A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
All weekend long
The Super Bowl Today Post Game Show
Sunday after the game on CBS
Continues on CBS Sports Network
CBS Sports Network
The 24-Hour Home of CBS Sports
SUPER BOWL XLVII CBS, FEB. 3
Good morning. It’s Friday, February 1, 2013, and this is your first early morning Sports briefing.
FOX Sports Digital appointed a new head honcho, naming Pete Vlastelica as Senior Vice President of Digital. Vlastelica was formerly Senior Vice President of Product Strategy, and will now oversee content, product strategy, and operations for FOX Sports Digital, including FOXSports.com, FOX Sports NEXT, FOX Sports Local, Yardbarker, and WhatifSports.com. Jeff Husvar, Executive Vice President and General Manager of FOX Sports Digital since December 2009, will shift away from his current day-to-day responsibilities into a new role in which he will work on special projects and business development.
CBS evening news Anchor and Managing Editor Scott Pelley will interview President Barack Obama live from the White House at 4:30p during pre-game coverage on The Super Bowl Today on Sunday.
CBS Sports is teaming with Queen and Helmut VonLichten to re-mix the iconic rock classic “We Will Rock You” with The NFL on CBS’s theme music to create a new anthem to be featured in the opening tease and during the network’s coverage of the Super Bowl. VonLichten has previously written themes for the network that include programs such as Cold Case, The NFL Today and the US Open Tennis Championships.
ESPN revealed its plans for Super Sunday, featuring a four-hour Super Bowl XLII edition of Sunday NFL Countdown starting at 10a. Host Chris Berman will be joined by analysts Cris Carter, Mike Ditka, Tom Jackson and Keyshawn Johnson on the main set at Jax Brewery in the heart of the French Quarter. Suzy Kolberand analysts Tedy Bruschi, Trent Dilfer, Merril Hoge, Ron Jaworski and Steve Young will appear from a second set.
Coca-Cola made peace with the American-Arab Anti-Discrimination Committee over its Super Bowl spot that the group considered racist, according to Reuters. The ad featured an Arab walking through a desert with a camel during the race for the beverage. After a “productive conversation” with the group and explaining the character, the group will not change the commercial and will continue as planned.
FedEx has been recruiting NFL stars during Super Bowl week to team up with New Orleans students and open a pop-up lemonade stand in the Super Bowl Media Center as a way to teach the youths about small business. The stunt also marks the company’s 10th year in sponsoring the FedEx Air & Ground NFL Players of the Week awards.
On the Air
Golf Channel earned its most-watched January in the history of the network, according to Nielsen. The channel drew an average of 105,000 viewers per minute for Total Day viewing, marking a 22% year-over-year spike over January 2012. During the month, Golf Channel had 14.6 million unique viewers, which includes three telecasts with million-plus audiences.
The network also revealed the first slate of celebrities lined up next week for the relaunch of Morning Drive. Among the guests in-studio on Monday will be 2011 PGA Champion Keegan Bradley, who is making his first appearance in-studio, and 2010 U.S. Open Champion Graeme McDowell. Monday’s edition will also feature a sit-down with Golf Channel co-founder Arnold Palmer.
This week’s Atlantic Coast Conference meetings will look to shape the future of the league, as athletic directors and faculty reps discuss a potential alliance with the Big 12 and how it could bolster the prospects of an ACC Network, according to CBS Sports. The ACC has met with the Wasserman Media Group to mull the launch of a conference-branded channel, which would likely involve ESPN, due to the structure of the conference’s current media deal. “The concept is to explore some options with the Big 12, find out what we can and can’t do together, then take that to the market — ESPN — and see what kind of value it has,” one ACC source told the site.
Speaking of the Big 12, conference commissioner Bob Bowlsby confirmed reports that the league likely will seek permission from the NCAA to hold a championship game despite now having 12 members, which is now required under the current rules. The AP reports that Bowlsby told reporters the league “probably will” ask for a waiver from the NCAA to bend the rules.
NBA TV will commemorate black history month in a new episode of Open Court, on Tuesday, Feb. 5, following that night’s NBA Fan Nightgame. The special edition of the show will focus on topics ranging from race relations and segregation to how sports have helped bring ethnicities together. Studio host Ernie Johnson moderates the panel with Hall of Famers Charles Barkley and Reggie Miller, five-time NBA Champion Steve Kerr, four-time NBA Champion Shaquille O’Neal, two-time NBA Champion Kenny Smith, five-time NBA All-Star Chris Webber and NBA Champion Steve Smith.
