Friday, February 24th, 2012

Cynopsis: Sports
02/24/12

Good morning. It’s Friday, February 24, 2012, and this is your first early morning Sports briefing.

With the NBA All-Star Game set for Sunday on TNT at 8p, Inside the NBA analyst Kenny Smith is once again set to join his colleagues for the network’s coverage of the weekend’s festivities. This year, however, will be different. The analyst will be able to watch his daughter Kayla Brianna, who recently scored a deal with Interscope Records, perform during the weekend as well.

Cynopsis Sports spoke with Smith about his expectations this weekend, why this game has become so appealing and what makes a great announcer. We also spoke with his daughter about her upcoming performance.

Smith on what makes a great announcer: Everyone cannot do what I do, and I cannot do what everyone else does. I am going to take you in the game and tell you what the guards are saying at that moment and what coaches are saying, because it is impossible for someone who hasn’t played to know what, exactly, is being said in that moment. So my job is to give you the bird’s eye view of what is going on in the huddles and the things that you can’t see that are going on behind the scenes.

On the appeal of All-Star Weekend: It’s like walking trading cards. You see past, present and future, NBA players, you see athletes, celebrities, entertainers, etc.. That is the fantastic part for me being around it.

On the growth of the NBA: One thing about basketball is that you know it’s the one sport that everyone in their life time that has ever played sports have a gotten a call to come do it even if it is going to the park to come and play. That is the only sport where you can do that. Baseball you can’t do it. Football you can’t do it. You have to get so many guys and organize to get there. Baseball you have to have the mitt and glove. Basketball is like you could be one on one or two on two, so I think there is always some type of connection with the average person and I think the second thing is that no matter what the product is, the incredible level of competition. When there is competition I think that brings out people to watch.

On his daughter’s budding music career: It’s about the work ethic, there is no secret. What is the secret of success? Get your butt in the gym and work hard, get your butt in the studios and sing and be around people who can actually evaluate talent. It’s funny because it’s like the whole Jeremy Lin story. To me the best thing that has happened in this business is that there are a lot of people who can evaluate talent. So for Kayla, being around people who know how to evaluate talent is crucial so then they can get the best out of her. For me as a player, for me as an announcer, it’s the same thing – being around the best producers. It’s the equivalent in every part of your life is people knowing how to evaluate talent.

Brianna on performing at an NBA event: I am really just excited about All Stars, because it is a three day weekend. It’s going to be a lot of excitement. It’s essentially my debut solo performance, so I am really excited about that. I grew up around the NBA and it’s really cool that now I am performing at one of the events that I always used to watch on TV. It’s always been a fun time for our family.

On the Air

MLB Network unveiled its 2012 Spring Training game schedule, which will feature a presentation of live in-game audio for the first time. Broadcasts will feature the live audio content on a brief delay throughout the Spring Training game telecast of the Indians/Diamondbacks on Wednesday, March 7 at 3p with as many as six players on each team wearing live microphones during the game. Of course, coaching staff will also wear live microphones throughout the game as well and microphones will also be positioned at each base, down the first- and third-base lines and along the outfield wall. Matt Vasgersian will call the game. Overall, MLB Network’s 2012 Spring Training game schedule includes 150 games featuring every MLB club in at least six matchups. The schedule begins on Saturday, March 3 the Yankees/Phillies at 1p.

The WWE discussed the future of the WWE Network during a conference call to review fourth quarter results, with executives noting that the company has spent $4 million on the launch so far, and that the launch was still planned for later this year.

FOX Sports Ohio locked in a deal with the Columbus Crew for a new television rights agreement where the channel will produce and televise 32 Crew soccer games, beginning Mar. 10 at Colorado. Dwight Burgess will call the action, while Duncan Oughton delivers analysis along with sideline reporter Ashleigh Ignelzi.

The New Orleans Saints have reportedly volunteered to take part in the Hall of Fame Game, according to FOX Sports, which will put the team in Canton for the induction of longtime Saint Willie Roaf. The game will be played on Aug. 5.

Jon Gruden is set to resume his ESPN series of specials, dubbed Gruden’s QB Camp. Over the past two years, he mentored quarterbacks such as Cam Newton and Tim Tebow on the show, and this year will feature ten of the top quarterbacks in the 2012 NFL Draft class. Among the names in the mix will be expected top pick Andrew Luck of Stanford, Heisman Trophy winner Robert Griffin III of Baylorm as well as Kirk Cousins (Michigan State), Nick Foles (Arizona), Case Keenum (Houston), Kellen Moore (Boise State), Brock Osweiler (Arizona State), Ryan Tannehill (Texas A&M), Brandon Weeden (Oklahoma State), and Russell Wilson (Wisconsin). The specials begin Sat. March 31 at 7p with Luck.

