Friday, May 7th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, May 7, 2010, and this is your first early morning Kids briefing.

CBeebies is preparing for summer and is looking to get preschoolers up, outside and active with the premiere of two new series (premiere dates are TBA):

  • Mighty-Mites (25×14) – hosted by Sarah-Jane Honeywell and a puppet named Go-Joe, the series aims to encourage kids to try out new activities/sports.  Each episode Sarah-Jane and Go-Joe and two kids head outside the studio/home to try something new, everything from go-karting to flying a kite.  The at home audience is also urged to get involved in various activities and take part in interactive quizzes.  Mighty-Mites is produced by Wish Films.
  • Big City Park (26×15) – set in a pretty and busy park in Belfast, the series focuses on outdoor adventures and discovery of nature in parks through all four seasons, and thus all weather.  Also a mixed live-action/puppet series, the show features a park ranger, caretaker, a streetwise city fox, and badger and lots of storytelling, game play, and imaginative play.  Big City Park is a co-production of CBeebies Scotland and Northern Ireland’s Sixteen South Television.


Fox is going for the “cold” with a fourth Ice Age movie, Ice Age: Continental Drift, which will be, of course, in 3D, according to Variety.  The Studio has tentatively set the release date for the 3D animated movie for July 13, 2012, which is pretty much smack dab between Sony’s new Spider-Man movie on July 3, 2012 and Batman 3 from Warner Bros. on July 20, 2012.

Tim Gunn, of Project Runway fame, is going to “make it work” on film as he takes on a role Columbia‘s new mixed live-action/animated movie The Smurfs in 3D, per Variety.  Don’t worry – he won’t be one of the little blue folks, not that they aren’t fashionable or anything.  Gunn will play an executive assistant at a cosmetics company in the movie.  Directed by Raja Gosnell and set for an August 3, 2011 release, the cast of The Smurfs movie is chock full of celebrities including Neil Patrick Harris and Hank Azaria, they’ll be in human form, while the voice cast will feature Katy Perry, Fred Armisen, George Lopez, Anton Yelchin, Alan Cumming, Jeff Foxworthy, Wolfgang Puck, and the great Jonathan Winters.  Gunn will also appear in the Sex and the City 2 movie, which releases later this month.

Elizabeth Perkins trades Weeds for grass (the kind bunnies eat anyhow).  Perkins who is exiting the Showtime series Weeds after five years, where she played a mom, and has been cast as a mom in I Hop, the mixed live-action/CGI animated feature from Illumination Entertainment and Universal, per THR.  Directed by Tim Hill (Alvin and the Chipmunks), I Hop already stars James Marsden as a jobless slacker that accidentally injures the Easter Bunny, who is voiced by Russell Brand, and then must care for him.  Perkins plays Marsden’s Mom.

ContentFilm International acquires the worldwide rights to the mixed live-action/CGI animated feature film The Dog Squad 3D, which will be directed by Les Mayfield (Flubber), per THR.  The project features a script by Steve Carpenter (Blue Streak, The Man, Soul Survivors), and is being produced by Rick Benattar (Ironclad, The League of Extraordinary Gentlemen, Lost Boys: The Tribe).  Production on the kid/family movie begins this summer in Canada.  No word on casting – but there will be a bunch of dogs.  ContentFilm will showcase the movie to buyers at the Cannes Film Festival


Disney Television International India will launch its new kid/tween-targeted music-driven drama series, Ishaan, on Saturday, May 15 at 10a on Disney Channel, per Business of Cinema.  The series follows the adventures of a boy who makes friends, discovers who he is and a sense of belonging through music, which includes joining a school band.  The series features a soundtrack with 11 original songs.  Created by writer Jaydeep Sarkar and directed by Iqbal Rizvi, Ishaan is produced by the production arm of Red Chillies Entertainment, which is run by Bollywood star Shah Rukh Khan and his wife Gauri Khan.

