The Director, Sales Marketing will develop strategic sales positioning to differentiate ION Television’s unique value proposition in the marketplace. This position will help the sales organization drive revenue growth on existing accounts in new business categories.
Work with the Commercial leadership team to understand key areas for revenue growth by category and account.
Work with the Analytics team to develop and deliver compelling stories around ION’s value proposition for relevant categories, including industry insights and trends (i.e. how does ION’s Over the Air audience benefits advertisers).
Develop a full range of client facing custom marketing materials, including custom presentations, one sheets, e-blasts, mailings, etc.
Execute B2B sales campaigns to drive ION Television’s presence in the marketplace – trade facing and category specific (i.e. theatrical/auto).