Friday, November 18th, 2011

Cynopsis: Kids!
11/18/11

Good morning. It’s Friday, November 18, 2011, and this your first early morning briefing.

Cartoon Network acquires the TV rights to The Annoying Orange internet property.  Inspired by the viral sensation, with 850 million views on YouTube, a new half-hour TV series will premiere in 2012 as part of Cartoon Network’s original programming block.  Created by Dane Boedigheimer, The Annoying Orange TV series was developed and will be produced by The Collective, a management and production company, which also financed the pilot.  Boedigheimer co-created the TV series with Tom Sheppard (writer/Pinky and the Brain).  Conrad Vernon (director/Madagascar 3 and Monsters vs. Aliens) will serve as executive producer for the series along with The Collective’s Gary Binkow and Dan Weinstein.  The Annoying Orange has a dedicated YouTube channel and debuts new episodes every Friday.  The Annoying Orange short-form original content will continue to be produced separately from the TV series, and will be used to drive tune-in messaging.

LICENSING

Cartoon Network Enterprises (CNE) names Mad Engine as the lead apparel partner for Spin Master’s boy-targeted property, Redakai.  Under the agreement, Mad Engine will launch a full line of boys t-shirts, fashion tops, tank tops, pullover and zip fleece, using various print applications and fabric techniques, which will launch at retail in spring 2012.  The new apparel line builds on Spin Master’s Redakai trading card game, as well as the Redakai: Conquer the Kairu TV series, a co-production from Spin Master and Marathon Media/Zodiak Kids, which can be seen Cartoon Network.  Additionally, Cartoon Network recently announced the first Redakai DVD, Redakai: Conquer the Kairu The Journey Begins will release on February 28, 2012 and will be distributed by Warner Home Video.

Peanuts Worldwide and Loud Crow Interactive enter into a multi-year partnership to produce a series of interactive digital book apps based on the popular Peanuts animated TV specials.  The first title, which launches this week, is A Charlie Brown Christmas ($6.99).  The book features original animations, voices, and musical scores from the classic 1965 TV special.  The narrator is Peter Robbins, the original voice of Charlie Brown. Other digital books such as It’s the Great Pumpkin, Charlie Brown will follow in 2012 and on.  The partners say these new Peanuts interactive book apps different from traditional e-books in that the multimedia environment of the book apps allows users to interactive with individual elements, and characters and objects respond to touch and tilt gestures.  A Charlie Brown Christmas takes readers through Charlie Brown’s quest to find the true meaning of Christmas, as well as allowing readers to customize their own Christmas tree and have it integrated into the story itself.  Certain tree decorations can also be unlocked by solving a number of clues within the app. Additional content including a 12 Days of Christmas promotional update will be offered in December.  Loud Crow is making make these book apps available on a number of mobile devices, including iPhone, iPad, iPod Touch, Android smartphones and tablets, Amazon Kindle Fire, and Barnes & Noble’s Nook Color.  The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, which is a joint venture by Iconix Brand Group (80%) and members of the Charles M. Schulz family (20%).

MARKETING

Xbox 360, a division of Microsoft, and the National Football League (NFL) inked a multiyear sponsorship making Xbox 360 the official console sponsor of the NFL and NFL Play 60.  Xbox 360 will work with the NFL’s youth health and wellness program, NFL Play 60, to help tackle childhood obesity by teaching kids about the importance of making healthy and active lifestyle choices, and of course that can include playing the physically interactive Kinect for Xbox 360.  Under the partnership, Xbox 360 will integrate into NFL Play 60 events and programs on all levels.  This can include donating consoles to schools as part of an NFL Play 60 Super School visit by NFL players.  Since launching in 2007, The NFL Play 60 program, the NFL and its teams have built 100+ NFL Youth Fitness Zones and organized 1,500+ Play 60 youth events.

Nickelodeon‘s preschool music group The Fresh Beat Band, and stars of the eponymous music-centric preschool series, is set to go on its first ever nationwide live tour, The Fresh Beat Band Live in Concert, kicking off February 2012.  The 15-week, 50-city concert tour features the band performing The Fresh Bean Band music from the first three seasons of the live-action series, designed to encourage music appreciation and to get preschoolers to express their feelings through movement, song and instrumental music.  Information about the tour and Fresh Beat Band party packages can be found at www.freshbeatbandlive.com . In addition, the band’s new music video and single, Just Like A Rockstar, will premiere on Nickelodeon and be available on iTunes on Tuesday, November 29.  The song will also be featured on the first The Fresh Beat Band soundtrack, which includes music from all three seasons of the TV series, and will release in January 2012.  Nick Jr. is currently debuting new episodes of The Fresh Beat Band on Fridays through December 9.  Finally, The Fresh Beat Band will appear in the Macy’s Thanksgiving Day Parade on Thursday, November 24 on the Dora the Explorer float and will perform with Jason Mraz at Carnegie Hall on November 25.

