Good morning. It’s Friday, July 1, 2011, and this is your first early morning Sports briefing.
A post-merger NBC Sports is setting out to do to the Tour de France what the company has done to the Sunday Night Football, the NHL, the Kentucky Derby, and others in beefing up the sport’s digital presence in an iPad world. Taking up Versus’ digital “Tour Tracker” and renaming it “Tour de France All Access” in line with the NBC brand’s other All Access sites, audiences can now view all 21 stages of the race via their laptops and mobile devices at NBCSports.com with a few toys to play with as well. Tour de France All Access is sponsored by Radio Shack, and with the wider distribution on its new home, will offer fans some new extras such as content partnerships with Bicycling.com and VeloNews.com, more detailed GPS mapping during each stage and the ability to share content via Facebook.
Cynopsis Sports spoke with NBCSports.com Coordinating Producer Tom Seeley about the impact of the merger on digital properties, traffic patterns under the NBC umbrella and how the Tour de France fits in with the company’s online strategies.
On how the merger impacted digital operations: In first quarter we merged Versus.com into NBCSports.com, and shuttered the old Versus site. But the team that was working on Versus.com in Philadelphia on things like the NHL, MMA or cycling, are still the same folks doing it now, only they happen to be doing it for a much larger audience. From our perspective, the greatest thing about the merger is that it has given the NBC Sports site a lot more assets to have at its disposal that make our content deeper and richer.
On the impact on online audiences: Traffic has gone up. comScore ratings are the highest that they’ve ever been. We obviously had a lot of content around the NHL when it was just NBC, but now to have that constant presence has been tremendous.
On renaming the Tour Tracker: Because this is the first year it’s been on NBCsports.com instead of Versus, it was rebranded because we’ve think we’ve successfully established the All Access brand and wanted to extend that. We’ve used it for Sunday Night Football and for the Kentucky Derby, where it’s a one stop destination for everything about that one event and we wanted to apply it to the Tour de France and extend that brand.
On the site’s new features: Two things for me are really exciting, the first is the improved GPS tracking where you can follow riders on different points of the course and see that functionality. We are working with a company called Map My Fitness and they are extending that mapping functionality. The richness they are bringing to it is one of the great improvements this year. We did have some mapping in years past but nothing to this degree. The other one that is maybe even bigger is the different mobile platforms that Tour de France All Access is now available on. Last year, it was only available on the iPhone and this year it is available on the iPad in addition to Android. To be able to reach that audience, as opposed to segmenting it to an Apple audience or a non-Apple audience allows us to be the stop for as many people as possible.
Well, day one of the NBA lockout is officially underway, with Thursday talks between the owners and players unable to bridge the divide. A three-hour meeting that featured a final proposal from the players was rebuked, which means the CBA expired at midnight last night putting all league business on hold. Stay tuned, one NBA executive said this one could be a doozy.
Fresh from a successful Gold Cup, Univision announced its broadcast schedule for its exclusive Spanish-language coverage of Copa America 2011. Games begin today with host country Argentina taking on Bolivia on TeleFutura, while Univision opens Saturday with Colombia/Costa Rica with Hugo Sanchez and Fernando Fiore handling microphone duties along with Pablo Ramirez and Jorge Perez Navarro, with Jesus “El Prof” Bracamontes and Diego Balado serving as color commentators. Live online streaming of all the matches will also be available online and will feature a Facebook plug-in with real-time commentary from fans.
TBS is set to announce the 2011 MLB All-Star Game Rosters on Sunday at noon, with the Major League Baseball All-Star Game Selection Show presented by Taco Bell. Matt Winer will host and joined by analysts Dennis Eckersley, Cal Ripken and David Wells to make the announcements and provide analysis on the selections. The show also will feature interviews with All-Star Game managers Ron Washington of the Texas Rangers and Bruce Bochy of the San Francisco Giants. Following the show, “Sunday MLB on TBS” will continue at 1p with a Yankees/Mets game with Ernie Johnson handling play-by-play and John Smoltz serving as analyst.
ESPN is reporting that coverage of the College World Series on ESPN and ESPN2 generated audience spikes compared to 2010, bolstered by nice bumps for both telecasts of the championship finals. The best-of-three championship, which was won in two games by South Carolina, averaged 2,233,000 total viewers, 1,618,000 households and a 1.6 rating, which was good enough for jumps of 43% (vs. 1,558,000), 33% (vs. 1,220,000) and 33% (vs. 1.2), respectively, over last year. For all 11 of its telecasts of the baseball championship, ESPN averaged 1,310,000 viewers (up 9%), 994,000 households (up 28%) and a 1.0 (up 7%). ESPN2 also saw the ripple effect, with 999,000 viewers, 771,000 households and a 0.8 rating for its four games, for increases of 26%, 28% and 33%.