MSG+ is scheduled to present a special telecast of New Jersey Devils hockey Friday night as the team honors legendary announcer Mike “Doc” Emrick before their game against Vancouver. Coverage will begin with Devils Game Night at 6:30p and include live coverage of the Devils’ pre-game presentation. Emrick served as an announcer with MSG Networks for 23 years, winning seven New York Emmy Awards, and spent 21 years in the New Jersey Devils’ broadcast booth, in which he called three Stanley Cup seasons, until his retirement in 2011 and subsequent move to NBC Sports. The telecast will feature vignettes throughout the night, with Devils players and broadcast peers reflecting on their time with Doc, including Martin Brodeur, Zach Parise, Patrik Elias, Ken Daneyko, Stan Fischler, Chico Resch, Howie Rose, Mike Lange, Bill Clement, Rick Jeanneret and Bob Chase.

Golf Channel series Feherty is set to return for its second season on Monday night, with a lineup of guests slated to include golfer Sergio Garcia in episode one, as well as Bill Russell on March 5 and Butch Harmon on March 12. The new, hour-long format will shift to the 10p slot following The Haney Project.

TSN and RDS announced broadcast plans for the upcoming MLS season, with 36 games on deck that include the Montreal Impact, Toronto FC and Vancouver Whitecaps FC. The schedule will kick off on March 10 with a Montreal/Vancouver game at 6p. Other schedule highlights include five games featuring the LA Galaxy and three games spotlighting the DC United.

Michigan State’s Jud Heathcote, who led the Spartans to 339 wins in 19 seasons as the head men’s basketball coach, will be profiled Saturday on BTN with a new episode of Big Ten Icons. The show will be hosted by Keith Jackson and run following the Michigan State-Nebraska men’s basketball game around 10:30p and include interviews with Heathcote; Michigan State coach Tom Izzo; journalists Jack Ebling and Dan Wetzel; former MSU All-American Greg Kelser and others.

Sportsman Channel will air the 100th episode of Easton Bowhunting TV tonight at 10p, with a tour of the Easton plant to meet the President on the eve of Easton’s 90th anniversary.

SAVE THE DATE: The Cynopsis Sports Business Summit is April 24 in Manhattan. Details revealed soon.

Sponsorship & Promotion

Anheuser-Busch and Major League Fishing announced that Busch Beer will serve as a primary sponsor of the organization. Busch Beer sponsors two individual anglers – Kevin VanDam and Denny Brauer – that compete in MLF.

Although half the fun of the NCAA Tournament is criticizing and second-guessing the selections, the NCAA has decided to give a group of fans the chance to understand the challenges of the DI Men’s Basketball Committee face during Selection Weekend. The ten fans participating were chosen via a contest on the NCAA March Madness Facebook page. As a result, the Super 10 committee, which is made up of nine men and one woman, will travel to Turner Studios in Atlanta the weekend of March 9-12 to take part in a Mock Selection experience for the 2012 NCAA Division I Men’s Basketball Tournament before releasing their 68-team bracket at the end of Selection Sunday.

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns.

Digital Fields

Kareem Abdul-Jabbar is joining ESPN.com as a columnist where he will write bi-weekly pieces covering a range of topics, as well as tap into his perspectives as a retired professional athlete and as a fan.

The Main Event

NASCAR’s back. Daytona 500 on FOX Sunday at noon. Then the NBA All-Star Game on TNT at 8p.


A CYNOPSIS MESSAGE

Who do you want to reach?

Cynopsis Media e-publications are read by…
235+ major brands | Cable/MSO/DBS Representatives | Agency Reps/Buyers/Planners | Cable & Broadcast Network Decision Makers | Talent | Technology Executives | Producers | Writers/Editors | Analyst/Researchers | Freelance Consultants | Publicists/Agents | Crew/Operators |
Other Industry Professionals & Influencers

Contact Mike Farina, VP of Business Development & Sales to drive results & reach your target market.



ON THIS DAY in 1980: The USA Olympic hockey team beats Finland, 4-2 to win the gold medal.

Answer to Our Last Sports Trivia Question: What driver has won the Daytona 500 the most times? Richard Petty. Kudos: Sarah Galvin-Flashpoint Marketing/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Jeff Miller-Meredith Corporation/Atlanta; Brad Stern-Direct Printing Connection/Floral Park; Tom Moore-Kalt Productions/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.

In The Know: What NBA team originally drafted Kareem Abdul-Jabbar aka Ferdinand Lewis Alcindor? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
02.24.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: www.hubworld.com (3/2)

JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: www.sho.com/careers (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to sally.sy@bbc.com (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. sally.sy@bbc.com (3/2)

JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: sally.sy@bbc.com (3/2)

JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at www.nbcunicareers.com Job#4530 (3/2)

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. Rgoodman@activeinternational.com call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/FBC Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. sally.sy@bbc.com (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)

JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: stephanie.obrien@disney.com (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties
https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122293 (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to www.warnerbroscareers.com #129303BR (2/28)

JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to HR@dannylipford.com (2/28)

JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY, MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: amcjobs@amcnetworks.com (2/28)

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: hr@tennischannel.com (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: sally.sy@bbc.com (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ www.cbscorporation.com/careers (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients resumes@lionsgate.com (2/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: illume@illumepr.com (3/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: francene32@hotmail.com (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! EntertainmentLawyer@Lawyer.com (2/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/28)

SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. jpferguson@me.com http://www.jason-ferguson.com (2/28)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram