Cynopsis: Kids!
05/18/12

Good morning. It’s Friday, May 18, 2012, and this your first early morning briefing.

Over the next week, BabyFirst Americas will launch on Comcast’s Xfinity TV in Atlanta, Chicago, Detroit, Houston, Indianapolis, Twin Cities, Philadelphia and its surrounding suburbs, portions of South Jersey and New York along with areas in California, Colorado, Connecticut, Maine, Massachusetts, New Hampshire, New Mexico, Oregon, Vermont and Washington. A kid and family targeted educational channel, BabyFirst Americas will feature shows such as Harry the Bunny, PeekaBoo, I See You! and VocabuLarry. Additionally, BabyFirst Americas’ programming producers are also working with Latino producers to create original shows that appeal to all viewers. BabyFirst Americas (www.babyfirstamericas.com) programming elements include interactive subtitles for parents, color-coded program descriptions to help inform parents about educational content, and Latino culture-centric content among other things.

LICENSING

Duck brand (www.duckbrand.com) duct tape is launches its new duct tape featuring Nickelodeon‘s SpongeBob SquarePants at retail. The company’s line now includes rolls of duct tape featuring a wide range of different patterns, colors, and more recently college team logos.

A CYNOPSIS MESSAGE

MARKETING

The preschool character Pocoyo and actor/writer/host Stephen Fry, who provides the English narration for Zinkia’s animated Pocoyo TV series, will appear together this May in the Get Caught Reading annual national campaign, which is organized by the Association of American Publishers, the trade association representing the US publishing companies. The Get Caught Reading initiative was created to remind kids and adults about how fun it is to read. As part of the campaign, Pocoyo is depicted “caught reading” with Fry in posters made available to teachers and parents for use in classrooms (www.getcaughtreading.org), libraries and other locations nationwide. Random House Children’s Books will publish its first Pocoyo books in August 2012, including storybooks, leveled reader books, coloring and activity books, board/novelty books and ebooks (based on the published books in the referenced formats) in the English language. The first four books that will be available at retail this August are: Picture This (Color Plus Chunky Crayons); Pocoyo Dance (Pictureback); Pocoyo’s Big Lift-and-Look Book; and Surprise for Pocoyo (Step into Reading) — with additional titles set to roll out in spring 2013. Random House Children’s Books will also publish ebooks in August 2012 for both Pocoyo Dance and Surprise for Pocoyo.

MORE KIDS STUFF

Kid and family-aimed network, The Hub acquires the live-action series ALF and Lois & Clark: The New Adventures of Superman for its primetime lineup this June 2012. The Hub will premiere Lois & Clark: The New Adventures of Superman on Sunday, June 3 (8-11p), and will then continue to air Sunday nights (8-11p), and ALF on Monday, June 4 (8:30p), which will air regularly Mondays-Thursdays (8:30p). The Hub’s weekly primetime lineup from June 3 also features Mork & Mindy (Mondays, 9-11p), Happy Days (Tuesdays, 9-11p), The Facts of Life (Wednesdays, 9-11p), Sabrina The Teenage Witch (Thursdays, 9-11p) and. ALF is distributed by Alien Productions, while Lois & Clark: The New Adventures of Superman is distributed by December 3rd Productions and Warner Bros. Television.

BBC Worldwide Channel’s preschool channel CBeebies (Latin America and the US Hispanic) welcomes Driver Dan’s Story Train to its lineup. The animated preschool series makes its network debut on Monday, May 21 at 10a as part of the channel’s Wake up Time block.

Chello Zone’s worldwide preschool channel JimJam acquires the mixed live-action and CGI animated series Monkey See, Monkey Do (26×7, season one) and the animated series MuMuHug (52×5, seasons 5-8) from HIT Entertainment. JimJam will debut Monkey See, Monkey Do across Europe, the Middle East, Africa and Asia from June 2012  making the series available to 17 million subscribers. MuMuHug will broadcast across the JimJam’s Middle Eastern and Asian feeds from July 2012. Earlier this month JimJam launched on African pay TV platform My TV, increasing the reach of the channel across sub-Saharan territories.

Cynopsis Kids !magination Awards Finalists have been announced! For a full listing of all the finalists, and to register for the June 7 Awards Breakfast in NYC click here http://www.cynopsis.com/events/kids-awards.

EXECUTIVE MOVES

Entertainment One Family (eOne Family) appoints of Joan Grasso as VP/Licensing, North America. Grasso, who will be based in New York, will lead the US merchandise launch of Peppa Pig this August 2012 and launch an integrated marketing program to support the brand’s debut at retail, as well as exploring opportunities for other eOne properties. In addition to working with existing Peppa Pig licensees, Grasso will also identify new licensing partners for North American. Grasso will report to Andrew Carley, Head of Global Licensing. Most recently Grasso was VP/Toys and Games Licensing, Chorion Silver Lining. She previously served as VP/Domestic Licensing, American Greetings, Senior Director/Toy Licensing, Nickelodeon and Marketing Director, Fisher-Price.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/7-5/13/12 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    SpongeBob SquarePants (5/12; 10a)   2149
NICK:    SpongeBob SquarePants (5/12; 10:30a) 2092
DSNY*:  Good Luck Charlie (5/13; 8p)             2017
NICK:    SpongeBob SquarePants (5/12; 9:30a) 1955
DSNY*:  Shake It Up (5/13; 8:30p)                 1879
DSNY*:  Jessie (5/11; 8p)                             1736
NICK:    SpongeBob SquarePants (5/12; 9a)      1687
DSNY*:  Good Luck Charlie (5/13; 7:30p)          1662
DSNY*:  Good Luck Charlie (5/12; 11a)             1660
NICK:    SpongeBob SquarePants (5/13; 11:30a) 1653
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/7-5/13/12 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*:  Good Luck Charlie (5/13; 8p)             1618
DSNY*:  Shake It Up (5/13; 8:30p)                 1453
DSNY*:  Jessie (5/11; 8p)                             1426
NICK:    SpongeBob SquarePants (5/12; 10a)    1385
NICK:    SpongeBob SquarePants (5/12; 10:30a) 1355
DSNY*:  Good Luck Charlie (5/13; 7:30p)          1325
DSNY*:  A.N.T. Farm (5/12; 10p)                    1312
DSNY*:  Good Luck Charlie (5/12; 11a)             1267
DSNY*:  Phineas and Ferb (5/11; 8:30p)           1234
NICK:    SpongeBob SquarePants (5/12; 9:30a)  1233
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/7-5/13/12 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*:  Good Luck Charlie (5/13; 8p)              1479
DSNY*:  Shake It Up (5/13; 8:30p)                  1357
DSNY*:  Good Luck Charlie (5/13; 7:30p)          1249
DSNY*:  Jessie (5/11; 8p)                              1192
DSNY*:  A.N.T. Farm (5/12; 10p)                     1181
NICK:    iCarly (5/12; 8p)                                1090
DSNY*:  Good Luck Charlie (5/7; 5:30p)            1051
DSNY*:  Jessie (5/12; 9:30p)                          1034
DSNY*:  Good Luck Charlie (5/12; 11a)             1021
NICK:    Legend of Korra (5/12; 11a)                  997
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/7-5/13/12 , 6a-6a:
Teens 12-17                               Total Delivery (000)
NICK:      Legend of Korra (5/12; 11a)               841
NICK:      iCarly (5/12; 8p)                              789
ADSM**: Family Guy (5/10; 11p)                      756
FOX:       American Idol (5/10; 8-9p)                 705
FOX:       American Idol (5/9; 8-10p)                 684
FOX:       Glee (5/8; 8-9p)                               677
DSNY*:   Good Luck Charlie (5/13; 8p)               675
ABC:       Modern Family (5/9; 9p)                     667
FOX:       Family Guy (5/13; 9p)                        659
ADSM**: Family Guy (5/10; 11:30p)                  651
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 12, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.3/2; Sonic X 0.5/3; Sonic X 0.7/4; Yu-Gi-Oh Zexal 0.5/2; Yu-Gi-Oh 0.6/3; Dragon Ball Z Kai 0.5/3; Dragon Ball Z Kai 0.5/2; Tai Chi Chasers 0.4/2; Yu-Gi-Oh 0.5/2
NBC (Qubo on NBC) Avg. 0.1/1 (10a-1p)
Zula Patrol 0.1/0; Shelldon 0.1/0; Jane and the Dragon 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.0/0; Pearlie 0.1/0
CBS (CookieJarTV) 0.4/2 Avg. (8a-12p)
Busytown Mysteries 0.4/3; Busytown Mysteries 0.4/2;Doodlebops 0.2/1; Doodlebops 0.4/2; Danger Rangers 0.6/3; Horseland 0.5/2

