Ad Sales Planner

Summary

Develops media proposals and works directly with Account Executives and Pricing & Planning. 

 

Essential Duties and Responsibilities

  • Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order.
  • Prepare and deliver competitive network planning analysis.
  • Assist with ongoing “business intelligence” system enhancement efforts.
  • Build, revise and maintain all sales proposals for AEs. Compile proposal requests and reweights as needed.
  • Assist in the compilation and enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc.
  • Receive registered budgets from agency buyers.
  • Negotiate scatter deals, as needed.
  • Support AE in prospecting to expand advertiser base.
  • Help prepare presentations for agencies/clients and foster effective relationships with all external contacts.
  • Act as point person for MSA, compile monthly/quarterly MSA post buy reports.
  • Compile and review order letters.
  • Actively track under-delivery and liability, offer out ADU packages and ensure advertiser delivery.
  • Work with pricing & planning on preparation of stewardship report and analysis. 

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