Director, Consumer Insights

Overview and Responsibilities
The Preschool Content Research Director will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s preschool content research with non-ratings based consumer insights. This position will lead and manage qualitative and quantitative research projects that support the preschool production and development teams, as well as supervise and guide the development of the Research Manager.


Manage and oversee qualitative and quantitative research projects from start to finish, including research design, vendor selection and management, fieldwork, data analysis, report writing, and dissemination/presentation of findings
Attend and independently manage focus groups/qualitative research; provide project leadership to internal partners as well as research vendors
Develop and deliver actionable insights, analysis, and reporting that will actively inform key decisions and direction
Maintain and develop vendor relationships, building upon Nickelodeon’s Best Practices while being on top of emerging, innovative methodologies, with a focus on preschoolers and young children
Kept abreast of content trends to identify potential opportunities for Nick Jr.
Take a leadership role in high level projects that help move the business forward
Supervise and guide the development of the Research Manager
Basic Qualifications
Bachelor’s degree required; degree in communications, business, market research, or child psychology, graduate research work a plus
8+ years experience in consumer and market research gained through positions with a high quality custom market research supplier, advertising agency or corporation
Management experience required
Travel and evening research attendance required
Some kid-based research experience a must
Additional Qualifications
Track record of conducting strategically-driven research on a broad range of topics, including content, consumer products, attitudes and behavior, positioning, brand equity, etc.
Strong oral and written communication skills
Comfort in presenting to both small and large groups, both informally and formally
Excellent analytical and strategic thinking skills
Ease in finding the stories in both quantitative and qualitative data and integrating the insights in storytelling
Exceptional organizational skills
Able to prioritize and manage multiple projects simultaneously
Strong interpersonal skills
Experience moderating focus groups a plus
Keen interest in kids’ entertainment
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