Final K6-11 Ratings for Saturday, May 12, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/20 Avg. (7a-1p)
T.U.F.F. Puppy 1.0/11; T.U.F.F. Puppy 1.9/16; Fairly OddParents Movie Wishology (1×60) 3.6/20; SpongeBob SquarePants 4.6/22; SpongeBob SquarePants 5.0/24; SpongeBob SquarePants 5.7/27; SpongeBob SquarePants 5.5/25; Legend of Korra 4.6/21; SpongeBob SquarePants 3.3/16; Power Rangers Samurai 2.6/ 14; Hero Factory: Breakout (1×60) 1.7/9
DISNEY CHANNEL 3.6/19 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/21; Doc McStuffins 2.3/20; Mickey Mouse Clubhouse 2.6/16; Jake and the Never Land Pirates 2.7/14; Phineas and Ferb 3.2/16; Phineas and Ferb 3.7/18; Phineas and Ferb 3.6/17; Good Luck Charlie 4.0/18; Good Luck Charlie 5.2/24; Jessie 5.0/25; Wizards of Waverly Place 4.1/22; Wizards of Waverly Place 4.1/22
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
Johnny Test 1.1/12; Redakai: Conquer the Kairu 1.0/8; Beyblade: Metal Masters 1.3/8; Pokemon: B & W: Rival Destinies 1.2/6; Ben 10: Ultimate Aliens 1.4/7; Thundercats 1.0/5; The Green Lantern 1.4/6; Young Justice: Invasion 1.5/7; Mad 1.5/7; Level Up 1.4/7; Ninjago 1.8/10; Ninjago 2.1/11
DISNEY XD 0.6/3 Avg. (7a-1p)
Lab Rats 0.6/6; Motorcity 0.3/2; Phineas and Ferb 0.5/3; Kick Buttowski 0.5/3; Pair of Kings 0.6/3; Pair of Kings 0.6/3; So Random 0.7/3; Kickin It 0.8/4; Kick Buttowski (1×15) 0.6/3; Fish Hooks 0.4/2; Phineas and Ferb 0.6/3; A Goofy Movie (1×105) 1.0/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 16, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 802; K6-11 306; TWEENS 9-14 248
DISNEY CHANNEL:       K2-11 770; K6-11 395; TWEENS 9-14 316
CARTOON NETWORK:   K2-11 462; K6-11 286; TWEENS 9-14 213
DISNEY XD:               K2-11 145; K6-11 111; TWEENS 9-14 108
NICKTOONS:              K2-11   70; K6-11   40; TWEENS 9-14  35
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: Just before the Germans invaded Paris, H.A. and Margret Rey fled on bicycles. They carried the manuscript for Curious George.

Answer to Our Last Trivia Question: What was Porky Pig’s father’s name? Phineas Pig. Kudos to: David Stern-BARD Entertainment/NYC; Ellery J. Locklear-Scollon Productions Inc/SC; Chris Devine Dailey-Simply Devine Marketing Group/Deposit.

Today’s Trivia Question: What does the E stand for in Wile E Coyote’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
05.18.12

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