Friday, July 20th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, July 20, 2012, and this your first early morning briefing.

The Academy of Television Arts & Sciences has announced the nominations for the 64th Primetime Emmy® Awards, which includes programming during the eligibility period – June 1, 2011 through May 31, 2012. Among the kid-targeted networks, Cartoon Network leads the way with six nominations, followed by Nickelodeon with five nods, Disney Channel with four, and Disney XD and TeenNick each with one nomination. Additionally, for kid-aimed programming on other networks – PBS and ABC earned two nominations a piece, and HBO and MTV each received one. Hosted this year by Jimmy Kimmel, host of ABC’s Jimmy Kimmel Live, the 64th Primetime Emmy® Awards will air Sunday, September 23, on ABC, beginning with the red carpet arrivals at 7p, live from the Nokia Theatre L.A. Simultaneous to the telecast, will also host the companion streaming program, Backstage Live, beginning at 7p, and presented by Audi. The Primetime Emmy® Awards telecast will be executive produced by Don Mischer. The Primetime Creative Arts Emmy® Awards will be executive produced by Spike Jones, Jr. and will be held on Saturday, September 15. Below are a few of the categories featuring kid-targeted programming nominees. A complete list of the Primetime Emmy® nominations can be found at

Outstanding Short-format Animated Program
Adventure Time
  Too Young  Cartoon Network  Cartoon Network Studios
Disney Phineas And Ferb  The Doonkleberry Imperative  Disney Channel  Disney Channel
MAD  Kitchen Nightmare Before Christmas/How I Met Your Mummy  Cartoon Network  Warner Bros. Animation
Regular Show  Eggscellent  Cartoon Network  Cartoon Network Studios
Robot Chicken  Fight Club Paradise  Cartoon Network  Stoopid Monkey, Shadow Machine, Williams Street

Outstanding Children’s Program
  TeenNick  Epitome Pictures in association with Nickelodeon
Good Luck Charlie  Disney Channel  It’s a Laugh Productions
iCarly  Nickelodeon  Nickelodeon and Schneider’s Bakery
Victorious  Nickelodeon  Nickelodeon and Schneider’s Bakery
Wizards of Waverly Place  Disney Channel  It’s a Laugh Productions

Outstanding Children’s Nonfiction, Reality or Reality-Competition Program
It Gets Better
  MTV  An MTV Production in association with Snackaholic Productions, Logo, Savage Media, Hypomania Content, and Octagon Entertainment
Sesame Street: Growing Hope Against Hunger  PBS  Sesame Workshop
The Weight Of The Nation For Kids: The Great Cafeteria Takeover  HBO  HBO Documentary Films and the Institute of Medicine and Mackerel Sky Films, in association with the Centers for Disease Control and Prevention and the National Institutes of Health, and in partnership with the Michael & Susan Dell Foundation and Kaiser Permanente.



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The Foundation, Zodiak Kids UK’s production company, options the TV rights to the kid’s fantasy adventure book Hollow Earth, written by actor John Barrowman (Dr Who, Torchwood) and his sister Carole Barrowman, from Capel & Land. The Foundation and Barrowman Barker Productions, founded by John Barrowman and Gavin Barker, will work together to develop a kid’s drama series for the first in the trilogy of this adventure story. Hollow Earth follows 12-year-old twins, Matt and Emily Calder who the powers to bring art to life and enter paintings at will. Their unique abilities are sought by villains trying to access the terrors of Hollow Earth, a place where all demons, devils and creatures are entrapped for eternity. Seeking safety, the twins flee with their mom to an island off the west coast of Scotland, where their grandfather has certain protective powers of his own. But the twins aren’t safe there either and the villains are hot on their trail. Zodiak Kids will own all international distribution rights to the new TV series. Hollow Earth was published in the UK in February 2012 by Buster Books, an imprint of Michael O’Mara Books, and has sold 28,000+ copies to date.  Capel & Land has recently inked a US publishing deal with Aladdin, an imprint at Simon & Schuster, to publish the books in the US on October 30, 2012.

Could there be a Jumanji movie reboot? According to a THR interview with Doug Belgrad, President Columbia Pictures, the studio might just give the original Jumanji movie (1995) a reboot. The movie was based on the 1981 book, Jumanji, by Chris Van Allsburg.



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Coolabi signs a new app deal and grows a publishing deal for its preschool brand Poppy Cat. UK-based animators Studio Liddell teams with Coolabi to produce the first Poppy Cat app for Apple and Android smartphones and tablets, which will be available in English-speaking territories from August 2012. Coolabi is expanding its publishing deal with Redan to include Poppy Cat for the first ever Fun to Learn Friends Annual, which will be available in the UK and Ireland in August 2013. Poppy Cat is currently featured in Redan’s popular Fun to Learn Friends magazine. Additionally, the first group of Poppy Cat products including toys from Golden Bear and Jumbo Games, TV tie-in books from Macmillan, and apparel from Aykroyds and TDP, will be available at retail in the UK this summer.


