Friday, January 27th, 2012

Cynopsis: Kids!
01/27/12

Good morning. It’s Friday, January 27, 2012, and this your first early morning briefing.

TV5MONDE and Dish Network have partnered to launch the first US kid-targeted French-language TV channel, Tivi5MONDE, nationwide this week. Tivi5MONDE is being offered to Dish subscribers as part of its French language package ($19.99) that already includes TV5MONDE USA. Aimed at kids and tweens (4-14), Tivi5MONDE will offer a range of French-language live-action, animated, educational and entertainment programming, including: Les Daltons (The Daltons, 78×7) about four not so smart brothers in the Wild West trying to escape from prison; Galactik Football (Galactic Soccer, 78×26)  fantastic creates with special powers compete in the most popular sport in the galaxy; Marsupilami  Houba Houba! (52×26)  the series follows the adventures of a young boy, Hector, who is sent to live with his aunt for one year during which he becomes friends with the iconic Marsupilami; Chasseurs de Dragons (Dragon Hunters, 52×26)  the series follows best friends Lian-Chu and Gwizdo as they hunt the world for dragons that everywhere.

LICENSING

Cartoon Network Enterprises (CNE) and the PGA of America team to launch the new PGA Authentic Jr. line of licensed products, which will debut at golf course pro shops nationwide in May 2012. The first products from the line will include youth apparel including shirts, outerwear, shorts, skorts and hats for boys and girls. This line was created and distributed by Garb, a leading manufacturer of kid’s golf apparel. The products were officially unveiled to the golf industry at the 59th PGA Merchandise Show this week in Orlando. CNE is the exclusive youth licensing agent for The PGA. The licensing deal is one part of a larger, long-standing relationship between Turner Sports and The PGA and will continue through 2019.

MARKETING

With one billion total views on YouTube now under its belt, Collective Digital Studio’s The Annoying Orange will be roasted by other YouTube stars in a special episode debuting today, Friday, January 27, at www.youtube.com/realannoyingorange. Others that have earned the one billion YouTube total views milestone include Lady Gaga, Justin Bieber and Rihanna. Roasting The Annoying Orange will be iJustine (Justine Ezarik) and The Fine Bros (Ben and Rafi Fine), Kassem G (Kassem Gharaibeh), Tobuscus (Toby Turner), Mystery Guitarman (Joe Penna), Barats And Bereta (Luke Barats and Joe Bereta), Greg Benson, Smosh (Ian Hecox and Anthony Padilla), DeStorm (DeStorm Power) and Buck Hollywood (Michael Buckley).

MORE KIDS STUFF

Nickelodeon kicks off the seventh season of Dora the Explorer with all new interactive adventures during a special premiere week Monday, January 30  Friday, February 3, at 10. The week of new Dora episodes will feature Andy Garcia as the voice of famed literary character, Don Quixote, and Jason Alexander as the voice of a greedy owl. The new seasons also introduces 11-year-old actress Fatima Ptacek as the new voice of Dora the Explorer. Additionally, the new season will incorporate a refreshed and enhanced look for Dora the Explorer. Fatima, who is fluent in English and Spanish and is currently studying Mandarin Chinese, has appeared on TV series including Sesame Street, A Gifted Man, and Royal Pains, as well as some 60 TV commercials, and is also a model.  She also has lead roles in several upcoming feature films, including Anything’s Possible, Tio Papi, The Miracle of Spanish Harlem and Curfew.

The Hub will host special Valentine’s Day weekend marathon, My Little Pony Fan Favorites Mare-a-thon, on Saturday, February 11, 6-11a (encore on Valentine’s Day, 8a-1p). The marathon will culminate with the premiere of a new Valentine’s Day-themed episode, Hearts and Hooves Day. The Hub is inviting fans of the animated series My Little Pony Friendship is Magic to go to www.hubworld.com/weheartponies and select their favorite episodes, from a list of 20, which they’d like to see included in the five-hour programming event at.

Nickelodeon Home Entertainment and Paramount Home Entertainment will release Victorious: The Complete Second Season exclusively at Target on March 18, 2012.  The two-disc set includes all 12 episodes from the second season of the Nickelodeon live-action series Victorious, as well as additional music and bloopers. Created by Nickelodeon Home Entertainment, the DVD title is distributed by Paramount Home Entertainment. Additionally, for a limited time, consumers can receive $1-Off Nickelodeon Gak or Floam with the purchase of Victorious: The Complete Second Season DVD.

LA-based Melody Street, a music-based brand with a mission to introduce kids to the world of music, will launch Mozart Interactive (www.melodystreet.com/interactive/mozart), a kid aimed interactive video and free app for iOS devices in February 2012. Based on the musical instrument characters from MelodyStreet.com, Mozart Interactive offers kids lessons in music orchestration and lets serve as “conductors” of the story they’re watching, allowing them to choose actions that control where the narrative goes and ultimately affecting its outcome. Throughout the app kids can create as many as 81 unique videos to save and share with friends/family. The app was created by Melody Street and the technology company Interlude.

Episode 1 of the Star Wars saga is not just showing up in 3D at movie theaters.  Titan Magazines is releasing Totally: The Phantom Menace magazine, including a 3D section, in the UK and Ireland on February 2, 2012. The 32-page official movie souvenir magazine includes a range of features, puzzles, and games, and ten pages in 3D, including a new action comic strip. There is also a double-page 3D pull-put poster featuring some iconic Star Wars characters form the movies brought to life. Of course the issue of Totally: The Phantom Menace magazine comes with free 3D glasses, as well as a free C-3PO Grabber Arm and collectible Star Wars stickers.

RATINGS

Cartoon Network‘s launch of its new live-action series Level Up on Tuesday, January 24, 8p, becomes the best live-action series premiere in the network’s history among Total Viewers (2,085,000), K2-11 (1,195,000), K6-11 (879,000), Tweens 9-14 (758,000) and Boys 2-11 (820,000), Boys 6-11 (661,000), and Boys 9-14 (570,000).  The series debut was also the top telecast in its time period on all TV among K2-11, Boys 2-11, Boys 6-11, and Boys 9-14. The premiere was also the top telecast on TV for the day with Boys 9-14. Additionally, a Level Up-themed online game at CartoonNetwork.com launched in tandem with the movie pilot on November 23, 2011, Maldark: Conqueror of All Worlds, was Cartoon Network’s top game launch of 2011, averaging 1.6 million monthly uniques and 8.9+ million game plays to date.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/16-1/22/12 , 6a-6a:
K2-11                                                 Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)      3233
CBS:     AFC Championship (1/22; 3:07-6:16p)        2621
NICK:    iCarly (1/21; 8p)                                     2466
NICK:    SpongeBob SquarePants (1/21; 10:30-10:45a) 2416
NICK:    iCarly (1/16; 7:30p)                                 2233
NICK:    SpongeBob SquarePants (1/21; 10a)           2125
NICK:    Fred Sneak Peek (1/16; 8-8:15p)                2104
NICK:    SpongeBob SquarePants (1/22; 10:30a)       2075
NICK:    Fred Sneak Peek (1/21; 10:45-11a)             2026
DSNY*: Jessie (1/20; 9p)                                      2016
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/16-1/22/12 , 6a-6a:
K6-11                                            Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)  2025
NICK:    iCarly (1/21; 8p)                                 1971
NICK:    iCarly (1/16; 7:30p)                             1786
DSNY*: Jessie (1/20; 9p)                                 1639
NICK:    Fred Sneak Peek (1/16; 8-8:15p)           1628
CBS:     AFC Championship (1/22; 3:07-6:16p)     1617
DSNY*: Austin & Ally (1/22; 8p)                         1580
DSNY*: Austin & Ally (1/22; 10p)                       1527
DSNY*: Shake It Up (1/22; 8:30p)                     1450
DSNY*: So Random (1/20; 9:30p)                       1421
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/16-1/22/12 , 6a-6a:
Tweens 9-14                                             Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)            2835
NICK:    iCarly (1/21; 8p)                                           1844
CBS:     AFC Championship (1/22; 3:07-6:16p)              1766
NICK:    iCarly (1/16; 7:30p)                                       1475
FOX:     American Idol (1/18; 8-10p)                            1437
FOX:     NFC Championship Post Game (1/22; 10:43-10:57p) 1396
NICK:    Fred Sneak Peek (1/16; 8-8:15p)                      1376
DSNY*: Jessie (1/20; 9p)                                            1265
DSNY*: Austin & Ally (1/22; 8p)                                   1231
DSNY*: Shake It Up (1/22; 8:30p)                                1211
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/16-1/22/12 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
FOX:       NFC Championship (1/22; 6:42-10:43p)            2583
CBS:       AFC Championship (1/22; 3:07-6:16p)              1841
FOX:       American Idol (1/18; 8-10p)                           1537
FOX:       American Idol (1/22; 10:57-11:57p)                 1199
FOX:       American Idol (1/19; 8-9p)                             1097
CBS:       AFC Championship Post Game (1/22; 6:16-6:37p) 1061
MTV:       Jersey Shore (1/19; 10-11p)                           1002
NICK:      iCarly (1/21; 8p)                                             985
ABCF:      Pretty Little Liars (1/16; 8-9p)                          972
ADSM**: Family Guy (1/6; 11p)                                      756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 21, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.1/2; Magi-Nation 0.3/3; Sonic X 0.6/4; Sonic X 0.9/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh Zexal 0.7/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.6/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.5/2; Willa’s Wild Life 0.5/2; Pearlie 0.3/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/1; Doodlebops 0.3/1; Busytown Mysteries 0.3/1; Danger Rangers 0.3/1; Busytown Mysteries 0.3/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, January 21, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/18 Avg. (7a-1p)
Fairly OddParents 1.3/15; T.U.F.F. Puppy 2.1/18; Penguins of Madagascar 2.8/18; Penguins of Madagascar 3.6/19; SpongeBob SquarePants 4.0/18; SpongeBob SquarePants 4.8/20; SpongeBob SquarePants 5.2/20; SpongeBob SquarePants (1×15) 5.7/22; Fred Sneak Peek (1×15) 5.0/20; Kung Fu Panda 4.3/17; Kung Fu Panda 4.4/17; Power Rangers Samurai 3.2/13; SpongeBob SquarePants 3.0/13
DISNEY CHANNEL 3.5/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/23; Mickey Mouse Clubhouse 2.0/18; Mickey Mouse Clubhouse 2.3/15; Jake and the Never Land Pirates 2.3/12; Phineas and Ferb 3.4/16; Phineas and Ferb 4.0/16; Fort Boyard 3.7/14; Fort Boyard 3.7/14; Jessie 5.0/20; A.N.T. Farm 4.9/19; Wizards of Waverly Place 4.9/20; Wizards of Waverly Place 4.5/19
CARTOON NETWORK 1.3/6 Avg. (7a-1p)
Johnny test 1.0/12; Redakai: Conquer the Kairu 1.2/10; Beyblade: Metal Masters 1.3/9; Pokemon Black & White 1.2/6; Ben 10: Ultimate Alien 1.3/6; Star Wars: Clone Wars 1.2/5; Johnny Test 1.6/6; Hole in the Wall 1.4/6; Inspector Gadget (1×90) 1.4/6; Amazing World of Gumball 1.5/6
DISNEY XD 0.9/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/7; Phineas and Ferb 0.5/4; Phineas and Ferb 1.0/6; Kick Buttowski 0.9/5; Pair of Kings 0.9/4; Pair of Kings 1.0/4; So Random 1.1/4; Kickin It 0.9/3; Kick Buttowski (1×15) 0.5/2; Fish Hooks (1×15) 0.4/2; Phineas and Ferb 0.9/3; Hoodwinked (1×105) 1.1/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 25, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 925; K6-11 331; TWEENS 9-14 192
DISNEY CHANNEL:       K2-11 835; K6-11 466; TWEENS 9-14 345
CARTOON NETWORK:   K2-11 363; K6-11 240; TWEENS 9-14 188
DISNEY XD:               K2-11 149; K6-11 114; TWEENS 9-14 101
NICKTOONS:              K2-11   98; K6-11   58; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: The word “jumbo” is a term taken from the name of one of P.T. Barnum’s large circus elephants.