NBC Sports Network kicks off its 2013 Rugby Sevens telecast season with two hours of coverage of the Hertz Sevens tournament on Saturday at 5p. The Hertz Sevens tournament marks the fourth of nine stops on the 2012-13 HSBC Sevens World Series. Bill Seward will serve as the play-by-play announcer for the telecast and will be joined in the booth by former USA Sevens captain and USA Rugby World Cup participant Brian Hightower.
beIN Sport announced that American fans won’t have to miss out on David Beckham, who signed a five-month contract to play with Paris Saint-Germain. The channel has exclusive live coverage of France’s Ligue 1 and will televise what will likely be Beckham’s first match with the club on Friday, Feb. 8 at 2:15p on the English-language channel of the beIN SPORT network.
Last chance to enter without paying late fees! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.
A CYNOPSIS MESSAGE
2013 Cynopsis: Sports Media Awards
Major League Baseball revealed the top 52 fans vying for a slot in the 2013 MLB Fan Cave. All of the video submissions are available for voting at MLBFanCave.com through Feb. 13. This year’s slate of candidates include the likes of “recent college grads, journalists, bloggers, comedians, musicians, rappers, a chef, and a piano teacher,” according to the league. The MLB Fan Cave returns for its third year in the same location this season at Fourth Street and Broadway, although the digs are being redesigned this time around.
Anheuser-Busch inked a 10-year deal with the 49ers that will make the company a founding partner of the team’s new venue. The agreement makes Bud Light the official malt beverage partner of the team at the 68,500-seat facility, according to local reports.
Head & Shoulders, the official shampoo of MLB, is calling up All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim as the brand’s newest athlete to join the brand’s “Mane Man” ambassador team. Wilson now joins the likes of Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.
Quicken Loans Inc., is once again partnering with Michigan International Speedway to sponsor the Quicken Loans 400 NASCAR Sprint Cup Series race on Sunday, June 16. Along with its renewed sponsorship of the Quicken Loans 400, Quicken Loans is the primary sponsor of Stewart-Haas Racing’s No. 39 team and driver Ryan Newman for 18 Sprint Cup races.
Former NFL player Bill Romanowski is now on team NASCAR. The athlete signed on as a minority-owner of Swan Racing and inked a deal for his health supplement company Nutrician53 as the primary sponsor for ten Sprint Cup races this season.
The U.S. Ski and Snowboard Association and SnowSports Industries America honored POC Sports, supplier of helmets, goggles and alpine accessories, with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier for innovation in marketing the team’s brands and athletes. POC Sports was cited for its support and marketing around elite team athletes as well as its educational outreach to USSA’s local clubs around the country as well of its support of both clubs and athletes at that vital development level.
The NHL formally announced that the league has renewed its North American partnership with BlackBerry. The deal will see BlackBerry continue to support NHL media platforms including NHL Network and NHL.com as well as league broadcast partners. The agreement also locks in BlackBerry as the presenting sponsor of the Trade Deadline show airing on NHL Network and makes the NHL GameCenter app available for the new BlackBerry 10 platform.
Electronic Arts revealed that the 25th Anniversary edition of Madden NFL will be released on Aug. 27. Although fans expected the game to be dubbed Madden 14, this year’s release will actually be called Madden 25 to mark the occasion.
The Main Event
Super Bowl XLII on CBS at 6:30p.
A CYNOPSIS MESSAGE
235+ major brands | Cable/MSO/DBS Representatives | Agency Reps/Buyers/Planners | Cable & Broadcast Network Decision Makers | Talent | Technology Executives | Producers | Writers/Editors | Analyst/Researchers | Freelance Consultants | Publicists/Agents | Crew/Operators |
Other Industry Professionals & Influencers
Contact Mike Farina, VP Sales & Marketing to drive results & reach your target market.
ON THIS DAY in 2004: Janet Jackson wardrobe malfunction creates FCC havoc during the half-time show of Super Bowl XXXVIII.