Family Channel (Canada) will premiere the new original TV movie Camp Rock 2 The Final Jam on Friday, September 3 at 8p, the same day and date of the US premiere on Disney Channel.  Ahead of the Canadian debut, Family Channel will debut new music videos, featuring the cast performing songs from the movie, on select Friday evenings beginning tonight.  Additionally, throughout the summer the network will run The Road to Camp Rock 2, offering short behind-the-scenes segments from the movie, including interviews with the cast.

Bob the Builder debuts in China for the first time under a deal with state broadcaster China Central Television (CCTV), which acquired the series 1-16 from HIT Entertainment.  Beginning this week, episodes of Bob the Builder will air seven days a week (twice daily) on CCTV’s kid-targeted CCTV-Children channel.  Consumer products based on the property will be available in China simultaneously to TV debut, including storybooks, activity books and a monthly magazine from China Children’s Press & Publication Group (CCPPG) and toys from Learning Curve.  Promotional Factory (China) Limited (PPGL) has been appointed as the master licensee for Bob the Builder in China.  Under a previous deal between HIT and CCTV, HIT’s Thomas & Friends has been running on CCTV-Children and CCTV-1 since last year.

MTVN International (MTVNI) completes program sales of several Nickelodeon live-action series across Asia, Europe and Latin America:

  • Digital-Alb (Albania) picks up iCarly and True Jackson, VP
  • iCarly has been acquired by SMG (China), 365 Media (Iceland), TV Seven JSC (Bulgaria), Teletica (Costa Rica), and City TV (Colombia) episodes 1-52, and TV Hondurena (Honduras)
  • Additionally, Mediaset (Italy) takes Zoey 101, and Telelmedi (Georgia) acquires The Troop.


BRB Internacional appoints 4Kids Entertainment as the licensing agent for its new HD animated series Suckers (104×2) for the US, Canada, UK, and Ireland.  The non-verbal short-form comedy is targeted to K6-12 and their families.  Suckers launched Disney XD US in February, and in Spain last month, and will debut on Disney XD channels across the rest of EMEA soon.  4Kids will showcase Suckers at Licensing International Expo next month in Vegas.

DQ Entertainment International (DQE) enters into an exclusive licensing deal for its new animated TV series The Jungle Book with publisher Hachette Livre for French language titles worldwide.  Under the deal Hachette will publish books based on the series in six book categories – storybooks, activity books, novelty books, workbooks and home learning, chapter books/novelization, and ebooks.  Hachette Livre is a unit of Lagardere Media, which in turn is a division of Groupe Lagardere.

A new release for Nickelodeon and new deals for Nickelodeon & Viacom Consumer Products (NVCP):

  • Nickelodeon releases its new SpongeBob SquarePants app, SpongeBob’s Krusty Komics, for iPhone/iTouch in 85+ countries and featuring digitized and interactive SpongeBob comics and games.  The app offers one comic and one game for download, with additional comics and games available for purchase individually or in bundles.  There are currently a total of 13 comics available in English, German and Japanese, three of which are created exclusively for the app.
  • NVCP enters into a pan-European deal with Holland-based Upper Deck for SpongeBob SquarePants branded Spongi, Upper Deck’s new play compound that bounces, and stretches and can be molded (and dried).  Under the deal the SpongeBob branded Spongi will available in Benelux, France, Germany, Austria and Switzerland, Iberia and the UK from fall 2010.


Jimmy Horowitz has been promoted to President, Universal Pictures.  Horowitz will work with Chairman Adam Fogelson, Co-Chairman Donna Langley and Vice-Chairman and COO Rick Finkelstein to craft and implement domestic strategic business initiatives and help manage day-to-day business operations.  He will report to Fogelson and Finkelstein. As President, Horowitz will also oversee Chris Meledandri’s Illumination Entertainment and Universal’s relationship with Relativity Media.  An 18-year veteran of Universal, Horowitz previously served as Co-President/production and EVP/Universal Pictures since 2006.

