Good morning. It’s Friday, July 12, 2013, and this is your first early morning Sports briefing.
ESPN laid out plans for next week’s four-round television coverage of the 142nd renewal of golf’s oldest major, The Open Championship with more than 65 hours of programming in the pipeline. Programming runs from July 18-21 as ESPN and WatchESPN carry 11 hours of live play from each of the first two rounds on Thursday and Friday from 4a-3p. The third round on Saturday, July 20, will air live from 7a-2:30p with the final round on Sunday, July 21 from 6a-1:30p. ESPN’s SportsCenter, will originate from the site of the championship on Wednesday, July 17, at 2p. Mike Tirico hosts for the 18th consecutive year, with Scott Van Pelt also hosting during the four days of the event and will also work as a hole announcer. Actor Ian McShane again lends his voice to ESPN’s Open Championship interstitial videos.
The YES Network inked an agreement with FOX Sports Media Group to carry live Atlantic Coast Conference basketball and football games and Big East basketball games starting this fall. As part of the deal, YES will televise up to 10 ACC football games and up to 23 men’s ACC basketball games, as well as select women’s basketball and Olympic sports. YES will also offer up to 10 Big East basketball games.
IMG College has a new client, lining up West Virginia University to a long-term multimedia rights and sponsorship partnership deal that includes IMG College’s exclusive representation and management of game broadcasts and coaches’ shows for radio and TV, publications, digital assets, corporate partnerships, stadium and venue signage, game promotions, and game day hospitality. The WVU partnership begins in the 2013-14 academic year and runs for 12 years.
Sports anchor Dan Hellie is moving to NFL Network where he will be the new host the network’s signature show, NFL Total Access. Hellie starts work at NFL Network on August 5 after seven years at the NBC affiliate (WRC-TV News 4) in Washington, D.C, where he served as the Sports Director and weekday sports anchor. There, he hosted the Emmy Award-winning Redskins Showtime, and the Redskins Coaches Show. Hellie also hosted Sports Final on Sunday nights and the Daily Connection.
The American Athletic Conference and the Military Bowl locked in a six-year deal for the college football postseason. The agreement starts in 2014 and is expected to match the league against the ACC, according to the AP. The bowl game is set to move from RFK Stadium in Washington to Navy-Marine Corps Memorial Stadium in Annapolis, Md., this season, where it’s expected to make a permanent home.
The Guardians are returning! The NFL announced that a 20-episode third season of NFL Rush Zone: Guardians Unleashed will debut this fall on Nicktoons and NFL Network. The new season will see guest voices that include San Francisco 49ers tight end Vernon Davis, Chicago Bears running back Matt Forte, Washington Redskins quarterback Robert Griffin III, Detroit Lions wide receiver Calvin Johnson, Cincinnati Bengals head coach Marvin Lewis, Baltimore Ravens running back Ray Rice, Pittsburgh Steelers head coach Mike Tomlin, Houston Texans defensive end J.J. Watt and Seattle Seahawks quarterback Russell Wilson. Meanwhile, season two of the show returns to Nicktoons on Sunday at 11a.
Tennis Channel will be on-hand for Martina Hingis’ induction into the International Tennis Hall of Fame on Saturday at 12:30p. The ceremony will take place on the historic grass-court stadium at the Hall’s grounds in Newport, R.I., and include the inductions of Australian Thelma Coyne Long, a three-time Australian Open champion, and three other honorees.
MLB Network profiles Chicago White Sox broadcaster and former All-Star player Ken “Hawk” Harrelson-who is hitting his 50th year in Major League Baseball-with a special looking back at his career. The documentary, Hawk: The Colorful Life of Ken Harrelson, airs Thursday, July 18 at 7p and is narrated by Bob Costas.
The UFC formed a new, multi-year partnership with Sands China Ltd to bring regular live UFC events to Asia, as well as produce a Chinese version of the UFC’s hit reality series The Ultimate Fighter for the first time. TUF China will run as a 12-part series where the best Chinese mixed martial artists in the world will live, train and compete with each other to win a six-figure contract with the UFC.
