Friday, March 23rd, 2012


We own the internets! was #1 in the kids online category for K 6-11 for the 7th month in a row.

Smart kids!

Source: Comscore Media Metrix Monthly Data. Run in expanded categories within entertainment  Kids Category among K6-11 UV(000)S. Date 8/01/11-2/29/12

Cynopsis: Kids!

Good morning. It’s Friday, March 23, 2012, and this your first early morning briefing.

Today marks the official launch of Disney Junior, a 24-hour channel targeted to K2-7 and their parents/caregivers, in the US. Disney Junior offers learning-centric programming designed to encourage the social and emotional development, as well as cognitive skills, of preschoolers. Coinciding with the debut of the new channel, ( will also unveil its new look, which will continue to feature full episodes of series, games, activity guides, and coloring pages, among other things. Disney Junior channel debuts with initial affiliate partners including Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon, with negotiations with other affiliates underway. Later this year, Comcast subscribers will have access to WATCH Disney Junior, a live simulcast of Disney Junior across a variety of platforms and devices (computers, smart phones and tablets) both in- and out-of-the-home. WATCH Disney Junior will also offer Comcast subscribers priority access to on-demand episodes online. Disney Channel will continue to air its Disney Junior programming block (weekdays 6a-2p, weekends 6a-9a). Disney Junior has launched as its own channel in 144 countries (in 21 languages), in upwards of 67 million households. Though initially announced that Disney Junior channel would basically take over channel space from SOAPnet, it is more of a transitional type thing according to Disney. As of now SOAPnet will continue to be available and Disney is selling advertising time in this year’s upfront. All of the affiliates (listed above) will carry Disney Channel and will also continue to carry SOAPnet. So, SOAPnet will remain available for an undetermined period of time as deals are completed with distributors.


The Jim Henson Company enters into an agreement China’s Nine Eyes Stone & Shanghai Animation Film Studios to co-produce the CGI 3D feature-length film Sid The Science Kid: The Movie, based on the Henson’s popular science exploration-centric TV series of the same name. The will be Henson’s first animated movie to be available in 3D and standard HD. The movie will feature guest star actor Christopher Lloyd (Back to the Future) as the voice quirky scientist who has designed robot tour guides of the future. The new feature is written by long-time show runner Bradley Zweig, who also serves as an executive producer. Also serving executive producing are Henson’s Lisa Henson and Halle Stanford, and for Nine Eyes Stone’s, Al F. Barry. Nine Eyes Stone’s David Miller is producing. The Jim Henson Company represents worldwide rights to the movie outside of China, including all theatrical, TV, DVD and digital platforms and will showcase the project to international buyers for the feature film at MIPTV next month. As part of the financing agreement, Nine Eyes Stone & Shanghai Animation Film Studios holds the distribution rights for both the existing series and new film in the Chinese market. The Jim Henson Company is handling all ancillary distribution of the property including licensing, video and merchandising.

CBBC (UK) orders a new live-action drama series titled The Dumping Ground (13×30). The series is set in fictional children’s home The Dumping Ground, which is also featured in the CBBC dramas The Story of Tracy Beaker and Tracy Beaker Returns, both based on author Jacqueline Wilson’s Tracy Beaker novels. Like the Tracy Beaker series, The Dumping Ground will also feature Nick Sharratt’s animated illustrations. Set to begin production this June 2012 in Newcastle, Gina Cronk (Tracy Beaker Returns) will executive produce the series.


Lionsgate inks a multi-year licensing deal with Saban Brands for the North America home entertainment distribution rights to the newest incarnations of Saban’s action TV series Power Rangers. Under the agreement, Lionsgate is granted all DVD and Blu-ray rights, as well as multiple digital rights for the TV series Saban’s Power Rangers Samurai and Saban’s Power Rangers Super Samurai, both of which currently air on Nickelodeon. Lionsgate also picks up the distribution rights to two Power Rangers Christmas and Halloween specials, and a Power Rangers Movie special. The first releases out of the deal, Power Rangers Samurai: The Team Unites and Power Rangers Samurai: A New Enemy, will be available on DVD and via Digital Download for the first time on June 19, 2012.


OK Ben 10 fans get ready… Cartoon Network will premiere its new CGI movie, Ben 10: Destroy All Aliens tonight at 7p in the US, which will then debut on Cartoon Network around the world throughout the spring. Following the movie, kids will get their first-ever look at the much-anticipated all-new series, Ben 10: Omniverse, which will launch later this year on Cartoon Network. Ben 10: Destroy All Aliens is collaboration between Cartoon Network Asia and Cartoon Network Studios US. The TV movie was written by Marty Isenberg (Ben 10, Transformers Animated, G.I. Joe Renegades) and is directed by Victor Cook (The Spectacular Spider-Man, Scooby-Doo Mystery Incorporated).

Nickelodeon gets ahead of the April Fool’s Day prank curve by beginning its antics tomorrow, Saturday, March 24 with all new April Fool’s Day themed episodes of its series Victorious – April Fools Blank (8p), iCarly  iApril Fools (8:30p), How To Rock  How to Rock a Prank (9p), and Bucket & Skinner’s Epic Adventures  Epic Crashers (9:30p).

