Friday, January 4th, 2013

Cynopsis: Sports
01.04.13

Good morning. It’s Friday, January 4, 2012, and this is your first early morning Sports briefing. 

ESPN’s slate of BCS games continue to deliver, as Wednesday’s coverage of the Allstate Sugar Bowl averaged 10,125,000 viewers based on a 6.2 US rating. That marks a 4% rise over the 2012 matchup and a 9% leap for all three BCS games the network has shown so far at a pace of 12,535,000 viewers. On the local front, the game scored as the highest-rated ESPN bowl game telecast in Louisville on record (back to 2000) with a 28.4 average rating.


A CYNOPSIS MESSAGE


DEADLINE IS 1 MONTH AWAY!

2013 CYNOPSIS SPORTS MEDIA AWARDS
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE

Award categories range from Best Live Coverage of a Sporting Event to top Online/Video Game, to Best Marketing Campaign to Top Digital Executive.
To see the complete list of categories, click here.
Entry deadline is February 1st!

View 2012 Winners & Honorable Mentions & Submit your Entry Today!


On the Air

ESPN will launch its 24th Major League Baseball season with an exclusive presentation of MLB Opening Night pitting the Rangers/Astros on March 31, at 8p. The game will mark Houston’s American League debut against their in-state and new division rivals. Baseball Tonight will precede the game with a special two-hour show on ESPN, beginning at 6p to preview the 2013 MLB season and the historic Opening Night game. ESPN and ESPN2 will then combine to present four MLB Opening Day games Monday, April 1, beginning with an afternoon doubleheader on ESPN.

Now that the NFL’s regular season is wrapped up, the league announced that the season reached 200 million unique viewers, representing 80% of all television homes and 69% of potential viewers in the U.S. as well as 31 of the 32 most-watched TV shows among all programming last fall. In addition, for the first time ever, an NFL game was the week’s most-watched TV show in all 17 weeks of the season.

Breaking down the numbers, NBC Sports was bolstered by final numbers for the Cowboys/Redskins game, drawing 30.0 million viewers, according to Nielsen. Adding in the data, which ranks as the most-watched and highest-rated NFL regular-season primetime game ever on the network, SNF finished this season as the top show in primetime in household rating, as well as all key adult and male demos, averaging 21.4 million viewers for the 2012 season, less than one percent below last year’s season average of 21.5 million.

Over on FOX, the NFL season ranked the network’s third most-watched ever, according to fast national figures compiled by Nielsen. The NFL on FOX averaged an 11.8/23 household rating/share in 2012 with 19.7 million viewers, matching 2010 as the second highest-rated season since 1995.

Meanwhile, GolfChannel finished 2012 as its most-watched year ever in the near 18-year history of the network. Golf Channel averaged 95,000 viewers in 24-hour Total Day (6a-6a) during 2012, an increase of 6% more than a record-breaking 2011 and 36% more than 2010 (70,000). Additionally, 14 million Golf Channel viewers watched some or all of the PGA TOUR Playoffs, which was the most-viewed ever in the PGA TOUR Playoffs’ six-year history.

The results of the 2013 National Baseball Hall of Fame ballot will be announced live on MLB Network and simulcast on MLB.com on Wednesday, January 9 at 2p as part of a three-hour announcement show that starts at noon. Coverage will feature Greg Amsinger, Brian Kenny and Heidi Watney with MLB Network’s Bob Costas, Al Leiter, Kevin Millar, Harold Reynolds, Hall of Fame award-winning baseball writer Peter Gammons, and Hall of Fame voters Jon Heyman, Ken Rosenthal and Tom Verducci.

NBA Commissioner David Stern told ESPN radio that he envisions the league boasting European teams sometime in the next two decades. “I think multiple NBA international teams,” he said. “Twenty years from now? For sure. In Europe. No place else. In other places I think you’ll see the NBA name on leagues and other places with marketing and basketball support, but not part of the NBA as we now know it.”

He may be retiring but famed Ravens linebacker Ray Lewis won’t be out of the spotlight. SI.com reports that Lewis is close to an agreement with ESPN for a featured role on Monday Night Countdown.

NBC Sports Network has a pair of new series on deck that are set to bow over the next couple of weeks. Monday at noon will feature The Box Score, a daily wrap-up program of The Dan Patrick Show featuring ‘The Danettes’  Dan Patrick’s production team of Paul Pabst, Patrick O’Connor, Andrew Perloff and Todd Fritz. Hosted by Casey Geraghty, The Box Score features ‘The Danettes’ recapping the highlights of that day’s program. On Monday, Jan. 28 at 6p, the channel will debut The Crossover: with Beadle and Briggs, a new 30-minute daily topical sports, entertainment and pop culture show featuring Michelle Beadle and Dave Briggs. The series will focus on the biggest and most topical stories of the day in the worlds of sports, pop culture and entertainment. The Crossover will fully integrate with social media with the set offering a 7-foot by 13-foot monitor wall, flanked on either side by 80-inch LED monitors directly connected to live social media feeds.
 
