Friday, February 5th, 2010

Cynopsis: Kids!



Good morning. It’s Friday, February 5, 2010, and this is your first early morning Kids briefing. 

Spin Master Entertainment, a division of Spin Master Ltd., and animation studio Titmouse are partnering to co-develop and produce a new tween animated music TV series The Special Offers.  Created by Titmouse’s VP Keith Fay, the series will feature music by Fay and Gina Shock — yes, you remember her as the drummer of the Go Go’s (she has also penned songs for Miley Cyrus, Selena Gomez and Miranda Cosgrove).  Fay previously produced the first two seasons of Adult Swim’s Metalocalypse, and was also creative producer for in-game cinematics scenes on the last five Guitar Hero video games.  The series follows four music-loving misfit kids that form a band, The Special Offers.  Each episode will feature an original song, culminating in a soundtrack release at the end of the season.  We can also look forward to a live tour.  Spin Master Entertainment will serve as the global merchandising, licensing agent and toy maker for the property, with Titmouse Entertainment creating the animated series and retaining the global music rights.  Spin Master’s Matt Wexler and Jennifer Picherack and Titmouse’s Fay and Shannon Prynoski will serve as Executive Producers of the TV series.  Schock will serve as a producer and will collaborate on original music with Fay for the series.

The Kratt Brothers head back into the wild in the new animated wildlife adventure/comedy series Wild Kratts (40×22).  Targeted to K6-9, Wild Kratts will premiere in January 2011 on PBS Kids Go!, and in Canada on TVOntario, Knowledge Network and Tele-Quebec, and will be showcased next week at the KidScreen Summit in NYC.  Co-produced and distributed by The Kratt Brothers Company and 9 Story Entertainment, the series follows animated versions of real life zoologist brothers Chris and Martin Kratt as they take viewers on adventures where they explore habitats of unusual animals.  In each episode the brothers work to help animals in crisis, often instigated by their nemesis Zach Varmitech and his mission to collect endangered animals. 9 Story Entertainment will distribute the series outside of North America.  The Kratt’s created and produced Kratt’s Creatures, Zoboomafoo and Kratt Brothers: Be The Creature.

PorchLight Entertainment adds the new Flash animated series Agent A to Agent Z (52×11) to its development slate.  Created by Andy Rash (author/illustrator) and Dan Yaccarino (author/creator, Oswald, Willa’s Wild Life) and based on Rash’s kid’s book of the same name published by Arthur A. Levine Books, Agent A to Agent Z is a comedy/mystery that revolves around the misadventures of a father and son (12-yr-old Aaron) spy duo and their secret missions.


A sequel to Disney‘s live-action movie Enchanted (2007, Amy Adams, Patrick Dempsey) is in the works as the studio taps Jessie Nelson (Fred Claus, I Am Sam, Corrina, Corrina) to write a script for a follow-up movie, which would be directed by Anne Fletcher (The Proposal, 27 Dresses), per Variety.  Barry Josephson and Barry Sonnenfeld will again serve as producers.  The initial Enchanted movie was written by Bill Kelly and directed by Kevin Lima


Classic Media acquires international distribution rights across all media worldwide, including licensing and merchandising, to the new tween-targeted digital animated series My Life Me (52×11), which is produced by Canada’s CarpeDiem Film & TV and France’s ODM.  Canadian kids broadcaster, Teletoon Canada and French Broadcasters, FranceTelevisions and Canal J backed the co-production, and are slated to launch the series in 2010.  Co-created by JC Little, Cindy Filipenko and Svetlana Chmakova (author young adult comic book Dramacon), My Life Me is a comedy that follows four characters trying to make sense of being a tween.  The digital animation used to produce My Life Me features employs manga aesthetics, such as stylized black and white comic book panels as a backdrop to characters to express their feelings.  In addition to the TV program, an internet component, comprised of 26 original shorts, 9 bloopers and 4 music videos, are also being produced and will be available from spring 2010.

UK broadcaster Five acquires the terrestrial rights to the animated preschool series Ben and Holly’s Little Kingdom from E1 Kids.  Five plans to debut the series this April 2010 as part of its preschool Milkshake programming block.  An original Nick Jr. UK commission and created by Astley Baker Davies (Peppa Pig), Ben and Holly’s Little Kingdom made its UK satellite premiere on Nick Jr in April 2009.  With 14 licensees already signed on, Penguin will be the first to launch product this March with a line of story, activity and novelty books.  The full licensing range will be available from July 2010, including a toy line from Golden Bear.

Foothill Entertainment enters into an exclusive distribution deal with France-based Toon Factory for several of its series.  Under the deal Foothill will serve as the exclusive representative in the US and Australian for Toon Factory’s new series Samson & Neon in HD, as well as three other series, Brady’s Beast, Kid Clones, and Franky Snow.  Foothill will launch these series next week at the KidScreen Summit’s KidScreen Connect.  Samson & Neon recently debuted on France 3 (France).

DHX Interactive launches the Living Stories app for iPhone/iPod Touch.  Targeted to preschoolers, the Living stories app provides kids with animated interactive storybooks that they can read on their own or along with narration (English).  Readers can also record their own narration.  The Living Stories app debuts with the Hans Christian Andersen stories The Princess and the Pea and King Midas ($1.99/each).


Chronicle Books will release the newest board book feature Paul Frank Industries’ character Julius.  Targeted to infants and toddlers, the newest book, High Five with Julius, features multi-colored illustrations, touch and feel textures, and encourages little kids to celebrate everyday achievements.  The book will be available at Target and Toys ‘R’ Us early this year.


Continuing to embrace social media, is collaborating with National Healthy Mothers and Healthy Babies Coalition on a new text4baby campaign, enabling users to send text messages to help expectant mothers and mothers of infants. Sign up for three weekly messages timed to the stage of their child’s development, and get tips on subjects including nutrition and immunization by texting the word “baby” or “bebe” to 511411.


Chorion continues to grow its licensing team with the appointment of Lauren LaBumbard as Director/Retail Development.  She will be responsible for expanding the presence of Chorion’s properties at key US retailers, as well as exploring direct to retail partnerships.  LaBumbard previously toiled in retail development positions for VIZ Media, Signatures Network, and 4 Kids Entertainment.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/25-1/30/10 , 6a-6a:
K2-11                                     Total Delivery (000)
NICK:    iCarly (1/29; 8p)                                2688
FOX:      American Idol (1/27; 8-9p)                 2512
NICK:    SpongeBob SquarePants (1/30; 9:30a) 2476
NICK:    iCarly (1/30; 12p)                               2340
NICK:    iCarly (1/30; 8p)                                 2335
NICK:    SpongeBob SquarePants (1/31; 9:30a) 2308
FOX:      American Idol (1/26; 8-9:01p)             2302
NICK:    Big Time Rush (1/29; 8:30p)                2190
NICK:    iCarly (1/30; 7p)                                 2157
NICK:    SpongeBob SquarePants (1/30; 9a)      2138
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/25-1/30/10 , 6a-6a:
K6-11                                             Total Delivery (000)
NICK:    iCarly (1/29; 8p)                                        2080
NICK:    iCarly (1/30; 8p)                                        1749
NICK:    Big Time Rush (1/29; 8:30p)                       1728
FOX:      American Idol (1/27; 8-9p)                         1672
DSNY*: The Parent Trap (1998) (1/30; 8:45-11:05p) 1598
NICK:    SpongeBob SquarePants (1/30; 9:30a)         1594
NICK:    iCarly (1/31; 7p)                                         1574
NICK:    iCarly (1/30; 12p)                                       1561
NICK:    SpongeBob SquarePants (1/30; 9a)              1506
FOX:      American Idol (1/26; 8-9:01p)                     1504
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/25-1/30/10 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
FOX:      American Idol (1/27; 8-9p)                         2018
FOX:      American Idol (1/26; 8-9:01p)                    1879
NICK:    iCarly (1/29; 8p)                                        1855
CBS:     Grammy Awards (1/31; 8-11:30p)               1562
NICK:    iCarly (1/30; 8p)                                        1474
NICK:    iCarly (1/31; 7p)                                        1462
NICK:    Big Time Rush (1/29; 8:30p)                       1405
NICK:    iCarly (1/30; 12p)                                       1259
DSNY*: The Parent Trap (1998) (1/30; 8:45-11:05p) 1233
NICK:    iCarly (1/31; 6:30p)                                    1167
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/25-1/30/10 , 6a-6a:
Teens 12-17                                     Total Delivery (000)
FOX:      American Idol (1/27; 8-9p)                           1894
FOX:      American Idol (1/26; 8-9:01p)                      1864
CBS:      Grammy Awards (1/31; 8-11:30p)                1769
NICK:    iCarly (1/29; 8p)                                          1043
FAM:     Secret Life of the American Teen (1/25; 8-9p) 1009
NICK:    iCarly (1/31; 7p)                                            929
NICK:    iCarly (1/30; 8p)                                            883
ESPN:    2010 AFC/NFC Pro Bowl (1/31; 7:22-10:44p)   835
FAM:     Make It Or Break It (1/25; 9-10p)                    784
NAN:     George Lopez (1/29; 10p)                               746
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 30, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.1/2; Winx Club 0.2/2; Dinosaur King 0.4/3; Dinosaur King 0.8/4; Yu-Gi-Oh 1.1/4; Yu-Gi-Oh 0.8/3; Sonic X 1.2/5; Sonic X 1.1/5; Teenage Mutant Ninja Turtles 1.0/4; Chaotic 0.8/3
ABC 0.8/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.6/3; That’s So Raven 0.8/3; That’s So Raven 1.1/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.2/5; Mighty Morphin Power Rangers 0.5/2; Mighty Morphin Power Rangers 0.5/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; 3-2-1 Penguins 0.3/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/1; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.3/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.4/1

