Manager, Program Research and Media Analytics

The Manager role supports the Director of Program Research and Media Analytics on all program research and media analytics needs.  The Manager will work across both the Research and Media departments with responsibilities that cover both areas, collaborating on multi-platform program analysis and serving as a primary contact for the Media department regarding audience and viewership information. This role will aid in analysis of media performance and collaborating on the evaluation of media partners based on their audience targeting and measurement capabilities.

Essential Responsibilities:
 

  • Manage analysts, supporting the Director of Program Research and Media Analytics overseeing day-to-day operations
  • Support internal departments in analysis of multi-platform NBC program performance and landscape trends (including TV screen usage, connected device adoption and growth, video-on-demand, mobile media use, new and emerging services and technologies)
  • Support the Program Research and Media Analytics team on analysis reports, including multiplatform promotion tracking, campaign measurement, tune-in conversion, etc.

Qualifications/Requirements

Basic Qualifications:

 

  • Bachelor’s degree with a minimum of 3 years of experience focusing on analytics for an entertainment, technology or marketing performance company
  • Excellent analytical, organizational, and problem-solving skills; statistics experience desired
  • Ability to effectively communicate with all staff levels, providing research and data insights both verbally and in writing
  • Experience with data visualization tools (Tableau especially; Power BI, Domo) and a passion for storytelling using data
  • Familiarity with fundamental media principles
  • Knowledge of TV measurement, with fluency in Nielsen measurement and systems
  • Proficiency with Microsoft Office (particularly Excel and PowerPoint)
  • A demonstrated ability to multitask and work effectively under daily time constraints
  • Working knowledge of the television and SVOD industry

Desired Characteristics:

 

  • Passion for content (TV/Digital) past, present and future
  • Strong organizational and time management skills
  • Team spirit, self-motivation, proactive nature and collaborative attitude
  • Natural curiosity about data and strategy
  • Superior mathematical ability
  • Quick learner who loves to pick up new tools/software for reporting and analysis
  • Experience with SQL and database environments
  • Exposure to additional syndicated research products and web-based tools (iSpot, MRI/Simmons, comScore, Adobe Analytics) desired but not required
  • Familiarity with Excel VBA (macros)

 

 

CynCity

Cynsiders

Instagram