CBS Sports has added the Oct. 1 football game pitting Air Force against Navy to its fall telecast schedule, where it will be played at noon. The game will take place at the Navy-Marine Corps Memorial Stadium in Annapolis, and was previously slated to run on CBS Sports Network at 3:30p. The game will be followed by College Football Today at 3p, then the SEC Game of the Week at 3:30, and another SEC Game of the Week set for primetime at 8p.
ESPN 3D has added the Jo-Wilfried Tsonga vs. Novak Djokovic Gentlemen’s semifinal at Wimbledon on this morning to its schedule, marking the network’s first tennis programming. Later in the day, the channel will reair that semifinal and then televise the other Gentlemen’s semifinal on a delayed basis. The network will also feature the Ladies’ and Gentlemen’s Finals twice each on a delayed basis on Monday, July 4.
MSG Sports and StarGames are set to bring the series World of Tennis Presented by BNP Paribas back for a second season. This year, Tennis Channel will first air each episode on Wednesday nights throughout the summer at 10:00p while repeats will run on MSG Plus every Saturday at noon.
Count Entravision as another victor from the Gold Cup. The company announced the finals pitting the US and Mexico scored record ratings in Nielsen metered markets where Entravision operates. Among TV Households, KINC-TV Las Vegas hit drew a 7.4 rating, up 57% over 2009, while DC stations WFDC-TV recorded a 3.9 rating for a 129% increase over 2009. Other markets with bumps included San Diego (KBNT-TV) with a 4.7, Denver (KCEC-TV) with a 3.3 rating, and Tampa (WVEA-TV) with a 3.0.
Formula 1 is now cleared to return to the US, with the Austin City Council voting 5-2 to approve a new track in Austin, Texas. Construction of the new $250 million Circuit of the Americas has been underway since January, and promoters agreed to pay $4 million in annual funding. F1, hasn’t been driven on American soil in 2007 at Indianapolis Motor Speedway and the Austin race is now tentatively slated to be held on June 17, 2012.
Stats for the Week Ending June 26
TNT’s coverage of the NASCAR SPRINT CUP race from SONOMA averaged a 3.2/8 with 5.2 million viewers according to final Nielsen ratings, to score a 19% boost over the 2.7/7 for last year’s race. Through a trio of races, the Sprint Cup Series is averaging a 3.2/8 for the channel, up +7% over last year. Among Men 18-34, TNT is up +13% and up +6% for Men 18-49.
Saturday night’s CONCACAF Gold Cup between the US and Mexico averaged a combined 3.6/7 (9.1 million viewers) for both Univision and Fox Soccer, which is up a 44% over 2009’s 2.5/7 with 5.8 million viewers, and featured the same two teams.
Formula One racing on Fox averaged a 0.8/2 with 1.1 million viewers for Sundays’ airing of the European Grand Prix, which is up 14% over last year’s score for the race.
Sponsorship & Promotion
July 1 not only marks the first day of the lockout, it also marks the end of the Pac-10, which will be now known as the Pac-12 (ok, the Pacific-12 Conference) with Colorado and Utah now officially in the house.
Say goodbye to Hope. The PGA Tour’s Bob Hope Classic will now be known as the Humana Challenge thanks to a new title sponsor and a new format. Humana agreed to an eight-year deal with the tournament as title sponsor, along with the William J. Clinton Foundation, with the next outing set for Jan. 16-22. The event had been without a title sponsor since 2008 and will now drop from five days to four.
EA Sports is adding Sky Sports commentator Alan Smith the main commentary team for EA Sports FIFA 12, where he will team with Martin Tyler to call the video game. Smith will replace Andy Gray, who has been a commentator for EA for 14 years but was dropped by Sky for making comments about Sian Massey. The game will hit stores on Sept. 27.
The Main Event
Wimbledon Semi-Finals and Finals on ESPN2 and NBC throughout the weekend. With Should be some great action with some favorites out of the mix!
