Friday, November 19th, 2010


Nicktoons: The fastest-growing kids network 6 years & counting!

Driven by Avatar, Dragon Ball Z Kai and NFL Rush Zone: Guardians of the Core, Nicktoons beat Disney XD in prime delivery among all kid demos & has the highest boy comp in tv!

Stay tuned for even more explosive growth in 2011!

Source: Nielsen: L+7, (1) 2004-11/16/10, TD, P2+, AA (000). NKTNS, DXD, NICK, DSNY, TOON. (2) 6/28/10-9/26/10, M-Su 8p-12a, K6-11, B6-11, T9-14, G9-14, AA (000). (3)12/28/09-9/26/10, M-Su 6a-6a, B6-11, Aud Comp%, P2+ base, all net. Sub to qual

Cynopsis: Kids!

Good morning. It’s Friday, November 19, 2010, and this is your first early morning Kids briefing.

Disney Junior will make its way to Canada as Astral’s Playhouse Disney re-brands its English and French-language networks as Disney Junior in May 2011.  Just as it will in the US, Canada’s Disney Junior will expand its educational efforts to focus learning on social values, the environment and healthy living choices.  The multiplex channel will launch with several new preschool series including Jake and the Never Land Pirates, Disney Poetry Shorts and Special Agent Oso: Three Healthy Steps.  Disney Junior will also feature new episodes of existing series such as Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso, Jungle Junction and Imagination Movers, as well as original Canadian series Franny’s Feet, The Secret World of Benjamin Bear and new episodes of Stella and Sam.

Canada’s The Alliance for Children and Television unveils its name change to Youth Media Alliance (YMA) during its annual Media-Jeunes conference currently being held in Montreal.  The reason for the name change for the 35-year-old association is to better reflect the YMA’s mission and the various screen-based content available to kids and teens across multiple platforms.


Denis Leary is in discussions to join Columbia‘s new Spider-Man movie, per THR.  Leary would take on the role of police captain George Stacy, father of Gwen Stacy who will be played by Emma Stone in the Spidey movie reboot.  Directed by Marc Webb from a script by James Vanderbilt and Alvin Sargent, the cast already includes Andrew Garfield as Peter Parker (aka Spider-Man), Rhys Ifans as the evil Dr. Connors (aka The Lizard), and Martin Sheen and Sally Field as Peter’s uncle and aunt Ben and May Parker.  The movie is expected to being production this December.


Sprout celebrates the season with a range of holiday programming.  The network begins the celebration by featuring Sesame Street’s Elmo to The Sunny Side Up Show on Tuesday, November 30, 2010, 9a-12p.  Elmo and show hosts Kelly and Chica the Chicken will take viewer calls, ready birthday greetings, and send out holiday wishes to viewers.  Additional December on-air plans for the preschool network includes a different holiday movie each Friday, and special Christmas Eve and overnight programming.  Sprout will also feature December Friday movies (1p) including Elmo’s World Happy Holidays, Barney’s Christmas Star, Caillou’s Holiday Movie, and Bob the Builder: A Christmas to Remember.  Christmas Eve on Sprout begins 1-6p with Elmo’s Movie Merry-thon, a movie marathon hosted by Elmo, followed by the annual Snooze-a-Thon (6p-6a) featuring hosts Nina and Star from The Good Night Show sleeping on set, and featuring clips of other famous characters snoozing away awaiting Christmas morning.

Thanksgiving will give all week on Nickelodeon beginning Saturday, November 20 and running through Sunday, November 28, 2010, which will include the premiere of the Victorious special Freak the Freak Out, and the behind-the-scenes special 7 Secrets with Victoria Justice, as well as five back-to-back premiere Nicktoons episodes, and on Thanksgiving Day, a sneak peek at the new Power Rangers Samurai series during a daylong movie marathon.  Additionally, Nickelodeon’s programming blocks and networks go all out for Thanksgiving too:

  • Nick at Nite will run a marathon of Thanksgiving-themed episodes on Saturday, November 20.
  • Nick Jr. continues to mark We are Thankful month with a marathon of preschool programming on Sunday, November 21, including premiere episodes of Toot & Puddle and Olivia.
  • TeenNick gets in the holiday spirit on Friday, November 26, with a The Thanks, Bro! Marathon, featuring back-to-back episodes of Drake & Josh, and for the first time on the network, Malcolm in the Middle.
  • Nicktoons gets in the action with premiere episodes Rush Zone: Guardians of the Core and Dragon Ball Z Kai, as well as an encore of the sneak peek of Power Rangers Samurai.