Scholastic’s trade publishing division announces a slew of promotions and new appointments:

  • Stacy Lellos is promoted to VP/Trade Marketing.  Lellos most recently served as Director/Brand Development and Strategic Planning.  She spearheaded Scholastic’s Harry Potter initiatives (2000-6) and led cross-division creative and marketing for The 39 Clues.
  • Rachel Coun moves up to Executive Director/Hardcover Marketing from Director.  A 15-year veteran of Scholastic, she led the marketing efforts for The Hunger Games, Shiver and Harry Potter.
  • Julie Amitie becomes Director/Cross Channel Marketing.  Amitie had been Director/Paperback, Licensing, Cartwheel and Point Marketing.
  • Gavin Brown is upped to Manager/Multi-Platform Publishing. He had been Content Producer.
  • Emily Sharpe is promoted to Assistant Marketing Manager.  She had been marketing Coordinator.
  • Nick Eliopulos joins the company as Trade Editor.  He had been with Random House Children’s Books.
  • Laurie Mirch comes on board as Klutz Sales Manager, Specialty Independent.  She had been Sales manager at Playroom Entertainment.
  • Caryn Kaminker is named Sr. Financial Analyst, Trade Finance.  Most recently she was Sr. Analyst at L’Oreal.
  • Charlie Young joined Scholastic Trade Sales team as Southeast District Sales Manager.  He was previously at Simon & Schuster.
  • Candace Greene comes on board as Marketing Assistant, Author Events/Trade Conventions and Library & Educational Marketing.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/26-5/2/10 , 6a-6a:
K2-11                                     Total Delivery (000)
NICK:    iCarly (5/1; 8p)                                   2513
NICK:    iCarly (5/1; 7:30p)                              2126
NICK:    SpongeBob SquarePants (5/1; 9:30a)   2097
NICK:    SpongeBob SquarePants (4/26; 5:30a) 2026
NICK:    SpongeBob SquarePants (5/2; 9:30a)   2016
NICK:    iCarly (5/1; 7p)                                   1995
NICK:    SpongeBob SquarePants (5/1; 11:30a) 1979
NICK:    SpongeBob SquarePants (5/2; 11:30a) 1972
NICK:    SpongeBob SquarePants (5/2; 11a)      1969
NICK:    True Jackson, VP (5/1; 8:30p)              1968
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/26-5/2/10 , 6a-6a:
K6-11                                      Total Delivery (000)
NICK:    iCarly (5/1; 8p)                                   1985
DSNY*: Wizards of Waverly Place (4/30; 8:30p) 1543
NICK:    iCarly (5/1; 7:30p)                              1529
NICK:    True Jackson, VP (5/1; 8:30p)              1512
DSNY*: Good Luck Charlie (5/2; 8:30p)             1480
NICK:    iCarly (5/2; 7:30p)                              1440
DSNY*: Wizards of Waverly Place (4/30; 8p)      1434
NICK:    Victorious (5/2; 8p)                             1411
NICK:    iCarly (5/1; 7p)                                   1392
NICK:    Victorious (5/1; 9p)                             1379
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/26-5/2/10 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
NICK:    iCarly (5/1; 8p)                                   1838
NICK:    Victorious (5/2; 8p)                             1392
NICK:    True Jackson, VP (5/1; 8:30p)              1376
NICK:    iCarly (5/2; 7:30p)                              1354
DSNY*: Good Luck Charlie (5/2; 8:30p)             1312
DSNY*: Wizards of Waverly Place (4/30; 8:30p) 1286
NICK:    iCarly (5/1; 7:30p)                              1249
DSNY*: Wizards of Waverly Place (4/30; 8p)      1207
NICK:    Victorious (5/1; 9p)                             1193
DSNY*: Suite Life On Deck (4/30; 5p)               1117
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/26-5/2/10 , 6a-6a:
Teens 12-17                  Total Delivery (000)
FOX:      Family Guy (5/2; 9-10p)             1132
NICK:    iCarly (5/1; 8p)                           1012
FOX:      American Idol (4/28; 9-10p)          958
FOX:      American Idol (4/27; 8-9:02p)       946
FOX:      Glee (4/27; 9:02-10:02p)              911
FOX:      Cleveland (5/2; 8:30p)                  839
NICK:    Victorious (5/2; 8p)                        815
NICK:    True Jackson, VP (5/1; 8:30p)         785
NICK:    Victorious (5/1; 1p)                        773
NICK:    iCarly (5/2; 7:30p)                         755
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 1, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.5/2; That’s So Raven 0.7/3; That’s So Raven 1.0/5; Hannah Montana 1.0/5; Suite life of Zack & Cody 0.8/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.3/2
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Magical Doremi 0.2/2; Winx Club 0.5/4; Dinosaur King 0.6/4; Dinosaur King 0.8/4; Teenage Mutant Ninja Turtles 0.8/4; Teenage Mutant Ninja Turtles 0.7/4; Sonic X 0.9/4; Sonic X 0.9/5; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 0.6/3
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.2/2; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.3/1; Sabrina: Animated Series 0.3/1; Sabrina: Animated Series 0.2/1; Strawberry Shortcake 0.3/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Jane and the Dragon 0.3/1; Turbo Dogs 0.3/1; Shelldon 0.2/1; 321 Penguins 0.2/1; Babar 0.1/1; Willa’s Wild Life 0.2/1