In My Opinion …
- With the official birth of the Pac-12, and the tip of my hat to Larry Scott for propelling that conference to new highs, I’m still curious how, exactly, they play to launch the Pac-12 Network. As the Big Ten found out, it’s not easy out there and after spurning Comcast in TV negotiations (Comcast is prominent is a slew of Pac-12 markets) but where now does the Pac-12 turn? Reports this week suggested that instead of Fox or Comcast, the conference may instead look to Apple or Google as a de facto MSO for a branded channel. That, of course, could be subscription-based and spawns questions on whether that the best way to for an organization with millions of dollars worth of content at its disposal to reach new highs. Commissioner Larry Scott has quickly surprised people before, so I wouldn’t bet against him
ON THIS DAY in 1982 – Cal Ripken plays his first MLB game
Answer to Yesterday’s Sports Trivia Question: Where did Jim Valvano coach before moving to NC State? Iona. Kudos: Mitch Burg – Syndicated Network Television Association/NY; Michael O. Brown – IMG Worldwide/NY; Barry Abrams – ESPN/Bristol; Rich Dubroff – C-Span/Washington, D.C.; Bryan Pringle – CBS Sports Network/Carlsbad; David Chill – DIRECTV/LA; Richard Levine – AT&T Operations, Inc./LA
In The Know: Who was the last pitcher to win the MLB All-Star Game MVP? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: ACCT EXEC/NCC Media ( www.nccmedia.com )/DENVER: Jr level. BS/BA deg req’d. 1 to 2 yrs TV, online display or radio advrtsng sales exp or 1 to 2yrs agency media buying or plann’g exp. Resume: email@example.com (7/9)
JOB OPENING: MANAGER, AFFILIATE MARKETING /SPT/Miami: Oversee & support Affiliates area; Bachelor’s req, Fully bilingual Eng/Span req; 5 yrs affiliate exp req, 2 yrs mgmt exp req. See full profile & apply at www.sonypicscareers.com (7/9)
JOB OPENING: VP AD SALES RESEARCH/FX/NY: Manage all aspects of ad sales research, qual/quant data, oversee 3 employees; 10+ yrs exp in media research, mgmt exp req. Apply: www.foxcareers.com (7/9)
JOB OPENING:�@USA SALES RESEARCH DIRECTOR/NBCU/NYC: Direct on-air sales research for USA Network. Knwldg of Nielsen Galaxy Explorer, TVToolbox, IAG, Simmons, MRI, CMR; Excel/PowerPoint. Apply online at www.nbcunicareers.com (#2122BR) (7/9)
JOB OPENING: ON AIR CREATIVE MGR/Discovery Comm/FL: Supervising/senior producer 5+ yrs exp in TV entertainment, manage budget, responsible for output of Gen entertainment ch. LIV. Speak Eng & Spa a must. www.Discovery.com #4150 (7/8)
JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (7/8)
JOB OPENING: SR MGR OPS/Traffic/NYC: Mng daily operations ensure the timely and accurate upload of inventory; perform tracking and billing process; order approvals 4+ yrs exp traffic/sales ops. Visit www.tvoneonline.com (7/8)
JOB OPENING: TEMP TALENT MGR/WEtv/NY: 5+ yrs exp managing talent. Coord sched talent for all net events. Ensure contract compliance. Exc comm skills. Rez:firstname.lastname@example.org (7/8)
JOB OPENING: ACCT SERVICE REP/IFC & SUNDANCE/LA: create proposals/handle all aspects of deal maintenance & prospect new advertisers. Excllnt comp/comm/orgztnl skilz 3+ yrs prior agency/media experience. Rez: email@example.com (7/8)
JOB OPENING: IT PROJECT MANAGER/NY: Please go to www.aetn.com/careers.html req#94274 for Full Description and to apply! (7/8)
JOB OPENING: ACCOUNT EXECUTIVE/MD: Mngs 360 ad campaigns for variety of Discovery networks within our in-house creative agency. Strong digital advertising experience a plus. www.discovery.com # 4164
JOB OPENING: SR DIR OF DVLPMENT/MD: Lead development for Science Channel that span from quirky to groundbreaking/craft to appeal to the curiosities of audience; +7yrs exp in broadcast/cable industry www.discovery.com # 4020 (7/7)
JOB OPENING: SALES ASST/OUTDOOR CHANNEL/CHICAGO: Create mktg decks; Assist bldg plns and check avls; Review MSAs and track delivery; Self-starter, proactive, media degree/exp helpful; To: firstname.lastname@example.org (7/7)
JOB OPENING: MANAGER NEW BUSINESS MRKTING/FOOD NETWORK/NY: Oversee mkting of brand’s new biz endeavors, driving rev & ratings. Degree req’d. 5 yrs exp in media, brand &/or adv desired. www.scrippsnetworks.com #2411 (7/7)
JOB OPENING: DIR STRATEGIC INSIGHTS/Women @ NBC U/NY: #1827BR Provide strategic & analytical guidance for integrated mrktng div. sales research w/new ROI research methods. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (7/7)
JOB OPENING: SR. COUNSEL, BUS. & LEGAL AFFAIRS-SUNDANCE CHANNEL GLOBAL/NY: Structure/negotiate complex transactions & handle diverse legal issues for ntwrk. 6+yrs JD relevant inhouse &/or law firm exp. Apply: email@example.com (7/6)
JOB OPENING: SALES PLANNER/TV Guide Networks, LLC/Chicago: Build media plans, steward deals, assist AEs in sales process, 2+ yrs agency/sales exp. Support both network & online sales teams. firstname.lastname@example.org (7/6)
