Friday, October 8th, 2010


You know what’s awesome? This weekend on Cartoon Network, that’s what!

It all kicks off with all of our exciting Friday night of action – new episodes of BATMAN: THE BRAVE AND THE BOLD, STAR WARS: THE CLONE WARS, GENERATOR REX and the new series SYM-BIONIC TITAN.

SHREK hits the tube Saturday night on FLICKS.

Then on Sunday, it’s our biggest BEN 10 stunt ever. Why?
Because it’s 10•10•10!  A day full of everything BEN 10! Including the BEN 10 ULTIMATE ALIEN 1-hour season premiere and all-day marathon.

Cynopsis: Kids!

Good morning. It’s Friday, October 8, 2010, and this is your first early morning Kids briefing.

Cartoon Network welcomes new partners for its pro-social Stop Bullying: Speak Up ( multiplatform initiative, which the network has been working for the last 18-months and launched just this week in conjunction with National Bullying Prevention Awareness Month.  New partners include Turner and Time Warner networks, their digital businesses and NCM Media Networks.   Debuting this week are the initial set of public service announcements (PSAs) featuring Cartoon Network talent and running on the network and its website, as well as on Time Warner’s TNT and TBS television networks, ( ) and the CW social media networks, ( ), ( ) and the CNN Airport Network.  NCM Media Networks will deliver the anti bullying and prevention PSAs to movie theaters this month via its Lobby Entertainment Network screens at AMC, Cinemark and Regal Entertainment Group theaters nationwide.  Existing partners include the Anti-Defamation League, Boys & Girls Clubs of America, Project Change, and the US Dept. of Health and Human Service’s Health Resource Service Administration.  To support Stop Bullying: Speak Up, CNN will air Bullying: No Escape: an Anderson Cooper 360 Special Report with People Magazine and Cartoon Network tonight at 10p.


Stan Lee, Chairman of POW! Entertainment, partners with the National Hockey League (NHL) and SLG Entertainment to form Guardian Media Entertainment (GME).  The partnership will see the launch of Lee’s new tween boy targeted, multiplatform superhero franchise, The Guardian Project (, which will include a team of 30 Guardian superheroes, one to represent each NHL team and featuring a superpower that corresponds with that team as well.  The project will feature motion capture technology created by Vicon House of Moves (Iron Man2).  One of the goals of the project is to introduce young fans to hockey.  The 30 Guardians will be unveiled together in a special presentation during the 2011 NHL All-Star Game on January 30 in Raleigh, NC.


Reminder that The Hub ( ), a joint venture between Discovery Communications and Hasbro, launches this Sunday, October 10, 2010 (aka 10/10/10). The programming day is broken up into five different blocks designed to cater to different demos: Hubbub preschool block 9a-1p; Kids Afternoon block 1-3p; Kids Prime block 3-6p; Kids and Family Access 6-7p; and Kids and Family Prime 7-11p.  The full schedule can be found at  The Hub takes over the channel space currently held by Discovery Kids, and will initially be available in 60 million US cable and satellite households.

Nick Jr. will premiere its new mixed live-action/CG animated series Dino Dan (26 episodes) with two back-to-back episodes on Sunday, October 17 at 7p.  Developed and produced by Sinking Ship Entertainment, the premiere will be simulcast on Nick Mobile).  Following its premiere Nick Jr. will air two weeks of new episodes of Dino Dan (Monday-Thursday, October 18-21 and October 25-28 at 5p).  The series stars Jason Spevack (Ramona and Beezus, Sunshine Cleaning) as 10-year-old dinosaur expected Dan Henderson, who sets off with his friends and classmates on adventures and addressing age appropriate social and science topics.

Disney Channel is set to launch the new buddy comedy Shake It Up on Sunday, November 7 at 8:30p.  From producers Chris Thompson (Laverne & Shirley, Bosom Buddies) and Rob Lotterstein (The War at Home, Ellen), show revolves around best friends, Cece and Rocky, whose dreams of becoming professional dancers come true when they are cast as background dancers on the teen dance series, Shake It Up, Chicago.  The series is a production of It’s A Laugh Productions.  All day on November 7 the network will feature segments with the cast of the series taking viewers behind the scenes of their show.  Additional promotional plans for Shake It Up include:

  • (
  • ) will debut Shake It Up features on October 15, including a dance-themed game and a quiz, with new features launching each Friday until the series premieres

  • A full episode of the series will be available on Disney Channel SVOD from October 31.
  • The series premiere on November 7 at 8:30p will simulcast on Sprint TV, MobiTV and Flo TV
  • Viewers can download the premiere episode on iTunes on November 8

Cartoon Network will premiere season two of its animated series Adventure Time on Monday, October 11 at 8p.  Created by Pendleton Ward, Adventure Time is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer on the series.


