Friday, November 30th, 2012

Cynopsis: Sports

Good morning. It’s Friday, November 30, 2012, and this is your first early morning Sports briefing. 

McDonald’s announced a multi-year deal that will make the chain the new Official Restaurant Sponsor of the NFL. As part of the deal, McDonald’s will also become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising. The sponsorship kicks off this December with a Chicken McNugget Pro Bowl Promotion at restaurants across the country.

“We are pleased to welcome McDonald’s to our family of NFL sponsors,” said Brian Rolapp, COO of NFL Media.”We are excited to be working with McDonald’s to bring our fans closer to the game with unique experiences during the Pro Bowl and all season long.”

On the Air

CBS Sports detailed plans for tomorrow’s SEC Championship game at 4p, pitting the Western Division Champion and No. 2-ranked Alabama against Eastern Division Champion and No. 3-ranked Georgia at the Georgia Dome in Atlanta. With the winner set to face Notre Dame for the BCS Championship, Verne Lundquist and Gary Danielson will call the action with Tracy Wolfson reporting from the sidelines. Coverage begins with CBS College Football Championship Saturday at 3p with host Tim Brando and analysts Spencer Tillman, Archie Manning and Tony Barnhart.

FOX is going all in for UFC on FOX 5 which hits the network on Saturday, Dec. 8 at 8p from KeyArena in Seattle and headlined by UFC lightweight champion Benson Henderson facing Nate Diaz. UFC announcers Mike Goldberg and Joe Rogan will call all bouts on FOX Sports including preliminary matches airing live on FX. Host Jay Glazer, Kenny Florian and Brian Stann will offer analysis for preliminary bouts on FX with host Curt Menefee, Stann and Randy Couture handling analysis for fights on FOX Sports. Coverage begins on Sunday with an hour long special titled UFC on FOX 5: Road to the Octagon, previewing all four fights that will air on FOX Sports’ card.

Univision Deportes hits the weekend with a bevy of soccer, including the finals for the 2012 MLS season and the 2012 Liga MX Apertura season in its Weekend of Finales. In addition, the channel will offer fans a first ever Spanish- and English-language simulcast of the second leg of the Liga MX finals on December 2. The game will see Liga MX: Toluca vs. Tijuana live on Univision for the Spanish-language broadcast while Univision Deportes Network offers the English-language broadcast at 6:55p.

StarGames and MSG Sports announced that the third season of World of Tennis Presented by BNP Paribas will debut next week with the first of seven episodes premiering on Tennis Channel at 7p on Wednesday, Dec. 5. The network will then run a new episode of the magazine show every other Wednesday through Feb 27, which will preview World Tennis Day, featuring BNP Paribas Showdown events in New York City and Hong Kong on March 4.

NBC Sports Network will air Still Standing: The Earl Campbell Story on Tuesday at 11p. The documentary takes a look at the famed running back and his story since retirement. After wrapping up his career in the NFL, Campbell faced five spinal surgeries, two knee replacements and an addiction to pain pills and alcohol. He was confined to a wheelchair for six years before undergoing a successful spinal surgery and is now walking again.

BTN is offering extensive coverage of the Big Ten Championship Game in Indianapolis starting today with the Big Ten Football Championship team press conferences starting at 3:30p. Mike Hall later hosts Big Ten Football Report Championship Preview at 7p with Tony Banks and Rosevelt Colvin from the Chicago studio. Game day coverage begins live from Fan Fest with #BTNLive at 11a before returning for the Big Ten Championship Pregame Show at 6:30p. On Sunday, the network will feature the Big Ten Bowl Selection Special at 9p.

Golf Channel is poised for growth, asking the city of Orlando for financial incentives designed to create 75 new media and telecommunication jobs at the network next year, according to the Orlando Business Journal. In addition, the company is looking to expand its local headquarters and invest $1.9 million in construction and equipment.

FUEL TV announced that the channel’s audience-growth streak is alive and well with November marking 11 straight months and 48 consecutive weeks of viewership gains for the network, according to Nielsen. The channel’s November 2012 Total Viewers rose 150% while M18-49 were up 125% vs. November 2011.

Conference USA Commissioner Britton Banowsky made it official, announcing the additions of Middle Tennessee State University and Florida Atlantic University into the league beginning no later than July 1, 2014.

Tonight’s edition of The Association: Brooklyn Nets will feature Brooklynites Spike Lee, Rosie Perez and Albert King in a discussion about choosing sides between the Nets and Knicks as well as a pass into the recent game between the two teams at Barclays Center. The episode runs on NBA TV tonight at 6:30p.

Don’t miss the Cynopsis Sports webinar, Sports Sponsorships: How to Activate Effective Partnerships and Tap Into Fan Loyalty! For just one price, your entire team/office can watch and learn how to grow sponsorship revenue and hear shared secrets and tactics from the executives behind some of the sports world’s most effective and memorable campaigns. The event will take place on Dec. 5 and you can find out more info here.


Cynopsis: Sports is proud to launch the highly anticipated…

2013 Cynopsis Sports Media Awards
Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

Sponsorship & Promotion

Las Vegas will see the grand opening of SCORE! on Wednesday, Dec. 5, featuring a multi-sport interactive exhibit and sports fantasy experience at the Luxor Hotel and Casino on the Las Vegas Strip. The exhibit will feature memorabilia from the Naismith Memorial Basketball Hall of Fame, Pro Football Hall of Fame, Hockey Hall of Fame, Boxing Hall of Fame, U.S. Soccer Federation and more with more than 300 pieces housed in eight galleries including items dating to the early 20th century. Items include the 1999 Women’s World Cup trophy, the 1981 Heisman Trophy awarded to USC tailback Marcus Allen, championship rings, World Series trophies, Jim Brown’s 1957 MVP trophy and a collection from the Pro Football Hall of Fame that includes the shoulder pads won by Walter Payton when he set the career record for rushing yards in 1984, and more.

Rookie Washington Redskins quarterback Robert Grififn III now boasts the top selling NFL jersey, according to the league, based on sales from Broncos quarterback Peyton Manning, who slipped to second, followed by Packers quarterback Aaron Rodgers, the Giants’ Eli Manning and the Patriots’ Tom Brady.

Hitachi announced that the company will serve as the primary sponsor of Helio Castroneves‘ No. 3 car for nine races during the 2013 IZOD Indy Car Series season. Hitachi will serve as the primary sponsor for the season-opening race at St. Petersburg, on March 24, as well as for races in Sao Paulo, Brazil; Detroit, Iowa Speedway, Pocono Raceway; Toronto and Sonoma, Calif.

Stewart-Haas Racing inked extensions with four of its partners through 2013 for a total of 10 races on the No. 39 Chevrolet car driven by Ryan Newman in the NASCAR Sprint Cup Series. Sponsors will include WIX Filters, Outback Steakhouse, Aspen Dental and Code 3 Associates, who will all return as primary sponsors, joining Quicken Loans.

Digital Fields

ESPN is offering the first-ever Baseball Tonight digital series for the Baseball Winter Meetings from December 3-6, at 12:30p daily. The 10-minute live shows will incorporate news and analysis from ESPN MLB Insiders Buster Olney, Tim Kurkjian and Jayson Stark and posted to a special page on

IndyCar and its teams and partners locked in a three-year technical partnership with Autodesk, to provide broad access to Autodesk software offerings, including Autodesk Product Design Suite, Autodesk Simulation 360, Autodesk Entertainment Creation Suite and Autodesk PLM 360. IndyCar’s engineering and operations group will use Digital Prototyping applications such as Autodesk Inventor 3D CAD software “to design and engineer product innovations for chassis, parts and components.” The group also plans to use Autodesk Simulation 360 to digitally simulate the performance impact of proposed design changes.

The Main Event

SEC Championship pitting Georgia and Alabama on CBS at 4p.


Cynopsis Sports Webinar
: Activate Effective Partnerships & Tap Into Fan Loyalty
December 5 ~ 1:30-3:00pm ET ~ $295/site

At this 90-minute information-packed webinar, you’ll get the ideas and blueprint for creating highly effective sports sponsorships for your brands.

Expert Speakers:
Stephen Masters
, SVP, Head of Global Sports practice (Nielsen)
Jeff Mirman, VP, Marketing (Turner Sports)
Adam Zimmerman, President, Marketing (CSE)

ON THIS DAY in 1993: The NFL announces the league’s 30th franchise, the Jacksonville Jaguars.

Answer to Our Last Sports Trivia Question: Who did Louisville beat to win the school’s first NCAA Men’s Basketball Championship? Answer: UCLA. Kudos: Michael Neuman-Scout Sports and Entertainment/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Marc Nightingale-Lake 5 Media/NY; Aaron Gottlieb- IF Management/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Peter SP Gimber-WBZ-TV & myTV38/Boston; Bobby Height II-CSE/Atlanta; Jim Dittemore-I Will Race You MotorSports Management/KC; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Paul Gygli-NBCUniversal Television Distribution/Universal City.

In The Know: Other than newcomers Missouri and Texas A&M, three SEC teams have never won the conference’s football championship. Name two. (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


JUST ANNOUNCED: Cynopsis Social Media Webinar
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter
Thursday, DEC 13 / 1:30-3:00pm ET

Position your brand for social media success in 2013 with this info-packed Webinar from the publishers of Cynopsis & the following expert speakers: Tom Thai (VP, Marketing at Bluefin), Pamela Russo (VP, Digital Media at Discovery Communication), Jessica Chow (Assoc. Media Director at Ignited) and Tom Fishman (Social Media Director-MTV Networks).

View the speakers bios, pricing + register here.

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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