JOB OPENING: SR PRODUCER/ANTIQUES ROAD SHOW/WGBH/BOSTON: (P0465) Full time series production. See full job description and apply online at http://www.wgbh.org/about/employmentOpportunities.cfm (7/6)
JOB OPENING: DIR, SYFY PRIMARY RSRCH/NYC: Job#2137BR Plan, design, analyze & report consumer research projects. Min 7 yrs exp in internet surveys, focus groups & syndicated research services. BA/BS Req. Apply: www.nbcunicareers.com (7/6)
JOB OPENING: AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: email@example.com (7/6)
JOB OPENING: SR MGR/DIR, PROMOTIONS/NYC: Responsible for the creation of mktg/promotions prgrms that enable the sales team to sell advertising solutions. Req’s 8+ yrs exp, 4+ yrs Digital. Resume: www.dimgcareers.com (7/6)
JOB OPENING: FREELANCE BUSINESS DEVELOPMENT/HORN INTERACTIVE/NYC: point person on developing business relationships with Agencies & Brands for leading Interactive production / live streaming firm http://horninteractive.com/jobs (7/6)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: LCLARKE@FACTSONFILE.COM EOE (7/6)
JOB OPENING: MGR PARTNERSHIPS/ABC Domestic/NY: create, sell-through and execute in-show/online promo programs for advertisers/brands apply to: www.disneyabcjobs.com req #310583 (7/6)
JOB OPENING: FREELANCER AUD RSRCH/MTVN/LA. TV rsrch mgr/dir; strong conceptual skills. Media Math,Nielsen/Star Media sftwr req’d w/ prof synd. rsrch (MRI) pref.Min 5 yrs. Exp TV resrch/related field. Res: firstname.lastname@example.org (7/2)
JOB OPENING: VP BUS & LEGAL AFFAIRS/MD: Mng business negotiations for a wide variety of prgmmg transaction for Discovery Ntwrks w/focus on documentary & non-scripted reality prmmg. www.discovery.com # 3497 (7/2)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SUMMER INTERNSHIP CREDITS ONLY: SCD, a TV Development Company in NYC is seeking a summer intern. Flexible hours but must be smart, reliable and funny. Sloane@sloanecooperdevelopment.com Www.sloanecooperdevelopment.com (7/9)
SUMMER INTERNSHIP CREDITS ONLY: Seeking DIGITAL MKTG intern to help creating mobile apps, viral vids, social media strategy. Assist execs directly and learn a ton. Having a smartphone and laptop is a plus. Send letter/resume: firstname.lastname@example.org (7/9)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at email@example.com
SITUATION WANTED: BILINGUAL COPYWRITER SPANISH – Print, TV, Social Media, Digital see my portfolio www.normaruizguerrero.webs.com (7/9)
SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon firstname.lastname@example.org (7/9)
SITUATION WANTED: Recent CSUN graduate looking for an entry level job in Production/Post-production in LA. Exp w/ PA, final cut pro, videography, web design, graphic design. Please contact Christian Mikkelson at email@example.com (7/9)
SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB IN PR/PROMOTIONS/MARKETING in television broadcasting. NYC based. Please contact Elissa Henderson at Henderson.Elissa@gmail.com (7/8)
SITUATION WANTED: I’ve written a one-hour modern action/ fantasy, about a fictional island’s revolution against tyranny. ‘Game of Thrones’ meets ’24.’ Looking for Studio Executive Assistance. firstname.lastname@example.org (7/8)
SITUATION WANTED: LA – BIZ DEV/MKT/CONSULTING – 12 years Internet experience, w/ content, retail, eTail, CE across domestic & international markets for Fortune 500s and start-ups. Rock solid resume/top MBA. email@example.com (7/7)
SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, SarahCottell@gmail.com (7/7)
SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: firstname.lastname@example.org (7/7)
SITUATION WANTED: AUDIO ENGINEERS – SAE graduates seeking internship and staff positions in all fields of audio. NYC based. Contact Job Placement Coordinator Jeff Lanier at email@example.com (7/7)
SITUATION WANTED: CREATIVE HARD WORKING MIND Seeking Assist position, Entertainment law firm exp /Television production background, 3-5 years of experience. NY based. Available NOW! Please contact, MMungin@aol.com (7/7)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- firstname.lastname@example.org (7/6)
SITUATION WANTED: RESEARCH DIR/SALES – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: email@example.com (7/6)
SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. firstname.lastname@example.org (7/2)
SITUATION WANTED: LA…Experienced sales, biz development pro seeking position in educational / home media/advertising . Solid resume and excellent references. email: email@example.com (7/2)
E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Copyright Cynopsis 2011
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011
To unsubscribe from just this Cynopsis Sports email, please click here.