Friday, October 19th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, October 19, 2012, and this is your first early morning briefing.

Disney Interactive launches the new short form online animated video series, Disney Where’s My Water? Presents: Swampy’s Underground Adventures (12 episodes), at and Disney’s YouTube channel at Disney also unveils plan to premiere the short form series on Disney Channel beginning this November 2012. Swampy’s Underground Adventures follows the humorous adventures of Swampy, Disney’s first original mobile character and star of its mobile franchise Where’s My Water?, which launched in September 2011. The series also marks the first production from Disney Interactive’s collaboration with YouTube to offer original family-friendly video series to the web. The 12 episodes of Swampy’s Underground Adventures will launch weekly. Disney will support the launch of Swampy’s Underground Adventures by featuring episodes on in-store screens in 175 Disney Stores in the US tomorrow, Saturday, October 20, where there will be Where’s My Water? giveaways at each location.

SpongeBob SquarePants splashes onto CBS with the new stop-motion animated holiday special, It’s A SpongeBob Christmas!, based on Nickelodeon‘s animated series SpongeBob SquarePants, Friday, November 23 at 9:30p. The half-hour special is the first stop-motion animated SpongeBob SquarePants project, and is inspired by the popular song, Don’t be a Jerk, It’s Christmas, by Tom Kenny (aka the voice of SpongeBob) and Andy Paley. The special finds Plankton on a quest to get his Christmas wish  obtaining Krusty Krab’s secret Krabby Patty recipe – by turning everyone bad in Bikini Bottom.


Zodiak Kids has appoints Fusion as the licensing agent for Australia and New Zealand for its CGI animated preschool series Tickety Toc. Fusion will be joining Zodiak Kids London & Paris and the other international agents for Tickety Toc, including Established Brands (US) and Studio Licensing (Canada).

Entertainment One (eOne) announces a new Peppa Pig toy deal for the Benelux. eOne’s third party agent License Connection has brokered a three-year deal with Blue Ocean Toys to manufacture and distribute toys from Character Options’ Peppa Pig toy line and products, which will debut in the region in spring 2013. Peppa Pig can be seen in the Benelux on Nickelodeon.


Cynopsis Digital Video Measurement Summit
November 14 | 11:30am – 6pm | JWT, NYC
Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Artie Bulgrin, Sr. VP Research & Analytics [ ESPN ]
Erin McPherson, VP and Head of Video Programming & Originals [ Yahoo! ]
Kate Sirkin, EVP Global Research Director [ Starcom MediaVest Group]
Larry Tanz, CEO [ Vuguru ]

View the complete list of speakers & register here.


The Pear Bureau Northwest and LazyTown are partnering for a promotion that will feature the kid-targeted, healthy lifestyle choice-centric series at grocery stores nationwide. The promotion is made possible by The Washington State Department of Agriculture (WSDA) newly awarded specialty crop grant of $75,000 to the Pear Bureau Northwest to promote USA Pears. For the promotion, the Pear Bureau has developed custom point of sale materials, including floor signs, channel cards with tear-off recipe pads, and life-size standees for retail promotions. The partnership includes appearances by LazyTown’s main character, Sportacus, at select schools and retailers. Earlier this year Cartoon Network Enterprises signed on to serve as the licensing agent for the LazyTown brand in the US, an extension of the acquisition of LazyTown by the Turner CN Enterprises division.


Emma Stone (The Help, Easy A) makes a cameo appearance on a new episode of iCarly this Saturday, October 20, at 8p on Nickelodeon. In iCarly’s iFind Spencer Friends, Stone plays Heather, an iCarly ultimate fan that group meets as they work to find Spencer friends his own age. The evening also features back-to-back new episodes of Victorious (8:30p), Big Time Rush (9p) and How To Rock! (9:30p). The new episode of Victorious features a music performance of the new song L.A. Boyz by Victoria Justice and Ariana Grande. The track is on the new Victorious 3.0: Even More Music From The Hit TV Show CD, which available for pre-order now at and in stores November 6, 2012.

The new animated series Littlest Pet Shop premieres on The Hub TV Network with two back-to-back episodes on Saturday, November 10, 2012, 11a-12p. Also that morning, the network will also debut the third season of the animated series My Little Pony Friendship is Magic, also with two episodes, 10-11a. Both programs are Hub original series that are produced by Hasbro Studios. For fans that want to host at-home premiere parties for the My Little Pony Friendship is Magic and Littlest Pet Shop they can downloadable Playdate Premiere party packs, including invites, coloring sheets, and suggested activities, which will be available at Additionally, for the first time, The Hub will release new digital content for My Little Pony Friendship is Magic including brand new games, printables and videos every week of the season on

Mia and me gets a new season. m4e and Hahn Film unveils plans for season two of 26 episodes of the mixed live-action/CG-animated series Mia and me ( Lucky Punch, a joint venture of m4e and Hahn Film, will helm the production, in co-production with Rainbow and March Entertainment. The new season is slated to deliver in 2014/2015.