MORE KIDS STUFF

Disney Channel picks up a second season of Fresh TV‘s tween-targeted, live-action series My Babysitter’s A Vampire, which is distributed worldwide (excluding Canada) by FremantleMedia Enterprises (FME).  The series airs on Disney channels in the US, Latin America, the UK, Australia and New Zealand, Central & eastern Europe, the Middle East and Africa, the Netherlands and Nordic territories.  My Babysitter’s A Vampire was developed and is produced by Fresh TV, in association with Teletoon Canada.   The series Executive Producers are Tom McGillis, Brian Irving, George Elliott, Sander Schwartz, Bob Higgins and Jennifer Pertsch, who is also a writer.  Co-Executive Producer is Tim Burns. Producer is Byron Martin.

MGA Entertainment is launching a new Lalaloopsy web series, premiering exclusively on YouTube.  Based on MGA’s Lalaloopsy, the web series is designed to encourage kid’s imagination and creativity, each webisode follows the adventures of a group of Lalaloopsy characters as they learn life lessons about friendship, kindness, diversity and individuality.  Five webisodes are slated to air, following the recent release of the very first Lalaloopsy webisode, titled Jewel Sparkles’ Unbirthday Party!, which had 400,000+ YouTube views.  Additionally, MGA is currently in production on a Lalaloopsy feature length made-for-DVD movie that is slated for a March 2012 release.

Boomerang‘s Thanksgiving Holiday will include a week of family-targeted specials, mini-marathons and classics that includes the network premiere of Dr. Seuss’ Horton Hears a Who!, on Wednesday, November 23 at 4p (encore Thursday, November 24, at 9:30p), followed by the animated holiday classic, The Thanksgiving That Almost Wasn’t (1972), which will air on November 23 at 4:30p (encore November 24 at 9p).   Boomerang’s week of holiday programming also features the animated specials, including Hanna-Barbera Productions’ 1972 Oliver and the Artful Dodger on Monday, November 21, at 4p, and the 1966 musical spoof of Alice in Wonderland on Tuesday, November 22 at 4p.  On Friday, November 25 the network will feature animated specials ‘Tis the Season to be Smurfy (1987) at 6a (encore 7p), and The Smurfs Christmas Special (1982) at 6:30a (encore at 7:30p), which will be followed by a two-hour mini-marathon of back-to-back episodes of The Smurfs (8-10a)

Atari has unveiled plans to, for first time ever, publish several of the popular kid-targeted educational game titles from Humongous including, Putt Putt Saves the Zoo, Freddi Fish: The Case of the Stolen Shell and Pajama Sam: Thunder and Lightning aren’t Frightening for the iPhone, iPad and iPod Touch.  The first game, releasing this week, is the K3+ targeted Putt Putt Saves the Zoo (which by the way celebrates its 20th anniversary next year).  Nostalgia for childhood being what it is… my 16-year-old is oh so excited.   Nimbus Games developed all three games.

