Friday, September 28th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, September 28, 2012, and this is your first early morning briefing.

This week marks the launch of StoryBots (, a multi-platform storytelling entertainment property targeted to kids and parents, created by brothers (and dads) Evan and Gregg Spiridellis and co-creators of JibJab. The StoryBots are curious little creatures who live in the world beneath our many screens (iPhones, iPads, computers, TVs) and are on a mission to make learning fun for kids – and life easier for parents via personalized eBooks, videos and activity sheets, among other things. StoryBots uses JibJab’s Starring You technology to allow parents to upload a photo of their kid and insert him/her into the center of a story. Offerings that allow parents to place their kid(s) in include StoryBots Starring You StoryBooks – the year-old free iPad app (it comes with one free book and then $3.99/book a month, with additional titles $1.99); StoryBots Starring You Band – a free web video series – there are four free videos so far with one set to debut each month; StoryBots ABC Jamboree – a collection of 26 free one-minute, music videos designed to help kids recognize the sounds and shapes of the letters of the alphabet, which can be download; StoryBots Activity Center – where parents can download and print 100+ free coloring, tracing, mazes and word finds; and the StoryBots Beep & Boop iPhone app.


Technicolor enters into a deal with Canada’s Mercury Filmworks to co-develop and co-produce the new 2D animated kid’s TV series, Atomic Puppet (52×11). Currently in development, Technicolor and Mercury Filmworks will offer the boy 6-11 targeted Atomic Puppet series to international buyers at Mipcom 2012 in Cannes. The series is based on a concept created by Mark Drop and Jerry Leibowitz. Set in Model City, Atomic Puppet follows the city’s superhero Captain Atomic who is transformed into a powerless puppet by his disgruntled sidekick.  When our hero’s powers are accidentally transferred to his biggest fan, 12-year old Joey, the two form an awkward and humorous partnership as they try to become the city’s greatest superhero duo.


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards
Deadline: October 10
Late Submission Deadline: October 15
Awards Event: December 11 (Scholastic, NYC)

Click here to learn about the Awards program & enter online!


Hoho Rights, the commercial arm Hoho Entertainment, secures the international TV distribution, home entertainment and licensing and merchandising rights for the new K6-10 aimed animated property Everybody Loves A Moose (52×7). Created by UK-based writers Jonathan Davies and Christian Donlan, Everybody Loves A Moose is an RAI commission and will be produced by Trion Pictures in Italy, with voice-recording, music and post-production produced at Connexion Media Group in the UK. The series features the anarchic adventures of 12-year-old Jack, who wants nothing more than to do cool things teenagers do, with his meddling, but well-meaning friend, Moose.

Dimensional Branding Group (DBG), an agency that specializes in digital brand extensions, and Imangi Studios, makers of the Temple Run app, have appointed Cafe Press ( as the official licensee for Temple Run apparel and online gear store. The new store is set to launch in early October, and will also offer a free promotional item for fans. To date some 100+ million fans have downloaded Temple Run.

Studio 100 International and Moscow-based Rio License unveil the first licensing deals for Maya the Bee in Russia across key product categories. Grand Toys has signed on as master toy licensee and is developing a full line of toys and games. The first products are slated to release this fall with a line of feature plush, playset, figurines, vehicles (from IMC), plush, wooden toys as well as infant products. This product release coincides with the re-run of Maya Classic on Karusel channel across Russia. A wider toy and game range will follow in 2013 to support the release of the new Maya 3D series on Karusel TV beginning in March 2013. Egmont, the master publisher, is developing an array of book formats, activity books and magazines that should be available at retail in early 2013. On the confectionary side, Chupa Chups is creating Maya lollipops, chocolate balls with surprises as well as fruit jellies. Millions of Maya branded Chupa Chups products will be in the Russian market at the beginning of 2013.

Toei Animation enters into a new license deal for the iconic anime property One Piece. Signing on as an apparel licensee is MLP, which will create adult and kid apparel collections (t-shirts, polo shirts, sweat shirts, sleepwear and undergarments). Additionally, Toei is expanding its brand representative activities, which include their recent deals with B.Duck and Marcelino. Toei Animation will showcase One Piece at Brand Licensing Europe (October 16-18, 2012) in London.


Nickelodeon premieres the new Team Umizoomi special, The Great Shape Race, today, Friday, September 28, at 10a. In the special episode, UmiCar and DumpTruck are in a race to the top of Shape Mountain to see who will win the big prize… a magic Dodecahedron! Additionally, a new promotional spot for the show featuring NASCAR star Jeff Gordon and Team Umizoomi will premiere during the special. In the promo, Gordon notices the wheels of his racecar are triangles. It’s Team Umizoomi to the rescue as the mini math-powered superheroes zoom onto the track to change the triangle wheels into circles.