Discovery Education is pulling out all the interactive stops releasing an iPad-optimized version of its education platform, used by teachers in the classroom to enhance learning. The iPad app will provide access to more than 33,000 searchable documentary video assets from Discovery Education Streaming ( ), Science ( ) and Health ( ) archives, delivered in the HTML 5 format, with additional images, audio clips, PDFs and articles slated to be added over the coming months. Content is presented to encourage students to browse and discover to gain deeper knowledge of subjects, with search results filtered by most popular, recently added or best match.

American Greetings Properties appoints two new agents for its Twisted Whiskers property, Bruno Productions in the Netherlands, Belgium, and Luxembourg and Point of View in Israel, Gaza Strip and the West Bank for advertising, merchandising, and publishing rights.  Point of View has already inked a licensee for gift items, and plans to grow quickly into apparel and bedding.  Bruno Productions plans to expand the brand into a full licensing program in the Benelux region by 2011. The Twisted Whiskers Show is currently airing on Nederland 3 (Netherlands) and on Ketnet (Belgium), and on Noga (Israel).   Twisted Whiskers premieres on The Hub this Sunday.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/27-10/3/10 , 6a-6a:
K2-11                                       Total Delivery (000)
DSNY*:  Phineas & Ferb (10/1; 9:30p)                2685
DSNY*:  Wizards of Waverly Place (10/1; 8p)      2655
DSNY*:  Fish Hooks (10/1; 9p)                           2339
NICK:    SpongeBob SquarePants (9/27; 5p)        2174
NICK:    SpongeBob SquarePants (10/1; 9:30a)   2104
DSNY*:  Wizards of Waverly Place (10/1; 7:30p)  2089
NICK:    Penguins of Madagascar (10/2; 10a)       2081
NICK:    Fred: The Movie (9/30; 6-8p)                 2060
NICK:    T.U.F.F. Puppy (10/2; 11:30a)                2059
NICK:    Planet Sheen (10/2; 11a)                       1978
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/27-10/3/10 , 6a-6a:
K6-11                                       Total Delivery (000)
DSNY*:  Wizards of Waverly Place (10/1; 8p)      2121
DSNY*:  Phineas & Ferb (10/1; 9:30p)                1999
DSNY*:  Fish Hooks (10/1; 9p)                           1753
NICK:    iCarly (10/3; 7:30p)                              1592
DSNY*:  Hannah Montana Forever (10/3; 8p)      1559
NICK:    iCarly (10/2; 8p)                                   1529
DSNY*:  Wizards of Waverly Place (10/1; 7:30p)  1525
NICK:    T.U.F.F. Puppy (10/2; 11:30a)                1502
NICK:    Planet Sheen (10/2; 11a)                       1492
NICK:    Fred: The Movie (9/30; 6-8p)                 1483
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/27-10/3/10 , 6a-6a:
Tweens 9-14                            Total Delivery (000)
DSNY*:  Wizards of Waverly Place (10/1; 8p)      1877
DSNY*:  Hannah Montana Forever (10/3; 8p)      1498
DSNY*:  Phineas & Ferb (10/1; 9:30p)                1491
DSNY*:  Fish Hooks (10/1; 9p)                           1448
DSNY*:  Jonas L.A. (10/3; 8:30p)                       1393
NICK:    iCarly (10/2; 8p)                                   1326
NICK:    iCarly (10/3; 7:30p)                              1321
DSNY*:  Wizards of Waverly Place (10/1; 7:30p)  1278
NICK:    iCarly (10/3; 7p)                                   1171
DSNY*:  Wizards of Waverly Place (10/1; 6:30p)  1165
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/27-10/3/10 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
MTV:      Jersey Shore 2 (9/30; 10-11p)                   1688
FOX:      Glee (9/28; 8-9:01p)                                 1155
MTV:      Jersey Shore After Hours (9/30; 11p)          1135
DSNY*:  Hannah Montana Forever (10/3; 8p)             999
NBC:      Sunday Night Football (10/3; 8:31-11:14p)   885
FOX:      Family Guy (10/3; 9p)                                  868
DSNY*:  Wizards of Waverly Place (10/1; 8p)              865
DSNY*:  Jonas L.A. (10/3; 8:30p)                               855
FOX:      NFL Football (10/3; 4:15-7:22p)                    807
CBS:      NFL Single (10/3; 1:03-4:08p)                      759
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 2, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.5/4; Sonic X 0.8/5; Sonic X 1.1/6; Yu-Gi-Oh 1.0/5; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 1.2/5; Yu-Gi-Oh 5Ds 0.9/4; Yu-Gi-Oh 5Ds 0.9/4; Dinosaur King 0.7/3
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 0.6/2; That’s So Raven 0.8/3; That’s So Raven 0.8/4; Hannah Montana 0.8/4; Suite Life of Zack & Cody 0.7/4
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/1; Doodlebops Rockin Road Show 0.2/1; Busytown Mysteries 0.2/1; Sabrina’s Secret Life 0.5/2; Busytown Mysteries 0.2/1; Sabrina: Animated Series 0.5/3
NBC* (Qubo on NBC) Avg. (10a-1p)
Qubo on NBC programming was pre-empted by coverage of the Ryder Cup

