A CYNOPSIS MESSAGE FROM THE HUB
oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.
Launching October 2010 in 60 Million US HH!
To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
Good morning. It’s Friday, March 26, 2010, and this is your first early morning Kids briefing.
It is official The Wizarding World of Harry Potter at Universal Orlando Resort ( www.universalorlando.com) will open its doors to the public on June 18, 2010. Based, of course, on JK Rowling’s Harry Potter books and the movies, the attraction invites visitors to explore Hogwarts Castle and its many nooks and crannies, including Dumbledore’s office, Defence Against the Dark Arts classroom (where you get to meet Harry, Ron and Hermione), Gryffindor common room, and the Room of Requirement. Fans will also get to fly with Harry over Hogwarts, get into a Quidditch match and more with the three distinct areas within The Wizarding World of Harry Potter: Harry Potter and the Forbidden Journey (the central area and the beginning of the visit); Flight of the Hippogriff; and Dragon Channel. The new Potter attraction is described as a “360-degree theme park experience” that combines “live-action, advanced robotic technology and innovative filmmaking,” for the adventure.
Nickelodeon will present the First Lady of the United States, Michelle Obama, with the Big Help Award during Nickelodeon’s 23rd Annual Kids’ Choice Awards tomorrow (8-9:30p). The award recognizes the First Lady for the work on her recently launched Let’s Move! ( www.letsmove.gov ) initiative, which encourages kids and family to make healthy lifestyle choices and combating childhood obesity. The award is designed to recognize people that look to better the world, and whose impact on their community inspires kids to get involved as well. This weekend also marks the launch of Nickelodeon’s The Big Help “Millions on the Move” the 2010-11 campaign to inspire a kid-led movement of positive change. The efforts is broken down into four specific areas and time periods for action that will be supported by the network and offer messaging to kids: environment (April-May 31, 2010); Health and Wellness (June 1-September 25, 2010); Education (September 7-December 10, 2010); and Community Service (December 11, 2010-March 26, 2011).
NEW PRODUCTION & DEVELOPMENT
Mattel is developing a new ocean dwelling alien civilization themed toy line that will simultaneously be developed as a feature film, according to New York Magazine’s Vulture blog. Mattel selected the property from five different projects developed by its designers as potential concepts that could be adapted as a TV series, movie or game. Mattel has also partnered with producer Neal Moritz (the Fast and Furious franchise, I Am Legend, among many others), and are now seeking screenwriters for the project.
Paul W.S. Anderson will direct a new 3D feature film version of the classic character Buck Rogers, which became hugely popular in 1950s, from a script by co-writers Art Marcum and Matt Holloway (Iron Man), per Variety. Paradox Entertainment, which is planning a Conan movie as well, will produce the movie. Paradox together with Incognito Entertainment and Randall Emmett/George Furla Productions acquired the rights to the property from the Dille Family Trust. Producers on the movie include Lawrence Abramson, Jeremy Bolt and Fredrik Malmberg, with Furla, Anderson and Flint Dille serving as executive producers.
Angela Bassett will play government agent Dr. Amanda Waller in Warner Bros.‘ feature film Green Lantern, per Variety. Based on the DC Comics series, the Green Lantern cast already features Ryan Reynolds, Peter Sarsgaard and Mark Strong.
Clarification: The reality series, Mystery Hunters, has also been running on Discovery Kids since June 2003.
MORE KIDS STUFF
PBS Kids and Random House will premiere the new preschool animated series The Cat in the Hat Knows A Lot About That! on Labor Day, Monday, September 6, 2010. The series features the voice of Martin Short as Dr. Seuss’s The Cat in the Hat. Based on Random House’s The Cat in the Hat’s Learning Library book series, in the new show The Cat helps guide kids Nick and Sally, with help from the Fish, Thing 1 and Thing 2, on natural science-themed adventures. The series is produced by Portfolio Entertainment Inc. and Collingwood O’Hare Productions, in association with Dr. Seuss Enterprises, Random House Children’s Entertainment, Treehouse and PBS Kids. San Francisco public TV station KQED-TV is the national presenting station for the series. In Canada, Treehouse will premiere the show in Canada concurrently with PBS Kids. In the US, the series’ lessons will be supported with activity-centric website that encourages kids to participate in science-centric activities on PBSKids.org, with additionally content resources and tools available for parents on PBSParents.org and teachers at PBSTeachers.org. Random House Children’s Books will launch a full line of TV series tie-in books. NCircle Entertainment will distribute a full line of DVDs in the US and Canada..
E1 Entertainment (E1) expands its kid business as it enters into a long-term distribution deal with Amberwood Entertainment. Under the multi-pronged deal E1 will handle worldwide distribution rights for Amberwood first-run and select kids catalog titles, serve as the global sales agent for the animated series Rob the Robot (26×30) and secures a first-look deal at all future projects. Specializing but not limited to animation, Amberwood creates, develops, finances and produces properties, including kid-targeted series such as The Secret World of Benjamin Bear, Zeroman, Hoze Houndz and Katie Orbie.
Disney Channel goes with green-themed programming this April 2010 to celebrate Earth Day. On Saturday, April 17, the network will offer preschoolers a new episode of Handy Manny (8:30a) featuring “Sustainable Dave” Chameides and Lance Bass, and new ec0-friendly episodes of Special Agent Oso (8a) and Imagination Movers (10a). Meanwhile on April 1, PlayhouseDisney.com ( www.playhousedisney.com ) will launch a new Special Agent Oso game based on the new episode titled Recycling is Forever. On Earth Day, Thursday, April 22, will feature green-themed episodes of Phineas and Ferb, Hannah Montana, The Suite Life On Deck and Wizards of Waverly Place (6p-10p), as well as repeats of the preschool series listed above and others (8a-12p). The network will also run two new Disney’s Friends for Change: Project Green on-air messages (6:25p, 6:55p), with Joe Jonas and Demi Lovato, focusing on the protection of our oceans and waterways.
In other news, Disney Channel will also host a Night of Premieres, Friday, April 16, 8-10p. The programming lineup includes new episodes of The Suite Life On Deck (8p), Wizards of Waverly Place (8:30p), Phineas and Ferb (9p) and Disney XD’s I’m In The Band (9:30p). The Wizards of Waverly Place episode features guest star appearances from singer Shakira and comedian Jeff Garlin.
Family Channel (Canada) will host A Day of Premieres on Monday, April 5 from 11:30a. The programming event will feature new episodes Disney programming including a special episode of Phineas and Ferb (11:30a) with guest stars Ben Stiller and Christine Taylor, a new one-hour episode of Wizards of Waverly Place: Wizards vs. Werewolves (12:30p), and new episodes of The Latest Buzz (1:30p – season 2 cliffhanger, season 3 begins April 19 at 9:30p) and Sonny With A Chance (2p new back-to-back episodes, season 2 premiere), followed by a sneak peek at Disney Channel’s new series Good Luck Charlie (3p).
Shaftesbury Sales Company heads to MIPTV with several new broadcast deals for its live-action kid-aimed series Connor Undercover. Picking up two seasons (39×30) of the adventure comedy are Turner Broadcasting System for Boomerang Latin America, and VRT (Belgium, Dutch speaking), while Gulli (France) picks up 13 episodes. Created by John May and Suzanne Bolch of Heroic Film Company, the series is produced by Suzanne French for Shaftesbury Films. A Family Channel (Canada) commission, the second season of Connor Undercover wraps production on April 29, 2010. Shaftesbury Sales Company distributes the series internationally.
9 Story Entertainment is making way to MIPTV 2010 where it will offer its new live-action movie, Harriet the Spy: Blog Wars, to international buyers for the first time. The TV movie makes its US debuts tonight on Disney Channel, and will roll-out on Disney Channels throughout the year. The movie is loosely based on Louise Fitzhugh’s Harriet the Spy books, stars Jennifer Stone (Wizards of Waverly Place) as Harriet.
DQ Entertainment (DQE) signs a range of licensing and merchandising deal for 3D animated series The Jungle Book (62×30 and 1×60). The Jungle Book animated series and TV movie are a co-production with TF1 (France), Moonscoop (France) and ZDF Group (Germany). Two new merchandising deals for France, Belgium and Luxembourg have been inked, in collaboration with TF1 Enterprises, with School Pack (Paris) for the manufacturing/sale of back-t0-school productions (e.g. bags, packs and other school items). Additionally, D’arpeje (Paris) has been granted rights to manufacture outdoor products (e.g. tents, balls, inflatables, punching bags, gloves, garden equipment etc.) and indoor/outdoor accessories (e.g. plastic chairs and tables etc) featuring Jungle Book characters. In Israel deals have been inked with Ahim Fried and D & C TV for manufacturing/sale of a variety of Jungle Book branded kids bed and bath products (e.g. quilts, pillows, blankets, linens, towels etc.).
Coolabi will launch the Scarlett & Crimson ( www.scarlettandcrimson.com) teen-targeted cosmetics and beauty accessories line, Be Your Own Scene, which will be available in the UK at Superdrug stores from mid April. Ruby and Millie and SLG Beauty created the new beauty line for Superdrug. The new line follows on the heels of the sell out of the Boots stores Christmas 2009 Scarlett & Crimson gift range, also created by Ruby and Millie. Boots holiday 2010 plans include a new Scarlett & Crimson line.
BRB Internacional promotes two executives to strengthen its sales group and new technologies area. Nuria Queipo is upped to Head of Sales/Central and Eastern Europe. She was previously head of BRB’s Customer Service Department. Marijo Arnaiz takes on the additional responsibilities as the new Head of Home Video Entertainment and is also named Director/Digital Media. She will be in charge of new services social networks, VOD, IPTV, mobile-phone applications, videogames and interactive apps, both with respect to broadcast rights and marketing campaigns.
Final K6-11 Ratings for Saturday, March, 20, 2010 Broadcast Networks only (Live + SD Data):
Final K6-11 Ratings for Saturday, March, 20, 2010 Cable Networks only (Live + SD Data):
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 24, 2010, 6am-11pm, ranked by K2-11:
Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to email@example.com no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).
Friday Fun Fact: A can of SPAM is opened every 4 seconds.
Answer to Yesterday’s Trivia: Lisa the Computer Genie was seen on what 90’s comedy series? WEIRD SCIENCE Kudos to: Bob Friedland-Toys R Us/NY; Scott Jenkins-Tribune Media Services/Queensbury; Claire Wilmut-Boomstone Animation/Ottawa; David Brunner-AGB Nielsen Media Research/Lugano Switzerland
Today’s Trivia Question: Where would you find a yellow friend named Binya Binya? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
A CYNOPSIS MESSAGE
Cynopsis Media presents
Upfront 2010 Special Edition Series,
providing an in-depth look at the 2010 selling season from both the Buyer and Seller perspectives. Upcoming Upfront 2010 Special Editions:
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)
Editions are sent to Cyn opsis subscribers & always available at www.cynopsis.com .
Influence Brands and Agencies’ Upfront Buying Decisions.
Gwen Billings for Cynopsis Kids!
Member of Interactive Advertising Bureau (iab)
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