Disney Junior channel in the US inks a deal with Bejuba! Entertainment for the preschool CGI animated series The Hive (26×30 or 78×7), which it will debut this October 2012. Disney has already picked up The Hive for all territories for cable/satellite rights, excluding Australia and Israel, where the series can be seen on ABC and Hop respectively. The Have has also been picked up by TeleQuebec and Knowledge Network in Canada. From The Hive Enterprises, The Hive is produced by Lupus Films, Monumental Productions and DQ Entertainment, with the support of the Media program of the European Union.

Canada’s Tricon Films & Television acquires Toronto-based Markle Productions‘ mixed live-action/3D animated short-form preschool series JiggliJump (25×5). The series is designed to get preschoolers up and active by taking them on imaginative musical adventures and featuring the singing duo Judy and David. The series is currently in production for broadcast on CBC (Canada) in 2013.

Indie developer/producer Assorted Nuts Animation Studio enters into a deal with the online kids channel Toon Goggles to stream its comedy series The Goob (30 episodes). Beginning this October 2012, The Goob (, which features animation blogger Dwayne “The Goob” Gunderson, will be available via Toon Goggles. The Goob is shot via the hosts mobile phone camera and follows his journey from rural Alabama to Hollywood as he pursues his dream of stardom.

kaboom! Entertainment, a kid/family label of Phase 4 Films, enters into a deal with Ludorum to acquire the Canadian home entertainment and digital rights to season two (40×11) of the animated series Chuggington. kaboom! will release The Best of Chuggington Season 1 DVD on November 27, which will have an exclusive theatrical preview as part of the Toons For Toddlers in-theater matinee program on November 24 and 25. The Chuggington Season 2 DVD is slated for release in spring 2013. Currently in its third season, Chuggington is currently airing in Canada in English on Treehouse and in French on Tele-Quebec. Phase 4 Films will be in attendance at Mipcom next month seeking rights for family features and kids series.

VIZ Kids, an imprint of VIZ Media, will release the first installment of the original graphic novel series Redakai, which is based on the trading card game developed by Spin Master and the animate series on Cartoon Network, Redakai Volume 1 on October 2, 2012 in the US and Canada. The full color title features stories by Aubrey Sitterson and Mike Raicht, with artwork by Write Height Media, Zack Turner and Dan Ciurczak, is rated “A” for All Ages. The Redakai animated series is a co-production from Spin Master and Marathon Media, a Zodiak Kids company.

Are social media platforms useful marketing tools for today’s youth? Find out at the Cynopsis: Kids Webinar on October 4:


The Toy Insider, a publication of Adventure Publishing Group, unveils its 7th annual Hot 20 Toys list for holiday 2011.  The Toy Insider’s full list of 110 top toy selections will be published in full in the November 2012 issue of Woman’s Day magazine, and at The list features 116+ toys and gifts from 80 manufactures selected by a panel of toy trend experts, including The Toy Book/Publisher and The Toy Insider/Co-publisher, Jonathan Samet, and Laurie Schacht, Toy Insider Mom and contributing Toy Editor to Woman’s Day, among others.  The Hot 20 for holiday 2012 includes: product name (toy company)

Kids 0-2 Years
Bright Starts Having a Ball 5-in-1 Sports Zone (Kids II)
Cruise & Groove Ballapalooza (Fisher-Price)
Lil’ Princess 3 Story Enchanted Castle (Mega Brands)
Rocktivity Sit to Stand Music Skool (Playskool)

3-5 Years
Batman the Dark Knight Rises U-Command Bat-Pod (Thinkway Toys)
Chuggington Die-Cast Railway Wilson’s Wild Ride (TOMY)
Doc McStuffins Time for Your CheckUp Doll (Just Play)
LeapPad 2 (LeapFrog)
My Magical Wand Cinderella (Tollytots)
Power Rangers Deluxe Megazord – Samurai Gigazord (Bandai)

Kids 6-8 Years
HEXBUG Warriors Battle Stadium (Innovation First International)
Kurio7 (Techno Source)
La Dee Da Dolls (Spin Master)
Lego Friends Heartlake Stables (Lego Systems)
Monster High High School (Mattel)
Skylanders Giants (Activision)

Kids/Tweens 9+
Air Hogs Battle Tracker (Spin Master)
Wii U GamePad (Nintendo)
Words with Friends Luxe (Hasbro)
Y Fliker (Yvolution)