LA station KCAL 9 drew the largest audience for a regular season Los Angeles Dodgers game on any local broadcast or cable outlet since August 2007 with its broadcast of the Dodgers’ 6-1 victory at Arizona on Tuesday. The station drew an average of 470,000 viewers with its 6:30-9:45 p.m. broadcast making it the most-watched station in Los Angeles during the game broadcast. In addition, Tuesday’s game attracted a 2.7 rating and 10 share in the key adults 25-54 demographic – the highest rating in this demo for a Dodger game on KCAL since the station became the team’s broadcast partner at the start of the 2006 season.
Coming to the Cynopsis Sports Business Summit… Octagon Access presents an exclusive presentation on the best way to market to the nation’s 80 million millennial consumers. Tap into these valuable insights and implications from recent research on the next hot marketing target on Aug. 14 in New York. Tickets are on sale now at http://www.cynopsissportssummit.com.
A CYNOPSIS MESSAGE
Cynopsis: Sports Business Summit
AUG. 14 | GRAND HYATT | NYC
A sampling of the powerful line-up of speakers:
Juan Carlos Rodriguez, President, Univision Deportes [Univision Comm.]
John Kosner, EVP and GM, Digital & Print Media [ESPN]
Gabe Lozano, Co-founder & CEO [LockerDome]
Eric Weinberger, Executive Producer [NFL Network]
View the complete list of speakers & register:
Sponsorship & Promotion
Twitter is prepping its first auction for advertising packages for a major event for the 2014 FIFA World Cup, according to Ad Age. The company will be selling promoted trends to the highest bidder. The report states that World Cup packages will allow the winner to take over promoted trends in 50 countries for a day at an estimated value of $600,000.
The Mylan World Team Tennis champion Washington Kastles were recognized by President Barack Obama for their 2012 WTT Championship during a private meeting in the Oval Office. This marked the first time in the 38-year history of WTT that the championship team was invited to the White House, with representatives that included Kastles Owner Mark Ein, Venus Williams, Team Captain Leander Paes, 2012 Male MVP Bobby Reynolds, Anastasia Rodionova, and 2012 Coach of the Year Murphy Jensen. They were joined by WTT Co-Founder Billie Jean King and Commissioner Ilana Kloss.
Digital & Production
Baseball fans from around the world delivered an unprecedented 79.2 million votes for the MLB All-Star Game, besting the previous high-mark of 68.6 million set in 2009. Fans also cast 10.2 million of those votes via text messaging. Meanwhile, Braves first baseman Freddie Freeman, who won as the Final Vote winner, saw 19.7 million ballots and is the new all-time Final Vote record.
The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
USA vs Cuba Saturday, 3:30p. Thuuz rating: 78
Communism. Capitalism. USA. Cuba. Exciting soccer. On Fox Soccer.
A CYNOPSIS MESSAGE
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon** This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.
ON THIS DAY in 1998: France bests Brazil to win the FIFA World Cup.
In The Know: Who was the last Chicago Cub to be named MVP? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the first MLB player to hit 60 home runs in a season? Answer: Babe Ruth. Kudos: Jon Miller-NBC Sports Group/NY; John Miller-NBC Sports Group/NY; Seth Mayeri-Evolution Media Talent/NY; Chris Halpin-NFL/NY; Jon Show-Show Sports Media/Charlotte; Tim McGhee-MSP Sports/Summit; Scott Jenkins-Tribune Media Services/Queensbury; Jack Valente-InStadium/Detroit; Chuck Gordon-Clear Channel Media/Mobile; Lisa Fikeys-Zimmerman/Chicago; Matt Cowie-Feld Motor Sports/Aurora; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Rick Pike-InterMedia Advertising/Woodland Hills; Jack Simmons-FOX Sports/LA; Alan Perris-The Television Academy/North Hollywood; Miriam Aardahl-OMD/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports
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