom television Ad Sales, Pricing & Inventory, and Marketing, and strategy groups
Serve as an expert on broadcasting and digital brands, their target audiences, consumer insights, behavior and content consumption
Assist in the development of audience insights, channel positioning, and advertising effectiveness
Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
Present insights to both internal and external stakeholders
Participate in meetings, offering insights, and share best practices
Partner with stakeholders in the creation of sales presentations, strategies, and materials
Basic Qualifications
Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations
Additional Qualifications
Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
Stay informed of industry news, emerging resources, measures and be a go-to source/resource for Ad Sales
Be an expert in broad product categories, providing insights and support
A comfortable and experienced public speaker and presenter
Background in creating custom presentations using a variety of resources
Some experience supervising, motivating, mentoring and training a research staff
Works well both independently and within a group dynamic
Experience with conducting ad effectiveness research

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