Final K6-11 Ratings for Saturday, January 30, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/23 Avg. (7a-1p)
All Grown Up 1.9/21; Jimmy Neutron 3.4/28; Fairly OddParents 4.2/25; Fairly OddParents 4.9/24; SpongeBob SquarePants 6.1/25; SpongeBob SquarePants 6.5/26; Penguins of Madagascar 5.0/20; Fanboy & Chum Chum 4.7/19; SpongeBob SquarePants 4.6/19; SpongeBob SquarePants 4.9/20; iCarly 6.4/27
DISNEY CHANNEL 2.4/11 Avg. (7a-1p)
My Friends Tigger & Pooh 1.9/21; Chuggington 1.8/15; Special Agent Oso 1.9/11; Handy Manny 2.3/11; Mickey Mouse Clubhouse 2.2/9; Mickey Mouse Clubhouse 2.0/8; Imagination Movers 2.0/8; Handy Manny 1.9/8; Phineas and Ferb 2.8/12; Phineas and Ferb 3.0/12; Life Size (1×100) 3.5/15
CARTOON NETWORK 1.9/9 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 1.2/13; Yu-Gi-Oh 5Ds 1.2/10; Ben 10: Alien Force 1.7/10; Star Wars: Clone Wars 2.1/10; Hot Wheels: Battle Force 2.0/8; Johnny Test 2.9/12; Grim Adventures of Billy & Mandy 2.4/10; Grim Adventures of Billy & Mandy 2.0/8; Chowder 1.9/8; Chowder 2.1/8; The Garfield Show 1.7/7; The Garfield Show 1.9/8
DISNEY XD 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/3; Phineas and Ferb 0.6/5; Phineas and Ferb 1.0/6; Jimmy Two Shoes 0.9/4; Kid vs. Kat 1.0/4; Monster Buster Club 1.0/4; Phineas and Ferb 1.2/5; Zeke and Luther 1.0/4; I’m in the Band 0.9/4; I’m in the Band 0.8/3; I’m in the Band 0.8/3; X-Men Evolution 0.3/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 3, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1046; K6-11 453; TWEENS 9-14 306
DISNEY CHANNEL:     K2-11   863; K6-11 516; TWEENS 9-14 414
CARTOON NETWORK: K2-11   527; K6-11 306; TWEENS 9-14 229
DISNEY XD:               K2-11   145; K6-11   89; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:  Every year, kids in North America spend close to half a billion dollars on chewing gum

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Today’s Trivia Question:  The 1963 film Spencer’s Mountain starring Henry Fonda and Maureen O’Hara was based on a novel written by the same man who penned what long running TV series? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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