The Gruffalo, a mixed model/CGI animated half-hour special, will make its US premiere Thursday, December 9, at 7p on ABC Family, as part of the network’s annual 25 Days of Christmas on air event.  Produced by Magic Light Pictures and animated at Germany’s Studio Soi, The Gruffalo is based on the kid’s picture book of the same name by Julia Donaldson and Axel Scheffler. The film’s voice cast features Robbie Coltrane, Helena Bonham Carter, Rob Brydon, James Corden, John Hurt and Tom Wilkinson.  Directed by Jakob Schuh and Max Lang, The Gruffalo was produced by Michael Rose (Wallace & Gromit, Chicken Run) and Martin Pope (The Heart of Me, Lawless Heart) through Magic Light Pictures.  The special made its UK premiere on BBC1 on Christmas Day 2009.

Kick Buttowski – Suburban Daredevil will feature special guest stars Henry Winkler, Alyssa Milano and Tiffany Thornton on Thanksgiving Day, Thursday, November 25 at 8:30p on Disney XD.  Winkler will lend his voice to the school principal, while Thornton will voice the popular TV actress Teen Sometimes, and Milano as the stunt double Scarlet Rosetti.

Correction: In the Disney Junior item in yesterday’s edition should have read that the new Disney Junior basic cable and satellite channels will debut in the US in 2012.


Chapman Entertainment (Fifi and the Flowertots, Roary the Racing Car) signs William Lamb Footwear and International Greetings as new UK licensees for its preschool property, Little Charlie Bear, which is set to launch on CBeebies (UK) in January 2011.  William Lamb will debut a line of Little Charley Bear footwear (shoes, sandals, trainers, slippers, 3D slippers, boots, wellingtons and jelly shoes) in fall/winter 2011. International Greetings will introduce its line of Little Charley Bear products (e.g. art packs, poster art sets, chunky crayons, coloring wheels) in spring 2012.  Chapman Entertainment produces Little Charley Bear with Annix, a CGI animation studio based at Pinewood Studios.

New Video, a distributor of content on DVD, Blu-ray, download and streaming platforms, and cable VOD, is making Code Lyoko seasons 1-4 available via iTunes, marking the first time the series is available digitally in the US.  While the first season of Code Lyoko is currently available on iTunes, seasons 2 and 3 debut on November 29, followed by season 4 on January 10, 2011.  Fans can purchase Code Lyoko episodes of the series for $1.99, or by season for $41.99.