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

EXECUTIVE MOVES

MTV Networks Africa (MTVNA) appoints South African TV veteran Helen Smit as Programming Director/Music.  Smit will be responsible for driving the programming strategy across MTVNA’s collection of music brands, including pan-African music channel MTV Base, MTV and VH1.  She will also oversee content scheduling, program acquisition, research and planning.  Most recently, Smit was with Baynounah Media Group in Abu Dhabi, serving as Deputy Director/Programming for its English Language service in the United Arab Emirates and the Gulf region.  Smit also toiled for SABC TV, including as Insert Producer for Good Morning South Africa, and she has also freelanced for a range of South African production companies.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/7-11/13/11 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Geek Charming (11/11; 8-9:50p)            2669
NICK:    SpongeBob SquarePants (11/12; 9:30a)   2569
NICK:    SpongeBob SquarePants (11/12; 9a)        2535
NICK:    SpongeBob SquarePants (11/12; 10a)      2387
NICK:    SpongeBob SquarePants (11/12; 8:30a)   2200
NICK:    SpongeBob SquarePants (11/8; 7p)          2044
NICK:    Kung Fu Panda (11/11; 5:30p)                 2026
NICK:    SpongeBob SquarePants (11/13; 10a)      1991
NICK:    SpongeBob SquarePants (11/7; 7p)          1969
NICK:    SpongeBob SquarePants (11/7; 6:30p)     1948
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/7-11/13/11 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Geek Charming (11/11; 8-9:50p)            2195
NICK:    SpongeBob SquarePants (11/12; 9a)        1658
NICK:    SpongeBob SquarePants (11/12; 9:30a)   1566
DSNY*:  A.N.T. Farm (11/1; 9:55-10:25p)            1563
NICK:    SpongeBob SquarePants (11/12; 8:30a)   1557
DSNY*:  Good Luck Charlie (11/11; 7:30p)           1532
NICK:    SpongeBob SquarePants (11/12; 10a)      1463
DSNY*:  Good Luck Charlie (11/13; 8p)                1438
DSNY*:  Lemonade Mouth (11/10; 8:30-10:30p)   1437
DSNY*:  Shake It Up (11/13; 8:30p)                    1420
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/7-11/13/11 , 6a-6a:
Tweens 9-14                                          Total Delivery (000)
DSNY*:  Geek Charming (11/11; 8-9:50p)                        1935
DSNY*:  A.N.T. Farm (11/1; 9:55-10:25p)                        1309
DSNY*:  Geek Charming (11/13; 9-10:50p)                      1297
DSNY*:  Good Luck Charlie (11/13; 8p)                            1295
DSNY*:  Shake It Up (11/13; 8:30p)                                1279
DSNY*:  Lemonade Mouth (11/10; 8:30-10:30p)               1238
DSNY*:  Good Luck Charlie (11/11; 7:30p)                       1237
DSNY*:  Princess Protection Program (11/7; 8:30-10:10p) 1142
DSNY*:  Shake It Up (11/11; 10:25-10:55p)                     1059
DSNY*:  Wizards of Waverly Place (11/9; 7p)                    1033
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/7-11/13/11 , 6a-6a:
Teens 12-17                                       Total Delivery (000)
FOX:       NFL Sunday National (11/13; 4:34p-Various)   1022
DSNY*:   Geek Charming (11/11; 8-9:50p)                    1000
DSNY*:   Geek Charming (11/13; 9-10:50p)                    939
NBC:       Sunday Night Football (11/13; 8:31-11:37p)      926
ESPN:     NFL Regular Season (11/7; 8:30-11:57p)           834
ADSM**: Family Guy (11/11; 11p)                                  729
DSNY*:   Shake It Up (11/13; 8:30p)                              716
CBS:       NFL Single (11/13; 1:03-Various)                      707
FOX:       Family Guy (11/13; 9p)                                    682
ADSM**: Family Guy (11/11; 11:30p)                             676
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 12, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/4 Avg. (7a-12p)
Magi-Nation 0.4/5; Magi-Nation 0.7/5; Sonic X 0.9/5; Sonic X 1.1/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh Zexal 1.0/4; Dragon Ball Z Kai 1.0/4; Dragon Bal Z Kai 0.9/4; Tai Chi Chasers 1.0/4; Yu-Gi-Oh 0.9/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.4/1; Shelldon 0.3/1; Magic School Bus 0.7/3; Babar 0.5/2; Willa’s Wild Life 0.3/1; Pearlie 0.1/1
CBS (CookieJarTV) 0.1/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/0; Doodlebops Rockin Road Show 0.2/1; Busytown Mysteries 0.1/1; Danger Rangers 0.2/1; Busytown Mysteries 0.2/1; Horseland 0.2/1

Final K6-11 Ratings for Saturday, November 12, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/22 Avg. (7a-1p)
SpongeBob SquarePants 2.1/23; SpongeBob SquarePants 3.8/28; SpongeBob SquarePants 4.7/27; SpongeBob SquarePants 6.3/28; SpongeBob SquarePants 6.8/28; SpongeBob SquarePants 6.4/25; SpongeBob SquarePants 6.0/24; Kung Fu Panda 4.5/19; Kung Fu Panda 4.6/19; Kung Fu Panda 4.5/19; Power Rangers Samurai 3.2/14; SpongeBob SquarePants 2.8/12
DISNEY CHANNEL 3.6/17 Avg. (7a-1p)
3rd & Bird 1.8/21; Mickey Mouse Clubhouse 1.8/13; Mickey Mouse Clubhouse 1.9/11; Jake and the Never Land Pirates 2.4/11; Phineas and Ferb 3.2/13; Phineas and Ferb 3.7/15; Phineas and Ferb 4.1/16; Fish Hooks 3.9/16; Jessie 5.0/21; A.N.T. Farm 5.4/23; Wizards of Waverly Place 5.5/24; Wizards of Waverly Place 5.1/23
CARTOON NETWORK 1.5/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.5/16; Generator Rex 1.9/14; Star Wars: Clone Wars 1.8/10; Beyblade: Metal Masters 1.8/8; Pokemon: Black & White 2.1/9; Redakai: Conquer the Kairu 1.2/5; Bakugan: Mechtanium Surge 1.2/5; Johnny Test 1.4/6; Almost Naked Animals 1.2/5; Almost Naked Animals 1.1/5; The Looney Tunes Show 1.6/7; The Looney Tunes Show 1.8/8
DISNEY XD 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas and Ferb 0.4/3; Phineas and Ferb 0.6/5; Kick Buttowski 0.8/4; Pair of Kings 1.1/5; Pair of Kings 1.4/6; So Random 1.3/5; Kickin It 1.0/4; Kick Buttowski (1×15) 0.7/3; Rated A For Awesome 0.4/2; Phineas and Ferb 0.5/2; Mr. Young 0.8/4; Mr. Young 0.9/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 16, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 917; K6-11 461; TWEENS 9-14 348
NICKELODEON:          K2-11 740; K6-11 317; TWEENS 9-14 201
CARTOON NETWORK: K2-11 406; K6-11 242; TWEENS 9-14 187
DISNEY XD:               K2-11 182; K6-11 155; TWEENS 9-14 138
NICKTOONS:             K2-11   86; K6-11   52; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: Regis Philbin will play The Halloween Pumpkin on an upcoming episode of SpongeBob SquarePants

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11.18.11

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