9 Story Entertainment taps PR agency Child’s Play Communications to create a social media outreach campaign to build brand awareness for 9 Story’s animated TV series Almost Naked Animals and its new lines of related licensed products. Produced and distributed by 9 Story Entertainment, Almost Naked Animals is currently in its third season. The series continues to air on Cartoon Network (US), YTV (Canada), CiTV (UK), ABC (Australia) as well as on Disney Channels in Italy, India, Latin America, Spain and Portugal, and NPO’s kid’s channel Z@pp/Zeppelin (Netherlands), Super RTL (Germany), Canal+ Family and Teletoon+.


Two of Sesame Workshop‘s Mandarin-language series, the popular Chinese-produced Sesame Street’s Big Bird Look at the World, and the new series Fun Fun Elmo, will both debut in the US on SinoVision (, a Chinese language broadcaster available in NY, NJ, Connecticut, Long Island and sections of Pennsylvania. Bringing these two shows to the US is part of Sesame Workshop’s initiative to develop Chinese Culture and Language that caters to Chinese communities in the US as well as encourage Chinese cultural appreciation and exchange, using locally developed content from China. Newly developed content from Fun Fun Elmo introduces viewers to Mandarin language through new animation and live action films shot in China, underscored by music. Live action segments follow the daily lives of kids in China, while also exposing viewers to the Mandarin language, as each episode introduces a Chinese tone, word, and stroke order for writing characters. Sesame Street’s Big Bird Looks at the World focuses on kid’s natural curiosity about nature and science and encourages hands-on exploration as a great way to learn. Each episode features Muppet characters and two live-action films. The locally developed, Mandarin-language series Sesame Street’s Big Bird Looks at the World first debuted in China in December 2010, on HaHa Channel by Shanghai Toonmax Media, as well as on CCTV Children’s Channel by the national broadcaster CCTV.

Actress Amanda Plummer (The Fisher King, Pulp Fiction) joins the cast of The Hunger Games: Catching Fire, Lionsgate’s new movie based on Suzanne Collins’ second Hunger Games book, Catching Fire. Plummer will take on the role of Wiress, an eccentric who is nicknamed “Nuts”, who doesn’t communicate in traditional ways but her participation is invaluable in the Quarter Quell (the 75th Annual Hunger Games). Directed by Francis Lawrence, and produced by Nina Jacobson’s Color Force with producer Jon Kilik, Lionsgate is set to release The Hunger Games: Catching Fire on November 22, 2013.


