Friday, June 22nd, 2012

Cynopsis: Kids!
06/22/12

Good morning. It’s Friday, June 22, 2012, and this your first early morning briefing.

Be Viacom France, an ad sales function of Viacom International Media Networks, signs its first ever exclusive car deal for a limited edition Nissan Note featuring Nickelodeon branding and an array of SpongeBob SquarePants and Dora the Explorer goodie pack and programming additions to the car interior. A limited edition of 1,000 Nickelodeon branded cars go on sale this summer 2012 in France and will be supported by on-air, online, print and outdoor ad spots, and will be released in September in Belgium and the Netherlands. The cars are also being promoted at the Nickelodeon Summer Tour, which features daylong family live events in 10 seaside towns in south and west of France. The exterior of the cars feature Nickelodeon branded window pillars and rear bumpers. While inside the cars a Sony Tablet, featuring SpongeBob SquarePants headphones, is embedded with 100 episodes of Nickelodeon and Nick Jr. series including SpongeBob SquarePants and Dora the Explorer, Victorious, Big Time Rush and Team Umizoomi. In addition, the tablet is loaded with six Android App downloads. The Nissan Note Nickelodeon is available only in Nissan car dealerships.


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LICENSING

The Wildflower Group is appointed as the licensing agent for Goodnight Moon from HarperCollins Children’s Books and Raggedy Ann & Andy from Simon & Schuster Children’s Publishing. Under the multi-year deals, The Wildflower Group will build on the longtime success of the two book-based brands with licensing and merchandising programs that provide new ways for families to enjoy these iconic childhood properties. The Wildflower Group acquires licensing rights to Goodnight Moon for all categories and promotions except electronics, pursuing partners in infant apparel, accessories, bedding and room decor, gifts and collectibles, HBA and stationary, among others, for the US and Canada. For Raggedy Ann & Andy, the agency plans to expand the brand in all categories except ragdolls and in such areas as collectibles, home decor, and crafts & fabrics worldwide.

ToonBox Entertainment and Redrover appoint Dutch-based KidsPlant Distribution a European licensing agent for Bolts & Blip in Benelux. KidsPlant will also handle distribution rights for the animated Bolts & Blip TV series (26×22) and the movie in Germany, Benelux, Scandinavia and Poland. A broadcast deal for Northern Europe is in the works. Bolts & Blip TV series, which is co-produced by Redrover and ToonBox Entertainment, airs in 70+ territories in 2D as well as in 3D stereoscopic on key 3D channels including 3net (US), BSkyB (UK) and Skylife (Korea).


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MARKETING

The ZhuZhu Pets, the popular hamster toys, are singing the Beatles songs on the new CD ZhuZhu Pets Meet The Beatles, which releases Tuesday, July 31, 2012. The family-targeted label, In The Zone Entertainment (ITZ Entertainment), is distributing the CD via INgrooves Fontana/Universal. The title features the ZhuZhus singing song from The Beatles’ first LP, Meet The Beatles, along with a ZhuZhu Pets Beatles Medley. The medley will get its own digital download release ahead of the CD on June 19, 2012. The CD is produced by Ken Stacey, who is also a singer in his own right and has coached several American Idol hopefuls. Launched in 2011, ITZ Entertainment’s debut release was the soundtrack for the animated movie Quest For Zhu.

MORE KIDS STUFF

Teletoon Canada unveils the initial programming schedules for Cartoon Network (6a-9p) and its late-night counterpart Adult Swim (9p-6a), which are both set to launch in Canada on Wednesday July 4, 2012. The Adult Swim programming includes Tim and Eric Awesome Show, Great Job!, The Venture Bros., Aqua Teen Hunger Force, Squidbillies and Harvey Birdman: Attorney at Law. The lineup for Cartoon Network begins July 4 and includes:

  • Wednesday, July 4 – 5p Dexter’s Laboratory (Monday-Thursday at 8:30p); 5:30p Powerpuff Girls (Monday-Friday at 5:30p); 8p Regular Show (Monday-Thursdays at 8p, Sundays at 10a and 10:30a)
  • Friday, July 6  7p Dude, What Would Happen? (Fridays at 7p and 7:30p, Saturdays at 12p and 12:30p); 8p Destroy Build Destroy (Fridays at 8p and 8:30p, Saturdays at 1p and 1:30p)
  • Saturday, July 7 7:30p Level Up (moving forward Saturdays at 8:30p, Sundays at 11a and 11:30a)
  • Sunday, July 8  9:30a The Amazing World of Gumball (moving forward Mondays at 7:30p, Sundays at 9:30a and 12:30p)

Cookie Jar Entertainment and Fuhu, creator of the nabi tablet and Fooz Kids app, enter into a licensing partnership for the new nabi 2 tablet (www.nabitablet.com) 7-inch tablet specifically for kids. Under the deal Cookie Jar will provide kid content from its library, including Inspector Gadget and Busytown Mysteries, and will also serve as the exclusive content provider for the Fooz Kids app. The nabi 2 tablet (USD$199.99) releases across the US this July 2012.

Corus Entertainment’s YTV (Canada) series The Next Star returns for a fifth season (11×60) beginning Monday, July 16 at 7p. Produced by Tricon Films and Television in association with YTV, the new season features Canadian kids competing to be The Next Star. The winner will be voted The Next Star on the series’ finale on Sunday, September 23 at 7p, broadcast live from Canada’s Wonderland. Hosted again by Adamo Ruggiero, this year’s judges and mentors are R&B/pop singer Keshia Chante, country singer and TV personality Tara Oram, and A&R exec at Universal Music Canada Mark Spicoluk. As always, viewers can look forward to special guests throughout the season. Viewers get to know the contestants and judges as well as cast their votes for their favorite finalist via text message or by visiting YTV.com (www.YTV.com). New content will be added beginning July 9, with further videos added throughout the series. Sears Canada, Hilroy and The Allan Candy Company have signed on as series sponsors and will have their products integrated into a variety of episodes.

Radio Disney will launch the fifth season of its music competition N.B.T. (Next Big Thing) this fall. New to N.B.T. competition this season is that the winner will perform a song on the Disney Channel series Austin & Ally, as well as having a single released by Disney Music Group and serving as the opening act for Radio Disney’s N.B.T. finale concert in LA. Over the course of 10 weeks, Radio Disney and Disney Channel audiences listen and vote for their favorite artist in the new N.B.T. season  they can vote via RadioDisney.com and by texting. Radio Disney will introduce the season five N.B.T. artists (all between 12-17 years old) at a three-night showcase this weekend at Disney’s Hollywood Studios at Walt Disney World Resort, hosted by Radio Disney personality and N.B.T. host Jake Whetter, Friday-Sunday, June 22-24 (8P). Then, kicking off July 1 at Chicago’s Taste of Joliet is N.B.T. On Tour, is a 15-city concert tour featuring season five N.B.T. artists, among others. The tour and the multiplatform competition on Radio Disney and Disney Channel are all sponsored by Invisalign Teen.

Viacom International Media Networks inks a range of Nickelodeon programming deals with broadcasters in Central and Eastern Europe (CEE) and from the Commonwealth of Independent States (CIS).