Answer to Our Last Sports Trivia Question: What team originally drafted Doug Williams? Answer: Tampa Bay. Kudos: Andreas Droste-NBC Sports/NY; Michael Neuman-Scout Sports and Entertainment/NY; Ralph Sorrentino-Viacom Media/NY; Denis Barry-CBS Television Station Sales/NY; Joe Guarnieri-ESPN Remote Operations/Bristol; Jonathan Lipson-Active International/Pearl River; Adam Zimmerman-CSE/Atlanta; Bob Eisenstaedt-Granite Springs Productions/Tampa; Chuck Gordon-WABM-TV/Birmingham; Michael Bell-NCC Media/Dallas; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Joe Pedri-KLAS/Las Vegas; Steve Morrow-Eclipse TV/Mill Valley; Judie Henninger-Valentine Productions Inc/Santa Monica; Jack Simmons-Fox Sports/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.
In The Know: What player has the most all-time rushing yards in the Super Bowl over the course of his career? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
JOB OPENING: SALES PLANNER/TV One/NY: Prepare post analysis, prepare advertiser’s scheds; create presentations, research; track liability schedules. Exp sales/planning preferred. Visit www.TVONEjobs.com (2/8)
JOB OPENING: MORNING NEWS PRODUCER/NECN/Boston: 2+ yrs news production; format show, choose news stories, coord w/assign desk, reporters, directors; prep anchors; BA/BS req’d; more info/apply: job 7684 on www.nbcunicareers.com (2/8)
JOB OPENING: TRAFFIC COORDINATOR/NY: Min 7yrs TV Ntwk exp. Maintain and allocate inventory for channel. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. req. Send res/cov ltr Att Rosanne to NTWKHR@gmail.com (2/8)
JOB OPENING: DIR, DIGITAL MKTG/20 CENTURY FOX (DOMESTIC THEATRICAL)/LA, CA: Oversee mktg domestic theatrical releases that touch Advrtsng, Mktg, Promotions, Public Relations/sales Mgr Apply: http://tinyurl.com/b7o2su5 (FFE0000797) (2/8)
JOB OPENING: TEMP DIGITAL PROJECT MANAGER/SHOWTIME/NYC: coordinate online, social and mobile projects while streamlining a workflow process to increase distribution for Smithsonian Channel Min 3 yrs exp. Apply www.sho.com/careers (2/8)
JOB OPENING: BROADCAST ENGINEER/Comcast SportsNet/PHL: 5+ yrs exp, IT/MIS/Broadcast Egr background; support IT/Hardware/Network/VOIP issues; assist ENG, Studio, Remote staff; incoming/outgoing feeds; job #8687: www.nbcunicareers.com (2/8)
JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Mnge sales research for Cloo/Chiller, support sales research for WWE on USA/Syfy. Expertise with Nielsen, Simmons/MRI, Excel, PPT. Apply at www.nbcunicareers.com (7797BR) (2/7)
JOB OPENING: MANAGER, PRIMARY RESEARCH/USA Network/NYC: Plan/dsgn/report consumer research projects. Min of 3 yrs exp in surveys, focus groups &syndicated research svc. desired. BA/BS Req. Apply at www.nbcunicareers.com (8619BR) (2/7)
JOB OPENING: VP, RESEARCH/HGTV/DIY/Knoxville: 12 yrs syndicated research experience (Nielsen & MRI), with primary research exp to address business critical questions; cable television & new media industry exp preferred. Apply Here (2/7)
JOB OPENING: WRITER-PRODUCER/Travel Channel/Chevy Chase: Responsible for leading and executing promotion and advertising projects and campaigns for the TV channel and company efforts at large. 5 yrs exp. Click Here To Apply (2/7)
JOB OPENING: MARKETING COORDINATOR at The HUB: Marketing Coordinator at The Hub.BA Degree Req’d. Min 2 yrs exp.Cable industry and admin exp.Creative. Exp w/on-air promos. Detail oriented. Apply www.hubworld.com (2/7)
JOB OPENING: SR ACCT EXEC TV and DIG/KILM/FILMONTV/LA: Dev new bus/mng accts, 5yrs TV/DIG adv exp, & 2 yrs video media sales req. Proven track rec dvlpng brand/client contacts/agencies. Martha.Ruiz@filmon.com (2/6)
JOB OPENING: SALES DIRECTOR-AGENCY/NYC: Trading Desk & DSP Focused Adap.tv: Must have strong agency side selling experience. BS 5-10 years of sales/biz dev experience. http://hire.jobvite.com/j/?aj=o1VoWfw0&s=Cynopsis_Media (2/6)
JOB OPENING: DIRECTOR, CONTENT PROTECTION/LOS ANGELES CA: Director of Content Protection Architecture and Engineering Apply: http://tinyurl.com/b5ml8hn (FFE0001515) (2/6)
JOB OPENING: PRODUCTION MGR A&E Mktg (Freelance)/A+E Networks/NY: Oversee production/delivery of off-air creative projects for A&E and Bio. Full Info/Apply: http://www.aenetworks.com/careers (2/5)
JOB OPENING: MGR, BRANDED ENT & DIR, BRANDED ENT (2 positions)/ZO Newcast/NYC: Both exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Res to email@example.com (2/5)
JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp. Strong org skills w/event plan’g exp. Excel/Photoshp/Ppt/Keynote/Illustrator exp. Prior exp. w/dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: firstname.lastname@example.org (2/5)
JOB OPENING: DIR, DIG AD SALES/NBC SPORTS REGIONAL NETWORKS/NY: work with/oversee dig. ad sales: 2 nat’l rep firms, NBC TV Stations and Fox Home Team sports; meet/exceed revenue targets. More info/apply: HERE (2/2)
JOB OPENING: SR ACCT EXEC DIG MEDIA SALES (3)/CRACKLE NTWRK/LA/Chi/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. email@example.com (2/2)
JOB OPENING: MANAGER, DIGITAL RESEARCH/FOOD NETWORK/COOKING CHANNEL/New York: 5 yrs digital analytics exp; competence with web metrics tools: Omniture SiteCatalyst & Discover. Aptitude for analyzing & synthesizing data. Apply HERE (2/2)
JOB OPENING: TEMP MKTG SUP/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at www.sho.com/careers (2/2)
JOB OPENING: CAMPAIGN MGR/Crackle Ntwrk Ad Ops/NYC: Lead dvlpmt of the ad trafficking team to support US ops. Be liaison regarding tech integrations/ad serving upgrades/custom unit implementations, etc. Resume: firstname.lastname@example.org (2/2)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at email@example.com.
SPRING INTERSHIP CREDITS ONLY: Intern/NUVOtv/NY: Support Pricing & Planning/Ad Sales Dep. NY Office. Strong comm. & writing skills a must. Strong MS Office Skills req. Must be enrolled in a credit-only course. Resume to: firstname.lastname@example.org EOE (2/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com.
SITUATION WANTED: SALES EXECUTIVE/LA: 12+ yrs exp in Media licensing/distribution, Book publishing, and online advertising is looking for a position in Chicago. Contact firstname.lastname@example.org for full resume (2/8)
SITUATION WANTED: Seasoned National Cable Ad Sales Planner looking to make the next step in my career. Seeking National AE role. 6+ years of major network experience to draw upon. Great contacts even better personality. email@example.com (2/8)
SITUATION WANTED: RESEARCHER/NYC: 20+ years of experience in market research including director level experience with digital publishers including CBS Interactive, Everyday Health & NYTimes/About.com. firstname.lastname@example.org (2/6)
SITUATION WANTED: Pro with software & ad operations experience seeks position with media software company. email@example.com (2/6)
SITUATION WANTED: MARKETING CONSULTANT: Over 20 years marketing experience in digital video and cable TV. Capabilities include branding, positioning, mkt plan’g, strategy creation and execution. Contact: firstname.lastname@example.org (2/6)
SITUATION WANTED: CREATIVE SERVICES DIRECTOR: 10+ years of exp. in multiple markets. Specialties: branding, online & social media. Have initiated many award winning on-air campaigns. Resume & Demos: www.chrisiller.wordpress.com (2/5)
SITUATION WANTED: DP/EDITOR (LA): 15+ years exp. Reality, Corporate, Music Video, News, Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. email@example.com (travels) (2/2)
SITUATION WANTED: PRODUCER (LA): 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. firstname.lastname@example.org (2/2)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Copyright Cynopsis 2013
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013