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/17-9/23/12 , 6a-6a:
K2-11                                         Total Delivery (000)
DSNY*:  Good Luck Charlie (9/23; 8p)                  1911
NICK:    SpongeBob SquarePants (9/22; 10:30a)    1756
DSNY*:  Gravity Falls (9/21; 9:30p)                     1730
DSNY*:  Fish Hooks (9/21; 9p)                            1675
DSNY*:  A.N.T. Farm (9/21; 8p)                          1663
DSNY*:  Jessie (9/22; 11a)                                1648
NICK:    Victorious (9/22; 8p)                             1611
DSNY*:  Gravity Falls (9/22; 10a)                       1597
NICK:    SpongeBob SquarePants (9/22; 10a)        1575
DSNY*:  Phineas and Ferb (9/22; 9:30a)              1571
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/17-9/23/12 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Good Luck Charlie (9/23; 8p)                 1535
DSNY*:  A.N.T. Farm (9/21; 8p)                         1355
NICK:    Victorious (9/22; 8p)                             1355
DSNY*:  Fish Hooks (9/21; 9p)                           1331
DSNY*:  Gravity Falls (9/21; 9:30p)                     1329
DSNY*:  Code 9 (9/21; 8:30p)                            1295
DSNY*:  A.N.T. Farm (9/21; 10p)                        1274
DSNY*:  My Babysitter’s A Vampire (9/23; 8:30p)   1221
NICK:    Big Time Rush (9/22; 8:30p)                    1170
DSNY*:  Jessie (9/22; 11a)                                1145
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/17-9/23/12 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Good Luck Charlie (9/23; 8p)                   1453
NICK:    Victorious (9/22; 8p)                              1434
NICK:    Big Time Rush (9/22; 8:30p)                    1268
DSNY*:  My Babysitter’s A Vampire (9/23; 8:30p)   1216
DSNY*:  A.N.T. Farm (9/21; 8p)                           1123
DSNY*:  Austin & Ally (9/23; 9p)                           985
NICK:    Victorious (9/23; 9p)                               984
DSNY*:  A.N.T. Farm (9/21; 10p)                          968
DSNY*:  A.N.T. Farm (9/18; 10p)                          957
DSNY*:  Gravity Falls (9/21; 9:30p)                       953
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/17-9/23/12 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
NICK:     Victorious (9/22; 8p)                                911
CBS:       NFL National (9/23; 5:06p-various)            878
FOX:       Glee (9/20; 9-10p)                                 863
FOX:       NFL Sunday-Single (9/23; 1:03p-various)   786
NBC:       Sunday Night Football (9/23; 8:31-11:58p) 785
ADSM**: Family Guy (9/21; 11:30p)                       784
FOX:       X-Factor (9/20; 8-9p)                            767
NICK:     Big Time Rush (9/22; 8:30p)                     750
NBC:      Voice (9/17; 8-10p)                                750
CBS:       NFL Regional (9/23; 1:03p-various)           749
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 22, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.6/4 Avg. (7a-12p)
Rescue Heroes 0.3/3; Rescue Heroes 0.3/3; Power Rangers Lost Galaxy 0.5/3; Yu-Gi-Oh Zexal 0.6/3; Iron Man Armored Adventures 0.8/4; Justice League Unlimited 1.1/5; WWE Saturday Morning Slam 0.7/3; Dragon Ball Z Kai 0.8/4; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh Zexal 0.6/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/0; Doodlebops 0.3/1; Busytown Mysteries 0.2/1; Liberty’s Kids 0.2/1; Busytown Mysteries 0.2/1; Liberty’s Kids 0.1/
NBC (NBC Kids) Avg. 0.1/1 (10a-1p)
Noodle and Doodle 0.1/1; Pajanimals 0.0/0; Poppy Cat 0.1/0; Justin Time 0.2/1; LazyTown 0.2/1; Wiggles 0.2/1