The YES Network reports that its Brooklyn Nets telecasts are averaging a 1.0 TV household rating so far this season, marking a 150% spike over the 0.4 TV HH rating the network’s Nets telecasts averaged for the entire previous season. Wednesday night’s Nets/Thunder game on YES averaged a 1.4 TV HH rating, the 13th YES Nets telecast this season to achieve at least a 1.0 average TV HH rating.

Professional Bull Riders launches its 20th season of competition on CBS Sports Network on Saturday, Jan. 5 at 10p with the Monster Energy Invitational at New York’s Madison Square Garden. The action continues on Sunday, Jan. 6 at 8p with Round 3 and the Built Ford Tough Championship Round. Sam Gore and Ty Murray are slated to announce with Leah Garcia reporting from dirt level.
 
Boxing’s return to NBC seemed to pay off, as Fight Night pulled a 1.2 rating and a 3 share, according to Nielsen, with 1.6 million viewers tuning in. On Dec. 15, CBS also brought boxing back into the mix to similar results, scoring a 1.3/3.

60 Minutes is taking a look at the lifeblood of Barcelona’s football club on Sunday’s episode of the show. The segment will profile the team as well as the training system it built that produced nearly 70% percent of the current team.

Celebrate the passing of 2012 in style! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.


A CYNOPSIS MESSAGE


Cynopsis: Digital Webinar
CAPITALIZING ON MOBILE VIDEO: STRATEGIES & TACTICS TO DRIVE REVENUE
Thursday * January 24, 2013 * 1:30-3:00 p.m. ET

Hosted by
Sahil Patel, Associate Editor, Cynopsis Digital
Speakers
JoAnna Foyle Abel
– VP, Marketing, FreeWheel
Charlie Echeverry
– EVPSales for Univision Interactive, Univision Communications
Marcus Startzel
– General Manager, North America, Millennial Media
REGISTER NOW.


Sponsorship & Promotion

Just in time for post-season football, KFC has registered a trademark proclaiming the chain as the Official Sponsor of Coachgating, aka enjoying a sporting event from the comfort of your couch. The company is launching a campaign around the concept and will teach game watchers how to become the ultimate “couchgaters” through a dedicated section on its Facebook page and a partnership with ThePostGame.com, the official digital magazine for Yahoo! Sports, to create custom content.

Wayne Taylor Racing announced that Velocity Worldwide had signed on to serve as the primary sponsor of the No. 10 Corvette Dallara Daytona featuring co-drivers Max Angelelli and Jordan Taylor for the 2013 GRAND-AM Rolex Sports Car Series championship.

Digital Fields

NASCAR.com flipped the switch and has launched a revamped site designed to offer video, “big, bold” imagery, interactive graphics and the latest news and in-depth analysis from a select group of NASCAR insiders and writers. The site will feature engagement options for race day including a live leaderboard that will offer fans in-depth information in real-time on each driver, while the RaceView and RaceBuddy applications will be improved for an enhanced broadcast complement on race day. In addition to an entirely new website, NASCAR will also release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX), giving fans a new second screen experience on their tablets and mobile devices in NASCAR Mobile ’13 and NASCAR RaceView Mobile ’13.

As the countdown continues for the BCS Championship Game between Notre Dame and Alabama, CSE is launching a war of words for Coke Zero pitting Alabama alum and current Atlanta Falcons wide receiver Julio Jones against Notre Dame alum and former Steeler and Notre Dame alum Jerome Bettis. The beverage brand enlisted the players to hash out Twitter barbs leading up to the title game and will exchange jabs up until kick off and can be followed at #CokeZeroBattle or @juliojones_11 and @JeromeBettis36.

The Main Event

Wild Card Weekend. NBC kicks off coverage with a Saturday doubleheader starting with Bengals/Texans at 4:30p followed by Vikings/Packers at 8p. CBS gets the ball with Colts/Ravens at 1p on Sunday while FOX cleans up with Seahawks/Redskins at 4:30p.


ON THIS DAY in 2006: Vince Young guides Texas over USC in the Rose Bowl.

