Friday, March 9th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, March 9, 2012, and this your first early morning briefing.

Nickelodeon has announced the launch of a new comedy-driven animated shorts initiative. Designed to expand on Nickelodeon’s animated comedy development slate and a new opportunity to work with new talent, the network will solicit ideas from in-house and outside talent, including artists, designers, writers and directors. In some cases, select comedians will be teamed with creatives on these new shorts. Those who want to participate in the new animated shorts program can find out more at Some things to keep in mind, Nickelodeon is looking for original, funny and character-driven (featuring one or two characters) shorts, for all animation styles and techniques (2D, digital 2D, stop motion, CG or mixed media). The deadline for entries is March 30 at 6p, PT. The animated shorts will be produced at the Nickelodeon Animation Studios in Burbank, California.


Today American Greetings Properties (AGP) and licensing agents CPLG and Exim Brazil have renewed deal with Brazilian megastore Pernambucanas. It is a direct-to-retail deal for 30 Pernambucanas stores across Brazil and features Strawberry Shortcake apparel, accessories, kids and infants’ bedding, as well as bath products. Under the ongoing partnership Pernambucanas will create a specific Strawberry Shortcake branded area within its stores.


A new teaser trailer for Summit Entertainment‘s feature film The Twilight Saga: Breaking Dawn  Part 2, the final chapter in the Twilight Saga, will debut in theaters in front of showings of Lionsgate‘s much anticipated feature film The Hunger Games from March 23, 2012. The full version of The Twilight Saga: Breaking Dawn  Part 2 trailer will then be available online the following Monday, March 26. Oh  and a preview of the teaser trailer (a teaser for the teaser) will be online in the wee hours of Tuesday, March 20, 2012. The Twilight Saga: Breaking Dawn  Part 2 arrives in theatres on November 16, 2012.


News for Harry Potter fans! (, the online Harry Potter experience announced in summer 2011 by creator/author J.K. Rowling and Sony promptly went into Beta with an original plan to launch in full in October, will finally debut for all fans in early April 2012. Addressing the much delayed launch, the Pottermore editor explained in the posted announcement that through feedback from Beta users, “… it became clear that our original platform wouldn’t be suitable when millions more users came on to the site. So we made a big decision: to move Pottermore to an entirely different platform set up.” The change, which will be “invisible” to users, will include the addition of exclusive content and other features, such as sounds, to is expected to exclusively sell the eBooks and digital audio Harry Potter Books, as originally announced last year. There are no dates so far as to when the eBooks and digital audio books will be available for purchase.

Toronto-based 9 Story Entertainment is packing its bags for MIPTV next month where it will showcase several new and returning kid-targeted animated properties. Among the new series 9 Story will showcase are: Daniel Tiger’s Neighborhood (40×22 or 80×11)  targeted to preschoolers this animated series features Daniel, a shy yet brave 4-year-old tiger, the series is based on characters from Mister Roger’s Neighborhood; Camp Lakebottom (26×22 or 52×11)  the animated comedy revolves around McGee, a 12-year-old mastermind and super rich kid, who is sent to the most dangerous and exciting summer camp ever, where the cabins are possessed, the staff members are a creep show and McGee and his pals have way too much fun; and Arthur (20×22 or 40×11)  new episodes of Arthur the aardvark and his friends in a new digitally refreshed 16th season  now produced by 9 Story Entertainment. 9 Story will also offer its animated series Almost Naked Animals (52×22 or 104×11)  now in its third season, Wild Kratts (66 x22) in its second season, and the new primetime animated series aimed at a more mature audience Fugget About It (26×22), the latter of which will air on Teletoon at Night in Canada.

Phase 4 Films launches Volume 1 of Spin Master‘s new series, Redakai: Conquer The Kairu, on DVD in Canada under Phase 4’s newly rebranded kids label, kaboom Entertainment.  Volume I features the first five episodes of Redakai: Conquer The Kairu and also includes an exclusive Red Herrier trading card. A second DVD, Volume 2 of Redakai: Conquer The Kairu will include four episodes and is set for release on May 29, 2012. A co-production between Spin Master and Zodiak Kids/Marathon Media, Redakai: Conquer The Kairu (52×26) currently airs on YTV (Canada) and on Cartoon Network (US).

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


In an effort to help bridge the “app gap,” PBS and the Corporation for Public Broadcasting (CPB) join together in a unique collaboration to provide free educational apps to Head Start centers, local PBS stations, and other groups in underserved communities nationwide. The preschool aimed apps will be downloaded onto devices that families have access to at their local Head Start centers and other community organizations. This first-of-its-kind collaborative outreach effort is part of the Ready To Learn Initiative, an early learning effort led by PBS and CPB with funding from the US Department of Education. The first apps as part of this initiative are All Aboard the Dinosaur Train! for iPad and Dinosaur Train Camera Catch! for iPhone. The apps are based on the PBS Kids series Dinosaur Train series produced by The Jim Henson Company, and are designed to help K3-5 build critical math skills. Released this week by PBS Kids, both Dinosaur Train apps are also available at the App Store (USD $1.99/each). Recent research ( has shown there to be an “app gap,” due to the fact that “access to computers, smartphones and tablets is much less prevalent in lower-income households, limiting children’s exposure to educational apps.”


MarVista Entertainment, an indie producer/distributor, furthers its growth with the expansion of its management team, following an influx of new investment capital in August 2011.

  • Finance veteran Susan Young is appointed CFO, MarVista Entertainment, and will report directly to CEO, Fernando Szew. Young joins the company from Boston’s Explorica, where she has served as CFO since 2008.
  • In more management team moves: Vanessa Goglio Shapiro has been promoted from SVP/Worldwide Sales to EVP/Sales. She will continue to oversee MarVista’s sales team, including the newly appointed Scott Kirkpatrick, who joins as Director/International Sales, handling the company’s content sales primarily in Scandinavia, Australia, New Zealand, Benelux, Israel and Middle East markets. Kirkpatrick most recently served as VP/International Sales, ICAP Media/Moving Pictures Film & TV. Also reporting to Shapiro is Laura Hoffman, who has been upped to Executive Director, Sales & Contract Administration.
  • Matt Freeman joins MarVista as VP/Production and Development, reporting to EVP/Production and Development Robyn Snyder. Freeman will oversee current independent and network projects as well as identifying new material and supporting the development of international co-productions. Freeman previously toiled first in film at Scott Rudin Productions and Kennedy/Marshall, and then as a producer at Banner Entertainment, then making the move to TV working with Disney Channel, Regent and Here Networks.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/27-3/4/12, 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Lab Rats (3/2; 9-10p)                     2254
NICK:    SpongeBob SquarePants (3/3; 10:30a) 2167
NICK:    SpongeBob SquarePants (3/3; 10a)    2155
NICK:    Victorious (3/3; 8p)                         2038
DSNY*:  Austin & Ally (3/4; 8p)                     1987
DSNY*:  Lab Rats (3/4; 8:30-9:25p)              1971
DSNY*:  Austin & Ally (3/2; 10p)                   1833
NICK:    Fred: The Show (3/3; 11a)                1829
NICK:    SpongeBob SquarePants (3/3; 9:30a)  1792
DSNY*:  Phineas and Ferb (3/4; 9:30-9:55a)    1766
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/27-3/4/12, 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*:  Lab Rats (3/2; 9-10p)                     1771
NICK:    Victorious (3/3; 8p)                         1681
DSNY*:  Lab Rats (3/4; 8:30-9:25p)              1586
DSNY*:  Austin & Ally (3/4; 8p)                     1574
NICK:    How To Rock (3/3; 8:30p)                 1424
DSNY*:  A.N.T. Farm (3/2; 8:30p)                 1419
DSNY*:  Austin & Ally (3/2; 10p)                    1404
NICK:    SpongeBob SquarePants (3/3; 10:30a) 1358
NICK:    SpongeBob SquarePants (3/3; 10a)      1330
NICK:    Fred: The Show (3/3; 11a)                 1213
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/27-3/4/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:    Victorious (3/3; 8p)                            1702
DSNY*:  Lab Rats (3/2; 9-10p)                        1373
DSNY*:  Lab Rats (3/4; 8:30-9:25p)                 1368
DSNY*:  Austin & Ally (3/4; 8p)                        1328
NICK:    How To Rock (3/3; 8:30p)                    1329
NICK:    Victorious (3/3; 7:30p)                        1199
DSNY*:  A.N.T. Farm (3/2; 8:30p)                    1145
DSNY*:  Austin & Ally (3/2; 10p)                       1135
NICK:    Victorious (3/3; 7p)                              998
NICK:    SpongeBob SquarePants (3/3; 10:30a)     978
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/27-3/4/12, 6a-6a:
Teens 12-17                                Total Delivery (000)
MTV:       Jersey Shore (3/1; 10-11:02p)           1078
NICK:      Victorious (3/3; 8p)                           980
FOX:       American Idol (3/1; 8-10p)                  843
NBC:       The Voice (2/27; 8-10p)                     829
FOX:       American Idol (2/29; 8-10p)                827
FOX:       American Idol (2/28; 8-10p)                789
FAM:       Pretty Little Liars (2/27; 8-9p)            771
ADSM**: Family Guy (2/28; 11:30p)                  675
ADSM**: Family Guy (2/28; 11p)                       669
NICK:      Victorious (3/3; 7:30p)                       656
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 3, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.0/5 Avg. (7a-12p)
Cubix 0.4/5; Cubix 0.7/6; Sonic X 1.1/7; Sonic X 1.3/7; Yu-Gi-Oh Zexal 1.1/5; Yu-Gi-Oh 1.0/4; Dragon Ball Z Kai 1.0/4; Dragon Ball Z Kai 1.0/5; Tai Chi Chasers 0.9/4; Yu-Gi-Oh 1.0/5
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.3/1; Danger Rangers 0.3/2; Busytown Mysteries 0.3/2; Horseland 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.2/1; Shelldon 0.2/1; Jane and the Dragon 0.1/1; Babar 0.1/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, March 3, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/19 Avg. (7a-1p)
T.U.F.F. Puppy 1.5/17; T.U.F.F. Puppy 2.5/19; The Jimmy Timmy Power Hour (1×60) 3.1/17; SpongeBob SquarePants 3.5/16; SpongeBob SquarePants 4.5/19; SpongeBob SquarePants 5.4/23; SpongeBob SquarePants 5.5/24; Fred: The Show 4.9/23; Kung Fu Panda 3.7/17; Power Rangers Samurai 3.4/16; SpongeBob SquarePants 2.5/12
DISNEY CHANNEL 2.7/14 Avg. (7a-1p)
Octonauts 1.7/19; Mickey Mouse Clubhouse 1.8/14; Mickey Mouse Clubhouse 2.0/12; Jake and the Never Land Pirates 2.4/12; Phineas and Ferb 2.9/14; Phineas and Ferb 2.7/12; Phineas and Ferb 2.8/12; Phineas and Ferb 3.0/13; Phineas and Ferb 3.3/15; Phineas and Ferb 3.3/15; Phineas and Ferb 3.6/17; Phineas and Ferb 3.4/16
CARTOON NETWORK 1.8/9 Avg. (7a-1p)
Johnny Test 1.4/16; Redakai: Conquer the Kairu 1.2/9; Beyblade: Metal Masters 1.6/10; Pokemon BW: Rival Destinies 1.5/7; Ben 10: Ultimate Alien 1.8/8; Star Wars: Clone Wars 2.0/9; The Green Lantern 2.1/9; Young Justice 2.2/10; Level Up 1.8/8; Mad 2.1/10; The Looney Tunes Show 1.9/9; The Looney Tunes Show 2.2/10
DISNEY XD 1.1/6 Avg. (7a-1p)
Kick Buttowski 0.3/4; Kick Buttowski 0.5/4; Phineas and Ferb (1×15) 1.0/6; Phineas and Ferb Movie (1×105) 1.5/7; Phineas and Ferb 1.2/5; Phineas and Ferb 1.1/5; Phineas and Ferb 1.3/6; Phineas and Ferb 1.1/5; Phineas and Ferb 1.0/5; Phineas and Ferb 0.9/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 825; K6-11 423; TWEENS 9-14 339
NICKELODEON:            K2-11 680; K6-11 292; TWEENS 9-14 211
CARTOON NETWORK:   K2-11 527; K6-11 326; TWEENS 9-14 269
DISNEY XD:               K2-11 183; K6-11 142; TWEENS 9-14 128
NICKTOONS:              K2-11   77; K6-11   45; TWEENS 9-14  39
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