Answer to Yesterday’s Trivia Question: What sitcom character is Fred Flintstone based upon? Ralph Kramden. Kudos to: Monica Lenti-MTV Networks/NYC; Mike Siglain-Disney Publishing Worldwide/NYC; Alan Browdy, NYC; Jerry A. Kapner-Kapner Group/Montclair, NJ; Heather R. Floore-CW33 – KDAF-TV/Dallas; Richard Quan-BSSP/San Francisco; Lou Fazio-The Hub/Burbank; Jimmy Cuomo-Artboy Inc/LA; John Stocker-Animation Voice Director/Voice Actor/Toronto; George Evelyn-Spider Eye. Ltd/St. Just-in-Penwith.

Today’s Trivia Question: On Batman: The Animated Series, who voices the character of Simon Trent?  (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
01.27.12

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SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. Jay.barbieri@sbcglobal.net reel http://web.mac.com/jaybarbieri/iWeb/Site/ (2/2)

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SITUATION WANTED: PRODUCER/CREATIVE WRITER, SEG & FIELD PROD: 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam 310-254-0131 arefrank@yahoo.com (1/31)

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SITUATION WANTED: ASSISTANT/LA: 8+ mo. Mktg research exp., 4+ yrs Admin. exp., and an MA in Telecom, entry-level position preferred with a network or media agency. References available. william@smithgeiger.com (1/28)

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11/22/17: Cynopsis Jobs

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Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

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