Media Insights Analyst

Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. For more information on Gamut, please visit: http://gamut.media/. 

The Media Insights Analyst will perform data runs and analysis through the use of multiple research sources to support the media ad sales team and consult clients on their media plans. The right candidate will possess the curiosity to gain a deep understanding of consumer behavior, media trends, and audience measurement with an eagerness to tell a persuasive story with their findings. In this role, the Media Insights Analyst will report to the Senior Insights Manager and collaborate with the Sales, Marketing, Analytics, and Strategy Departments.  

Ad-Hoc Research Analysis
  • Access, report, analyze and interpret raw data culled from various syndicated research providers

  • Transform data points and audience measurement into creative and compelling insights

  • Strategically leverage qualitative data and insights to support internal Account Executives to drive sales revenue growth

  • Align client needs and challenges with research analysis to uncover marketing solutions

  • Attend and participate in internal/external meetings as needed; understand business objectives and serve as a vocal subject matter expert when communicating to others

  • Review advertising trends alongside consumer insights to identify prospective media opportunities for brands and clients

  • Clearly display research and insights through written and designed deliverables that effectively communicate the message

  • Independently manage project deadlines to ensure the timely delivery of ad-hoc sales requests

 Prepare Data-Driven Marketing Material

  • Contribute ideas and assist in cultivating concepts during team brainstorm gatherings, working on special projects and partnering with peers and other data departments within Gamut and CMG

  • Collaborate with marketing team to develop data-driven sales collateral that clearly articulates research and insights

  • Attend and participate in industry-related conferences, workshops and events

  • Keep abreast of industry trends to monitor the ever-changing media landscape, specifically video consumption; remain informed on current and relevant business topics

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