The week of July 9-15, 2012 now stands as The Hub TV network best week in its history in Total Day with K2-11 (67,000) and K6-11 (34,000), delivering year-to-year increases of +109% and +79% respectively. The week also included The Hub’s best-ever single day delivery on Friday, July 13, 2012. The day included the network premiere of the iconic movie The Goonies (9p-11p), growing the K2-11 (112,000) up ++211% and K6-11 (91,000) up +296% over the same time last year.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/9-7/15/12, 6a-6a:
K2-11                                      Total Delivery (000)
DSNY*:  Jessie (7/15; 9:30p)                      1577
DSNY*:  Shake It Up (7/15; 8:30p)              1559
DSNY*:  A.N.T. Farm (7/15; 9p-9:25p)          1540
DSNY*:  Jessie (7/13; 8:30p)                      1440
DSNY*:  Good Luck Charlie (7/15; 7:30p)       1344
DSNY*:  Austin & Ally (7/15; 8p)                  1329
DSNY*:  Jessie (7/15; 10p)                         1260
DSNY*:  Shake It Up (7/11; 10p)                  1247
DSNY*:  Jessie (7/14; 8:30p)                       1246
DSNY*:  Gravity Falls (7/13; 9:30p)               1234
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/9-7/15/12, 6a-6a:
K6-11                                       Total Delivery (000)
DSNY*:  Shake It Up (7/15; 8:30p)               2382
DSNY*:  Jessie (7/15; 9:30p)                       2346
DSNY*:  A.N.T. Farm (7/15; 9p-9:25p)          2327
DSNY*:  Jessie (7/13; 8:30p)                       2283
DSNY*:  Gravity Falls (7/13; 9:30p)               2248
DSNY*:  Fish Hooks (7/13; 9p)                     2195
DSNY*:  Good Luck Charlie (7/15; 7:30p)       2158
DSNY*:  Austin & Ally (7/15; 8p)                  2115
DSNY*:  Jessie (7/14; 8:30p)                       2096
DSNY*:  Phineas and Ferb (7/14; 10a-10:25a) 2077
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/9-7/15/12, 6a-6a:
Tweens 9-14                            Total Delivery (000)
DSNY*:  Shake It Up (7/15; 8:30p)                1868
DSNY*:  Jessie (7/15; 9:30p)                        1855
DSNY*:  A.N.T. Farm (7/15; 9p-9:25p)            1844
DSNY*:  Jessie (7/13; 8:30p)                        1840
DSNY*:  Gravity Falls (7/13; 9:30p)                1771
DSNY*:  Fish Hooks (7/13; 9p)                       1754
DSNY*:  Jessie (7/14; 8:30p)                         1702
DSNY*:  Austin & Ally (7/15; 8p)                     1638
DSNY*:  Gravity Falls (7/14; 9p)                     1631
DSNY*:  Good Luck Charlie (7/15; 7:30p)         1627
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/9-7/15/12, 6a-6a:
Teens 12-17                                      Total Delivery (000)
ADSM**: Family Guy (7/10; 11:30p)                       934
ADSM**: Family Guy (7/10; 11p)                           835
ADSM**: Family Guy (7/9; 11:30p)                        765
ADSM**: Family Guy (7/11; 11p-12a)                     761
ADSM**: Family Guy (7/12; 11p-12a)                     742
ADSM**: Family Guy (7/9; 11p)                             741
FAM:       Pretty Little Liars (7/10; 8-9p)                 721
ADSM**: Family Guy (7/13; 11p)                            690
ADSM**: Family Guy (7/13; 11:30p)                        685
ADSM**: Family Guy (7/15; 11p)                            660
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 14, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/2; Cubix 0.2/3; Sonic X 0.4/3; Sonic X 0.5/3; Yu-Gi-Oh Zexal 0.4/2; Yu-Gi-Oh Zexal 0.5/2; Dragon Ball Z Kai 0.6/3; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh 0.7/3
NBC (NBC Kids) Avg. 0.2/1 (10a-1p)
Noodle and Doodle 0.1/0; Pajanimals 0.1/0; Poppy Cat 0.2/1; Justin Time 0.3/1; LazyTown 0.3/1; Wiggles 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/0; Doodlebops 0.1/1; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Busytown Mysteries 0.2/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, July 14, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 4.1/24 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/26; Doc McStuffins 2.0/23; Mickey Mouse Clubhouse 2.0/18; Jake and the Never Land Pirates 2.4/16; Phineas and Ferb 4.1/24; Phineas and Ferb 3.9/20; Phineas and Ferb 5.2/25; Fish Hooks 4.8/23; A.N.T. Farm 5.1/24; A.N.T. Farm 6.2/29; Wizards of Waverly Place 5.7/27; Wizards of Waverly Place 5.5/26
NICKELODEON 2.0/12 Avg. (7a-1p)
Penguins of Madagascar 0.5/8; Penguins of Madagascar 1.0/11; Fairly OddParents 1.6/14; Fairly OddParents 1.7/12; SpongeBob SquarePants 2.8/16; SpongeBob SquarePants 3.3/17; SpongeBob SquarePants 3.3/16; SpongeBob SquarePants 3.0/14; Kung Fu Panda 2.1/10; Kung Fu Panda 1.9/9; Power Rangers Samurai 1.6/7; SpongeBob SquarePants 1.6/7
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Johnny Test 1.2/17; Redakai: Conquer the Kairu 1.3/12; Beyblade: Metal Masters 1.3/12; Pokemon B&W: Rival Destinies 2.5/17; Ben 10: Ultimate Alien 1.5/9; Ninjago 1.8/9; The Green Lantern 1.3/6; Young Justice 1.1/5; Teen Titans: Trouble in Tokyo (1×90) 1.5/7; Johnny Test 2.3/11
DISNEY XD 1.0/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/8; Ultimate Spider-Man 0.6/7; Phineas and Ferb 0.9/8; Kick Buttowski 1.0/7; Pair of Kings 1.2/7; Pair of Kings 1.1/6; So Random 1.1/5; Kickin It 1.4/7; Kick Buttowski (1×15) 1.1/6; Fish Hooks (1×15) 0.8/4; Phineas and Ferb 1.0/5; Ultimate Spider-Man 0.8/4; Ultimate Spider-Man 0.7/4.



Cynopsis Media Presents
Cynopsis: Kids 10-year Anniversary Special e-Report

August 8, 2012

Celebrating this beloved daily edition’s 10 year anniversary, this special e-Report will overview the last decade and examine what the future holds for the dynamic kids media industry.

For advertising opportunities contact Mike Farina + 203.218.6480

Friday’s Fun Fact: Brett Favre’s first completed pass as a Green Bay Packer was to himself.

Answer to Our Last Trivia Question: What was Woody Woodpecker’s hometown called? Puddleburg. Kudos to: Deedra L. Roberts-Turner Broadcasting/Atlanta; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: In the cartoon Peanuts, Schroeder is a big fan of whose music? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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