Imira Entertainment, Spain-based youth-focused production and distribution company, completes a number of new sales in Iberia from its library of third party content. In Spain, RTVE acquires ZDF Enterprises’ animated Tempo Express (26X26) for Free TV, and TV Extremadura takes free TV and online rights of Millimages’ Skyland (26X26). In Portugal, pubcaster RTP takes Pororo (104X7) from Iconix Entertainment, as well as further episodes of HIT Entertainment’s Fireman Sam (52X10), while SIC picks up both the series and TV Movie of Lightning Point (26X26 + 1X90). Additionally, Disney Channel acquires Jonathan M. Shiff Productions and ZDF Enterprises’ H2O: Just Add Water (52X26) for the region.

Classic Media has signed a raft of new deals for several of its titles throughout the Middle East & Africa providing 225+ hours of programming to TV, home entertainment and IPTV partners. SABC (South Africa), Citizen TV (Kenya) and Multimesh (Ghana) have all acquired the preschool series Tinga Tinga Tales, which is produced in Nairobi by a team of local artists, animators and musicians. The tween/teen-targeted series Life with Boys has been acquired by Nickelodeon (Pan-Africa) and Noga (Israel). Picking up the preschool series Guess with Jess are ATV’s kid channel Minika (Turkey), kid-targeted channel Balapan (Kazakhstan). Additionally, Integral (Middle East) picks up the VOD rights for Guess With Jess, as well as taking Postman Pat (seasons 3-8) and 3-2-1 Penguins for its service.


Sesame Workshop and Planet Water, a US-based non-profit with a mission to bring clean water to disadvantaged communities around the world, teamed to launch a new education program focusing on water health and hygiene across the Asia-Pacific region yesterday in Mataram, Indonesia, simultaneous to the annual World Water Day. The program, which features popular Sesame Street’s characters, including Elmo, forms part of the Asia Water-for-Life Project collaboration between the three organizations. Targeted to kids and families, the multi-media program aims to teach kids key lessons about water health and daily hygiene, including germs and how they spread, as well as incorporating simple practices such as washing your hands into their everyday lives. Sponsored by J.P. Morgan and funded by the JPMorgan Chase Foundation, the program will be rolled-out in the Philippines, India, and Vietnam over the next few months. The initiative will be supported in local markets with public service announcements promoting the same lessons. The launch of the program follows a weeklong social media campaign focused on water hygiene messaging posted to Sesame Workshop, J.P. Morgan Community, and Planet Water’s social media sites. Planet Water is also working to set up ten Planet Water AquaTower deployments in Mataram, slated to be up and running April 10 — each AquaTower produces 10,000 liters of clean, safe drinking water per day – enough daily drinking water for up to 1,000 people.


Toei Animation appoints Iriya Azuma as Director/Global Licensing Business Department. He will oversee new international licensing strategies for Toei’s brands. A 26-year veteran of Toei Animation, Azuma has produced some of the company’s most iconic series, including Sailor Moon and Toei’s first series aimed at an older audience, The Legend of the Gambler – Tetsuya. After serving as EVP at Toei Animation Inc. (TAI), he oversaw development of the mobile websites for its classic brands such as Dragon Ball Z and Slam Dunk.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/12-3/18/12, 6a-6a:
K2-11                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (3/18; 10:30a) 1841
DSNY*:  Phineas and Ferb (3/16; 9p)                1786
DSNY*:  Phineas and Ferb (3/17; 10a)              1784
NICK:    SpongeBob SquarePants (3/17; 9:30a)   1746
DSNY*:  Austin & Ally (3/16; 10p)                     1731
NICK:    SpongeBob SquarePants (3/17; 10:30a)  1725
NICK:    SpongeBob SquarePants (3/17; 10a)      1704
NICK:    SpongeBob SquarePants (3/18; 10a)      1701
DSNY*:  Jessie (3/16; 9:30p)                           1679
DSNY*:  Doc McStuffins  sneak (3/17; 8:45-9a)   1634
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/12-3/18/12, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*:  Austin & Ally (3/16; 10p)                   1385
DSNY*:  Jessie (3/16; 9:30p)                         1340
DSNY*:  Phineas and Ferb (3/16; 9p)               1337
DSNY*:  Phineas and Ferb (3/17; 10a)              1110
NICK:    Big Time Movie (3/18; 11a-12:30p)       1103
DSNY*:  Good Luck Charlie (3/16; 10:30p)         1077
DSNY*:  Jessie (3/17; 10:30p)                         1072
NICK:    SpongeBob SquarePants (3/17; 9:30a)   1071
DSNY*:  Shake It Up (3/12; 6p)                       1058
DSNY*:  Jessie (3/13; 8:30p)                          1043
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/12-3/18/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Austin & Ally (3/16; 10p)                    1189
DSNY*:  Good Luck Charlie (3/16; 10:30p)         1027
DSNY*:  Phineas and Ferb (3/16; 9p)                 992
DSNY*:  Jessie (3/16; 9:30p)                           976
DSNY*:  Jessie (3/13; 8:30p)                           974
DSNY*:  Holes (3/14; 8:30-10:35p)                   932
DSNY*:  So Random (3/13; 9p)                         913
DSNY*:  Shake It Up (3/16; 11p)                      894
DSNY*:  Wizards of Waverly Place (3/16; 12a)     886
DSNY*:  The Luck of the Irish (3/17; 11a-12:35p) 881
DSNY*:  Wizards of Waverly Place (3/16; 12a)      878
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/12-3/18/12, 6a-6a:
Teens 12-17                             Total Delivery (000)
MTV:       Jersey Shore (3/15; 10-11:04p)        873
AMC:       Walking Dead (3/18; 9-10:02p)         784
FOX:       Family Guy (3/18; 9p)                      754
FOX:       American Idol (3/14; 8-10p)              753
NBC:       The Voice (3/12; 8-10p)                   740
ADSM**: Family Guy (3/15; 11:30p)                738
FAM:       Pretty Little Liars (3/12; 8-9p)          717
ADSM**: Family Guy (3/16; 11:30p)                702
FOX:       American Idol (3/15; 8-9p)               679
ADSM**: Family Guy (3/12; 11:30p)                676
ADSM**: Family Guy (3/15; 11p)                    662
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 17, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.2/3; Cubix 0.4/4; Sonic X 0.5/3; Sonic X 0.8/5; Yu-Gi-Oh Zeal 0.8/4; Yu-Gi-Oh 0.7/3; Dragon Ball Z Kai 1.0/4; Dragon Ball Z Kai 1.0/5; Tai Chi Chasers 0.8/4; Yu-Gi-Oh 0.9/5
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.3/3; Doodlebops 0.3/2; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Busytown Mysteries 0.3/1; Horseland 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.2/1; Shelldon 0.2/1; Jane and the Dragon 0.2/1; Babar 0.1/1; Willa’s Wild Life 0.3/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, March 17, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/19 Avg. (7a-1p)
Tinker Bell (1×80) 3.0/22; Doc McStuffins Sneak (1×15) 3.1/17; Phineas and Ferb 3.3/16; Phineas and Ferb 4.0/18; Phineas and Ferb 4.5/20; Phineas and Ferb 3.5/16; The Luck of the Irish 4.2/20; Wizards of Waverly Place 3.6/18
NICKELODEON 3.0/16 Avg. (7a-1p)
T.U.F.F. Puppy 1.1/13; Fairly OddParents 1.6/14; Fairly OddParents School’s Out The Musical (1×60) 2.8/17; SpongeBob SquarePants 3.8/18; SpongeBob SquarePants 4.4/20; SpongeBob SquarePants 3.9/17; SpongeBob SquarePants 4.0/18; Fred: The Show 3.7/17; Fred: The Show 3.5/17; Power Rangers Samurai 2.6/13; SpongeBob SquarePants 2.4/12
CARTOON NETWORK 1.6/9 Avg. (7a-1p)
Johnny Test 1.3/16; Redakai: Conquer the Kairu 1.4/12; Beyblade: Metal Masters 1.8/12; Pokemon B&W: Rival Destinies 2.0/11; Ben 10: Ultimate Alien 2.2/11; Star Wars: The Clone Wars 1.6/7; The Green Lantern 1.5/7; Young Justice 1.8/8; Mad 1.7/8; Level Up 1.2/6; The Looney Tunes Show 1.7/8; The Looney Tunes Show 1.8/9
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/2; Phineas and Ferb 0.2/2; Phineas and Ferb 0.5/3; Kick Buttowski 0.7/4; Pair of Kings 1.2/6; Pair of Kings 1.3/6; So Random 1.3/6; Kickin It 1.4/6; Kick Buttowski (1×15) 1.0/4; Phineas and Ferb (1×15) 1.0/5; Fish Hooks 0.8/4; Fish Hooks 0.9/5; Kick Buttowski 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 21, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 874; K6-11 451; TWEENS 9-14 345
NICKELODEON:           K2-11 792; K6-11 325; TWEENS 9-14 219
CARTOON NETWORK:   K2-11 479; K6-11 306; TWEENS 9-14 246
DISNEY XD:               K2-11 178; K6-11 141; TWEENS 9-14 125
NICKTOONS:              K2-11   91; K6-11   58; TWEENS 9-14  46
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

Visit the webpage to view a preview and download today!

Friday Fun Fact:
In a 60 Minutes/Vanity Fair poll conducted in February 2012, 2% of Americans thought Mitt Romney’s first name was Mittens. Only 6% knew that it’s… Willard.

Answer to Our Last Trivia Question: What is the main character in the animated series Sagwa? A siamese cat. Kudos to: Frank Zazza-iTVX/NY; Ann Kearns-Sesame Workshop/NYC; Julie Stowell-Tribune Media Services/Queensbury, NY; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; Ron Grant-Big Balloon Animation/LA; Jenifer Kramer-SocialVibe/LA; Decsi-Nelvana/Toronto; Kelly Winger-Toronto Fringe Theatre FestivalToronto.

Today’s Trivia Question: Which New York Borough does Peter Parker live in? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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