  • Free-to-air broadcaster Viasat (Baltics) signs on for a Nickelodeon package deal that includes Kung Fu Panda (season 1), a presale of Penguins of Madagascar (season 3), Planet Sheen (season 1), T.U.F.F. Puppy (season 1), Back at the Barnyard season 1 and The Troop (season 1). The package also includes a re-license deal for SpongeBob SquarePants (seasons 1-8) and Penguins of Madagascar (seasons 1 and 2).
  • TV4 (Poland) acquires the girl-targeted animated series Winx Club (seasons 3 and 4 and specials).
  • Other channels acquiring Nick programming include: Pro Plus (Slovenia) takes Avatar: The Last Airbender (season 1 and 2), Zoey 101 (season 4) and Penguins of Madagascar (season 1), Dora the Explorer (seasons 1 and 2), Go, Diego Go! (seasons 1 and 2); Digitalb (Albania) picks up Victorious (season 1), The Troop (season 1), Dora the Explorer (seasons 1-4), Danny Phantom (seasons 1-4), Planet Sheen (season 1), Big Time Rush (season 2 and specials), iCarly (season 3) and Kung Fu Panda (season 1); Kanal 2 (Estonia) signs a re-license deal for CatDog (68 episodes) and Catscratch (episodes 101-115); Armenian Second TV Channel (Armenia) also signs on for a Nickelodeon branded block that includes SpongeBob SquarePants (episodes 1-52), iCarly (episodes 209-234), Big Time Rush (season 1 and season 2a), Dora the Explorer (season 1) and Go, Diego Go! (seasons 1 and 2a); In Kazakhstan, will see Hey Arnold (seasons 1-5), Jimmy Neutron: Boy Genius (seasons 1-3) and Team Umizoomi (seasons 1-3) in a deal with the Channel Kazakhstan, while Balapan has also picked up Team Umizoomi as a part of a Nick Junior branded block; Imedi TV (Georgia) re-licenses SpongeBob SquarePants (seasons 1 and 5) and Avatar: The Last Airbender (seasons 1 and 2), as well as signing new deals for SpongeBob SquarePants (seasons 6 and 7), Avatar: The Last Airbender (season 3), iCarly (season 1) and from the MTV portfolio  MTV VMA 2012 and MTV EMA 2012; TNT (Russia) acquires Kung Fu Panda (season 1), Planet Sheen (season 1) and Penguins of Madagascar (seasons 1 and 2).

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/11-6/17/12, 6a-6a:
K2-11                                                            Total Delivery (000)
DSNY*:  Let It Shine (6/15; 8-9:55p)                             3042
DSNY*:  Let It Shine (6/16; 11a-12:55p)                        2190
DSNY*:  Good Luck Charlie (6/15; 7:30p)                        2106
DSNY*:  Gravity Falls (6/15; 9:55-10:25p)                      2043
DSNY*:  Adventures of Shark Boy & Lava Girl (6/12; 9-10:40p) 2014
DSNY*:  Good Luck Charlie (6/15; 10:30p)                       1900
DSNY*:  Shake It Up (6/14; 9:30p)                                1875
DSNY*:  A.N.T. Farm (6/14; 10:30p)                               1870
DSNY*:  Jessie (6/15; 11p)                                           1842
DSNY*:  A.N.T. Farm (6/14; 9p)                                     1794
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/11-6/17/12, 6a-6a:
K6-11                                                            Total Delivery (000)
DSNY*:  Let It Shine (6/15; 8-9:55p)                             2598
DSNY*:  Let It Shine (6/16; 11a-12:55p)                        1740
DSNY*:  Good Luck Charlie (6/15; 7:30p)                        1728
DSNY*:  Gravity Falls (6/15; 9:55-10:25p)                      1668
DSNY*:  Good Luck Charlie (6/15; 10:30p)                      1580
DSNY*:  Adventures of Shark Boy & Lava Girl (6/12; 9-10:40p) 1517
DSNY*:  A.N.T. Farm (6/14; 10:30p)                               1495
DSNY*:  Jessie (6/15; 11p)                                           1484
DSNY*:  Shake It Up (6/14; 9:30p)                                1455
DSNY*:  A.N.T. Farm (6/14; 9p)                                     1420
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/11-6/17/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Let It Shine (6/15; 8-9:55p)               2261
DSNY*:  Good Luck Charlie (6/15; 7:30p)          1509
DSNY*:  Let It Shine (6/16; 11a-12:55p)          1473
DSNY*:  Gravity Falls (6/15; 9:55-10:25p)         1348
DSNY*:  Good Luck Charlie (6/15; 10:30p)         1312
DSNY*:  A.N.T. Farm (6/14; 10:30p)                 1234
DSNY*:  Jessie (6/15; 11p)                             1212
DSNY*:  Austin & Ally (6/17; 8p)                      1194
DSNY*:  Good Luck Charlie (6/15; 3:30p)           1187
DSNY*:  Shake It Up (6/14; 9:30p)                   1170
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/11-6/17/12, 6a-6a:
Teens 12-17                                  Total Delivery (000)
ABC:       NBA Finals (6/17; 8:05-11p)                1158
DSNY*:   Let It Shine (6/15; 8-9:55p)                1155
ABC:       NBA Finals (6/12; 9:04-11:46p)            1096
ABC:       NBA Finals (6/14; 9:04-11:55p)            1037
FAM:       Pretty Little Liars (6/12; 8-9p)              827
NICK:      Figure It out (6/14; 7p)                        741
ADSM**: Family Guy (6/11; 11p)                         736
NICK:      Legend of Korra (6/16; 11a)                  732
ADSM**: Family Guy (6/17; 11p)                         729
ADSM**: Family Guy (6/11; 11:30p)                     713
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 16, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.2/3; Cubix 0.3/3; Sonic X 0.6/4; Sonic X 0.7/4; Yu-Gi-Oh Zexal 0.7/3; Yu-Gi-Oh Zexal 0.9/4; Dragon Bal Z Kai 1.1/5; Dragon Bal Z Kai 1.1/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 0.8/4
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.2/1; Shelldon 0.2/1; Jane and the Dragon 0.1/1; Babar 0.1/1; Willa’s Wild Life 0.1/0; Pearlie 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.3/1; Danger Rangers 0.1/0; Busytown Mysteries 0.2/1; Horseland 0.2/1

Final K6-11 Ratings for Saturday, June 16, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 4.7/25 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.0/25; Doc McStuffins 2.4/23; Mickey Mouse Clubhouse 2.4/17; Jake and the Never Land Pirates 2.7/17; Phineas and Ferb 3.0/15; Phineas and Ferb 4.0/19; Jessie 4.4/20; Jessie 5.0/22; Let It Shine (1×115) 7.1/32
NICKELODEON 2.4/13 Avg. (7a-1p)
Penguins of Madagascar 0.8/10; Penguins of Madagascar 1.2/11; Fairly OddParents 2.1/15; Fairly OddParents 2.9/17; SpongeBob SquarePants 3.6/18; SpongeBob SquarePants 3.0/14; SpongeBob SquarePants 3.3/15; SpongeBob SquarePants 3.2/14; Legend of Korra 3.3/14; Kung Fu Panda 2.1/9; Power Rangers Samurai 2.0/9; SpongeBob SquarePants 1.9/9
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Johnny Test 1.4/16; Redakai: Conquer the Kairu 0.9/8; Pokemon B&W: Rival Destinies 1.7/10; Ben 10: Ultimate Alien 1.4/7; Thundercats 1.2/5; The Green Lantern 1.2/5; Young Justice 1.4/6; Pokemon: Black & White 1.3/5; Pokemon: Black & White 1.3/6; Pokemon: Black & White 1.4/6; Pokemon: Black & White 1.5/7
DISNEY XD 0.5/3 Avg. (7a-1p)
Kick Buttowski 0.2/2; Phineas and Ferb 0.3/3; Lab Rats 0.5/3; Tron: Uprising 0.3/2; Pair of Kings 0.7/3; Pair of Kings 0.7/3; So Random 0.6/3; Kickin It 0.7/3; Kick Buttowski 0.7/3; Fish Hooks 0.6/3; Motorcity 0.2/1; Lab Rats 0.4/2; Lab Rats 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 20, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1219; K6-11 857; TWEENS 9-14 688
NICKELODEON:          K2-11   883; K6-11 525; TWEENS 9-14 435
CARTOON NETWORK:  K2-11   694; K6-11 481; TWEENS 9-14 433
DISNEY XD:               K2-11   296; K6-11 232; TWEENS 9-14 220
NICKTOONS:              K2-11   100; K6-11   71; TWEENS 9-14  55
Source: MTVN Research from Nielsen Media Research Data



Friday’s Fun Fact: When Skee-Ball was first invented, the lane was 36 feet long. Not many people could roll the ball that far, so they shortened it to 14 feet.

Answer to Our Last Trivia Question: What famous cartoon character was based on Red Skelton’s “Mean Widdle Kid”? Tweety Bird, aka Tweety Pie, aka Tweety. Kudos to: Hank Bordowitz-The Bordowitz Media Werx/NJ; Richard Quan-BSSP/San Francisco.

Today’s Trivia Question: What was the name of Gargamel’s cat? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
06.22.12

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11/20/17: CMT cancels Nashville

Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/19/17: Cynopsis Jobs

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

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