Friday, May 28th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, May 28, 2010, and this is your first early morning Kids briefing.

HIT Entertainment unveils an internal restructuring into four new divisions falling under two new lines of business, all of which is designed to refocus the business on its brands.  The two new lines of business are Thomas & Friends with the other focusing on HIT Global Brands (e.g. Angelina Ballerina, Barney, Bob the Builder, Fireman Sam, Pingu and Rainbow Magic).  The reorganization will see Peter Byrne, EVP/International Consumer Products and Home Entertainment exit the company. HIT’s Finance, Legal, HR and IT groups will remain centralized staff units supporting both new lines of business.

  • The Thomas & Friends business will comprise three divisions: the NY-based Thomas Americas headed by Pam Westman (which will focus on North and South America); the London-based Thomas EMEA led by Rick Glankler; and the Hong Kong-based Thomas Asia, focusing on Asia including Australia and Japan, which will be headed by Antonio Huab. Westman, Glankler and Huab will all report to Sangeeta Desai, HIT’s COO.
  • The HIT Global Brands business will be managed London-based Jon Owen as one global division.  Owen will oversee staff based locally in NY, London and Hong Kong.  Owen will also report to Desai.


ABC Family will host the network premieres of Disney-Pixar‘s Toy Story, Toy Story 2 and Buzz Lightyear of Star Command: The Adventure Begins over two weekends next month, June 5-6 and June 13.  The programming event will also feature three broadcast exclusive first looks at Disney-Pixar’s new movie Toy Story 3, which opens Friday, June 18.  The first of the three Toy Story 3 sneak peeks will debut during the presentation of Toy Story, Saturday, June 5 (7-9p), followed by the second peek during Toy Story 2 (9a-1p) on Sunday, June 6.  Then on Sunday, June 13, which will feature Toy Story programming and Pixar Short Films (20 titles, 3-5:30p), the network will showcase some of the new toy characters from Toy Story 3, and will debut the third of the sneak peeks of the new movie during the play of Toy Story (7-9p).  The night of June 13, will also include Buzz Lightyear of Star Command: The Adventure Begins (5:30-7p) and Toy Story (7-9p), Toy Story 2 (9-11p).

Miley Cyrus: Live from London will air Friday, June 18, 8-9p, on ABC.  The live concert was filed at London’s O2 Arena and debuts just ahead of the worldwide release of her new CD, Can’t Be Tamed.  While not specifically targeted to kids, the concert special will feature Cyrus performing some of her most popular songs including Seven Things and Party in the USA.  The concert is culled from the full-length concert, which will be available for sale June 22 on the deluxe version of Cyrus’ album.

V-me enters into a partnership with Verizon Wireless to make its Spanish-language programs for kids and adults are now available on V Cast Video in the US.  V-me’s kid-targeted series available via V Cast Video include: Lazytown; Los disfraces de Dougie (Dougie in Disguise); Cinco minutos mas (Five Minutes More); Las tres mellizas bebes (The Baby Triplets).

As part of Dora the Explorer‘s 10th anniversary, 2K Play and Nickelodeon introduce several new Dora related videogames, including the release of Dora’s Big Birthday Adventure for Wii, Nintendo DS and PlayStation2.  The game is based on the Dora anniversary TV special.  Additionally, preschool gamers can work on their math and cooking skills with the game Dora’s Cooking Club exclusively for Nintendo DS.  Also joining the celebration, Diego stars in his first building block video game adventure, Go, Diego, Go! Mega Bloks Build & Rescue will also be available exclusively for Nintendo DS.  2K Play is a division of 2K, which is a publishing label of Take-Two Interactive Software.  Dora’s Big Birthday Adventure for Nintendo DS (rated E for everyone) will be available in August. The Wii and PlayStation 2 system titles, as well as Dora’s Cooking Club and Go, Diego, Go! Mega Bloks Build & Rescue for Nintendo DS will release this November (they are not yet been rated). The console game titles are developed by High Voltage Software, and the Nintendo DS titles by Black Lantern Studios, Inc.

In other Dora anniversary news, Nickelodeon UK unveiled Dora’s Great Big World (, a new app for preschoolers on The immersive online world, which allows kids to choose a location they want to visit, add stickers to locales they’ve been to and uncovers hidden surprises, will sit on the re-launched Dora microsite.


Warner Bros. Consumer Products (WBCP) inks a multi-year deal extension for DC Comics with WizKids/NECA.  Under the licensing deal WizKids/NECA will continue to release DC Comics’ character versions of its HeroClix collectible miniature game platform.  The new 2010 DC Comics HeroClix lineup this fall will feature characters from current storylines, including Blackest Night Starter Game and Brightest Day Action Pack, which are both based on DC Comics’ Green Lantern comic book series.  The 2010 collection will also feature the Watchmen Collector’s Set, including 25 figures, as well as Jonah Hex, based on Warner Bros.’ upcoming movie (June 18, 2010), and will also see the release this November of the DC 75th Anniversary Set, including characters from DC Comics’ full history.


Thomas E. Dooley has been promoted to the newly created position of COO/Viacom.  Dooley, who had been SEVP, CFO and CAO, will continue to report to Philippe Dauman, Viacom’s President and CEO.  Under his new agreement, Dooley extends the term of his deal for another five years taking him through December 2016.  His previous deal was to expire in December 2011.  Viacom’s divisional CEOs will continue to report to Dauman.  Dooley will continue to serve as Viacom’s CFO, a role he has held since 2007, until a successor is named

Classic Media‘s Andrew Kerr, currently EVP/International Marketing & Consumer Products, is set to depart the company to launch his own endeavor.  Taking over the reins from Kerr is Nicole Blake, who has been upped to EVP/Marketing & Consumer Products, which includes the UK and rest of the world.  Kerr, who joined the company two years ago, will continue in his current role through the end of next month, and then serve as a non-exclusive consultant for Classic Media.  Additionally, London-based executives Claire Shaw and Mat Way will increase their responsibilities.  Shaw, VP/Consumer Products & Retail, expands her role to drive all licensing, retail development and promotional activity for Classic Media’s brands in the UK.  Way adds international consumer products to his current global live entertainment responsibility and has been upped to VP/Consumer Products & Live Entertainment, International. Both will continue to be based in London and report to Blake.

Nickelodeon ups Frank Tanki to the newly created position of SVP/Nickelodeon Partnership Marketing and Operations.  Tanki will be responsible for the development of Nickelodeon’s corporate marketing partnerships, as well as the operations for its marketing department, and will serve as the key marketing contact for Nick’s partnerships with DreamWorks Animation and Sony Music Group.  He will also coordinate events, including the annual Upfront presentation, Kids’ Choice Awards, TeenNick Halo Awards and the network’s participation at Comic Con.  Tanki will continue to report to Pam Kaufman, CMO/Nickelodeon/MTVN Kids and Family Group.  Tanki, who joined Nick as marketing project manager for The Rugrats Movie, was most recently Nickelodeon’s VP/Partnership Marketing, and prior to that was VP/Nickelodeon Brand Marketing.  Congrats!


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/17-5/23/10 , 6a-6a:
K2-11                                                    Total Delivery (000)
NICK:    iCarly (5/17; 6p)                                               2218
NICK:    iCarly (5/17; 6:30p)                                          2184
NICK:    The SpongeBob SquarePants Movie (5/21; 5-7p) 2158
NICK:    SpongeBob SquarePants (5/22; 9:30a)               2080
NICK:    SpongeBob SquarePants (5/23; 9:30a)               2005
DSNY*: Good Luck Charlie (5/23; 8:30p)                         1986
NICK:    SpongeBob SquarePants (5/21; 7:30p)               1972
NICK:    SpongeBob SquarePants (5/23; 11:30a)             1959
NICK:    iCarly (5/22; 12p)                                             1953
NICK:    SpongeBob SquarePants (5/21; 7p)                    1950
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/17-5/23/10 , 6a-6a:
K6-11                                                    Total Delivery (000)
DSNY*: Good Luck Charlie (5/23; 8:30p)                         1632
NICK:    iCarly (5/17; 6:30p)                                          1535
NICK:    iCarly (5/17; 6p)                                               1496
NICK:    True Jackson Goes To Paris (5/22; 8-9p)             1479
NICK:    True Jackson, VP (5/19; 7p)                               1361
DSNY*: Sonny With A Chance (5/23; 8p)                         1337
DSNY*: Wizards of Waverly Place (5/21; 10p)                  1321
NICK:    SpongeBob SquarePants (5/22; 9:30a)               1315
NICK:    iCarly (5/22; 12p)                                             1309
NICK:    iCarly (5/17; 7p)                                               1304
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/17-5/23/10 , 6a-6a:
Tweens 9-14                                         Total Delivery (000)
DSNY*: Good Luck Charlie (5/23; 8:30p)                         1614
DSNY*: Sonny With A Chance (5/23; 8p)                         1331
NICK:    True Jackson Goes To Paris (5/22; 8-9p)             1311
NICK:    iCarly (5/17; 6:30p)                                          1187
NICK:    iCarly (5/17; 6p)                                               1179
NICK:    iCarly (5/22; 7:30p)                                          1154
DSNY*: Wizards of Waverly Place (5/21; 8:30p)               1148
NICK:    True Jackson, VP (5/19; 7p)                               1124
NICK:    Victorious (5/18; 6:30p)                                    1114
NICK:    iCarly (5/17; 7p)                                               1111
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/17-5/23/10 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
FOX:       American Idol (5/19; 9-10:01p)                   878
FOX:       American Idol (5/18; 8-9p)                          852
FOX:       Glee (5/18; 9-10p)                                      852
DSNY*:   Good Luck Charlie (5/23; 8:30p)                  814
FOX:       Family Guy (5/23; 9-10p)                            739
NICK:      True Jackson Goes To Paris (5/22; 8-9p)      709
ADSM**: Family Guy (5/19; 11p)                               691
ADSM**: Family Guy (5/20; 11p)                               690
ADSM**: Family Guy (5/20; 11:30p)                          684
FOX:       The Simpsons (5/23; 8p)                             680
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 22, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 0.8/4; That’s So Raven 0.8/4; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.8/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.4/2
CW (TheCW4Kids) 0.7/3 Avg. (7a-12p)
Magical DoReMi 0.1/1; Winx Club 0.3/3; Dinosaur King 0.4/3; Dinosaur King 0.7/3; Teenage Mutant Ninja Turtles 0.8/4; Teenage Mutant Ninja Turtles 1.0/4; Sonic X 1.0/4; Sonic X 1.0/5; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh 0.6/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.4/2; 3-2-1 Penguins 0.4/2; Babar 0.4/2; Willa’s Wild Life 0.5/2; Jane and the Dragon 0.4/2
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p*)
Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.1/1; Doodlebops Rockin Road Show 0.4/2; Sabrina: The Animated Series 0.5/3; Sabrina: Animated Series 0.5/3; Strawberry Shortcake 0.4/2

Final K6-11 Ratings for Saturday, May 22, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/22 Avg. (7a-1p)
Jimmy Neutron 1.9/19; Jimmy Neutron 3.0/23; Fairly OddParents 3.9/22; Fairly OddParents 4.2/21; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.4/23; Penguins of Madagascar 4.9/21; Fanboy & Chum Chum 4.1/19; SpongeBob SquarePants 4.4/21; SpongeBob SquarePants 4.4/22; iCarly 5.3/28; iCarly 4.5/23
DISNEY CHANNEL 2.3/12 Avg. (7a-1p)
My Friends Tigger & Pooh 2.3/23; Jungle Junction 2.2/18; Special Agent Oso 2.1/12; Handy Manny.3/11; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.5/11; Imagination Movers 2.4/11; Handy many 2.1/10; Phineas and Ferb 2.4/12; Phineas and Ferb 2.7/14; Gotta Kick It Up (1×95) 2.3/12
CARTOON NETWORK 1.8/9 Avg. (7a-1p)
Pokemon: DP Galactic Battle 0.7/8; Yu-Gi-Oh! 5Ds 1.9/11; Ben 10: Ultimate Alien 1.9/11; Generator Rex 2.3/12; Star Wars; Clone Wars 2.1/9; Hot Wheels: Battle Force 1.9/8; Bakugan 1.9/8; The Super Hero Squad Show 1.8/8; Johnny Test 1.8/9; Johnny Test 1.9/9; The Garfield Show 1.9/10; The Garfield Show 2.1/11
DISNEY XD 1.2/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas and Ferb 1.2/9; Phineas and Ferb 1.5/9; Kick Buttowski 1.3/7; Adventures of Shark Boy & Lava Girl (1×120) 1.9/8; Kick Buttowski 1.0/5; Kick Buttowski 0.8/4; Kick Buttowski 0.6/3; Phineas and Ferb 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1081; K6-11 456; TWEENS 9-14 301
DISNEY CHANNEL:     K2-11   913; K6-11 572; TWEENS 9-14 493
CARTOON NETWORK: K2-11   477; K6-11 314; TWEENS 9-14 240
DISNEY XD:               K2-11   167; K6-11   97; TWEENS 9-14   76
NICKTOONS:              K2-11   101; K6-11   71; TWEENS 9-14   63
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
Q-TIPS Cotton Swabs were originally called “Baby Gays.” In 1922, Leo Gerstenrang, noticed his wife wrapping a wad of cotton around a toothpick for use during their baby’s bath. He developed a machine that would wrap cotton uniformly around each blunt end of a small stick of carefully selected and cured non-splintering birch wood, package the swabs in a sliding tray type box, sterilize the box, and seal it with an outer wrapping of glassine. The phrase “untouched by human hands” became widely known in the production of cotton swabs.

Answer to Yesterday’s Trivia: If your first name is Angelina and your best buddy’s name is William Longtail, what show are you on?  ANGELINA BALLERINA  Kudos to: Tom Haidinger-Six Flags Ent; David Stern-BARD Ent/NY; Bob Friedland-Toys R Us/NY; Rosemary Cunningham-Cox Reps/Chicago; Aaron; Sari Rappaport-the Hub/LA; Ariella Roberts-Warner Bros. Consumer Products/Burbank; Jason Atkinson-Radio Disney Network/Burbank; Haley Menig-GNKids and Teens/LA;

Today’s Trivia Question:   Pingu is what type of animal?     (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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