Capcom grants Jazwares the toy licenses for its Mega Man and Street Fighter game franchises.  Under the deal Jazwares serves as the mater toy licensee for Mega Man, while for the Street Fighter license is category specific, including Boys BS/PVC/Vinyl figures and accessories, 4-inch and under playsets and vehicles.  Jazwares plans to introduce new collections of products for both properties for spring and fall 2011.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/8-11/14/10 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    SpongeBob SquarePants (11/11; 8p)        3398
NICK:    SpongeBob SquarePants (11/13; 9:30a)   2849
NICK:    SpongeBob SquarePants (11/11; 7:30p)   2497
NICK:    SpongeBob SquarePants (11/11; 7p)        2435
NICK:    Planet Sheen (11/13; 10a)                       2423
NICK:    SpongeBob SquarePants (11/12; 8p)        2416
NICK:    SpongeBob SquarePants (11/11; 6p)        2404
NICK:    SpongeBob SquarePants (11/13; 9a)        2403
NICK:    SpongeBob SquarePants (11/11; 6:30p)   2397
NICK:    SpongeBob SquarePants (11/14; 6-8p)     2257
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/8-11/14/10 , 6a-6a:
K6-11                                                    Total Delivery (000)
NICK:    SpongeBob SquarePants (11/11; 8p)                  2330
NICK:    SpongeBob SquarePants (11/13; 9:30a)             1824
DSNY*: Shake It Up (11/14; 8:30p)                                1771
DSNY*: Wizards of Waverly Place (11/12; 9:45p-10:15p) 1708
DSNY*: Good Luck Charlie (11/14; 8p)                            1658
DSNY*: Sonny With a Chance (11/14; 9p)                       1629
DSNY*: Avalon High (11/12; 8p-9:45p)                           1539
NICK:    SpongeBob SquarePants (11/13; 9a)                  1515
NICK:    SpongeBob SquarePants (11/12; 8p)                  1500
NICK:    SpongeBob SquarePants (11/12; 7p)                  1478
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/8-11/14/10 , 6a-6a:
Tweens 9-14                                         Total Delivery (000)
DSNY*: Shake It Up (11/14; 8:30p)                                1807
NICK:    SpongeBob SquarePants (11/11; 8p)                   1794
DSNY*: Wizards of Waverly Place (11/12; 9:45p-10:15p)  1702
DSNY*: Good Luck Charlie (11/14; 8p)                             1671
DSNY*: Sonny With a Chance (11/14; 9p)                        1576
DSNY*: Avalon High (11/12; 8p-9:45p)                            1496
DSNY*: Fish Hooks Shorts (11/12; 10:15-10:30p)             1399
DSNY*: Wizards of Waverly Place (11/12; 10:30p-11:30p) 1164
NICK:    iCarly (1/11; 4p)                                                 1125
NICK:    iCarly (1/11; 4:30p)                                            1114
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/8-11/14/10 , 6a-6a:
Teens 12-17                                           Total Delivery (000)
DSNY*: Shake It Up (11/14; 8:30p)                                  992
FOX:     Glee (11/9; 8-9:01p)                                           984
FOX:     NFL-National  (11/14; 4:16p-7:48p)                      952
DSNY*: Good Luck Charlie (11/14; 8p)                              943
DSNY*: Wizards of Waverly Place (11/12; 9:45p-10:15p)   919
NICK:    SpongeBob SquarePants (11/11; 8p)                    890
DSNY*: Sonny With a Chance (11/14; 9p)                         864
FOX:     Family Guy (11/14; 9:02p-9:33p)                         857
DSNY*: Avalon High (11/12; 8p-9:45p)                             854
NBC:     Sunday Night Football (11/14; 8:31p-11:24p)        754
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 13, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/5 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.4/3; Sonic X 0.9/5; Sonic X 1.4/7; Yu-Gi-Oh 1.0/5; Sonic X 1.3/6; Dragon Ball Z Kai 1.2/5; Dragon Ball Z Kai 1.2/5; Yu-Gi-Oh 5Ds 0.8/4; Yu-Gi-Oh 5Ds 0.8/4
ABC 0.9/4 Avg. (9a-12p)
The Emperor’s New School 0.6/3; The Replacements 1.0/4; That’s So Raven 0.8/3; That’s So Raven 0.8/3; Hannah Montana 1.2/5; Suite Life of Zack & Cody 1.3/6
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Pearlie 0.4/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.2/1; Doodlebops Rockin Road Show 0.3/1; Busytown Mysteries 0.1/1; Sabrina’s Secret Life 0.4/2; Busytown Mysteries 0.2/1; Sabrina: The Animated Series 0.4/2