Visit the webpage to view a preview and download today!

Friday Fun Fact:
The little plastic bit on the end of your shoelace is called an aglet.

Answer to Our Last Trivia Question: Who climbs into Clarissa’s room via a ladder in every episode? Sam, from Clarissa Explains It All. Kudos to: Meredith Wayne-Cox Reps/NY; Carly Hirsh-Scholastic/NY; Jeph Loeb-Marvel Television, Inc/Glendale, CA; Hillary Harmon Powell-Writer/Producer/San Diego; Sabrina Sparlin-CESD/Santa Monica; Vanessa Esteves-Corus Entertainment/Toronto;Kelly Winger-Freelance Writer/Toronto.

Today’s Trivia Question: Born in Walla Walla, who is William West Anderson better know as? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB POSTING: MGR, DATABASE ANALY/MTVNetworks/NYC: BA. 3yrs database mktg. Bkgrd stats/econometrics. Media ind. Fluent SAS/SQL. Prof Excel; Visual Basic pref. Knwlg database mktg tech. EOE/M/F/D/AAP. Apply (3/16)

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JOB OPENING: SCIENCE PRODUCER/NY: Prod Co. seeks experienced creative prod to reduce scientific concepts down for series on major cable net. Neuroscience bg a +. Resp for generating lrg vol of ideas. Resumes: (3/14)

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JOB OPENING: MARKETING MGR/SHOWTIME/NYC: manages creative development of broadcast and print tactics and works on all consumer marketing campaigns for the Smithsonian Channel. Min 6 yrs exp. Apply at (3/14)

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JOB OPENING: BUSINESS JOURNALIST: Experienced Business Journalist to host daily Long Island Business program. Candidates with Long Island experience preferred. Send reel link, resume and cover letter to (3/14)

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JOB OPENING: COORDINATOR, STRATEGIC SALES/WGN AMERICA/NY: Manage Sales Assistants, work w/ Director, Inventory Supv. & DR as necessary. Dealmaker knowledge req, Wide Orbit a plus. Send resume to: (3/14)

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JOB OPENING: DIGITAL RESEARCH ANALYST/DailyNews/NYC: Provide metrics and analysis to digital sales team, proficient w/rsrch tools Nielsen, comScore, etc. 3+ years agency or media exp. Full description and apply here. (3/13)

JOB OPENING: MGR DIGITAL AD SALES DEV/AMC/NYC: Create custom ad products, track inventory, work with AEs on special proj. Handle marketing assets and creative tags. Build pacing reports.- apply at (3/13)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: Seeking interns to assist in running busy NY-based production office. Great opportunity to gain experience in production and development. 2days/wk. Resumes: (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: CREATIVE LIFEGUARD: Special projects, production coordinator, writer/producer – on-air, upfront, internet, outernet promotion & advertising. Demo reel: Contact: (310)849-8596 (3/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT  Position  film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (3/14) 

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (3/14)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact (3/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail:, Web Links:,, (“American Biographies”) (3/13)

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