Final K6-11 Ratings for Saturday, May 1, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/24 Avg. (7a-1p)
Jimmy Neutron 2.3/23; Jimmy Neutron 3.1/24; Fairly OddParents 3.6/22; Fairly OddParents 4.0/21; SpongeBob SquarePants 5.0/25; SpongeBob SquarePants 5.3/26; Penguins of Madagascar 4.6/21; Fanboy & Chum Chum 4.5/22; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 4.8/26; iCarly 4.9/28; iCarly 4.6/27
DISNEY CHANNEL 2.1/12 Avg. (7a-1:35p)
Mickey Mouse Clubhouse 2.2/22; Mickey Mouse Clubhouse 2.2/17; Mickey Mouse Clubhouse 2.2/14; Mickey Mouse Clubhouse 2.0/11; Mickey Mouse Clubhouse 2.0/10; Mickey Mouse Clubhouse 2.0/10; Imagination Movers 2.0/9; Handy Manny 1.6/8; Phineas and Ferb 1.9/10; Phineas and Ferb 2.2/12; Read It and Weep (1×95) 2.1/12
CARTOON NETWORK 1.9/11 Avg. (7a-1p)
Pokemon: Diamond and Pearl – Galactic Battle 1.3/13; Yu-Gi-Oh 5Ds 1.4/11; Ben 10: Ultimate Alien 2.3/14; Generation Rex 2.8/15; Star Wars: Clone Wars 2.0/10; Hot Wheels: Battle Force 2.1/10; Bakugan 2.0/10; The Super Hero Squad Show 1.6/8; Johnny Test 2.0/10; Johnny Test 2.3/12; Garfield Show 1.8/10; Garfield Show 1.5/9
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas and Ferb 0.8/6; Phineas and Ferb 0.9/6; Kick Buttowski 1.2/6; Kick Buttowski 1.1/6; Kick Buttowski 1.1/5; Kick Buttowski 1.0/5; Kick Buttowski 1.0/5; Kick Buttowski 1.0/5; Kick Buttowski 0.6/3; Kick Buttowski 0.7/4; Kick Buttowski 1.1/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 5, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1055; K6-11 384; TWEENS 9-14 281
DISNEY CHANNEL:     K2-11   746; K6-11 448; TWEENS 9-14 366
CARTOON NETWORK: K2-11   444; K6-11 244; TWEENS 9-14 181
DISNEY XD:               K2-11   106; K6-11   63; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Kettle drums were once used as currency on the island of Aler in Indonesia.

Answer to Yesterday’s Trivia:  What stay at home TV mom later was a politician for the reunion series?  JUNE CLEAVER on LEAVE IT TO BEAVER  Kudos to .. nobody?  Well, that’s probably not exactly fair as there were (as it turns out) a few other moms in reunion series who went into politics, so kudos to you who offered up one of them.  And in any case … Happy Mother’s Day to all the moms!

Today’s Trivia Question:   What animated kitty was the first cartoon character licensed for use on merchandise?    ( Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
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SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. (5/11)

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired (5/8)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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