Final K6-11 Ratings for Saturday, October 2, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/24 Avg. (7a-1p)
Jimmy Neutron 1.7/18; Jimmy Neutron 2.5/20; Fairly OddParents 3.3/21; Fairly OddParents 4.6/24; SpongeBob SquarePants 5.4/25; SpongeBob SquarePants 5.8/26; Penguins of Madagascar 6.0/26; Fanboy & Chum Chum 4.6/21; Planet Sheen 6.0/27; T.U.F.F. Puppy 6.1/30; SpongeBob SquarePants 4.3/23; SpongeBob SquarePants 3.5/19
DISNEY CHANNEL 3.3/17 Avg. (7a-1p)
Handy Manny 1.6/18; Special Agent Oso 1.9/16; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 1.9/10; Phineas and Ferb 3.0/14; Phineas and Ferb 3.6/16; Phineas and Ferb 4.2/18; Fish Hooks 4.8/22; Suite Life On Deck 4.4/20; Suite Life On Deck 3.8/19; Wizards of Waverly Place 3.8/20; Wizards of Waverly Place 3.9/21
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Pokemon: DP Sinnoh League 1.1/12; Beyblade: Metal Fusion 1.2/10; Ben 10: Ultimate Alien 1.7/11; Sym-Bionic Titan 1.8/9; Generator Rex 2.0/9; Star Wars: Clone Wars 1.6/7; Bakugan: Gundalian Invaders 1.2/5; Hot Wheels: Battle Force 1.0/4; Bakugan: Gundalian Invaders 0.9/4; Bakugan: Gundalian Invaders 0.8/4; Bakugan: Gundalian Invaders 1.0/5; Bakugan: Gundalian Invaders 1.1/6
DISNEY XD 1.0/5 Avg. (7a-1p)
Phineas and Ferb 0.5/5; Phineas and Ferb 1.0/8; Phineas and Ferb 1.0/6; Kick Buttowski 1.0/5; Pair of Kings 1.0/5; Pair of Kings 1.7/7; Kick Buttowski 1.1/5; Kick Buttowski 1.0/5; Suite Life On Deck 1.0/4; Suite Life On Deck 1.1/5; Suite Life On Deck 0.9/5; Suite Life On Deck 1.0/5

Friday Fun Fact: 
The average American will eat 35,000 cookies during their life span.  And why not?

Answer to Yesterday’s Trivia:   The book “Love and the Single Horse” was penned by whom?   MR. ED DICTATED THE BOOK TO WILBUR  Kudos to: JB Gray-Cartoon Network/Atlanta; Richard Quan-Butler Shine Stern Partners/San Francisco;

Today’s Trivia Question:  Pete the Pelican helped keep an eye over what body of water? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply:   Email: (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply:   (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at Send cover letter & resume to (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: (10/14)

JOB OPENINGNickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply EOE/M/F/D/AAP (10/13)

JOB OPENINGDIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt.|278 (10/13)

JOB OPENINGDIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply:, FNG0000024 (10/13)

JOB OPENINGEXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program (10/13)

JOB OPENINGSALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to (10/13)

JOB OPENINGSTORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: (10/13)

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: (10/12)

JOB OPENING: TRAFFIC COORD/CABLEVISION/Jericho NY: Min.1 to 3yrs Ad Traffic exp. Process/schedule orders for Ad time in heavy deadline environment. See full posting and apply to req (10/9)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack/NY: Seeks AE for local ad sales.3 to 5 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 12277BR (10/9)

JOB OPENING: COMMUNITY MGR/Edelman/NY: 2+yrs pr/mrktg related exp in soc media/WOM; digi savvy; strong soc media footprint; up2date w/ emerging trends/tech; comm/writing skills A+ Resume2: (10/9)

JOB OPENING: SALES DVLPMNT MGR/DAILYCANDY/NYC: Work w/ad sales execs to create custom online/email & other multi-platform mktg solutions.2+yrs writing proposals (advrtsng sales, women’s lifestyle a focus a +) Res: (10/9)

JOB OPENING: ACCT EXEC/Disney Interactive NYC: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. (10/9)

JOB OPENING: DIRECTOR, AD SALES/Disney Interactive NYC: Come from top tier online/new media company with 5+ yrs in online Ad Sales an absolute must. (10/9)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 4+ yrs in ent. research, strong qual testing background req’d, questionnaire software/tab processing, ratings a plus. Apply at: (ID265400). (10/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes (10/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! (10/13)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: (10/12)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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