Zodiak Kids inks new deals of its CGI animated preschool series Tickety Toc in Australia. Network 10 (Australia) acquires the rights to Tickety Toc (52×11), which it plans to launch this winter, with Beyond Home Entertainment picking up the DVD rights to the series. Tickety Toc launched on Nick Jr. in Australia in May 2012, and in July in New Zealand. Zodiak Kids control all worldwide rights for Tickety Toc excluding Korea and Japan.

India-based animation studio DQ Entertainment (DQE) completes new production, distribution and licensing deals coming out of Mipcom 2012, which it predicts altogether will bring in upwards of $6 million in revenue over the next two years. Various deals include:

– DQE and Foothill Europe are teaming to develop, co-produce and distribute the animated buddy comedy Raz & Benny, which has a worldwide budge of $7 million, and also includes exploitation of ancillary rights.
– DQE and France’s Method Animation are set to co-produce a third season of the 3D animated TV series The Little Prince, for a budge of about $9.1 million.
ATV Turkey signs on to co-produce the new 3D animated TV series Robin Hood-Mischief In Sherwood (52×11), with co-production partners DQE with Method Animation. ATV will have exclusive free TV, pay TV, VOD, pay per view, Web TV, IPTV, Home Video rights, merchandising, licensing and publishing rights for Turkey. Also newly acquiring the new Robin Hood series is Global TV (Indonesia) and Workpoint Entertainment Public Company (Thailand).
– In other acquisitions from DQE: Global TV (Indonesia) takes Galactick Football, The New Adventures of Lassie & Friends, Tara Duncan, and Feluda (series and 1×60 TV movie); Workpoint Entertainment Public Company (Thailand) picks up The New Adventure of Lassie & Friends, Iron Man season 2, The New Adventures of Peter Pan, and Charlie Chaplin; Al Jazeera’s kid-aimed JCCTV (22 Arabic nations) taking The New Adventures of Lassie & Friends, 5 & IT, The New Adventures of Peter Pan, and Charlie Chaplin; while Cheers Media (Vietnam) takes the home video distribution rights for Charlie Chaplin.

Breakthrough Entertainment‘s digital media division has begun production on a series of three online games for the new animated series Rocket Monkeys, which is set to premiere in 2013 on Teletoon Canada. All three Rocket Monkeys Online games, Monkeys vs. Gorillas, Monkey Business and Monkeys on a Mission, will be available in English and French on The first game, Monkeys vs Gorillas, will launch in January 2013 simultaneous to the series premiere, and the other two games will roll out during the first season. Breakthrough’s digital media arm received funding for Rocket Monkeys Online from the Bell Broadcast and New Media Fund and the Shaw Rocket Fund‘s Digital Stream.

Sesame Workshop and Impelsys, a provider of electric content delivery solutions, launch the new Sesame Street Elmo Story Collection app for iPad ($1.99). The new app feature six Elmo titles, including audio eBooks, two of which exclusive. Designed to support early reading skills, the Elmo Story Collection app includes two specific features that help users follow along with the narrator, text highlighting in the audio books, and there is also an auto play feature that turns pages. In addition, each title includes book-specific reading tips, which help extend learning with activities and critical thinking skill building. The Elmo Story Collection app is comprised of the following book titles: Tickle Me, My Name Is Elmo (audio eBook); Elmo and His Friends (audio eBook, exclusive); Monster can Share (audio eBook, exclusive); Elmo’s ABC Book; Counting with Elmo; and Mommy Loves Elmo. The new Elmo app for the iPad is an extension of the Sesame Street eBookstore, a website ( and app, offering unlimited access to a library of 160+ Sesame Street eBooks with a monthly or yearly subscription. The Elmo Story Collection does not require a Sesame Street eBookstore subscription and once downloaded is accessible without an Internet connection.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

There is still time left to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards the late deadline is Thursday, November 15, 2012.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/8-10/14/12 , 6a-6a:
K2-11                                      Total Delivery (000)
DSNY*:  Girl Vs. Monster (10/12; 8-9:40p)        2790
DSNY*:  Dog with a Blog (10/12; 9:40-10:10p)  2631
DSNY*:  Austin & Ally (10/14; 8:30p)               2152
DSNY*:  A.N.T. Farm (10/12; 10:10-10:35p)     2146
DSNY*:  Shake It Up (10/14; 9p)                    2123
DSNY*:  Good Luck Charlie (10/14; 8p)            2040
DSNY*:  Girl Vs. Monster (10/13; 11a-12:40p)   1885
DSNY*:  Good Luck Charlie (10/12; 10:35-11p)  1872
NICK:    iCarly (10/13; 8p)                              1779
DSNY*:  A.N.T. Farm (10/12; 7:30p)                1771
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/8-10/14/12 , 6a-6a:
K6-11                                     Total Delivery (000)
DSNY*:  Girl Vs. Monster (10/12; 8-9:40p)        2237
DSNY*:  Dog with a Blog (10/12; 9:40-10:10p)  2146
DSNY*:  A.N.T. Farm (10/12; 10:10-10:35p)     1776
DSNY*:  Shake It Up (10/14; 9p)                    1772
DSNY*:  Austin & Ally (10/14; 8:30p)               1735
DSNY*:  Good Luck Charlie (10/14; 8p)             1601
DSNY*:  Good Luck Charlie (10/12; 10:35-11p)  1561
DSNY*:  A.N.T. Farm (10/12; 7:30p)                1409
DSNY*:  Girl Vs. Monster (10/13; 11a-12:40p)   1394
NICK:     Victorious (10/13; 8:30p)                  1347
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/8-10/14/12 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
DSNY*:  Girl Vs. Monster (10/12; 8-9:40p)        1849
DSNY*:  Dog with a Blog (10/12; 9:40-10:10p)  1704
DSNY*:  Shake It Up (10/14; 9p)                    1612
DSNY*:  Austin & Ally (10/14; 8:30p)               1575
DSNY*:  A.N.T. Farm (10/12; 10:10-10:35p)     1465
NICK:     Victorious (10/13; 8:30p)                  1411
DSNY*:  Good Luck Charlie (10/14; 8p)            1398
DSNY*:  Good Luck Charlie (10/12; 10:35-11p)  1259
NICK:    iCarly (10/13; 8p)                              1254
DSNY*:  A.N.T. Farm (10/12; 7:30p)                1169
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/8-10/14/12 , 6a-6a:
Teens 12-17                                     Total Delivery (000)
AMC:      Walking Dead (10/14; 9-10:01p)                   1203
NICK:     Victorious (10/13; 8:30p)                              956
FOX:       NFL Sunday National (10/14; 4:25p-Various)    929
NBC:       Sunday Night Football (10/14; 8:31-11:10p)     827
NICK:      iCarly (10/13; 8p)                                        794
NBC:       The Voice (10/8; 8-10:01p)                          793
ADSM**: Family Guy (10/10; 11p)                               741
DSNY*:   Girl Vs. Monster (10/12; 8-9:40p)                  731
DSNY*:   Shake It Up (10/14; 9p)                               721
ADSM**: Family Guy (10/9; 11p)                                717
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 13, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.8/4 Avg. (7a-12p)
Rescue Heroes 0.3/3; Rescue Heroes 0.5/4; Sonic X 0.8/5; Power Rangers Lost Galaxy 0.9/4; Iron Man Armored Adventures 0.9/4; Justice League Unlimited 1.0/4; WWE Saturday Morning Slam 1.1/5; Dragon Ball Z Kai 1.0/4; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh Zexal 0.7/3
NBC (NBC Kids) Avg. 0.4/2 (10a-1p)
Noodle and Doodle 0.4/2; Pajanimals 0.4/2; Poppy Cat 0.4/2; Justin Time 0.3/2; LazyTown 0.4/2; The Wiggles 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/0; Doodlebops 0.1/1; Busytown Mysteries 0.3/1; Liberty’s Kids 0.2/1; Busytown Mysteries 0.3/1; Liberty’s Kids 0.2/1

Final K6-11 Ratings for Saturday, October 13, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 4.2/21 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.1/23; Mickey Mouse Clubhouse 2.2/19; Doc McStuffins 2.8/18; Jake and the Never Land Pirates 2.7/14; Phineas and Ferb 3.3/15; Phineas and Ferb 4.0/18; Gravity Falls 4.2/18; Fish Hooks 4.4/19; Girl Vs. Monster (1×100) 5.9/27; Dog with a Blog 4.9/24
NICKELODEON 2.9/15 Avg. (7a-1p)
Fairly OddParents 1.5/17; Fairly OddParents 2.1/17; SpongeBob SquarePants 2.9/18; SpongeBob SquarePants 4.2/21; SpongeBob SquarePants 4.1/18; SpongeBob Atlantis Pantis (1×60) 3.7/16; SpongeBob SquarePants 3.5/16; Teenage Mutant Ninja Turtles 3.1/14; Kung Fu Panda 2.3/11; T.U.F.F. Puppy 2.3/11; Robot and Monster 2.0/10
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Scan 2 Go 0.8/9; Redakai: Conquer the Kairu 0.9/7; Beyblade: metal Fury 1.2/7; Pokemon B&W: Rival Destinies 2.4/12; Ben 10: Omniverse 2.1/10; Star Wars: Clone Wars 1.8/8; Dragons: Riders of Berk 1.3/6; Dragons: Riders of Berk 1.3/6; Johnny Test 1.6/7; Johnny Test 1.8/8; Amazing World of Gumball 18/8; Amazing World of Gumball 1.8/9
DISNEY XD 1.1/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.8/8; Phineas and Ferb 1.1/9; Phineas and Ferb 1.3/8; Crash & Bernstein 1.3/7; Pair of Kings 1.1/5; Pair of Kings 1.4/6; So Random 1.4/6; Kickin’ It 1.8/8; ESPN Sport Science (1×15) 1.5/7; Kick Buttowski 1.0/4; Phineas and Ferb 0.9/4; Randy Cunningham: 9th Grade Ninja 0.8/4; Randy Cunningham: 9th Grade Ninja 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 17, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 706; K6-11 414; TWEENS 9-14 360
NICKELODEON° :            K2-11 697; K6-11 289; TWEENS 9-14 212
CARTOON NETWORK** :  K2-11 381; K6-11 237; TWEENS 9-14 205
DISNEY XD:                   K2-11 141; K6-11 118; TWEENS 9-14 115
NICKTOONS:                  K2-11   62; K6-11   39; TWEENS 9-14   35
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis: Sports Special eReport:
 Hispanic Sports Audiences: Engagement + Sponsorship
Published: OCT 31

As leagues/networks double down on resources to embrace the rising tide of Latino sports fans, we’ll take a look at how Hispanic networks are adding additional sports programs to reach this influential audience. Plus, how sports leagues, advertisers and digital platforms are changing the broadcast relationship to further interact with this demographic.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.281.6480

Friday’s Fun Fact: In colonial America, lobster wasn’t exactly a delicacy. In fact, it was so cheap and plentiful it was often served to prisoners.

Answer to Our Last Trivia Question: What kind of dog is Scooby Doo? A Great Dane. Kudos to: Joel Maxwell-NYC; Wendy Stone-Golf Channel/Orlando; Sarah Funk-Disney/NYC; Michael Ritz-BucStar Consulting/NYC; Ellen Donahue-Fisher-Price/East Aurora, NY; Tom Boyd-WGN-TV/Chicago; Odette Felix-Dark Horse Media/Tucson; Lou Fazio-The Hub/Burbank; Sabrina Sparlin-CESD/LA; Pat Brady-CESD/LA; John Stocker-animation voice director/Toronto; Karen Touma-Teletoon Canada/Toronto.

Today’s Trivia Question: What were Fred, Shaggy, Daphne and Velma collectively known as? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING:  INTERACTIVE CLIENT SERVICE SPECIALIST/NEW YORK: Resp for interactive advertising projects from concept to launch. BA & 2-4 years related experience. Apply at (10/25)

JOB OPENING:  EXEC ASSISTANT/busy NY prodco: Full time, must have exp as exec asst for prodco/network/agency. Self-starter, smart, ambitious, creative, cool under pressure. Apply: (10/25)

JOB OPENING: SR RESEARCH ANALYST/WEtv/NYC: Handle all aspects of Rsrch. Focus on support of prgrmng, ad & affil. sales to achieve rev goals. Exp w/Nielsen Marketbreaks, NPower, Nielsen AdViews, etc.Submit res: (10/25)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: (10/23)

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/FCC rules. TV exp needed REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns REQ 66535 (10/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SUPERFINE WRITER: Concepts/content/copy. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. (10/25)

SITUATION WANTED: NEED A BUDGET or SCHED? LINE PROD/EIC: 15+ yrs. exp. All formats TV & Features- fast turn around. Email: (10/25)

SITUATION WANTED: MKTG ASST/COORD/TPA BASED: Looking to help create & lead mrktg efforts on air, dig mktg & promo dvlpmnt. BA in Mass Communications, Agency experience/resume upon request. (10/24)

SITUATION WANTED: SR DIGITAL/PRINT SALES: “Temp”: 15+ yrs exp. for maternity fill-in role avail 1/2013. CPG, Pharma, Telco, Tech, Beauty, Retail, QSR, Travel and B2B versed, agncy/client fluent. (10/24)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. (10/24)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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