Final K6-11 Ratings for Saturday, November 13, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/24 Avg. (7a-1p)
Fairly OddParents 2.4/21; Fairly OddParents 3.6/26; SpongeBob SquarePants 4.7/28; SpongeBob SquarePants 5.6/29; SpongeBob SquarePants 6.1/30; SpongeBob SquarePants 7.4/34; Planet Sheen 5.9/26; T.U.F.F. Puppy 5.1/22; Penguins of Madagascar 3.8/17; iCarly 3.7/17; iCarly 3.9/19; Big Time Rush 3.5/17
DISNEY CHANNEL 3.2/16 Avg. (7a-1p)
Handy Manny 1.7/16; Special Agent Oso 1.6/12; Mickey Mouse Clubhouse 1.7/10; Mickey Mouse Clubhouse 1.9/10; Phineas and Ferb 2.3/11; Phineas and Ferb 3.1/14; Phineas and Ferb 4.2/18; Fish Hooks 4.9/21; Suite Life On Deck 4.8/21; Suite Life On Deck 4.2/19; Wizards of Waverly Place 3.9/19; Wizards of Waverly Place 4.2/20
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.2/11; Beyblade: Metal Fusion 1.2/8; Pokemon: DP Sinnoh League 1.5/9; Sym-Bionic Titan 1.4/7; Generator Rex 1.5/7; Star Wars: Clone Wars 1.4/6; Bakugan: Gundalian Invaders 1.1/5; Hot Wheels: Battle Force 1.2/5; Hole in the Wall 1.7/7; Scooby-Doo! Mystery Inc. 1.3/6; Garfield Show 1.3/6; Garfield Show 1.5/7
DISNEY XD 0.8/4 Avg. (7a-1p)
Kick Buttowski 0.6/5; Phineas and Ferb 0.7/5; Phineas and Ferb 1.1/7; Kick Buttowski 1.2/6; Pair of Kings 1.1/5; Avengers: EMH 0.7/3; Kid Vs. Kat 0.6/3; Jimmy Two Shoes 0.8/3; Shaggy Dog (1×128) 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1178; K6-11 530; TWEENS 9-14 368
DISNEY CHANNEL:     K2-11   792; K6-11 481; TWEENS 9-14 380
CARTOON NETWORK: K2-11   462; K6-11 279; TWEENS 9-14 207
DISNEY XD:               K2-11   152; K6-11 101; TWEENS 9-14   72
NICKTOONS:              K2-11     64; K6-11   38; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1139; K6-11 500; TWEENS 9-14 387
DISNEY CHANNEL:     K2-11   753; K6-11 461; TWEENS 9-14 369
CARTOON NETWORK: K2-11   467; K6-11 282; TWEENS 9-14 203
DISNEY XD:               K2-11   129; K6-11   90; TWEENS 9-14   69
NICKTOONS:              K2-11     81; K6-11   56; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

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Friday Fun Fact:    Scientists say that pigs, unlike all other domestic animals, arrive at solutions by thinking them through. Pigs can be – and have been – taught to accomplish almost any feat a dog can master, and usually in a shorter period of time.

Answer to Yesterday’s Trivia:   What kind of animal is Zooboomafoo?  SPECIFICALLY, A LEAPIN’ LEMUR!  Kudos to: Joel Schwartzberg-PBS News Interactive; Tina Waganer-Tina and Friends/MD; Jeff Grant-Turner Broadcasting/Atlanta; Keith Manzella-Eastwest MG/NY; Carole Roeder/Lucasfilm Ltd; Kelly Winger-Centennial College Children’s Entertainment Program/Toronto; Kristen McGregor-Sinking Ship Entertainment/Toronto; Kyle MacDougall-Jam Filled Entertainment/Ottawa; Judith Handelman-Philanthrokidz/Toronto

Today’s Trivia Question:   What is the name of Little Bill’s hamster?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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  JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/ NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply@ (Job #1282882) (11/30)

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JOB OPENING: ASSOC DIR, BUS DVLPMNT/Luminosity Marketing/NY: Seeking a dynamic, well-rounded leader who has a keen understanding of account service to lead our new business program. Send resume & CL to (11/25)

JOB OPENING: PRODUCER  FREELANCE/NEW YORK: Int’l Freelance FT Format Producer. Format HD/SD masters for global distrib; support Int’l production. (11/25)

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JOB OPENING:  SR EDITOR/FOOD NETWORK/NY: Edit recipes for accuracy, grammar, style & suitability for ntwrk website & other initiatives. 4+yrs prior editorial exp in culinary publishing. # 1976 (11/24)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (11/24)

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JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: (11/20)

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SITUATION WANTED:  SALES CLOSER in TV, FILM & NEW MEDIA 6+ years International experience in Film & TV sales, a true closer w/ strong sales record and solid management skills. email (11/30)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (11/30)

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SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. (11/24)

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