Final K6-11 Ratings for Saturday, September 22, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.4/19 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/23; Doc McStuffins 2.2/19; Jake and the Never Land Pirates (1×55) 2.9/18; Phineas and Ferb 3.2/16; Phineas and Ferb 3.7/17; Gravity Falls 3.8/18; Fish Hooks 3.7/18; Jessie 4.9/23; Jessie 4.6/22; Wizards of Waverly Place 3.5/18; Wizards of Waverly Place 2.9/15
NICKELODEON 2.9/16 Avg. (7a-1p)
Fairly OddParents 1.4/16; Fairly OddParents 2.1/18; SpongeBob SquarePants 2.6/17; SpongeBob SquarePants 3.2/18; SpongeBob SquarePants 3.9/19; SpongeBob SquarePants 3.9/18; SpongeBob SquarePants 3.8/18; SpongeBob SquarePants 4.1/20; Robot and Monster 3.3/15; SpongeBob SquarePants 2.8/14; Power Rangers 2.0/10; Fairly OddParents 2.1/11
CARTOON NETWORK 1.2/7 Avg. (7a-1p)
Scan 2 Go 0.7/8; Redakai: Conquer the Kairu 0.5/4; BeyWheelz: Powered by Beyblade 1.0/7; Pokemon B&W: Rival Destinies 1.5/9; Ben 10: Omniverse 1.8/8; The Green Lantern 1.0/5; Young Justice: Invasion 1.0/5; Dragons: Riders of Berk 1.2/5; Dragons: Riders of Berk 1.4/7; Johnny Test 1.6/8; Johnny Test 1.4/7
DISNEY XD 0.9/5 Avg. (7a-1p)
Phineas and Ferb 0.5/6; Phineas and Ferb 0.5/4; Randy Cunningham: 9th Grade Ninja 0.8/5; Pair of Kings 0.9/5; Pair of Kings 1.1/5; Pair of Kings 1.5/7; Kickin It 1.5/7; Kickin It 1.5/7; Kick Buttowski 1.2/6; Phineas and Ferb 1.0/5; Titan A.E. (1×120) 0.3/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 24, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 682; K6-11 350; TWEENS 9-14 345
NICKELODEON° :            K2-11 661; K6-11 250; TWEENS 9-14 193
CARTOON NETWORK** :  K2-11 379; K6-11 253; TWEENS 9-14 221
DISNEY XD:                   K2-11 163; K6-11 118; TWEENS 9-14   92
NICKTOONS:                  K2-11   57; K6-11   34; TWEENS 9-14  23
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, September 25, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 683; K6-11 409; TWEENS 9-14 323
NICKELODEON° :            K2-11 614; K6-11 250; TWEENS 9-14 164
CARTOON NETWORK** :  K2-11 358; K6-11 223; TWEENS 9-14 178
DISNEY XD:                   K2-11 140; K6-11 112; TWEENS 9-14 118
NICKTOONS:                  K2-11   78; K6-11   51; TWEENS 9-14  31
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 26, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 749; K6-11 386; TWEENS 9-14 261
DISNEY CHANNEL:          K2-11 686; K6-11 395; TWEENS 9-14 351
CARTOON NETWORK** :  K2-11 445; K6-11 300; TWEENS 9-14 212
DISNEY XD:                   K2-11 159; K6-11 128; TWEENS 9-14 119
NICKTOONS:                  K2-11   78; K6-11   62; TWEENS 9-14  46
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.



Cynopsis’ Most Intriguing People Awards

Deadline: NOV 1
Awards Gala: SPRING 2013
Read More + Nominate: NOW

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina.

Friday’s Fun Fact: Despite their menacing appearance and fierce name, dragonflies cannot sting and are harmless to human beings.

Answer to Our Last Trivia Question: Who was Dick Dastardly’s side kick dog? Muttley, somebody needs to do a Muttley project, we had more correct answers to this questions than any other Kids! trivia question in the past year! Kudos to: Monica Lenti-Viacom Media Networks/NYC; Brad Stern-Mobileye, Inc./Jericho; Scott Jenkins-Tribune Media Services/Queensbury, NY; Paul Caldera-Beacon Media/Mahwah, NJ; Julie Stowell-Tribune Media Services/Queensbury, NY; Dave Bourla-YGWG Prod./NYC; Russ Camlet-NBCU/NY; Barry Solomon-Retailability inc./NY; Will Allmendinger-Captivate/Chicago; Tom Boyd-WGN-TV/Chicago; Odette Felix-Dark Horse Media/Tucson; Squirrel Rippley-Dark Horse Media/Tucson; Robert Ramirez-Disney Television Animation/Burbank; Richard Goldsmith-The Jim Henson Company/Hollywood; Richard Quan-BSSP/San Francisco; Jeph Loeb-Marvel Television, Inc/Glendale; Sabrina Spralin-CWSD/LA; Stephen Kelley-9Story Entertainment/Toronto; Martin McElroy-Red Kite Animations/Edinburgh.

Today’s Trivia Question: A chance for all those who smacked their foreheads over our last Archies question, a chance to redeem yourselves. What was Reggie’s last name on the Archies? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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