Senior Director, Influencer Marketing

About starpower starpower is a pop culture marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty content. In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands. By identifying brand objectives, identifying the correct strategy and leveraging our unique network, we execute tactics that ensure our clients place in the cultural conversation. With offices in New York, Los Angeles and London, starpower conducts business globally, and has earned the honor of trusted advisor to our expanding circle of influence. For additional information, please visit our website: www.starpowerllc.com.

Job Description

Influencer Strategy 

  • Thought-leader for clients and agency; strategist and trusted adviser for clients 
  • Ability to develop influencer campaign strategy, execution, optimization and evaluation across interagency teams that are grounded in overall marketing mix, brand target consumer and marketing objective 
  • Expert understanding of budgets, planning and impact against different influencer tiers based on brand objectives 
  • Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals

Account Management 

  • Attend (and lead) regularly scheduled client conference calls, in person meetings 
  • Manage relationships, timelines, budgets and to do’s including pre-caps, recaps, KPIs, problem solving 
  • Lead planning sessions from ideation to final presentation to execution 
  • Proficient in creating and presenting sell-in materials, e.g. slides, word, excel depending on content 
  • Proactively pitch ideas to clients for potential for incremental business

Campaign Development, Management and Reporting 

Fluency in leveraging social analytics tools and technologies to support all stages of the process including an understanding of how they work and ability to translate output into digestible findings; from upfront talent justification to back end program M&E and reporting 

  • Experience in creating content / story telling / branded content 
  • Oversee campaigns to ensure timely delivery of influencer assets, concept and content approvals, contract logistics 
  • Campaign management including oversight of deliverables, approvals and logistics based on talent contracts 
  • Understanding of and compliance with proper FTC guidelines for brand activities 
  • Develop campaign recaps measuring & evaluating value, ROI and performance metrics against pre-set KPIs

Influencer Procurement 

  • Deep understanding and proficiency in the negotiation of influencer partnerships including identification, analysis, execution, management and evaluation 
  • Knowledgeable about the intersection of earned, owned and paid media 
  • Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents 
  • Experience pricing influencers and developing scope of services 
  • Negotiation of formal offer and long form agreements on behalf of brand and agency client

General/Administrative/Client Service 

  • General understanding of the hours framework; billable hours, agency fees, etc. 
  • Assist in the overall growth of the agency, including new business, networking and mentoring/developing talent 
  • Maintain relationships with key platforms, agencies, tech partners. Bring key insights to Agency and Brands

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