In The Know: The University of Southern California retired the number three in honor of what player? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
01.04.13

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING:  FT FREELANCE PROMO SCHED COORD/cable network/NYC: schedule daily promo assets and provide administrative support to fantastic team. Orgnzd, resp detail oriented a must. Resume: here (1/12)

JOB OPENING:  DIR, SOCIAL MEDIA/A+E Networks/NY: Oversee social media strategy, implement & direct fan engagement campaigns & multi-platform solutions for A&E Ntwrk in support of audience goals. Apply: www.aenetworks.com/career.html (1/12)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply:  fiona.orchard@itn.co.uk (1/12)

JOB OPENING: ACCT EXEC/The Weather Channel/NYC: 5+ yrs sales exp required. Support TWC. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Monthly travel. BA Deg req’d. Resume: jbongiorno@weather.com (1/12)

JOB OPENINGSELLING DIRECTOR/Digital Ad Sales/NY: Gen online rev thru dig products across A+E Networks portfolio. Full Info/Apply: www.aenetworks.com/career.html (1/12)

JOB OPENING: MARKETING MGR/CBS SPORTS NETWORK/NY: Execute digital & social mktg initiatives to drive brand awareness & tune-in. Exp in sports mktg &/or grassroots consumer mktg in cable preferred. Apply: www.cbssportsnetwork.com (1/11)

JOB OPENING: VP AD SALESMKTG TRAVEL/GAC: Lead team that dvlp/activates multiplatform client solutions. Solid mgmt & collaboration skills, 15 yrs+ Media/Cable/Creative bgrd req. Details/apply: req #3132, scrippsnetworksinteractive.com (1/11)

JOB OPENING: DIRECTOR, RATINGS RESEARCH Vh1/NYC: 7+ yrs wk exp w/n cable/broadcast network field. Strng analytic & TV prgm exp. Knwldge of Nielsen & Lake 5.Tech Edge A+. Apply www.viacomcareers.com (1/11)

JOB OPENING: DIRECTOR, PUBLISHER DEVELOPMENT NY: Mng video platform, digital studio production sces, content licensing, ad-portfolio. 3-5 yrs mng a pipeline and close deals. Mng all facets of biz dev cycle. Resume: Careers@dbg.tv (1/11)

JOB OPENING: MANAGER PLANNING & OPS/NYC: Manage QA across ad sales systems/create custom x-platform BI reports. BA Degree, 7+ yrs in Broadcast/Cable Ops + Exp w/DealMaker and BI tools www.directv.com/careers (1/11)

JOB OPENING: LEAD COORD/TV ONE/MD: BA pref’d & 4 yrs of exp Brdcst Operations. Sched/maintain on-air secondary event promos. Wrk w/ internal depts. in on-air secondary event media plan’g/execution. Media & Ent exp +. www.TVONEjobs.com (1/11)

JOB OPENING: RED SOX REMOTE COORD PROD/MASS: Coord/sprvs/execute high qual, well-resourced Red Sox event telecasts for fan base. BA deg comm, brdcst radio. 10+ yrs exp live sports event producing.  Info/apply: http://nesn.com/nesn-jobs (1/11)

JOB OPENING: Copy COORD TEMP/TV ONE/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure and input comm copy for ntwrk. B’way & Log Bldg. exp a +. $21-$23 per hr. www.TVONEjobs.com (1/11)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. resumes@lionsgate.com (1/11)

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: As worldwide leader in enabling LIVE events on 2nd screens, we’re seeking a star to build our revenues. New media/sports/sale/ tech. background. hr@origindigital.com (1/11)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+ yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; http://careers.discovery.com/#6742 (1/11)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs  spons rsrch exp. More info/apply: NFL – Sponsorship Research Director (1/5)

JOB OPENING: SUPVSR, TECH OPS DIGITAL AD SALES/Sony Pictures TV/NY or LA: Implement & manage tech infrastructure to support PS3, Dr. Oz & FEARnet digital business. Full job desc. & apply: www.sonypicscareers.com (1/5)
 
JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- SalesPlanningJobsNYC@univision.net (1/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER: with 10+ years production and business finance background looking for new full time or freelance job opportunities. http://www.imdb.com/name/nm2735106/ (1/12)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. jaysilverman1@gmail.com (1/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUSINESS AFFAIRS ATTORNEY: Multi-platform cable, sat, mobile, Internet, IPTV experience w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Consult or FT. skabler@gmail.com (1/5)

SITUATION WANTED:  Leading Hollywood Nutrition Expert, Dietitian & Host looking for opportunities. Natural & high energy on camera, quoted in over 90 media outlets. See http://www.lisadefazio.com/ for reels! Contact lisa@lisadefazio.com (1/5)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram