Friday, November 5th, 2010

Cynopsis: Kids!

Good morning. It’s Friday, November 5, 2010, and this is your first early morning Kids briefing.

Disney XD commissions a new live-action comedy Wasabi Warriors (working title) that is set to begin production in Hollywood this January 2011 and debut worldwide in Spring 2011.  Wasabi Warriors revolves around a strip mall marital arts studio, the worst dojo in the nationwide chain, and the misfit group of kids that find a leader in rockin’ skateboarder, Jack, who comes to work there and teaches the kids about karate and life.  The series stars Jason Earles (Hannah Montana), Leo Howard (Leo Little’s Big Show), a black belt in real life who will play Jack, Mateo Arias (Cold Case, Hannah Montana), Dylan Riley Snyder (Life During Wartime), Alex Jones and Olivia Holt (Black & Blue). The series was created by Jim O’Doherty (Grounded for Life, 3rds Rock from the Sun, who, with Marc Warren (Jonas L.A., Corey in the House, That’s So Raven), will executive produce.  The series producer is Joey Scott. Wasabi Warriors is produced by It’s A Laugh Productions.


Producer/Director/Writer Chris Columbus, and his 1492 Pictures banner, is partnering with Lagardere Entertainment, and Timoon Animation on the animated monster series Scary Larry (52×13), per Variety.  Scary Larry follows the adventures of a teen werewolf and his pals, a vampire, mummy and monster, who together form a got band called Frightsylvania.  With a budget of $7 million, Annabelle Perrichon is adapting the series from Slave Labor Graphics’ comic book series Little Gloomy.  Scary Larry has been pre-purchased by Canal Plus and Teletoon.

The Weinstein Company acquires the North American and UK rights to the 2D animated feature Santa’s Apprentice, per Variety.  Produced by Alphanim, the animation arm of France’s Gaumont, the movie is a spin-off of Jan Van Rijsselberge’s animated series SantApprentice, which finds Santa training a shy boy to take over his job as he unwillingly retires.  The movie is co-produced by Australia’s Avrill Stark Entertainment, in association with Ireland’s Cartoon Saloon.  Santa’s Apprentice is set to make its world premiere at AFM, and has already been picked up by HBO in Latin America, Victory Productions in Benelux, Cinemax in CIS, Four Star for the Middle East, Lusomundo for Portugal, Weg in India and PT Amero in Indonesia.


Nickelodeon is set to premiere a one-hour Victorious one-hour special, Freak the Freak Out, will premiere Thanksgiving weekend on Friday, November 26 at 8p.  The special features two new songs, a title track performed by the series star Victoria Justice, and Give It Up, featuring a performance by co-stars Elizabeth Gillies and Ariana Grande.  As part of its holiday weekend programming, the network will also debut the special 7 Secrets: Victoria Justice, a look at the stars life, on Saturday, November 27 at 9p.  In support of Freak the Freak Out:

  • The song Freak the Freak Out will be available for sale on iTunes, beginning Tuesday, November 23.
  • The Freak the Freak Out music video will also be available for streaming on (
  • ) and via Nick’s wireless partners.

  • The movie will be available for download in HD on iTunes, Amazon, Sony and Xbox. 
  • (
  • ) will feature a Freak the Freak Out Karaoke Game.

  • The movie will also be supported on Facebook via a partnership with social gaming application, Mall World, where leading up to the movie’s debut fans can visit a Victorious boutique and outfit their avatars with series-themed items.

TVS (Television Syndication Company) completes further international deals for the teen-targeted Eco Company series.  Picking up the green-centric series are National Geographic for Turkey, Astro for Indonesia, as well as TVNZ in New Zealand, TVB in Hong Kong and Al Jazeera in the Middle East.  Eco Company focuses on real teens that have made the environment and green-related efforts their mission.  A total of 21×30 episodes are currently available.

In other TVS news, the syndication and distribution company recently acquired Green Science (5×22), which is available in two different versions, one aimed at kids and the other targeted to teens/young adults.


As if Harry Potter wasn’t already a ‘hot topic,’ Warner Bros. Consumer Products (WBCP) and long-time retail partner, Hot Topic ( ), are debuting an exclusive Harry Potter merchandise boutiques to support the upcoming release of Warner Bros.’ Harry Potter and the Deathly Hallows  Part 1 (November 19, in case you’ve been in a trance). The Potter boutiques will feature new products based on the Harry Potter property at all of Hot Topic’s 680 locations in the US and Canada.  For those brave enough to stand up to a test, there is also an in-store mobile app that will offer challenges to customers who participate via their iPhone and Android devices., they can earn digital “badges” to unlock rewards.


American Greetings Properties (AGP) will serve as a sponsor of the ASPCA‘s (The American Society for the Prevention of Cruelty to Animals) Tommy P. Monahan Kid of the Year award, which recognizes a unique kid who has made an impact to improve the lives of animals.   Presented this year by AGP’s The Twisted Whiskers Show, the award will be handed out at the ASPCA Annual Humane Awards luncheon, November 11 in NYC.


CPLG promotes Chris Protheroe to the newly created role of President and Group Managing Director.  The restructuring comes on the heels of news that Katarina Dietrich was stepping down as CEO.  Protheroe will be responsible for the strategic management and leadership of the business and will work alongside Steve Manners, who has recently been appointed EVP and Director of Entertainment.  He has held several positions at CPLG including MD, GPLG Sport for 10 years.  Dietrich leaves CPLG after 14 years with the licensing company.  She initially set up CPLG’s German office in 1996, then moved to London in 200 as MD Entertainment, and was upped to CEO in 2008.  Dietrich will continue on as consultant until the end of the year.

Discovery Communications promotes Elisa Freeman to SVP/Global distribution Operations & Educational Business Development.  Freeman will oversee all Discovery’s distribution operations, implementation and compliance worldwide. In addition, she will also continue leading global strategy and business development for Discovery Education.  Freeman, who has been an executive with the company for 11 years, previously served in a dual role as the VP/ Domestic Distribution and VP/Strategy and Business Development for Discovery Education.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/25-10/31/10 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    SpongeBob SquarePants (10/31; 9:30a)   2819
NICK:    T.U.F.F. Puppy (10/31; 10a)                    2806
NICK:    Planet Sheen (10/31; 10:30a)                  2550
NICK:    SpongeBob SquarePants (10/30; 9:30a)   2394
NICK:    Monster High (10/31; 12p)                      2367
NICK:    SpongeBob SquarePants (10/31; 9a)        2272
NICK:    Penguins of Madagascar (10/31; 11a)       2154
NICK:    iCarly (10/25; 7p)                                   2148
NICK:    SpongeBob SquarePants (10/30; 1p)        2143
NICK:    SpongeBob SquarePants (10/30; 9a)        2138
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/25-10/31/10 , 6a-6a:
K6-11                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (10/31; 9:30a)    1724
NICK:    T.U.F.F. Puppy (10/31; 10a)                     1715
NICK:    Planet Sheen (10/31; 10:30a)                   1525
NICK:    SpongeBob SquarePants (10/30; 9:30a)    1508
DSNY*: Suite Life On Deck (10/29; 9:30p)             1480
NICK:    iCarly (10/25; 7p)                                    1462
DSNY*: Wizards of Waverly Place (10/29; 10p)       1449
NICK:    Monster High (10/31; 12p)                       1447
NICK:    SpongeBob SquarePants (10/31; 9a)         1446
NICK:    Boy Who Cried Werewolf (10/29; 7-8:50p) 1352
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/25-10/31/10 , 6a-6a:
Tweens 9-14                                        Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/29; 10p)                1188
DSNY*: Phineas and Ferb (10/29; 11p)                           1113
DSNY*: Wizards of Waverly Place (10/31; 11a)                1109
DSNY*: Wizards of Waverly Place (10/29; 10:30p)           1095
DSNY*: Suite Life On Deck (10/29; 9:30p)                      1063
NICK:    iCarly (10/25; 7p)                                             1060
DSNY*: Wizards of Waverly Place (10/31; 10:10-10:35p) 1034
DSNY*: Phineas and Ferb (10/30; 10-10:25p)                  1033
DSNY*: Wizards of Waverly Place (10/31; 10:35-11p)       1022
NICK:    Boy Who Cried Werewolf (10/29; 7-8:50p)          1011
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/25-10/31/10 , 6a-6a:
Teens 12-17                                          Total Delivery (000)
FOX:       Glee (10/26; 8-9:01p)                                      1014
ESPN:     NFL Regular Season (10/25; 8:30p-12:11a)         704
FOX:       NFL Sunday National (10/31; 4:35-7:52p)           691
NBC:       NFL Sunday Night Football (10/31; 8:31-11:21p) 670
DSNY*:   Sonny With a Chance (10/26; 11p)                      651
TNT:       NBA Basketball (10/26; 7:34-10:26p)                  613
DSNY*:   Wizards of Waverly Place (10/29; 10:30p)            600
DSNY*:   Sonny With a Chance (10/26; 11:30p)                 595
ADSM**: Family Guy (10/29; 11:30p)                               591
NAN:       George Lopez (10/30; 11p)                                591
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 30, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/4 Avg. (9a-12p)
The Emperor’s New School 0.5/2; The Replacements 0.9/4; That’s So Raven 1.2/5; That’s So Raven 1.5/6; Hannah Montana 1.1/4; Suite Life of Zack & Cody 0.8/3
CW (Toonzai) 0.9/4 Avg. (7a-12p)
Cubix 0.3/4; Cubix 0.5/4; Sonic X 0.8/5; Sonic X 1.3/6; Yu-Gi-Oh 1.2/6; Sonic X 1.5/6; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 0.9/4; Yu-Gi-Oh 5Ds 0.6/2; Yu-Gi-Oh 5Ds 0.5/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.3/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Pearlie 0.3/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/1; Doodlebops Rockin Road Show 0.1/1; Busytown Mysteries 0.1/1; Sabrina’s Secret Life 0.4/2; Busytown Mysteries 0.3/1; Sabrina: Animated Series 0.5/2

Final K6-11 Ratings for Saturday, October 30, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/23 Avg. (7a-1p)
Jimmy Neutron 1.6/20; Fairly OddParents 2.8/24; Fanboy & Chum Chum 3.8/23; SpongeBob SquarePants 4.4/22; SpongeBob SquarePants 5.4/24; SpongeBob SquarePants 6.1/26; T.U.F.F. Puppy 5.2/22; Planet Sheen 5.1/22; Penguins of Madagascar 5.1/21; SpongeBob SquarePants 5.2/23; SpongeBob SquarePants 4.6/22; SpongeBob SquarePants 4.6/22
DISNEY CHANNEL 3.4/17 Avg. (7a-1p)
Handy Manny 1.7/21; Special Agent Oso 1.9/17; Mickey Mouse Clubhouse 2.1/12; Mickey Mouse Clubhouse 2.7/14; Phineas and Ferb 3.2/14; Phineas and Ferb 3.6/15; Phineas and Ferb 4.4/19; Suite Life of Zack & Cody 4.2/18; Hannah Montana 4.8/20; Suite Life on Deck 4.3/18; Suite Life on Deck 3.8/18; Suite Life on Deck 3.9/19
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/12; Beyblade: Metal Fusion 1.2/10; Pokemon: DP Sinnoh League 1.4/9; Sym-Bionic Titan 1.5/8; Generator Rex 1.6/7; Star Wars: Clone Wars 1.3/6; Bakugan: Gundalian Invaders 1.1/5; Hot Wheels: Battle Force 1.0/4; Hole in the Wall 1.7/7; Scooby-Doo! Mystery Inc. 1.4/6; Grim Adventures of Billy & Mandy 1.4/7
DISNEY XD 0.9/5 Avg. (7a-1p)
Phineas and Ferb 0.4/5; Phineas and Ferb 0.8/7; Phineas and Ferb 1.4/8; Kick Buttowski 1.8/9; Pair of Kings 1.6/7; Avengers: EMH 0.7/3; Kid vs. Kat 0.6/2; Jimmy Two Shoes 0.4/2; Pair of Kings 0.8/3; Pair of Kings 1.0/5; Pair of Kings 1.1/5; Kick Buttowski 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 3, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1016; K6-11 406; TWEENS 9-14 268
DISNEY CHANNEL:     K2-11   748; K6-11 426; TWEENS 9-14 355
CARTOON NETWORK: K2-11   430; K6-11 246; TWEENS 9-14 183
DISNEY XD:               K2-11   155; K6-11 103; TWEENS 9-14   72
NICKTOONS:              K2-11    75; K6-11   52; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The country of Tonga once issued a stamp shaped like a banana.

Answer to Yesterday’s Trivia:   A guinea pig, a sheepdog named Waldo and three kids were quite a handful for whom? PHOEBE FIGALILLY on THE NANNY AND THE PROFESSOR  Kudos to: Joe Swaney-Cartoon Network/Atlanta; Brad Stern/NY; Keith Manzella-Eastwest MG/NY; Pat Brady-CESD/LA

Today’s Trivia Question:  Who was this travelling adventuring who visited historical events in his hot air balloon with his monkey sidekick?     (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. (11/12)

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JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at , email (11/11)

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JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: FNG0000076 (11/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: (11/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects,   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email:, Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email (11/11)

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SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. (11/9)

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SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist  (11/6)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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